Blog, YouTube & Content Monetization

MrBeast has again defended his philanthropy‑as‑content, clapping back at critics who say he is “only in it for the views.” On April 13, in a post on X, Jimmy Donaldson—better known as MrBeast—rebutted accusations of virtue‑signalling for profit, pointing out that his two worst‑performing videos this year are the charitable ones. He shared a screenshot of his “Top Recent Videos” and noted that, of the ten most recent uploads, “I Helped 2,000 People Walk Again” and “Watch This Video To Feed 1 Person In Need” had the lowest view counts in their first 22 ½ hours online (24.3 million and 21.3 million views, respectively). By contrast, the top performers—“Beat Ronaldo, …

COVID-19 cases are rising again as a new variant begins to circulate in some parts of the world. The World Health Organization said Wednesday the rise in cases is primarily in the eastern Mediterranean, Southeast Asia and western Pacific regions. Airport screening in the United States has detected the new variant in travelers arriving from those regions to destinations in California, Washington state, Virginia and New York. The new variant is called NB.1.8.1. It arrives as the United States’ official stance on COVID-19 vaccination is changing. On Tuesday, Health Secretary Robert F. Kennedy Jr. announced that COVID-19 shots are no longer recommended for healthy chi…

Bulgaria is a step closer toward becoming the 21st country to adopt the euro and join the euro zone. On June 3, the European Commission announced that the Balkan nation now fulfills the four nominal convergence criteria requirements to adopt the single currency and enter the euro zone, and it may transition as soon as January 1, 2026. “The euro is a tangible symbol of European strength and unity,” European Commission President Ursula von der Leyen said in a statement. “Bulgaria’s economy will become stronger, with more trade with euro area partners, foreign direct investment, access to finance, quality jobs and real incomes. Bulgaria will take its rightful place i…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: Help! None of my coworkers have kids and don’t understand what it’s like. A: No two people’s lives are the same and people with all kinds of family structures have issues that pull their time and attention away from work. That said, few things in life are as schedule-disrupting as being a parent. In an ideal world, your boss and coworkers wouldn’t need to be parents themselves to understand things like needing to miss work when you have a sick kid or hav…

It’s telling that the plot premise of the first episode for the new Apple show The Studio—episode three drops today—revolves entirely around the notion of a Kool-Aid movie. Created by Seth Rogen and Evan Goldberg, the entire show revolves around the elevation of Rogen’s character Matt Remick to studio head, a job he got only because he committed to getting into bed with the brand IP of a 98-year-old beverage. How the premiere episode subsequently ties in Martin Scorcese and a film about Jonestown to the Kool-Aid brand is both hilariously absurd and somehow absolutely believable. Speaking of believable, watch the scene in which filmmaker Nick Stoller (Forgetting …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. What do David Beckham, Shaquille O’Neal, and Serena Williams have in common—aside from their standout sports careers? They’ve all built thriving businesses. Sure, having capital and global name recognition helps. But reducing their business success to just fame only tells half the story. The other half is that top athletes spend years honing discipline, resilience, and the ability to think s…

People who most frequently encounter everyday discrimination—those subtle snubs and slights of everyday life—are more likely to suffer from anxiety and depression. What’s more, that finding remains true no matter the person’s race, gender, age, education, income, weight, language, immigration status or where they live. These are the key takeaways from our recent study, published in JAMA Network Open. Everyday discrimination refers to the routine ways people are treated unfairly because of characteristics such as skin color, perceived background or general appearance. Generally, it means disrespectful treatment: waiting longer than others for help at a stor…

It’s an ordinary morning. You’ve woken up from what you thought was a blissfully restful night’s sleep. To ensure your body and mind aren’t playing tricks on you, you check the activity tracker that you’ve recently strapped on your left wrist. You hope it’ll turn you into a fitter and healthier version of yourself. But your sleep score says otherwise. It indicates that you’ve woefully underperformed across all stages of the sleep cycle. It’s also the end of a long month on the job. You’ve completed all your deliverables on time, impressed your bosses, and, by all accounts, been a pleasant and reliable colleague. You decide to check your bank account. The balance stari…

Amazon on Monday launched its latest AI model, designed to take over a user’s web browser and perform simple tasks. The move places the e-commerce giant in more direct competition with artificial intelligence companies like OpenAI and Anthropic, which are also developing AI “agents.” The model, called Nova Act, is currently available as a “research preview” for developers, meaning it’s not yet open to the general public. It can complete tasks such as browsing the web and making purchases without supervision. For instance, the company demonstrated Nova Act searching for apartments within biking distance of a specific train station. It can also handle more nuanced instr…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. It’s been made clear in the past few months that the uncertainty we’re facing as a country has impacted almost every level of society. And it’s not lost on me that there is an overwhelming amount of pressure on our state leaders in the current political and economic environment. Unfortunately, I’m not confident that these leaders are using their power to tackle the deep-rooted issues that our co…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Nearly 20 years ago, Harvard Business School professor Clayton Christensen published The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, his groundbreaking work about why successful companies often lose their way. But CEOs still struggle with one of the book’s central …

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How should I respond to rude comments at work? A: If I were to make a pie chart of most people’s complaints about work, the actual work would be one of the smallest slices. Bad bosses and annoying coworkers would take up the biggest slices, for sure. There are a few factors to consider if someone in your office is making rude comments. Is it a one-off or part of a pattern? If someone who is usually pleasant to work with says something rude out of …

Former employees of OpenAI are asking the top law enforcement officers in California and Delaware to stop the company from shifting control of its artificial intelligence technology from a nonprofit charity to a for-profit business. They’re concerned about what happens if the ChatGPT maker fulfills its ambition to build AI that outperforms humans, but is no longer accountable to its public mission to safeguard that technology from causing grievous harms. “Ultimately, I’m worried about who owns and controls this technology once it’s created,” said Page Hedley, a former policy and ethics adviser at OpenAI, in an interview with the Associated Press. Backed by three Nobel …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. National active housing inventory for sale at the end of March 2025 was up 28.5% compared to March 2024. That’s just 20% below pre-pandemic levels back in March 2019. However, while the national housing market has softened and inventory has surpassed 2019 pre-pandemic levels in some pockets of the Sun Belt, many markets remain far tighter than the national average. Pulling from ResiClub’s monthly inventory tracker, we identified the tightest major housing markets heading into spring 2025 where active inventory is still the furthest below pre-pandemi…

A computer science student is behind a new AI tool designed to track down Redditors showing signs of radicalization and deploy bots to “deradicalize” them through conversation. First reported by 404 Media, PrismX was built by Sairaj Balaji, a computer science student at SRMIST in Chennai, India. The tool works by analyzing posts for specific keywords and patterns associated with extreme views, giving those users a “radical score.” High scorers are then targeted by AI bots programmed to attempt deradicalization through engaging the user in conversation. According to the federal government, the primary terror threat to the U.S. now is individuals radicalized to vi…

Is doomscrolling on your phone unhealthy for your brain? Oxford University Press’s word of the year, “brain rot,” seems to suggest so. It defines the condition as the “supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.” The key word, though, is “supposed,” as there is there is no such thing as mindless scrolling, says Dr. Aditi Nerurkar, the author of The 5 Resets: Rewire Your Brain and Body for Less Stress and More Resilience and a Harvard physician who specializes in stress. “’Brain rot’ is not a word or phras…

More severe storms were expected to roll across the central U.S. this week following the weather-related deaths of more than two dozen people and a devastating Kentucky tornado. The National Weather Service said a “multitude of hazardous weather” would impact the U.S. over the next several days—from thunderstorms and potentially baseball-size hail on the Plains, to heavy mountain snow in the West and dangerous heat in the South. Areas at risk of thunderstorms include communities in Kentucky and Missouri that were hit by Friday’s tornadoes. In London, Kentucky, people whose houses were destroyed scrambled Sunday to put tarps over salvageable items or haul them …

If you’ve ever been passed over for a promotion, you may have questioned the quality of your work. The other candidate probably had better experience, right? But what if the answer is that you simply weren’t top of mind. Instead of focusing exclusively on building a résumé, how much time do you focus on how you’re perceived? “A lot of people think that heads-down good work will speak for itself,” says Lorraine K. Lee, author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. “Then there are people who are thoughtful about how they’re seen, but they’re not being seen by the right people in the right places.” Both can be career killers. …

Apple is partnering with brain-computer interface company Synchron to develop technology that lets users control devices using neural signals. Still in the early stages, the technology could significantly expand accessibility for users who are unable to operate devices with their hands, Synchron said in a press release. The partnership was first reported by The Wall Street Journal. “This marks a defining moment for human-device interaction,” Synchron CEO Tom Oxley said in a statement. “Apple is helping to pioneer a new interface paradigm, where brain signals are formally recognized alongside touch, voice and typing.” Historically, users have interacted with te…