Blog, YouTube & Content Monetization

Google wants to give people access to its Gemini AI assistant with the blink of an eye: The company has struck a partnership with eyeglasses makers Warby Parker and Gentle Monster to make AI smart glasses, it announced at its Google I/O developer conference in Mountain View Tuesday. These glasses will be powered by Google’s new Android XR platform, and are expected to be released in 2026 at the earliest. To show what Gemini-powered smart glasses can do, Google has also built a limited number of prototype devices in partnership with Samsung. These glasses use a small display in the right lens to show live translations, directions and similar lightweight assistance. The…

The Fukushima Daiichi nuclear power plant’s radiation levels have significantly dropped since the cataclysmic meltdown in Japan 14 years ago. Workers walk around in many areas wearing only surgical masks and regular clothes. It’s a different story for those who enter the reactor buildings, including the three damaged in the 2011 earthquake and tsunami. They must use maximum protection—full facemasks with filters, multi-layered gloves and socks, shoe covers, hooded hazmat coveralls and a waterproof jacket, and a helmet. As workers remove melted fuel debris from the reactors in a monumental nuclear cleanup effort that could take more than a century, they are facing both h…

The AI industry hit a significant bend in the road toward artificial general intelligence in 2024. Previously, the stunning intelligence gains that led to chatbots such ChatGPT and Claude had come from supersizing models and the data and computing power used to train them. When the progress from massive scaling leveled off, researchers knew they would need a new strategy, beyond training, to keep moving toward AGI models that are broadly smarter than humans. Starting with OpenAI’s pivotal o1 model, researchers began to apply more computing power to the real-time reasoning a model does just after a user prompts it with a problem or question. o1 required more time to prod…

McDonald’s, Wingstop, and Starbucks are among Gen Z’s most popular and appealing restaurant brands, according to Dcdx’s new Magnetic 100: Restaurants report, measured by organic, user-generated content. The report looks at what young consumers spent their hard-earned money on in the first quarter of 2025, noting which brands attracted the most organic conversations, either by generating online buzz or through word-of-mouth, including during big cultural moments such as the Super Bowl and holidays like Valentine’s Day. Some surprising names to crack Dcdx’s top-10 roster this year were Crumbl Cookies (#6) and Raising Cane’s (#7), a fast-casual chain specializing in …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The way we produce and consume food is changing. Not only is the current food system a threat to our health, it’s also a threat to our planet. As a food producer, the challenge is clear: How do we transition toward more nutrient-dense, environmentally responsible food choices without compromising taste or accessibility? Modern food production has often emphasized convenience, leading to highly proce…

Jimmy Fallon has done plenty of commercials and branded segments on his late-night show. Last year, he partnered with Beats by Dre for a signature set of headphones and put them head-to-head against Kim Kardashian’s design. Now, The Tonight Show host is taking his business interests to a new level by becoming a brand partner and investor in tortilla chips and salsa brand Xochitl. His first challenge is pretty basic: teach people how to pronounce the brand name. (It’s so-cheel.) “It’s like so-chill. Or so-cheel media. So-cheel network. So-cheel distortion,” says Fallon. “It gets easier the more you practice it. So that’s my first job. And then once I get that out …

Sports are entering a new era and it could be powered by artificial intelligence. Jeremy Bloom, CEO of the X Games, is placing a bold bet on AI to revolutionize how competitions are judged and scored. From reducing human error to enhancing fairness and accuracy, AI judges could redefine the future of professional sports. But can machines truly replace human judgment on the world’s biggest stages? View the full article

Pantone’s professional color matching kits can cost anywhere from several hundred dollars to upwards of several thousand dollars for pros who work in industries like fashion and interiors. Its newest, though, is a single-fan book with more than 600 spot colors, and it’s priced at just $99. Pantone for beginners. Pantone on Thursday announced its Pantone Capsule: Signature Edition. Housed in a collectible, cylindrical case that wouldn’t look out of place in a Sephora, the guide is a sort of Pantone 101 that come on coated and uncoated paper stock with colors selected from across more than 60 years of Pantone history. “At Pantone, we have spent a lot of time speakin…

TikTok just updated its desktop viewing experience to offer a smoother UX, expanded features, and more ways to watch. I wish it would go back to how it was before. It’s no secret that TikTok has a mobile-first design. Its beloved hyper-specific algorithm and For You page, as well as its wholehearted embrace of short-form video, has inspired copycats the likes of which include everyone from Instagram to LinkedIn and Substack. TikTok has even changed the fabric of culture itself, shortening attention spans and shaping the music industry as we know it. While TikTok shines on mobile, its desktop experience has historically been significantly less intuitive. The new desktop …

Under cover of night, a group of TikTokers known as the Cybertruck Hunters roam the streets, hunting Tesla Cybertrucks in the wild. When they spot one, they pull up behind it and project anti-Elon Musk and anti-Cybertruck messages directly onto its tailgate. The unsuspecting driver? Completely oblivious. The Cybertruck Hunters account popped up on TikTok just a month ago, but it’s already gone viral with a string of slick videos showing their antics. In some clips, they’re seen chasing down Cybertrucks in a black Lamborghini Aventador, the driver masked as Jack Skellington (the protagonist in The Nightmare Before Christmas). Turns out, the Cybertruck’s stainless-s…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. We all want our companies to make a real difference, but how often does our message truly cut through the noise? It’s a complex challenge: How do we ensure our genuine efforts to create social impact actually resonate with the people we want to reach? Because in today’s world, simply doing good isn’t enough; we need to communicate the impact of that work effectively to build trust and inspire real cha…

A bold new building at Spelman College in Atlanta is all about breaking down barriers. Designed by the architecture firm Studio Gang, the Center for Innovation and the Arts is the new home for collaboration between students of science, technology, art, and performance at the historically Black women’s liberal arts college. It will provide a new space where Spelman’s programs in dance, documentary filmmaking, photography, theater and performance, and music can tap into emerging technologies from the worlds of science and computer science. Studio Gang founder, Jeanne Gang, says the primary goals of the project were to help the college better connect its programs and events…

Last summer, The Brandtech Group CEO David Jones and creative director James Dow went to Cannes Lions to convince the industry of the power in their company’s GenAI tools. To show off what the tools could do, Jones and Dow declared they could create a brand in 59 minutes. The Brandtech Group made a spree of AI acquisitions over the past few years. The company’s crown jewel is Pencil, which it acquired in 2023. Pencil uses AI to create static and video ad creative, and as of December, it had generated more than 2.35 million ads for more than 5,000 brands, and processed $2.65 billion in media spend since 2018. Soon after the acquisition, the company launched a premium …

AI coding agents are suddenly everywhere, the latest thing Silicon Valley cannot stop talking about. From venture-backed startups to splashy big tech keynotes, the promise sounds the same: just describe what you want, and the AI will build it for you. It is a seductive idea, especially in a world where software projects are notorious for moving slowly. But inside large companies, that vision is already starting to unravel. What looks impressive in a demo often falls apart in the real world. As soon as AI-generated code runs into actual enterprise data, the problems show up. Schemas clash, governance breaks down, and a supposed breakthrough can quickly turn into a liabili…

Last week, Apple announced it would cancel one of the first shows that it had ever green lit for its Apple TV Plus streaming service: Mythic Quest, a show that first launched on the tech giant’s then-fledgling streaming service in February 2020. The show, which followed the escapades of an MMORPG video game developer, was axed after the last episode of its fourth season, which aired on March 26. Like many season finales, the last episode of Mythic Quest ended on a cliffhanger, so when viewers learned of its cancellation, they assumed that they would never get any resolution to the storyline and characters that they had followed for four seasons. Yet then Apple d…

Pet owners know finding a good veterinarian is hard. But in much of the country, finding a vet at all is increasingly tough. A new report released by veterinary telemedicine company Dutch, found that around 38% or 129 million Americans may be living in a veterinary care desert, meaning they don’t have accessible, affordable, or available care for their pets. Dutch’s State of Online Veterinary Care report found that 22% counties nationwide have zero vets per 1,000 households, and pet care is particularly hard to come by in parts of California, Florida, Illinois, New York, and Texas. It’s an issue founder and CEO Joe Spector says likely won’t improve quickly. …

Back in January, State Farm announced that it was canceling its plans to run a Super Bowl commercial due to the impact of the devastating Los Angeles wildfires. “Our focus is firmly on providing support to the people of Los Angeles,” the company said in a statement at the time. But now the company is taking its Super Bowl work and bringing it to another pillar of its advertising calendar, March Madness. The spot stars Jason Bateman as . . . Bateman, a less-than-adequate substitute for Batman. Created by agency HighDive, the spot also has Grammy-winning artist SZA, popular streamer Kai Cenat, and content creator Jordan Howlett (aka Jordan the Stallion). Last week,…

Building trust and forming meaningful relationships within teams can be a daunting task for leaders, especially when time is limited. Through our research, we identified a streamlined approach that Generators—the type of leader that people want to work for, known for creating strong, collaborative environments—use to foster relationships quickly. We call it the SWIFT process, an acronym that guides leaders in cultivating meaningful connections. The SWIFT process entails: Setting aside time for relationship-building sprints Welcoming others warmly Intentionally inquiring about others’ lives Following up with thoughtful questions Taking time to self-ref…

Meta Platforms CEO Mark Zuckerberg took the stand on Monday at a high-stakes trial in Washington over U.S. antitrust enforcers’ claims that the company spent billions of dollars to acquire Instagram and WhatsApp to fend off Facebook competitors. The FTC is seeking to force Meta to restructure or sell Instagram and WhatsApp, testing President Donald The President’s promises to take on Big Tech while posing an existential threat to a company that by some estimates earns about half of its U.S. advertising revenue from Instagram. Wearing a dark suit and light blue tie, Zuckerberg calmly responded to questions while seeking to combat allegations Meta bought the compani…

Generative AI was trained on centuries of art and writing produced by humans. But scientists and critics have wondered what would happen once AI became widely adopted and started training on its outputs. A new study points to some answers. In January 2026, artificial intelligence researchers Arend Hintze, Frida Proschinger Åström, and Jory Schossau published a study showing what happens when generative AI systems are allowed to run autonomously—generating and interpreting their own outputs without human intervention. The researchers linked a text-to-image system with an image-to-text system and let them iterate—image, caption, image, caption—over and over …

The European Commission is coming for “SkinnyTok.” EU regulators are investigating a recent wave of social media videos that promote extreme thinness and “tough-love” weight loss advice, assessing whether TikTok is doing enough to protect children online, per Politico. France’s minister for digital media, Clara Chappaz, recently reported #SkinnyTok to both the French media regulator Arcom and the EU. “These videos promote extreme thinness. Protecting minors online is one of my priorities,” the minister said in a TikTok video posted Friday. Arcom told Politico it is collaborating with the European Commission to examine the trend “given the public health…

You’ve signed up to attend a conference or industry event, and when the day finally arrives, you probably experience some regret. Thoughts run through your head, such as “Why do I have to go?” “I have too much work to do.” “I won’t know anyone.” “I can make connections online.” Sound familiar? Entering a room full of strangers or, worse yet, people in your field that you admire can make you feel like you’re a kid again, walking into your first day of kindergarten. It’s intimidating, but worth it because nothing replaces live connections, says Rebecca Grinnals, cofounder of the luxury wedding and event business conference Engage! Summits. “You can’t put a price o…

How can a razor brand market their products online when the word “razor” is shadowbanned. Start an OnlyFans, of course. London-based razor brand Nimbi, which launched at Erewhon in January 2024, began posting on TikTok last summer but noticed their views were disappointingly low. Turns out, it’s because they were using the word razor, which is on TikTok’s list of shadow-banned (meaning TikTok was limiting who could see their content). So, Nimbi got creative. Co-founder Anna Reid first suggested the idea of making an OnlyFans account as a joke. But it made a lot of sense. Most brands would steer well clear of posting on a platform infamous for sexually explicit c…