Blog, YouTube & Content Monetization

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (“never been done before”) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s to…

Small dwelling units are booming as solutions for affordable housing, camping, and glamping. But of most interest, at present, is the opportunity this category provides as a source of transitional housing during times of climate crisis and regional disasters such as the L.A. fires. California already had increasingly positive regulation toward accessory dwelling units (ADUs) and tiny homes prior to the January 2025 Los Angeles fires. In the wake of the current disaster, L.A. Mayor Karen Bass issued an emergency executive order: Return and Rebuild. This new mandate eliminates the significant regulatory hurdles of rebuilding to organize efforts with a theme of “urgency,…

My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in wearing a power suit, fresh from her role as a senior marketing executive at a major software company. At the time, it was a bit embarrassing. Looking back, I realize I was witnessing someone who refused to accept artificial limitations on what she could achieve. Years later, as a CMO, I’ve come to appreciate how those early lessons shaped my understanding of professional possibilities. As a CMO in the ‘80s, my mother was a trailblazer—it was not typical for a woman to have a seat at the board table. But I’ve also learned that even with strong ro…

The White House’s recent decision to grant press credentials to independent journalists, podcasters, and social media influencers marks a defining moment in the evolution of modern media. It acknowledges a reality that has been unfolding for years: How people consume information has fundamentally changed. For years, traditional media outlets have been the primary gatekeepers of news and information. Today, the landscape is fragmented, dynamic, and decentralized. Millions of people now turn to independent content creators, newsletters, and podcasts—often in place of mainstream news sources. This shift raises essential opportunities and challenges for companies and execut…

Diversity initiatives, often called DEI, are in the political and business crosshairs. In recent weeks, Meta, Walmart, Target, Ford, and McDonald’s are among global companies ending their formal DEI initiatives. Some of the bluster is performative. And yet, for many employees and global firms, there’s a sense that this is an opportunity to rebalance the goals and rethink the strategy by innovating diversity practices to better meet the global business goals. Most DEI programs were crafted years ago, and their relevance and impact has been diminishing. Many initiatives overreached and have not adequately evolved to meet the changing environment. Like with any busines…

The cost of Valentine’s Day may be a lot higher this year compared to last year. You’ve probably heard the price of eggs has skyrocketed, but if you haven’t already started shopping for your Valentine, be prepared for some sticker shock, especially for perennial favorites like roses and chocolates. Here’s why. How much will I pay for roses this year? Depending on where you live, you might be paying a hefty price. This Valentine’s Day, the average price for a dozen long-stemmed roses (red or white) is a staggering $90.50, 2% more than last year, according to FinanceBuzz as reported by CBS News. Yet a 2% hike would be getting off easy, considering that if you liv…

In the Northern Hemisphere, February is the middle of winter. According to NASA, this is why Native American tribes named this month’s full moon the Snow Moon. Historically, the shortest month of the year was also the coldest because of the heavy snowfall that occurred. Another name for this lunar display of grandeur is the Hunger Moon. That name also makes historical sense because of how the snowiest month made hunting and gathering more difficult. If you didn’t plan ahead properly, your stomach was bound to rumble. Let’s take a deeper look at the winter of it all, and when to best peep up at the night sky for optimal full moon viewing. When exactly is the mi…

Trader Joe’s and other grocers are limiting the number of eggs customers can buy across the U.S., citing limited supply caused by the ongoing bird flu outbreak. Trader Joe’s is capping purchases to one carton per customer each day, the Monrovia, California-based chain confirmed. That limit applies to all of Trader Joe’s locations across the country. “We hope these limits will help to ensure that as many of our customers who need eggs are able to purchase them when they visit Trader Joe’s,” the company said in a statement sent to The Associated Press Tuesday. Photos of in-store notices about eggs purchase limits at retailers nationwide have swirled around onlin…

For a decade, Dr. Bronner’s has been a certified B Corp, a designation issued by the nonprofit B Lab that confirms a company has met certain environmental, social, and governance standards. But now the soap company is dropping its B Corp certification without plans to renew. Dr. Bronner’s says B Lab’s standards are weak, and that some multinational corporations are now using its seal—an encircled B, which became a symbol that businesses can be “a force for good”—as a form of greenwashing. Dr. Bronner’s mainly takes issue with B Lab’s increasing certifications of multinational corporations like Unilever Australia, Nespresso, and Nestle Health Science—and the fact that the…

A viral TikTok video showing an empty book signing for an elderly author tugged at millions of hearts—until it was exposed as a marketing stunt. The book in question, Just Cuz, was reportedly written by Barbara Miller as a tribute to her late husband, Marv. “She wrote it as a way to deal with her grief,” the video’s voiceover explained. Posted last month, the video shows an empty bookstore with “Aunt Barb” setting up her books on a table to sign for customers who were nowhere in sight, followed by a dejected but hopeful “Aunt Barb”—and it quickly racked up more than 33 million views, sparking an outpouring of support. Hundreds of commenters pledged to buy the book and…

The “American woman in Pakistan” now has a crypto coin. If you don’t know who that is, American Onijah Andrew Robinson recently went viral after claiming she flew to Pakistan to marry a 19-year-old she met online, only to be rejected. Instead of returning home, she has become somewhat of a celebrity in Pakistan, holding high-profile press conferences in Karachi where she demands money and declares her plans to “rebuild” the country. Thanks to TikTok, she has since gone international as that “American woman in Pakistan.” In an interview with the City 21 news channel, Robinson announced her entry into the crypto market last week. “I would like to say I am launching…

Hawaii’s Supreme Court ruled Monday that insurance companies can’t bring their own legal actions against those blamed for Maui’s catastrophic 2023 wildfire, allowing a $4 billion settlement that was on the verge of collapse to proceed. Other steps remain in finalizing the deal between thousands of people who lodged lawsuits and various defendants, including Hawaiian Electric Company. The massive inferno that was the deadliest in the U.S. in more than a century decimated the historic town of Lahaina, killing more than 100 people, destroying thousands of properties and causing an estimated $5.5 billion in damage. Soon afterward, attorneys began lodging hundreds of l…

David Ko, CEO of Calm, speaks with Brendan Vaughan about the state of mental health solutions in the workplace. View the full article

Lately, you may have noticed headlines about anti-DEI executive orders. While these orders are aimed at the federal government and don’t directly affect companies, they can make anyone who cares about inclusion feel uneasy. If your organization is serious about creating a fair and welcoming workplace, now is a good time to review and refresh your strategy. Let’s chat about some practical ways to stay focused on your values and navigate these challenging headlines. Reassure your team that inclusion is legal First things first, it’s important to remind everyone that diversity, equity, and inclusion work is completely legal. In an email interview, Working IDEAL’s…