Blog, YouTube & Content Monetization

You’ve heard the gospel: AI is going to change everything. Good, great, grand. But when you’re staring down a deadline and 80 unread emails, you don’t need philosophy, you need a cheat sheet. The fastest way to master AI isn’t by watching lectures, it’s by finding a way to replace an hour of your grind with a 10-second prompt. Here are five specific, repeatable ways to automate your most time-consuming professional tasks. Grab your chatbot of choice (Gemini, ChatGPT, Claude, Copilot—whatever floats your boat) and let’s get to work. Writing Staring at a blank page. Tedious, formulaic first drafts. Enough. You are a professional. You shouldn’t be spen…

In the modern working world, employees have a lot on their minds. From stressing about high costs of living and pressing political issues, there are no shortage of worries to go around. But worries at work are stacking up, too, with many feeling uncertain about their future employment in the face of AI. While workplaces are seeing some benefits to automating tasks with AI, there’s another not-so-secret problem with the technology taking off: employee anxiety. In part, that’s because workers are deeply stressed about being replaced, but there are also learning curves that come with working alongside the technology. Also notable, one recent study found that AI is …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists just published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will rise 1.5% between October 2025 and October 2026. Heading into 2025, Zillow’s 12-month forecast for U.S. home prices was +2.6%. However, many housing markets across the country softened faster than expected, prompting Zillow to issue several downward revisions. By April 2025, Zillow had cut its 12-month national home price outlook to -1.7%. In late spring, Zillow stopped issuing downward revisions. In A…

A snaggle tooth. A gap in someone’s smile. A birthmark or mole. What do each of these facial features have in common? They all have wabi-sabi. That’s according to TikTok’s latest trend, which has users highlighting their imperfections and labeling them “wabi-sabi.” Not to be confused with the sushi accompaniment, wabi-sabi is a Japanese aesthetic philosophy that finds beauty in imperfection and the natural process of aging—something we could all use a little more of in the age of “preventative facelifts.” The concept celebrates imperfection and the natural wear and tear that occurs with the passage of time, whether that’s a gently worn step, a chipped mug, or…

As best I can tell, the über-wealthy believe the world as we know it is ending, that there won’t be enough to go around, and that this means they need to accumulate as much money and land as possible in order to position themselves for the end of days. The way they do that is with an induced form of “disaster capitalism,” where they intentionally crash the economy in order to have some control over what remains. So the function of tariffs, for example, is to bankrupt businesses or even public services in order to privatize and then control them. Stall imports, put the ports out of business, and then let a sovereign wealth fund purchase the ports. Or as is happening r…

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop-Tarts Bowl game. The weirdly macabre stunt got 4 billion media impressions, and in the eight weeks following the game, parent company Kellanova sold 21 million more Pop-Tarts than in the eight weeks before the game. Riding on that success, the brand upped its ambitions and brought three flavors to the Pop-Tarts Bowl last year, letting the winning team’s MVP choose which one was toasted and eaten (Iowa State’s quarterback, Rocco Becht, picked Frosted Cinnamon Roll). Now …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. John Rogers, the chief data and analytics officer of Cotality (formerly known as CoreLogic), returned to ResiDay this year to give a two-part presentation: first, how risk—insurance, climate, construction cost—is reshaping the housing market, and second, how AI is about to turn property professionals into “superheroes.” In 2011, the firm was predominantly a U.S. mortgage-data company. Today, Cotality is a multicountry, multi-industry analytics platform that supports more than 1 million real estate agents, touches more than 8 out of every 10 U.S. mort…

Jon Armstrong never intended to create the booming live-commerce platform Stacked Golf. All he wanted was to join the local golf club, but his wife, Ashley, gave him an ultimatum: Yes, he could join, but only if he could find a way to pay for it himself. His solution? Start a YouTube channel reviewing golf balls. The problem was that he didn’t even have the money to buy balls to review, so he scoured the woods at his Daytona Beach golf club for lost balls and started making videos comparing the Titleist Pro V1 balls he plays to whatever he found in the rough. Zero budget. Zero business plan. Just a guy with a phone and a hunch that people might search for golf ba…

Sometimes, a simple summary is all you need. Me? I’m a man of many words. (Understatement of the century, I know.) I appreciate interesting writing, where language matters and a person’s personality shines through in the prose. But let’s be real: 99% of the articles you encounter on this musty ol’ web of ours aren’t exactly awe-inspiring. They’re a means to an end. The same is true for most videos, too. And in any such scenario, you aren’t in it for the pleasure of reading or viewing and being entertained. You just want to get the gist of what’s happening without wasting any time wading your way through unimaginative drivel. The next time you find yourself…

Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business listings in a user’s local area. So, when searching for “hairstylists near me” or “Italian food in my area,” a user sees their local best-ranked and reviewed listings for salons or Italian restaurants at the very top of the search results page, along with a map. These listings occupy a valuable space on the search results page, as the first items many users see and appear higher than traditional results. In fact, many users will click on one of those listings without scrol…

A creepy account that’s almost certainly using AI to generate videos of imaginary New Yorkers criticizing mayor-elect Zohran Mamdani raises a frightening prospect: that deepfakes could be used not just to impersonate politicians, but also constituents. Accounts on several social media platforms – which are using similar profile pictures and appear to be linked – are calling themselves the Citizens Against Mamdani. In recent days, these accounts have posted confessionals and rants from “New Yorkers” slamming Mamdani for his – alleged – anti-Americanism, plans to hike taxes, and false promises on rent and transportation. They appear to be trying to imitate the diversit…

The U.S. government on Thursday released a new crash test dummy design that advocates believe will help make cars safer for women. The Department of Transportation will consider using the dummy in the government’s vehicle crash test five star-ratings once a final rule is adopted, the agency said in a news release. Women are 73% more likely to be injured in a head-on crash, and they are 17% more likely to be killed in a car crash, than men. The standard crash test dummy used in the National Highway Traffic Safety Administration five-star vehicle testing was developed in 1978 and was modeled after a 5-foot-9 (175-centimeter), 171-pound (78-kilogram) man. The fem…

The following sentence might cause anxiety. As Thanksgiving looms near, it’s time to begin holiday shopping. The current level of inflation makes that even more stressful. How can you show your love without breaking the bank? It turns out, shoppers are turning to off-price retailers such as Ross, T.J. Maxx, and HomeGoods, according to recent earnings reports and data from location analytics company Placer.ai. Let’s break down the numbers. Ross Stores posts rosy earnings It’s fair to say that Jim Conroy, CEO of Ross Stores, is very pleased with the third-quarter earnings report released on Thursday, November 20. The company earned $1.58 per share…

“POV: You have a type B coworker,” TikTok creator Eric Sedeño posted last week. In the viral skit, the “coworker” rolls into the office past 10 a.m., pulling out a laptop with only 5% charge. “I went to bed at like 4 a.m. last night,” he confesses. “Seriously work is so hard today,” he complains before taking a nap on the couch. When he is working, music is blaring and he is simultaneously on Instagram Live. “When’s that big presentation?” he asks. (It’s today.) If you don’t have a type B coworker like this, it’s probably you. “Type b people EXPECT everything to work out fine for them and it always does,” one commented. “This is literally the person that ac…

How can you tell if someone is a great leader? They always want to know more. They’re interested in mastery of a subject or skill. They ask great questions. And, as they find out more, they sometimes change their mind. They’re a “learner.” But these days, most CEOs and other leaders take the opposite approach. They think of themselves as “knowers.” They appear to have all the answers. That’s bad for them, their direct reports, and the organizations they lead. That insight comes from researcher and author Brené Brown and Wharton professor and author Adam Grant. The two behavior experts had an open-ended discussion about the nature of courageous leadership during a rece…

The gap between the release of the movie musicals Wicked: Part I and Wicked: For Good feels like the longest intermission ever. Eager fans had to wait a year before seeing the story’s conclusion, which premieres November 21. The creative team behind Wicked claims to have tried to condense the plot down to just one film, but an overabundance of material led to the decision to split it into two. Financial considerations also likely came into play as two films will make more money than one. As fans celebrate Wicked: For Good’s release week, let’s get you up to speed on everything you need to know, including projected box-office figures. Who’s in the movie? Sin…