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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate potential future pricing weakness. Conversely, a rapid decline in active listings could suggest a market that is heating up. National active listings are on the rise (up 24.6% between January 2024 and January 2025). This indicates that homebuyers have gained some leverage in many parts of the country over the past year, with some markets even …

  2. “We want grandparents who want to have pizza nights with us, attend baseball and basketball games, have ice cream dates, take bike rides, just genuinely have fun with us and our boys,” reads one post on the Facebook group Surrogate Grandparents USA, a place where grandparent-seeking families can connect with surrogate grandparents. “One lonely grandma here. I would love to share affection and attention with a nearby family,” posted another. Created in 2015 by 68-year-old retired paralegal Donna Skora, Surrogate Grandparents USA now has more than 11,800 members. The page is described as “a place where grandparents who are missing having grandchildren in their lives &a…

  3. MrBeast’s fast-cutting, non-stop dramatics are already quick enough. Now, some users can watch his videos (and more) at 4x speed. YouTube is continuing their push for pace. In a new experiment, Premium users will be able to quadruple the speed of their videos. That’s up from YouTube’s previous ceiling of double speed. Meanwhile, TikTok users can up the tempo with a simple push-and-hold. And on Spotify, which is pushing to become video platform with their drive towards filmed podcasts, the speed cap is 3.5x. Ever since TikTok gained dominance, social media companies have worked quickly to shorten their video offerings. Meta and X pumped out TikTok clones for their…

  4. Influencers are not only good for skinny jean and matcha recommendations. Now, they can advise you on where to invest your money. Founded by 23-year-old Steven Wang, Dub is an influencer-driven marketplace where users can now copy the entire portfolios of the likes of Rep. Nancy Pelosi or billionaire hedge fund manager Bill Ackman for just $9.99 a month or $89.99 a year. At the same time, retail traders accepted into Dub’s top creator program will be paid royalties for users to access their model portfolio. “I want the next five Warren Buffetts to be surfaced and famous on Dub,” Wang told CNBC last month. “If we’re really successful with the top creator program,…

  5. So, you landed a job—and you’re already way too good at it. Maybe you took it out of necessity, maybe it was meant to be temporary, or maybe you thought it would be more challenging than it is. Whatever the case, now you’re stuck wondering how to stay motivated in a role that doesn’t come close to tapping your full potential. The good news? You’re not alone—and you’re definitely not stuck. Being overqualified doesn’t have to mean being overlooked or underutilized. In fact, with the right mindset and a few smart strategies, it can be a surprisingly powerful launchpad for growth, connection, and future opportunity. We spoke to 10 professionals who’ve been there—and …

  6. Botox can be expensive. You know what isn’t? Bananas. A new beauty hack making the rounds online involves rubbing the inside of a banana peel all over your face for a few minutes to brighten and tighten skin. You’ve heard of chemical peels for your skin? Now it’s all about the banana peel. “This actually made my face feel so much tighter,” one TikToker said after giving the hack a go. “Me, after seeing a banana peel can help with hydration, brightening, hyperpigmentation & be preventative Botox,” wrote another over a video of them rubbing the peel on their skin. “POV: When you’re 37 years old & do banana peel scrubs instead of Botox,” a third creator pos…

  7. Nintendo’s profits tumbled as sales of its Switch console lost momentum, prompting the Japanese video-game maker to lower its full-year forecasts. Kyoto-based Nintendo Co., which created the Super Mario franchise, reported Tuesday an April-December profit of 237 billion yen ($1.5 billion), down 42% from the same period the previous year. Nine-month sales dropped 31% to 956 billion yen ($6 billion), according to Nintendo, which did not break down quarterly results. The company now expects to rake in a 270-billion yen ($1.7 billion) profit for the fiscal year through March, down from the previous forecast for 300-billion yen ($1.9 billion). Sales of Nintendo machines fo…

  8. Chris Rogers, Instacart’s current chief business officer, is taking over as the delivery giant’s next CEO, the company announced on Wednesday. Rogers, who has worked at Instacart since 2019, will take the helm from Fidji Simo on August 15. Simo, who ushered the company through a successful market debut (stock prices are up 53% since its 2023 IPO) after taking the top spot in 2021, will become CEO of applications at OpenAI. “We chose Chris because the company needs a leader who understands all our partners deeply, has immense operational experience, and can mobilize teams around our vision,” Simo wrote in a note to employees. “Chris knows this company. He helped sh…

  9. Walgreens Boots Alliance, Inc. investors have had a wild 2025 so far. Earlier this month, the beleaguered stock (Nasdaq: WBA) soared 25% after beating Q1 2025 expectations on revenue and earnings per share. Yet today, the company’s stock is crashing—WBA shares are currently down over 15% in early trading. But this stock price swing has nothing to do with sales. Instead, it likely has to do with Walgreens’ changes to its dividend payouts. Here’s what you need to know. Why is Walgreens stock crashing? As of the time of this writing, Walgreens shares are down over 15% in early market trading. The reason for the crashing stock price likely has to do with a change t…

  10. The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) has issued a public health alert regarding Wegmans’s frozen fully cooked chicken breast nuggets. The alert, released on Monday, January 27, highlights concerns that the nuggets may be contaminated with extraneous material, specifically bone fragments, according to a notice on the USDA’s recall page. The FSIS says it became aware of the issue after multiple consumers reported finding such fragments in the chicken, although no injuries have been confirmed related to the product. A recall has not been issued since the product is no longer available for purchase. However, consumers …

  11. The 2017 fire that burned down much of Enchanted Hills Camp in Napa, California had a silver lining. The camp was originally designed in the early 1900s for people with sight, but it has become a beloved retreat for the blind and visually-impaired for the last 75 years. When more than a dozen of its buildings were destroyed in the fire, the chance arose to rebuild the camp for the unique needs of the people who have been using it for decades. “This really was never designed with the thought of access in mind,” says Helen Schneider, associate principal and project manager at Perkins & Will, the architecture firm that redesigned the camp. Working closely with the ca…

  12. When Moath al-Alwi left Guantánamo Bay for resettlement in Oman, accompanying him on his journey was a cache of artwork he created during more than two decades of detention. Al-Alwi was detainee number “028”—an indication that he was one of the first to arrive at the U.S. military prison off Cuba after it opened in January 2002. His departure from the detention center on January 6, 2025, along with 10 fellow inmates, was part of an effort to reduce the prison’s population before the end of President Joe Biden’s term. For al-Alwi, it meant freedom not only for himself, but also for his artwork. While not all detainees shared his passion, creating art was not an unc…

  13. Trading could soon be very different on the Nasdaq stock market if the stock exchange gets its way. That’s because Nasdaq president Tal Cohen has announced the exchange’s plans to introduce 24-hour trading to the platform in the near future. The move to 24-hour trading would represent a seismic shift for the Nasdaq—and present opportunities and challenges to investors, businesses, and the media who cover them. Here’s what you need to know. Nasdaq proposes 24/5 trading In a blog post published today, Nasdaq president Tal Cohen has proposed what is colloquially called “24/5 trading”—the ability to trade stocks and other securities on exchange 24 hours a day for …

  14. Step inside a newly built apartment complex in almost any American city and you’re likely to find people congregating in an unexpected place. They’re not in the pool or the game rooms or the gym. The people are gathering in the mailroom. Through an unusual collision of building codes, postal regulations, shopping habits, and a global pandemic, mailrooms have become a new kind of social space in apartment buildings. And designers are finding new ways of taking what has long been a utilitarian peripheral space and turning it into a central square where residents can dwell and interact. Julia Lauve is an interior designer in Dallas and her firm Workshop Studio design…

  15. Starbucks is brewing up something new in Texas—and this time, it’s not just what’s in the cup. Next week, the coffee giant will open its first-ever 3D-printed store, a drive-thru-only location in Brownsville that looks more like the future of construction than your average café. Built with layers of concrete piped out by a giant robotic printer, the 1,400-square-foot structure is part of the company’s ongoing effort to modernize operations and trim costs. But does a 3D-printed café actually save money—or is this just a buzzworthy experiment? Is 3D-printing more cost-effective? Peri-3D, a German company, used a giant 3D printer to pump out layers of concrete mi…

  16. In recent months, we’ve seen a wave of companies (including Amazon, JPMorgan, and Dell) and the federal government announce plans for a full-time return-to-office for workers. Other companies have slowly increased the numbers of the days they require in-office weekly. The subsequent pushback from many employees has been intense, with workers signing petitions, opting into “coffee badging” routines (where they swipe their badges, grab a coffee, and head home), or quitting all together. As multiple elements of psychological safety are broken by actions such as these, there is often some collateral damage. After accepting countless changes needed to survive and thr…

  17. This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Recently, I shared the tools that power my mornings. Now let’s explore what I rely on from lunch to bedtime. Below you’ll see sites, apps, and gadgets that carry me from noon to night. From a niche workshop platform to my quirky ‘invisible’ clock, these are the tech companions that help me wrap up a fruitful day. 2 p.m.: Lunch and thinking break I often abandon screens for my midday pause. Other times I use apps like these: Healthy Minds: Short audio pieces help guide me through mindfulness practices. I like th…

  18. Donald Robertson is a cognitive-behavioral psychotherapist. He has been researching Stoicism for over twenty years and is one of the founding members of the nonprofit Modern Stoicism. He is also the founder and president of the Plato’s Academy Centre nonprofit in Greece. What’s the big idea? The philosophy and methods of Socrates can help bring calm and clarity to the distracted, nervous, and angry modern mind. His training techniques share remarkable overlaps with modern cognitive-behavioral therapy. Below, Donald shares five key insights from his new book, How to Think Like Socrates: Ancient Philosophy as a Way of Life in the Modern World. Listen to the audio…

  19. Happiness over one’s lifetime has been popularly described as looking like a U-shaped curve: The joys of youth are followed by the challenges of our 20s and 30s before an upswing later in life that reaches a peak after retirement. While that may be true—or not—in wealthier countries such as the United States, it doesn’t apply to low-income, nonindustrialized societies. That is the main finding of a study I led that examined aging in rural, subsistence-oriented communities in 23 countries across the Global South. And our results have implications for global health amid aging populations and growing economic insecurity. In our study, we found that happiness levels d…

  20. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. While homebuyers and home sellers still see headlines about the housing market being a seller’s market and national home prices reaching all-time highs, a deeper look reveals that several regional housing markets have shifted, giving homebuyers some power. During the pandemic housing boom, from summer 2020 to spring 2022, the number of active homes for sale in most housing markets plummeted as homebuyer demand quickly absorbed almost everything that came up for sale. Fast-forward to the current housing market, and the places where active inventory h…

  21. PepsiCo said Tuesday that high prices and changing consumer tastes have weakened U.S. demand for its snacks and drinks but it’s confident it can turn that around in the coming year. The Purchase, New York-based company said its revenue fell slightly to $27.78 billion in the fourth quarter. That was short of Wall Street’s forecast of $27.89 billion, according to analysts polled by FactSet. U.S. demand flagged last year after two years of outsized, double-digit price increases. The average price of a 16-ounce bag of potato chips peaked at $6.68 in October 2023, according to government data. PepsiCo hit the brakes on prices, which rose 4% globally in 2024. The company foc…

  22. According to estimates from the California Department of Forestry and Fire Protection, more than 16,200 structures were damaged or destroyed in the devastating fires that broke out in the Los Angeles area at the beginning of the year. These will take years to rebuild, not to mention billions of dollars. Music superstars decided early on to lend their talents to the fundraising efforts and play an epic FireAid Benefit concert spanning two venues. The event takes place tonight (Thursday, January 30, 2025), beginning at 9 p.m. ET / 6 p.m. PT. Here’s everything you need to know about it, including how to stream it and donate: A brief timeline of the L.A. fi…

  23. Is your résumé on trend? If it is, you’ll get more interviews. If not, expect to be rejected or ghosted by recruiters and hiring managers. These tips will help you craft a résumé that reflects your success in a changing world. First, understand what’s top-of-mind for CEOs and feature solutions in your résumé. Transformation, artificial intelligence, and return-to-office are more urgent than ever. Transformation CEOs worry that their organizations won’t be viable in 10 years if they don’t transform. So, ask yourself what you’ve contributed to preparing your organization for the future. Then, feature your greatest accomplishments and highest impact in résumé bull…

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