What's on Your Mind?

If you only skim the headlines lately, you’d believe “conscious consumerism” is in full retreat, backpedaling to obscurity. ESG has become a political flashpoint. Corporate purpose feels diluted. DEI has been rebranded, softened, or even shelved altogether. Brands, wary of backlash, are pulling back from impact language. And yet, consumers didn’t get the memo. According to our own 2026 Conscious Consumer Report, conducted with our partners Ipsos and Engage for Good, 40% of North American purchases are now influenced by social and environmental considerations, which is up from 38% in last year’s report. That growth struck even during inflation, heightened price sen…

The Senate early Friday morning approved Homeland Security funds to pay Transportation Security Administration agents and most other agencies, but not the immigration enforcement operations at the heart of the budget impasse that has jammed airports, disrupted travel and imposed financial hardship on workers. The deal, which the Senate approved unanimously without a roll call, next goes to the House, which is expected to consider it Friday. “We can get at least a lot of the government opened up again and then we’ll go from there,” said Senate Majority Leader John Thune, R-S.D. “Obviously, we’ll still have some work ahead of us.” With pressure mounting to resolve the 42…

With some of the largest and most influential tech giants planning to go public this year, 2026 is shaping up to be the year of the mega IPO. Stock listings from OpenAI, Anthropic, and SpaceX could all potentially happen in 2026, and it is the latter that may make its market debut first. Here’s the latest on the potential initial public offering from Elon Musk’s space-tech company: When is SpaceX’s IPO? For some time, investors have expected, or at least speculated, that Elon Musk’s rocket and space technology company, SpaceX, would go public sometime in 2026. And it looks like that may finally be happening. Citing anonymous sources, the Wall Street J…

Designers love intention. Architects draw immaculate plans; curators craft pristine galleries; developers imagine carefully choreographed public experiences. But once the general population shows up, those spaces tend to change. Sometimes there’s an instinct among designers to fight against it; it’s hard to let go of an aesthetic goal. But—more often than not—the public makes spaces and designs better. It’s the people, not solely the place, who spark true imagination and inevitably shape its character. It’s the people who have the power to turn a design into something more welcoming and relevant, and push designers to think outside the box in creativity and problem-so…

You’ve spent years building a robust professional network. You’ve cultivated relationships with peers, mentors, and industry leaders. So when you signal that you’re exploring new opportunities, you expect your network to perform. Yet too often, promising conversations dissolve into silence. Warm introductions never materialize. Emails go unanswered. This isn’t a reflection of your professional standing. It’s a design problem: you’re making it too hard for people to help you. The fix is straightforward. Make it easy. Here are three ways to do so. Ask To Write to Their Contact Directly When you reach out to a contact seeking an introduction to a decision-maker, a…

As part of a strategic move to optimize its store footprint, Noodles & Company closed 33 company-owned restaurants in 2025. In January, the chain said it would close dozens more stores this year. However, despite the shrinking restaurant count, sales have grown. The fast-casual eatery held its fourth-quarter and full-year 2025 earnings call on Wednesday, March 25. It reported that comparable store sales increased 6.6% in the final quarter of 2025. Sales growth and traffic are also up as of early 2026. Following the strong earnings report, shares of Noodles & Company (Nasdaq: NDLS) soared over 50% on Thursday. The stock is up almost 60% year to …

Hello again, and welcome back to Fast Company’s Plugged In. Before we get underway, a little self-promotion: Apple’s 50th anniversary is on April 1. As the big day approached, I realized that many people present at the company’s creation were still very much with us. So I interviewed 23 of them for an oral history, “How Apple Became Apple: The Definitive Oral History of its Earliest Years.” It’s chock-full of great tales as told by everyone from cofounder Steve Wozniak to Liza Loop, the first Apple user. Hearing these pioneers reminisce, I felt like I had been there, too—and so will you, I think. Here’s the article. When OpenAI launched its Sora app last September…

Timothée Chalamet drew widespread condemnation when he implied that opera is a dying artform, and said that “no one cares” about the medium anymore. It was a dumb thing to say. And it’s also wrong. Opera, like most performing arts, is still recovering from the pandemic. But the industry as a whole is actually growing–dramatically. Globally, opera is worth $3.4 billion, and is expected to grow to $5.33 billion over the next few years. First-time attendance has more than tripled since 2021, as more young people head to the opera house. And opera’s resurgence is part of a bigger trend; in multiple ways and across age groups and formats, people are turnin…

Alex Balazs has spent more than two decades inside Intuit, starting as an engineer working on early versions of QuickBooks Online, when moving financial workflows to the internet still felt experimental. Now, as CTO, he is helping lead a more radical shift: turning financial software into systems that can think and act on a user’s behalf. “This combines the speed and scale of AI with human judgment and accountability,” he tells Fast Company. For decades, financial software has functioned as a ledger, categorizing transactions and generating reports about what has already happened. That model is beginning to break. Advances in AI are pushing the category toward real-ti…

In 1966, Bruce Henderson, the founder of the Boston Consulting Group, articulated what would become one of the most influential ideas in the history of business strategy: the experience curve. Its origins date back to T. P. Wright’s original 1936 paper, “Factors Affecting the Cost of Airplanes.” Wright discovered a relationship between the cumulative production of a physical good and the costs associated with producing it. The breakthrough was that you could predict your future cost structure in a way competitors couldn’t. In 1966, BCG did a major study for a semiconductor firm and made a similar discovery. As Martin Reeves describes it, they found “that a company’s u…

I’m standing in a showroom at the new General Motors design headquarters outside of Detroit resisting the urge to reach out and touch something. In front of me, there’s a Corvette CX, a one-of-one experimental sports car that the automaker has meticulously handcrafted to look both silky smooth and fast as hell. As I crouch down to see just how low this low-riding car would drive, the roof of the Corvette CX lifts up in front of me and opens like the cockpit of a multimillion-dollar fighter jet. The robotic precision of the sculpted body opening up is pure spectacle atop the shock-and-awe of the car itself. GM designed this all-electric “hypercar” to be action-movie-r…

With Social Security on track to go broke in less than seven years, a new report from the Committee for a Responsible Federal Budget (CRFB) is proposing a solution: Cap Social Security payouts to $100,000 a year for couples, as part of an overall plan to save it from insolvency. (That’s $50,000 for a single retiree.) The renewed spotlight on Social Security follows a recent report from the Congressional Budget Office (CBO) that the main trust funds responsible for paying benefits, the Old-Age and Survivors Insurance Trust Fund, could be insolvent by as early as 2033. By law, that would automatically trigger a massive 24% cut in benefits. On top of the higher cost …

The answer to America’s submarine bottleneck, the U.S. Navy has decided, lies as much in software as it does in steel. A new multibillion-dollar facility in Cherokee, Alabama, aims to harness AI and robotics to build submarine components faster and more reliably. The automated “factory of the future” will produce parts for the Navy’s Virginia-class attack submarines and Columbia-class ballistic missile submarines, both central to the U.S. fleet. It will cost $2.4 billion to develop. “This factory is the first of three facilities designed to address the most critical bottlenecks in the maritime industrial base,” said John C. Phelan, secretary of the Navy, in a stat…

In a greenfield industrial park in rural Aiken County, South Carolina, Meta is building a new $800 million data center that’s much like any of the other hyperscale data centers giant tech companies are scrambling to construct. Set on 300 acres with two massive data halls making up most of its 715,000 square feet of buildings, it’s the kind of gargantuan facility that has become the de facto built form of the race to harness the lucrative power of artificial intelligence. But past the sprawling data hall buildings, a comparably modest administration building has a unique design feature. Instead of the concrete and steel used in the data halls and countless other data …

Visual truth is going down in flames, thanks to new generative AI models that produce synthetic media that looks indistinguishable from reality. But a team of university researchers has figured out a hardware fix that just might save us. Engineers at ETH Zurich have designed a working prototype of a camera that physically stamps a cryptographic seal of authenticity onto every photo or video right at the image sensor (electronic chip) that captures each photon from the actual world. “Trust in digital content is eroding. We wanted to create a technology that gives people a way to verify whether something is genuine,” co-developer Felix Franke explained in a press releas…

In 2012, Google conducted research to identify the factors that determine effective teams. This research, now famously known as Project Aristotle, analyzed hundreds of teams and individual members to crack the code on what enables some to operate at high levels while others flounder. What their study revealed is something Harvard Business School professor Amy Edmondson had discovered almost two decades prior: the most important factor for high performing teams is psychological safety. That is to say, teams perform better when their members feel safe taking risks and being vulnerable with each other, without fear of punishment. Google’s watershed study brought light to Edm…

“If you can keep your head when all about you are losing theirs and blaming it on you, yours is the world, and everything that’s in it.” —Rudyard Kipling Right now, CEOs are confronting a grim reality. The global trade system that has underpinned business planning is unravelling. Ships pile up in harbor, supply chains that have taken years to build are being undermined, and the diplomatic relations that hold world trade together are fraying. The most destabilizing feature of our current situation is the uncertainty it breeds about the future. If leaders could reliably predict the next catastrophe, at least they could plan and prepare for it. But right now, th…

Below, Matt Kaplan shares five key insights from his new book, I Told You So!: Scientists Who Were Ridiculed, Exiled, and Imprisoned for Being Right. Matt is a science correspondent at The Economist, where he has written about everything from paleontology and parasites to virology and viticulture over the course of two decades. His writing has also appeared in National Geographic, New Scientist, Nature, and the New York Times. What’s the big idea? Science often suppresses bold, unconventional, or threatening ideas due to ego, hierarchy, competition, sexism, and fraud. This culture harms progress. To truly serve society, science needs structural and cultural ref…

As businesses race to become AI-ready, job seekers are racing just as quickly to keep up. New data shows that candidates are getting the message: AI skills are showing up more often on resumes. But this change is exposing a deeper disconnect: the labor market increasingly rewards AI fluency, while the education system often discourages it. According to a new report from Monster.com, the number of resumes that mention AI skills has surged in just two years, going from 3.7% in 2023 to 12.8% last year. Per the report, the most notable increase was from 2024 to 2025 when the number of mentions ticked up by 7.6 points. The previous year, it only accelerated by 1.5 poin…

Most people don’t actually want to give up their phone. They just want it to stop tugging at them like a needy toddler. There’s a difference. One suggests extremism and poor reception. The other is far more sensible: learning how to live with technology without letting it quietly take charge of your attention, mood, and nervous system while pretending it’s being helpful. Because for most of us, the problem isn’t “addiction” in the dramatic sense. No one’s pawning the sofa for screen time. It’s accumulation. A thousand tiny habits layered together until checking becomes automatic and being offline feels faintly unsettling, like you’ve forgotten something important …

Artificial intelligence is moving into everything. It’s in the phone in your pocket, the watch on your wrist, the TV on your wall, and the appliances in your kitchen. As companies race to build AI wearables and ambient assistants, there’s a risk we skip a crucial step: grounding this future in the devices people already trust and use constantly. For most of us, that foundation is the smartphone. Smartphones sit at the center of daily life, helping with communication, payments, creativity, navigation, entertainment, and more. About 91% of Americans own one, according to Pew Research. They are personal, always with us, and deeply embedded in our routines. If AI is t…

There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are single. They aren’t retreating into rest and relaxation; they are stepping out to exult in activities they finally have the time, money, and motivation to pursue. Historically, marketers have largely overlooked this demographic. Or, if they address this market, it’s only for margin and share growth. That’s the wrong framework. The real opportunity isn’t just about capturing their spending power, it’s about recognizing a profo…