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The average person changes jobs every two years and nine months, according to a survey by the career advice website Career Sidekick. If you work for 40 years, that translates to about 15 jobs—and 15 resignations. While the conversation can feel difficult, it’s important to be thoughtful about how you say goodbye, says Melody Wilding, author of Managing Up: How to Get What you Need from the People in Charge and human behavior professor at Hunter College in New York City. “A lot of people boomerang back to a company, team, or manager in a fairly short time,” says Wilding, who is also a contributor to Fast Company. “Having strong relationships with leaders and colleagues could also be a good for getting a reference, LinkedIn recommendation, or referrals to new roles.” Delivering a resignation, however, can involve heightened emotions. Resentment, frustration, burnout, and fatigue may have caused you to seek a new role or company, yet you likely have a desire for civil, diplomatic, and tactful conversation, says Wilding. “Sometimes those two things can be at odds,” she says. “You’re not only dealing with your own emotions, but you’re also trying to project other people’s reactions. Is my boss going to be upset or ask that I leave right away? The desire to get [the conversation] right and secure your future can put pressure on you.” Do the pre-work Wilding advises doing some pre-work before you deliver the news that you’re quitting. Be ready that the reaction may not be positive, especially if you’re involved in sensitive work, she says. “They may say, ‘Thanks for your two-week notice, but actually you can be done today,’” she says. Before you exit a team and possibly lose access to your work, Wilding recommends taking stock of what you’ve achieved in your role. “This isn’t about stealing anything that’s company IP or proprietary,” she says. “It’s updating your résumé, putting together a case study that you may want to reference in the future, updating your LinkedIn profile, and writing some posts based on what you did while you still have access to all of it.” Next, put together a transition plan. While it sounds intimidating, it simply needs to be a rundown of your projects and their stages. You could also put together a guide for standard operating procedures, about how you do certain things. Wilding suggests including contact information or different stakeholders so the person who assumes the job can easily take over. “Putting together a transition plan is valuable because it shows that you’re thoughtful and solution-oriented,” says Wilding. Prepare for the conversation After you’ve done the pre-work, prepare for the conversation, which should be done in person and not through a written platform, says Wilding. “Virtual can be fine over Zoom, but you want it to be in real time so the person can hear your tone of voice, and your sincerity can come through,” she says. “Too much can be lost over email or messenger.” A good rule for managing up is to not let the people above you be negatively surprised, and it applies to leaving, too. Wilding says if you go into your one-on-one and the news completely sideswipes your manager because they didn’t see this coming, they’re probably going to have a much stronger negative reaction. Instead, set the stage by saying, “Today in our one-on-one, I’d like to put aside five or 10 minutes to give you an important update that I have.” “At least they know something’s coming,” says Wilding. “You don’t have to disclose ‘I’m telling you that I’m leaving,’ but you can say, ‘I wanted to discuss my trajectory here’ or ‘I want to talk about my next steps in the organization.’ It gives them a heads up that can be crucial.” Skip to the chase Most people feel some nerves when they share news that they’re leaving. While it can be tempting to make small talk, Wilding recommends fighting that tendency and jumping to the chase. “Frame it from your perspective,” she says. “You can say, ‘I’ve made the hard choice that it’s time for me to move on. [This date] will be my last day in this role.’ You can be honest and say, ‘This wasn’t an easy decision for me’ or ‘I thought about this a lot. I know it will be hard for the team.’ You don’t have to apologize. Keep it focused on your situation and what is right for you and your career.” This isn’t time to have a feedback conversation about the difficulties in the role, adds Wilding. “Break the news and focus on moving forward,” she says. Next, talk about how you will transition out of the role and leave the team in a good place. Having your transition plan ready provides the perfect tool for refocusing the conversation if it starts to get emotional. “If they say, ‘How could you do this? This is such terrible timing,’ you can say, ‘I understand, and that is not my intention. What I think would be helpful is if we focus on how we implement this plan,’” says Wilding. “It gives you something tangible to keep circling back to.” It’s important that you feel emotionally grounded going into this conversation, adds Wilding. “This is not the type of conversation you want to squeeze between two other meetings, when you may be rushing from one thing to the next,” she says. Also, don’t feel like you need to keep talking. “When we get uncomfortable, we tend to over explain,” says Wilding. “If you’ve had a good experience, you can say, ‘I’ve enjoyed my time here.’ If it wasn’t the greatest experience, you can say, ‘I’ve learned a lot from my experience here,’ which is true even if you work somewhere where it’s been difficult. Then say, ‘On this date, I’ll be moving to this company or this new team and then be quiet. When we inject strategic silence into a conversation, it projects more confidence than just rambling.” Think about external communications It’s also important that you shape the narrative that’s being told about why you’re leaving and make sure it’s an accurate story instead of letting people fill in the gaps. Ask to be part of the communication roll out, especially if you have clients, vendors, or cross-functional partners that need to be notified, says Wilding. “Ideally, hand over a transition message,” says Wilding. “Or, at the very least, be proactive about saying to your manager and HR that you want to be part of that communication.” Wilding also recommends writing a post about what you learned during your time there or gratitude for your team. You can use that as a jumping off point to share what you’re doing next. Throughout the process, keep your interactions healthy and strong, says Wilding. “In most industries, it’s a very small world,” she says. “Don’t bad mouth anyone. Even if you don’t end up working directly with the same people, you may have shared colleagues who come up in conversation. Put things in the past and move on. You want to be able to have a network of weak ties for the future so you can reach out for a referral, expand your network, and provide references or recommendations for others.” View the full article

Scam calls are turning the world on its head. The Global Anti-Scam Alliance estimates that scammers stole a staggering $1.03 trillion globally in 2023, including losses from online fraud and scam calls. Robocalls and phone scams have long been a frustrating—and often dangerous—problem for consumers. Now, artificial intelligence is elevating the threat, making scams more deceptive, efficient, and harder to detect. While Eric Priezkalns, an analyst and editor at Commsrisk, believes the impact of AI on scam calls is currently exaggerated, he notes that the use of AI by scammers is focused on producing fake content, which looks real or on varying the content in messages designed to lure potential victims into malicious conversations. “Varying the content makes it much more difficult to identify and block scams using traditional anti-scam controls,” he tells Fast Company. From AI-generated deepfake voices that mimic loved ones to large-scale fraud operations that use machine learning to evade detection, bad actors are exploiting AI to supercharge these scam calls. The big question is: How can the telecom industry combat this problem head-on before fraudsters wreak even more havoc? SCAMMERS ARE UPGRADING THEIR PLAYBOOK WITH AI Until recently, phone scams mostly relied on crude robocalls—prerecorded messages warning recipients about an urgent financial issue or a supposed problem with their Social Security number. These tactics, while persistent, were often easy to recognize. But today’s AI-powered scams are far more convincing. One of the most alarming developments is the use of AI-generated voices, which make scams feel disturbingly personal. In a chilling case from April 2023, a mother in Arizona received a desperate call from what sounded exactly like her daughter, sobbing and pleading for help. A scammer, posing as a kidnapper, demanded ransom money. In reality, the daughter was safe—the criminals had used AI to clone her voice from a social media video. These scams, known as “voice cloning fraud,” have surged in recent months. With just a few seconds of audio, AI tools can now create an eerily realistic digital clone of a person’s voice, enabling fraudsters to impersonate friends, family members, or even executives in corporate scams. Scammers are also using AI to analyze vast amounts of data and fine-tune their schemes with chilling precision. Machine learning algorithms can sift through public information—social media posts, online forums, and data breaches—to craft hyper-personalized scam calls. Instead of a generic IRS or tech support hoax, fraudsters can now target victims with specific details about their purchases, travel history, or even medical conditions. AI is also enhancing caller ID spoofing, allowing scammers to manipulate phone numbers to appear as if they are coming from local businesses, government agencies, or even a victim’s own contacts. This increases the likelihood that people will pick up, making scam calls harder to ignore. TELECOM’S COUNTEROFFENSIVE: AI VS. AI As fraudsters sharpen their AI tools, telecom companies and regulators are fighting back with artificial intelligence of their own—deploying advanced systems to detect, trace, and block malicious calls before they ever reach consumers. 1. Call authentication and AI-based fraud detection To combat spoofing, telecom carriers are leveraging AI-powered voice analysis and authentication technologies. In the U.S., the STIR/SHAKEN framework uses cryptographic signatures to verify that calls originate from legitimate sources. But as scammers quickly adapt, AI-driven fraud detection is becoming essential. Machine learning models trained on billions of call patterns can analyze real-time metadata to flag anomalies—such as sudden spikes in calls from specific regions or numbers linked to known scams. These AI systems can even detect subtle acoustic markers typical of deepfake-generated voices, helping stop fraudulent calls before they connect. 2. Carrier-level call filtering and blocking Major telecom providers are embedding AI-powered call filtering directly into their networks. AT&T’s Call Protect, T-Mobile’s Scam Shield, and Verizon’s Call Filter all use AI to spot suspicious patterns and block high-risk calls before they reach users. The GSMA’s Call Check and International Revenue Share Fraud (IRSF) solutions also provide real-time call protection by verifying legitimacy and combating calling line identity spoofing. For context, GSMA’s IRSF Prevention leverages first-party International Premium Rate Numbers (IPRN) data and an advanced OSINT (open-source intelligence) platform to deliver real-time, actionable fraud intelligence. It tracks over 20 million IPRNs, hijacked routes, and targeted networks—helping telecoms proactively combat IRSF and Wangiri fraud. 3. AI-powered voice biometrics for caller verification Another promising line of defense against AI-generated fraud is voice biometrics. Some financial institutions and telecom providers are deploying voice authentication systems that analyze more than 1,000 unique vocal characteristics to verify a caller’s identity. Unlike basic voice recognition, these advanced systems can detect when an AI-generated voice is being used—effectively preventing fraudsters from impersonating legitimate customers. REGULATORS ARE CRACKING DOWN, BUT IS IT ENOUGH? It’s one thing to tighten regulations and stiffen penalties—something many government agencies around the world are already doing—but effectively enforcing those regulations is a different ball game altogether. In the U.S., for example, the FCC (Federal Communications Commission) has ramped up penalties for illegal robocalls and is pushing carriers to adopt stricter AI-powered defenses. The TRACED (Telephone Robocall Abuse Criminal Enforcement and Deterrence) Act, signed into law in 2019, gives regulators more power to fine scammers and mandates stronger anti-spoofing measures. Internationally, regulators in the U.K., Canada, and Australia are working on similar AI-driven frameworks to protect consumers from rising fraud. The European Union has introduced stricter data privacy laws, limiting how AI can be used to harvest personal data for scam operations. However, enforcement struggles to keep pace with the speed of AI innovation. Scammers operate globally, often beyond the jurisdiction of any single regulator. Many fraud rings are based in countries where legal action is difficult—if not nearly impossible. Take, for example, countries like Myanmar, Cambodia, and Laos, where organized crime groups have established cyber scam centers that use AI-powered deepfakes to deceive victims worldwide. Operators in these scam centers frequently relocate or shift tactics to stay ahead of law enforcement. They also operate in regions with complex jurisdictional challenges, further complicating enforcement. Scammers thrive on fragmentation and exploit vulnerabilities—whether that’s a lack of industry coordination or differing regulatory approaches across borders. These regulatory bottlenecks underscore why telecom providers must take a more proactive role in combating AI-driven fraud, rather than relying solely on traditional frameworks which—while helpful—are not always efficient. That’s where the GSMA Call Check technology, developed by German telecom solutions provider Oculeus, could play a vital role. “The GSMA’s Call Check services provide a simple, fast and low-cost mechanism for the exchange of information about scam phone calls as they occur. This technology is rooted in the cloud, making it future-proof and global in a way that other methods being contemplated by some nations will never be,” Commsrisk‘s Priezkalns says. FAR FROM OVER Without question, the battle against AI-powered scams is far from over. As former FCC Chair Jessica Rosenworcel noted last year: “We know that AI technologies will make it cheap and easy to flood our networks with deepfakes used to mislead and betray trust.” The good news is that the telecom industry isn’t backing down. While scammers are using AI to deceive unsuspecting individuals, the industry is also leveraging AI to protect customers and their sensitive data—through automated call screening, real-time fraud detection, and enhanced authentication measures. But according to Priezkalns, technology alone isn’t enough to protect people. For him, deterrence—driven by the legal prosecution of scammers—is just as important as technological solutions. “It needs to be used in conjunction with law enforcement agencies that proactively arrest scammers and legal systems that ensure scammers are punished for their crimes,” he says. One thing is certain: Scammers and scams aren’t going away anytime soon. As Priezkalns points out, people will continue to fall for scams even with high-intensity public awareness training. But as AI continues to evolve, the telecom industry must stay a step ahead—ensuring it becomes a force for protection, not deception. And with tools like the GSMA’s Call Check, that future is within reach. View the full article

In Texas, parts of Houston are sinking at a rate faster than 10 millimeters—or about two-fifths of an inch—per year. Parts of Dallas and Fort Worth are sinking more than 5 millimeters per year. While that may sound small, it adds up: Every few millimeters that a city sinks can cause cracks in roads or tilt building foundations, and make that region more vulnerable to extreme flooding. And those Texas cities aren’t alone: Twenty-five other major cities—from New York and San Francisco to Boston and Oklahoma City—are also sinking, according to a new study, putting more than 34 million people at risk. Cities can sink for a few reasons. Buildings are heavy, and so sometimes the ground below them can settle and constrict, especially if they’re built on top of sand. Erosion or natural land and tectonic movements can come into play, too. But the most common cause for cities sinking lower and lower—a process known as subsidence—is groundwater extraction. Across the county, half of the U.S. population relies on groundwater for drinking, irrigation, or industrial uses. When cities pump that water from the ground below, the land then compacts and settles down, bringing the city, and the structural integrity of its buildings roads, and bridges, with it. “Land subsidence is often invisible—until it isn’t,” says Manoochehr Shirzaei, a geophysicist at Virginia Tech and coauthor of the study, published today in the journal Nature Cities. “It undermines building foundations, damages roads and pipelines, and compromises flood defenses. . . . It’s a quiet hazard, but its effects accumulate, potentially amplifying damage during storms or earthquakes.” All 28 major U.S. cities are shrinking For their study, Shirzaei and his team focused on the 28 most populous U.S. cities, which cover nearly 12% of the country’s population. Previous studies about subsidence often focused just on coastal regions or individual cities, ignoring the widespread urban risk. Researchers used satellite-based radar measurements to create high-resolution maps of those cities’ sinking land. The researchers expected to see subsidence in places like Houston and New Orleans. Houston has long been one of the fastest-sinking cities because of groundwater mining and oil and gas extraction; and New Orleans is built on top of soft, marshy land, with a drainage system that runs through the city. But they found subsidence in all 28 cities they examined—including Chicago, Columbus, Seattle, and Denver. “The widespread nature of the hazard was striking,” Shirzaei says. In 25 out of the 28 cities, at least 65% of the urban area is sinking. In some cities, that’s even greater: Chicago, Dallas, Columbus, Detroit, Fort Worth, Denver, New York, Indianapolis, Houston, and Charlotte saw the most widespread subsidence, with about 98% of their areas affected. Dallas, Fort Worth, and Houston saw the highest rates of subsidence, from about 5 millimeters to as much as 10 millimeters per year. Climate change, subsidence, and what cities can do Subsidence comes with a range of risks. In cities that are already prone to flooding, like New York, Los Angeles, and Washington, D.C., it can make floods even worse because more land is closer to sea level. That means when cities sink, they’re more vulnerable to climate change’s impacts. “Our study found that the cities with the highest rates of subsidence have also experienced numerous major flood events in the past two decades,” Shirzaei says. But at the same time, climate change can exacerbate subsidence, by increasing droughts and also the demand for groundwater. Cities still have time to act, Shirzaei says. They can slow this rate of sinking, or even reverse subsidence, by enacting regulations around groundwater use, managing aquifers better, and updating building codes to take soil movement into account. Cities should also adopt monitoring systems, integrate this risk into their urban planning, and retrofit any infrastructure that may be vulnerable. The key is that these responses must be tailored to a specific city—its ground makeup, its infrastructure, and its subsidence causes. “What works in San Diego won’t work in Memphis,” Shirzaei says. View the full article

Vincent Clerc says changing supply chains fast using trade war is ‘very unrealistic’View the full article

Greg Creed spent 25 years at Yum Brands, including more than a decade in leadership roles at Taco Bell, before he retired from the company in 2020. He offered this unsolicited advice after a rough quarter for McDonald’s, in which same-store sales fell over 3%, the company’s worst drop since the pandemic. The problem, Creed asserts, is that McDonald’s isn’t chasing menu options that its customers will crave. And without a menu that elicits a strong reaction—either positive or negative—from diners, McDonald’s is just “being beige.” “Nothing as a brand is worse than being beige,” Creed wrote in a recent LinkedIn post. “It upsets no one, but let’s be honest: No one loves beige.” In the company’s first-quarter earnings report, McDonald’s CEO Chris Kempczinski cited uncertain economic and geopolitical conditions as reasons for the sales slump. Traffic to McDonald’s fell more than expected, even as the company leaned into its value messaging. Still, McDonald’s has raised prices as inflation persists. “We’re not immune to the volatility in the industry or the pressures that our consumers are facing,” Kempczinski said. Comparatively, though, Taco Bell is killing it. In the first three months of the year, sales are up 9%. Traffic is up too, regardless of customer income. These numbers were a bright spot for Yum Brands, also the parent company of KFC and Pizza Hut, which reported mixed results in the first quarter. “I know this is a tough operating environment for everybody else in the industry,” Yum Brands CEO David Gibbs said during his company’s recent earnings call. “It just is probably an environment that favors Taco Bell, and that’s what you’re seeing there, firing on all cylinders.” From his position on the outside, Creed can only speculate on what’s happening. But his hunch is Taco Bell’s success comes from its willingness to aggressively push new menu items, like its crispy chicken nuggets, a former limited-time offering that just made it onto the menu for good. It’s not that McDonald’s can’t innovate, Creed says, it’s that the company’s structure—where he guesses operators have more input on menu items than the marketing department—is slowing it down. “I always thought of McDonalds as an operating company,” Creed said via email. “Whereas I used to say when I ran Taco Bell, that we are a marketing company that just happens to sell Mexican-inspired food.” Process aside, Kempczinski expects McDonald’s fortune to turn. Like Taco Bell, it’s adding more fried chicken to the menu with this week’s nationwide launch of fried chicken tenders called McCrispy Strips, and plans to lean hard on its value offerings to reach a stretched consumer. The biggest co-sign of Creed’s analysis, though, comes from current Taco Bell CEO Sean Tresvant. In response to Creed’s LinkedIn screed, he wrote: “Nuggets (pun intended) of gold, Greg.” View the full article

Their worries center on fears the new duties could impact their personal finances, according to a new survey from home-equity investment platform Point. View the full article

Indian assault that killed dozens sparks groundswell of support for retaliation from IslamabadView the full article

The agreement is expected to be unveiled later on ThursdayView the full article

The broad rise in the share of underwater loans across the country this winter came as borrower distress grew and home prices pulled back in some regions. View the full article

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A new survey from GoDaddy Inc. reveals that while nearly half of U.S. microbusiness owners anticipate a weakening national economy in the coming months, most still maintain confidence in the growth prospects of their own enterprises. According to data released May 5, 2025, by the GoDaddy Small Business Research Lab, 49% of the 2,100 surveyed business owners expect the national economy to decline in the next six months, a 17-point increase from 2024. Despite this shift in sentiment, 66% of respondents expressed positive revenue expectations, with only 9% forecasting a decline in sales. “Small business owners are realistic about the economy, but they believe in themselves,” said GoDaddy CEO Aman Bhutani. “GoDaddy’s research shows they remain intent on pushing their small businesses forward.” The survey findings, compiled by the GoDaddy Small Business Research Lab—formerly known as Venture Forward—indicate a gradual trend of softening optimism. In 2023, 73% of microbusiness owners expected revenue growth in the first half of the year. That figure has declined to 66% in 2025. The research also shows a shift in long-term business goals. Forty percent of respondents now say they plan to remain solo entrepreneurs, up from 36% the previous year. This suggests a rising preference for lifestyle-aligned business models rather than scaling to mid-size or larger enterprises. Cost Pressures and Financial Stress Increase While optimism remains, small businesses continue to face mounting financial challenges. More than half of those surveyed (52%) identified limited cash flow as their greatest financial obstacle. Specific concerns include existing expenses (34%) and pricing pressures on goods and services (33%). These pressures are particularly pronounced in certain sectors, with 40% of respondents in Construction & Home Trades and 36% in Creative-Media reporting pricing concerns. Smaller businesses—especially solo operations and those with limited staff—report struggling most with routine operating expenses. Among companies with 5–9 employees, wages have become the top financial challenge, cited by 45% of those surveyed. GoDaddy notes this reflects a shift toward labor-related expenses becoming more significant as businesses expand. Financial strain was also named the primary stressor by 33% of respondents, ranking higher than concerns about technology adoption, vendor management, or customer acquisition and retention. Access to Capital Improving One potentially positive trend is the improvement in access to capital. Only 8% of owners surveyed cited it as their primary challenge, down from 10% in the prior year. Victor W. Hwang, founder and CEO of Right to Start, a nonprofit focused on small business growth, commented on the survey’s findings: “The results of this GoDaddy survey demonstrate quantitatively the drive and resilience of entrepreneurs all across the United States. Their commitment to their enterprises is relentless and innovative. America’s entrepreneurs are an extraordinary resource for strengthening the U.S. economy and growing new businesses and jobs nationwide.” Leo Lopez, owner of San Jose-based La Fenice Pizza, added: “The economy is definitely uncertain right now, but as a small business owner, you learn to live with that. I’ve had to adjust, simplify, and focus on what really works, and that’s helped me grow stronger. For me, resilience isn’t about being unaffected. It’s about finding a way to keep going, even when things get unpredictable. That’s how I’ve built my business, and I think a lot of us are doing the same.” “Entrepreneurs are planning for what is ahead,” Bhutani said. “They are navigating these times by staying focused and determined. At GoDaddy, our job is to make sure they have the tools they need to succeed.” This article, "GoDaddy Survey Finds Small Business Owners Remain Optimistic Despite Economic Concerns" was first published on Small Business Trends View the full article

A new survey from GoDaddy Inc. reveals that while nearly half of U.S. microbusiness owners anticipate a weakening national economy in the coming months, most still maintain confidence in the growth prospects of their own enterprises. According to data released May 5, 2025, by the GoDaddy Small Business Research Lab, 49% of the 2,100 surveyed business owners expect the national economy to decline in the next six months, a 17-point increase from 2024. Despite this shift in sentiment, 66% of respondents expressed positive revenue expectations, with only 9% forecasting a decline in sales. “Small business owners are realistic about the economy, but they believe in themselves,” said GoDaddy CEO Aman Bhutani. “GoDaddy’s research shows they remain intent on pushing their small businesses forward.” The survey findings, compiled by the GoDaddy Small Business Research Lab—formerly known as Venture Forward—indicate a gradual trend of softening optimism. In 2023, 73% of microbusiness owners expected revenue growth in the first half of the year. That figure has declined to 66% in 2025. The research also shows a shift in long-term business goals. Forty percent of respondents now say they plan to remain solo entrepreneurs, up from 36% the previous year. This suggests a rising preference for lifestyle-aligned business models rather than scaling to mid-size or larger enterprises. Cost Pressures and Financial Stress Increase While optimism remains, small businesses continue to face mounting financial challenges. More than half of those surveyed (52%) identified limited cash flow as their greatest financial obstacle. Specific concerns include existing expenses (34%) and pricing pressures on goods and services (33%). These pressures are particularly pronounced in certain sectors, with 40% of respondents in Construction & Home Trades and 36% in Creative-Media reporting pricing concerns. Smaller businesses—especially solo operations and those with limited staff—report struggling most with routine operating expenses. Among companies with 5–9 employees, wages have become the top financial challenge, cited by 45% of those surveyed. GoDaddy notes this reflects a shift toward labor-related expenses becoming more significant as businesses expand. Financial strain was also named the primary stressor by 33% of respondents, ranking higher than concerns about technology adoption, vendor management, or customer acquisition and retention. Access to Capital Improving One potentially positive trend is the improvement in access to capital. Only 8% of owners surveyed cited it as their primary challenge, down from 10% in the prior year. Victor W. Hwang, founder and CEO of Right to Start, a nonprofit focused on small business growth, commented on the survey’s findings: “The results of this GoDaddy survey demonstrate quantitatively the drive and resilience of entrepreneurs all across the United States. Their commitment to their enterprises is relentless and innovative. America’s entrepreneurs are an extraordinary resource for strengthening the U.S. economy and growing new businesses and jobs nationwide.” Leo Lopez, owner of San Jose-based La Fenice Pizza, added: “The economy is definitely uncertain right now, but as a small business owner, you learn to live with that. I’ve had to adjust, simplify, and focus on what really works, and that’s helped me grow stronger. For me, resilience isn’t about being unaffected. It’s about finding a way to keep going, even when things get unpredictable. That’s how I’ve built my business, and I think a lot of us are doing the same.” “Entrepreneurs are planning for what is ahead,” Bhutani said. “They are navigating these times by staying focused and determined. At GoDaddy, our job is to make sure they have the tools they need to succeed.” This article, "GoDaddy Survey Finds Small Business Owners Remain Optimistic Despite Economic Concerns" was first published on Small Business Trends View the full article

The North Carolina Community College System announced it is partnering with Goldman Sachs to launch the 10,000 Small Businesses initiative across the state. The effort is part of Goldman Sachs’ $100 million national Investment in Rural Communities, aimed at bolstering small business growth and economic development. For more than 15 years, 10,000 Small Businesses has offered free business education, access to capital, and tailored support services to help entrepreneurs grow. In 2023, Goldman Sachs expanded the program into rural areas across 20 states, and North Carolina now joins the initiative’s latest expansion. “This partnership with Goldman Sachs reflects our system’s deep commitment to supporting small businesses as the engines of North Carolina’s economy,” said John Loyack, Vice President for Economic Development at the North Carolina Community College System. “We’re proud to provide a platform that brings world-class resources to entrepreneurs—particularly those in rural and underserved communities—through our statewide network of colleges.” The program will be implemented through the North Carolina Small Business Center Network, which provides training and resources for small business owners throughout the state. “The Small Business Center Network is uniquely positioned to connect entrepreneurs with the training and support they need,” said Anne Shaw, State Director of the North Carolina Small Business Center Network. “This collaboration with Goldman Sachs is a natural extension of the work we do every day in communities across the state, and it’s an exciting opportunity to strengthen the impact we have.” Participants in the program will receive instruction on core business skills such as marketing, negotiation, and employee management, while developing a personalized growth plan. Graduates will also gain access to a national network of fellow small business owners and alumni. “Small businesses are the backbone of North Carolina’s economy, driving growth and innovation throughout the state. We are thrilled to bring our education program to entrepreneurs across North Carolina,” said Anne Wellde, national director of Goldman Sachs 10,000 Small Businesses. “Together, we can equip small business owners with the tools they need to thrive and create jobs in their communities.” According to Goldman Sachs, early outcomes for rural participants who completed the program show promising results: 68% reported increased revenue 60% created new jobs 85% feel more resilient 68% plan to use the 10,000 Small Businesses network to grow Applications for the upcoming North Carolina cohort are open through June 15. The three-month program begins in September and will be delivered in a hybrid format. Participation is free and fully funded by the Goldman Sachs Foundation. This article, "North Carolina Community College System Partners with Goldman Sachs to Support Rural Entrepreneurs" was first published on Small Business Trends View the full article

The North Carolina Community College System announced it is partnering with Goldman Sachs to launch the 10,000 Small Businesses initiative across the state. The effort is part of Goldman Sachs’ $100 million national Investment in Rural Communities, aimed at bolstering small business growth and economic development. For more than 15 years, 10,000 Small Businesses has offered free business education, access to capital, and tailored support services to help entrepreneurs grow. In 2023, Goldman Sachs expanded the program into rural areas across 20 states, and North Carolina now joins the initiative’s latest expansion. “This partnership with Goldman Sachs reflects our system’s deep commitment to supporting small businesses as the engines of North Carolina’s economy,” said John Loyack, Vice President for Economic Development at the North Carolina Community College System. “We’re proud to provide a platform that brings world-class resources to entrepreneurs—particularly those in rural and underserved communities—through our statewide network of colleges.” The program will be implemented through the North Carolina Small Business Center Network, which provides training and resources for small business owners throughout the state. “The Small Business Center Network is uniquely positioned to connect entrepreneurs with the training and support they need,” said Anne Shaw, State Director of the North Carolina Small Business Center Network. “This collaboration with Goldman Sachs is a natural extension of the work we do every day in communities across the state, and it’s an exciting opportunity to strengthen the impact we have.” Participants in the program will receive instruction on core business skills such as marketing, negotiation, and employee management, while developing a personalized growth plan. Graduates will also gain access to a national network of fellow small business owners and alumni. “Small businesses are the backbone of North Carolina’s economy, driving growth and innovation throughout the state. We are thrilled to bring our education program to entrepreneurs across North Carolina,” said Anne Wellde, national director of Goldman Sachs 10,000 Small Businesses. “Together, we can equip small business owners with the tools they need to thrive and create jobs in their communities.” According to Goldman Sachs, early outcomes for rural participants who completed the program show promising results: 68% reported increased revenue 60% created new jobs 85% feel more resilient 68% plan to use the 10,000 Small Businesses network to grow Applications for the upcoming North Carolina cohort are open through June 15. The three-month program begins in September and will be delivered in a hybrid format. Participation is free and fully funded by the Goldman Sachs Foundation. This article, "North Carolina Community College System Partners with Goldman Sachs to Support Rural Entrepreneurs" was first published on Small Business Trends View the full article

Key Takeaways Desk Exercises Combat Fatigue: Regularly integrating desk exercises can reduce stiffness and fatigue, enhancing energy levels and focus throughout the workday. Enhanced Posture: Simple stretches and movements promote better posture, leading to decreased discomfort associated with prolonged sitting and boosting overall employee satisfaction. Increased Productivity: Engaging in desk exercises can directly improve cognitive functions such as focus and memory retention, positively impacting workplace efficiency. Stress Relief Benefits: Performing desk exercises helps relieve built-up tension, fostering a more relaxed and innovative work environment conducive to collaboration. Easy Integration Methods: Setting reminders and creating a structured routine encourages employees to participate in desk exercises, cultivating a culture of wellness and engagement. Safety First: Proper technique and frequency in desk exercises are crucial for preventing injuries while maximizing their benefits for overall health and productivity. Sitting at a desk for hours can take a toll on your body and mind. You might feel stiff, fatigued, or even lose focus as the day drags on. But what if you could boost your energy and productivity without leaving your workspace? Desk exercises are a simple yet effective way to combat those sluggish feelings and keep you moving throughout the day. Incorporating quick stretches and movements into your routine can help reduce tension, improve circulation, and enhance your overall well-being. Whether you’re working from home or in an office, these exercises can easily fit into your schedule. Get ready to discover how a few minutes of movement can transform your workday and leave you feeling refreshed and more engaged. What Are Desk Exercises? Desk exercises refer to quick stretches and movements that you can perform while seated at your desk. These exercises aim to combat the negative effects of prolonged sitting, such as stiffness and fatigue. By integrating desk exercises into your work routine, you enhance circulation and reduce muscle tension. Desk exercises include simple actions like neck rolls, shoulder shrugs, and wrist stretches. Incorporating these movements can improve your focus and energy levels. Small business environments benefit greatly from such practices, as they can foster a culture of employee wellness and engagement. You can adopt a structured approach to desk exercises, making them part of your daily schedule. This structured routine supports employee motivation and satisfaction. Encouraging your team to participate in desk exercises creates an active workplace culture, contributing to overall employee development and retention. Desk exercises fit seamlessly into your staff management strategy, enhancing productivity among both full-time and part-time employees. Regular practice promotes employee performance and supports team building, making your small business more resilient in today’s competitive job market. Implementing desk exercises in your hiring and onboarding processes can further elevate employee satisfaction and performance. Benefits of Desk Exercises Desk exercises offer numerous advantages for small business staff, fostering both physical health and work efficiency. Regular incorporation of these activities into your daily routine keeps your team engaged and motivated, ultimately contributing to a positive workplace culture. Improved Posture Desk exercises significantly enhance posture, which is vital for reducing health risks associated with prolonged sitting. For instance, using an exercise ball as an office chair effectively engages core muscles, promoting stability and strength. Simple movements, such as ankle flexibility exercises, can alleviate stiffness and enhance mobility. When employees maintain good posture, they experience fewer discomforts, ultimately benefiting overall employee satisfaction and reducing staff turnover. Increased Productivity Engaging in desk exercises has a direct correlation with boosting productivity. Physical activity stimulates blood flow and increases cognitive functions, leading to improved focus, memory retention, and problem-solving skills. For small businesses, implementing a structured approach to desk exercises can enhance team performance without compromising output. Incorporating these practices during onboarding processes showcases your commitment to employee wellness, which can attract top talent and retain valuable team members. Stress Relief Desk exercises effectively reduce stress levels, creating a more conducive environment for employee engagement. Activities such as neck rolls and shoulder stretches help release tension built up from long periods at a desk. A relaxed workforce is more innovative and collaborative, leading to better job performance and a stronger team dynamic. Prioritizing stress relief through desk exercises supports employees’ overall well-being and fosters a balanced work-life atmosphere. Types of Desk Exercises Desk exercises play a vital role in promoting employee wellness and boosting productivity in small business environments. Incorporating these exercises into your team’s routine can help maintain focus and engagement throughout the workday. Stretching Exercises Stretching exercises are essential for alleviating musculoskeletal discomfort. Engage in the following stretches to enhance flexibility and reduce tension: Triceps Stretches: Raise one arm, bend it to reach towards the opposite side, and use your other hand to pull the elbow towards your head. Hold for 10 to 30 seconds, then repeat on the other side. Overhead Reach or Latissimus Stretch: Extend each arm overhead, reaching toward the opposite side. Hold for 10 to 30 seconds and switch sides. Upper Body and Arm Stretch: Clasp your hands together above your head with palms facing outward, then push your arms upward. Hold this position for 10 to 30 seconds. Shoulder or Pectoralis Stretch: Clasp your hands behind your back, push your chest outward, and raise your chin. Maintain this position for 10 to 30 seconds. Strengthening Exercises Strengthening exercises enhance muscle endurance and support better posture, critical for a productive workforce. Try these simple exercises: Desk Push-Ups: Stand an arm’s length away from your desk, place your hands on the edge, and perform push-ups. Aim for 8 to 12 repetitions. Chair Squats: Stand in front of your chair, lower yourself as if to sit without actually touching it, then rise back up. Perform 8 to 12 repetitions. Calf Raises: Hold onto your desk for balance, rise on your toes, and lower back down. Aim for 10 to 15 repetitions. Mobility Exercises Mobility exercises promote joint health and circulation. Implement these movements for better overall movement: Neck Rolls: Gently roll your head in a circular motion to relieve tension. Complete 5 rolls in each direction. Seated Leg Extensions: While seated, extend one leg straight out in front of you, hold for a few seconds, then lower it. Repeat this 10 times per leg. Wrist Circles: Extend your arms and rotate your wrists in circles. Perform this for 10 circles in each direction. Adopting these desk exercises enhances your workplace culture and contributes to employee satisfaction and retention. Implementing a routine can lead to a healthier, more engaged workforce, supporting your small business staffing and employee management goals. How to Incorporate Desk Exercises into Your Day Incorporating desk exercises into your routine improves employee wellness and enhances productivity. Try these methods to seamlessly integrate physical activity throughout your workday. Set Reminders: Use timers or calendar alerts to remind you to perform desk exercises. Schedule short breaks every hour to engage in simple stretches or strength exercises. Create a Routine: Develop a structured daily plan that includes specific exercises. For instance, designate certain periods for stretching or strength training. Consistency fosters employee engagement and promotes a healthier workplace culture. Encourage Team Participation: Foster team building by encouraging all employees to participate. Organize group stretches or challenge each other to incorporate desk exercises into the day. This builds camaraderie while enhancing overall employee motivation. Utilize Resources: Provide access to online resources or instructional videos showcasing desk exercises. Equip employees with simple guides to follow, making it easier for everyone to adopt these healthy habits. Incorporate Fun Challenges: Introduce friendly competition by creating challenge events, such as “who can hold a plank the longest” or “most creative stretch.” These activities boost morale and make physical activity enjoyable within your small business. Index Exercise Types: Develop a list of suitable desk exercises to share with staff. Include various categories such as stretching, strengthening, and mobility exercises. By providing options, employees can find activities that suit their preferences, enhancing participation and employee satisfaction. Lead by Example: As a leader, consistently practice desk exercises in front of your team. Demonstrating commitment to health practices encourages staff to follow suit, positively impacting workplace morale and employee retention. Integrating desk exercises fosters a culture of wellness while addressing staffing requirements. Improved employee motivation and engagement contribute to successful talent acquisition and retention strategies. Let’s make physical activity a defining aspect of your small business’s daily operations. Safety Tips for Desk Exercises Incorporating desk exercises into your daily routine benefits your health and enhances employee engagement. Follow these safety tips to ensure a safe and effective experience: Frequency and Breaks Take breaks every hour to stand up, walk, and stretch. Breaks of 5-10 minutes combat muscle aches, eye strain, and stress. Short breaks promote a more energized and productive workforce. Proper Stretching Techniques Hold stretches for 10-30 seconds to improve flexibility and reduce tension. Breathe normally; don’t hold your breath. Stretching appropriately benefits your employees’ overall wellness. Avoid bouncing or excessively pulling/pushing during stretches. Don’t lock joints. Stop if you feel pain or severe discomfort. Ensuring proper technique can prevent injuries that impact performance. Posture and Movement Alternate between sitting and standing throughout the day to lessen the risks of prolonged sitting. Consider using flexible standing desks as an employee benefit to support wellness. Maintain good posture during exercises. Keep your back straight, and ensure knees are above feet when performing seated or standing exercises. Proper posture improves productivity and reduces staff turnover caused by discomfort or pain. Utilizing these safety tips enhances the effectiveness of desk exercises. Improving workplace wellness can lead to higher employee engagement and satisfaction, ultimately benefiting your small business’s performance and talent retention. Conclusion Incorporating desk exercises into your daily routine can transform your work experience. By taking just a few minutes to stretch and move, you’ll not only alleviate discomfort but also boost your focus and productivity. Embracing these simple practices fosters a healthier work environment and promotes overall well-being among you and your colleagues. As you prioritize your physical and mental health, you’ll likely find your engagement and creativity flourish. Make desk exercises a regular part of your day and watch how it enhances your work life. A little movement goes a long way in creating a more vibrant and productive workspace. Frequently Asked Questions What are the negative effects of prolonged sitting at a desk? Prolonged sitting can lead to issues like stiffness, fatigue, and decreased focus. It may also contribute to poor posture and even long-term health risks such as obesity and cardiovascular problems. What are desk exercises? Desk exercises are quick stretches and movements that you can perform while seated or at your desk. They help alleviate discomfort associated with extended sitting and improve focus and energy levels. Why should I incorporate desk exercises into my routine? Incorporating desk exercises can reduce tension, enhance circulation, and boost productivity. They promote employee wellness, improve posture, and can even alleviate stress in the workplace. What types of desk exercises are recommended? Recommended desk exercises include stretching (like overhead reaches), strengthening (like desk push-ups), and mobility exercises (such as neck rolls). Each type targets specific issues linked to prolonged sitting. How can businesses promote desk exercises among employees? Businesses can encourage desk exercises by setting reminders, creating structured routines, and fostering team participation. Organizing challenges and leading by example also help create a wellness culture. What are some safety tips for performing desk exercises? It’s essential to take regular breaks to stand and stretch, maintain good posture during exercises, and hold stretches for 10-30 seconds. Alternating between sitting and standing can also support overall health. How do desk exercises contribute to employee retention? Regular desk exercises can lead to improved employee satisfaction through better health, reduced stress, and enhanced productivity. This positive environment fosters loyalty and encourages employees to stay long-term. Can desk exercises improve workplace culture? Yes, integrating desk exercises promotes a culture of wellness and teamwork. This can create a more innovative, collaborative atmosphere, leading to higher employee morale and better business performance. Image Via Envato This article, "Revitalize Your Workday with Desk Exercises for Better Health and Productivity" was first published on Small Business Trends View the full article

Key Takeaways Desk Exercises Combat Fatigue: Regularly integrating desk exercises can reduce stiffness and fatigue, enhancing energy levels and focus throughout the workday. Enhanced Posture: Simple stretches and movements promote better posture, leading to decreased discomfort associated with prolonged sitting and boosting overall employee satisfaction. Increased Productivity: Engaging in desk exercises can directly improve cognitive functions such as focus and memory retention, positively impacting workplace efficiency. Stress Relief Benefits: Performing desk exercises helps relieve built-up tension, fostering a more relaxed and innovative work environment conducive to collaboration. Easy Integration Methods: Setting reminders and creating a structured routine encourages employees to participate in desk exercises, cultivating a culture of wellness and engagement. Safety First: Proper technique and frequency in desk exercises are crucial for preventing injuries while maximizing their benefits for overall health and productivity. Sitting at a desk for hours can take a toll on your body and mind. You might feel stiff, fatigued, or even lose focus as the day drags on. But what if you could boost your energy and productivity without leaving your workspace? Desk exercises are a simple yet effective way to combat those sluggish feelings and keep you moving throughout the day. Incorporating quick stretches and movements into your routine can help reduce tension, improve circulation, and enhance your overall well-being. Whether you’re working from home or in an office, these exercises can easily fit into your schedule. Get ready to discover how a few minutes of movement can transform your workday and leave you feeling refreshed and more engaged. What Are Desk Exercises? Desk exercises refer to quick stretches and movements that you can perform while seated at your desk. These exercises aim to combat the negative effects of prolonged sitting, such as stiffness and fatigue. By integrating desk exercises into your work routine, you enhance circulation and reduce muscle tension. Desk exercises include simple actions like neck rolls, shoulder shrugs, and wrist stretches. Incorporating these movements can improve your focus and energy levels. Small business environments benefit greatly from such practices, as they can foster a culture of employee wellness and engagement. You can adopt a structured approach to desk exercises, making them part of your daily schedule. This structured routine supports employee motivation and satisfaction. Encouraging your team to participate in desk exercises creates an active workplace culture, contributing to overall employee development and retention. Desk exercises fit seamlessly into your staff management strategy, enhancing productivity among both full-time and part-time employees. Regular practice promotes employee performance and supports team building, making your small business more resilient in today’s competitive job market. Implementing desk exercises in your hiring and onboarding processes can further elevate employee satisfaction and performance. Benefits of Desk Exercises Desk exercises offer numerous advantages for small business staff, fostering both physical health and work efficiency. Regular incorporation of these activities into your daily routine keeps your team engaged and motivated, ultimately contributing to a positive workplace culture. Improved Posture Desk exercises significantly enhance posture, which is vital for reducing health risks associated with prolonged sitting. For instance, using an exercise ball as an office chair effectively engages core muscles, promoting stability and strength. Simple movements, such as ankle flexibility exercises, can alleviate stiffness and enhance mobility. When employees maintain good posture, they experience fewer discomforts, ultimately benefiting overall employee satisfaction and reducing staff turnover. Increased Productivity Engaging in desk exercises has a direct correlation with boosting productivity. Physical activity stimulates blood flow and increases cognitive functions, leading to improved focus, memory retention, and problem-solving skills. For small businesses, implementing a structured approach to desk exercises can enhance team performance without compromising output. Incorporating these practices during onboarding processes showcases your commitment to employee wellness, which can attract top talent and retain valuable team members. Stress Relief Desk exercises effectively reduce stress levels, creating a more conducive environment for employee engagement. Activities such as neck rolls and shoulder stretches help release tension built up from long periods at a desk. A relaxed workforce is more innovative and collaborative, leading to better job performance and a stronger team dynamic. Prioritizing stress relief through desk exercises supports employees’ overall well-being and fosters a balanced work-life atmosphere. Types of Desk Exercises Desk exercises play a vital role in promoting employee wellness and boosting productivity in small business environments. Incorporating these exercises into your team’s routine can help maintain focus and engagement throughout the workday. Stretching Exercises Stretching exercises are essential for alleviating musculoskeletal discomfort. Engage in the following stretches to enhance flexibility and reduce tension: Triceps Stretches: Raise one arm, bend it to reach towards the opposite side, and use your other hand to pull the elbow towards your head. Hold for 10 to 30 seconds, then repeat on the other side. Overhead Reach or Latissimus Stretch: Extend each arm overhead, reaching toward the opposite side. Hold for 10 to 30 seconds and switch sides. Upper Body and Arm Stretch: Clasp your hands together above your head with palms facing outward, then push your arms upward. Hold this position for 10 to 30 seconds. Shoulder or Pectoralis Stretch: Clasp your hands behind your back, push your chest outward, and raise your chin. Maintain this position for 10 to 30 seconds. Strengthening Exercises Strengthening exercises enhance muscle endurance and support better posture, critical for a productive workforce. Try these simple exercises: Desk Push-Ups: Stand an arm’s length away from your desk, place your hands on the edge, and perform push-ups. Aim for 8 to 12 repetitions. Chair Squats: Stand in front of your chair, lower yourself as if to sit without actually touching it, then rise back up. Perform 8 to 12 repetitions. Calf Raises: Hold onto your desk for balance, rise on your toes, and lower back down. Aim for 10 to 15 repetitions. Mobility Exercises Mobility exercises promote joint health and circulation. Implement these movements for better overall movement: Neck Rolls: Gently roll your head in a circular motion to relieve tension. Complete 5 rolls in each direction. Seated Leg Extensions: While seated, extend one leg straight out in front of you, hold for a few seconds, then lower it. Repeat this 10 times per leg. Wrist Circles: Extend your arms and rotate your wrists in circles. Perform this for 10 circles in each direction. Adopting these desk exercises enhances your workplace culture and contributes to employee satisfaction and retention. Implementing a routine can lead to a healthier, more engaged workforce, supporting your small business staffing and employee management goals. How to Incorporate Desk Exercises into Your Day Incorporating desk exercises into your routine improves employee wellness and enhances productivity. Try these methods to seamlessly integrate physical activity throughout your workday. Set Reminders: Use timers or calendar alerts to remind you to perform desk exercises. Schedule short breaks every hour to engage in simple stretches or strength exercises. Create a Routine: Develop a structured daily plan that includes specific exercises. For instance, designate certain periods for stretching or strength training. Consistency fosters employee engagement and promotes a healthier workplace culture. Encourage Team Participation: Foster team building by encouraging all employees to participate. Organize group stretches or challenge each other to incorporate desk exercises into the day. This builds camaraderie while enhancing overall employee motivation. Utilize Resources: Provide access to online resources or instructional videos showcasing desk exercises. Equip employees with simple guides to follow, making it easier for everyone to adopt these healthy habits. Incorporate Fun Challenges: Introduce friendly competition by creating challenge events, such as “who can hold a plank the longest” or “most creative stretch.” These activities boost morale and make physical activity enjoyable within your small business. Index Exercise Types: Develop a list of suitable desk exercises to share with staff. Include various categories such as stretching, strengthening, and mobility exercises. By providing options, employees can find activities that suit their preferences, enhancing participation and employee satisfaction. Lead by Example: As a leader, consistently practice desk exercises in front of your team. Demonstrating commitment to health practices encourages staff to follow suit, positively impacting workplace morale and employee retention. Integrating desk exercises fosters a culture of wellness while addressing staffing requirements. Improved employee motivation and engagement contribute to successful talent acquisition and retention strategies. Let’s make physical activity a defining aspect of your small business’s daily operations. Safety Tips for Desk Exercises Incorporating desk exercises into your daily routine benefits your health and enhances employee engagement. Follow these safety tips to ensure a safe and effective experience: Frequency and Breaks Take breaks every hour to stand up, walk, and stretch. Breaks of 5-10 minutes combat muscle aches, eye strain, and stress. Short breaks promote a more energized and productive workforce. Proper Stretching Techniques Hold stretches for 10-30 seconds to improve flexibility and reduce tension. Breathe normally; don’t hold your breath. Stretching appropriately benefits your employees’ overall wellness. Avoid bouncing or excessively pulling/pushing during stretches. Don’t lock joints. Stop if you feel pain or severe discomfort. Ensuring proper technique can prevent injuries that impact performance. Posture and Movement Alternate between sitting and standing throughout the day to lessen the risks of prolonged sitting. Consider using flexible standing desks as an employee benefit to support wellness. Maintain good posture during exercises. Keep your back straight, and ensure knees are above feet when performing seated or standing exercises. Proper posture improves productivity and reduces staff turnover caused by discomfort or pain. Utilizing these safety tips enhances the effectiveness of desk exercises. Improving workplace wellness can lead to higher employee engagement and satisfaction, ultimately benefiting your small business’s performance and talent retention. Conclusion Incorporating desk exercises into your daily routine can transform your work experience. By taking just a few minutes to stretch and move, you’ll not only alleviate discomfort but also boost your focus and productivity. Embracing these simple practices fosters a healthier work environment and promotes overall well-being among you and your colleagues. As you prioritize your physical and mental health, you’ll likely find your engagement and creativity flourish. Make desk exercises a regular part of your day and watch how it enhances your work life. A little movement goes a long way in creating a more vibrant and productive workspace. Frequently Asked Questions What are the negative effects of prolonged sitting at a desk? Prolonged sitting can lead to issues like stiffness, fatigue, and decreased focus. It may also contribute to poor posture and even long-term health risks such as obesity and cardiovascular problems. What are desk exercises? Desk exercises are quick stretches and movements that you can perform while seated or at your desk. They help alleviate discomfort associated with extended sitting and improve focus and energy levels. Why should I incorporate desk exercises into my routine? Incorporating desk exercises can reduce tension, enhance circulation, and boost productivity. They promote employee wellness, improve posture, and can even alleviate stress in the workplace. What types of desk exercises are recommended? Recommended desk exercises include stretching (like overhead reaches), strengthening (like desk push-ups), and mobility exercises (such as neck rolls). Each type targets specific issues linked to prolonged sitting. How can businesses promote desk exercises among employees? Businesses can encourage desk exercises by setting reminders, creating structured routines, and fostering team participation. Organizing challenges and leading by example also help create a wellness culture. What are some safety tips for performing desk exercises? It’s essential to take regular breaks to stand and stretch, maintain good posture during exercises, and hold stretches for 10-30 seconds. Alternating between sitting and standing can also support overall health. How do desk exercises contribute to employee retention? Regular desk exercises can lead to improved employee satisfaction through better health, reduced stress, and enhanced productivity. This positive environment fosters loyalty and encourages employees to stay long-term. Can desk exercises improve workplace culture? Yes, integrating desk exercises promotes a culture of wellness and teamwork. This can create a more innovative, collaborative atmosphere, leading to higher employee morale and better business performance. Image Via Envato This article, "Revitalize Your Workday with Desk Exercises for Better Health and Productivity" was first published on Small Business Trends View the full article

Key Takeaways Assess the Value of Awards: Different awards vary in their significance; prioritize those that enhance credibility and visibility for your business or career. Industry-Specific Recognition: Focus on awards relevant to your field, such as business, marketing, or innovation awards, to position yourself as a leader within your industry. Consider National and International Prestige: Competing for prestigious national and international awards can significantly boost your profile and open doors to key industry connections. Evaluate Application Criteria: Understanding the application process and requirements for each award will help you gauge the potential return on your time and effort. Research Successful Previous Winners: Analyzing how past award winners benefited can provide valuable insights on the merits and impact of pursuing specific awards. Align Awards with Business Goals: Choose awards that resonate with your business objectives, ensuring they contribute to your growth strategy and overall success. In a world overflowing with awards, it can be tough to figure out which ones truly matter. You might find yourself wondering if the time and effort you invest in applying for these accolades will pay off. Understanding the value of different awards is crucial for making informed decisions that can elevate your career or business. Whether you’re a creative professional seeking recognition or a business owner aiming to enhance your brand’s credibility, not all awards are created equal. Some can open doors and provide invaluable networking opportunities, while others might just be a waste of time. Let’s dive into the awards landscape and discover which ones are worth your time and effort. Understanding Awards in Various Fields Awards can significantly impact small businesses and entrepreneurs. Recognizing the right awards within your industry enhances credibility and visibility. Here’s how various awards align with different fields: Business Awards Small Business Awards: These awards recognize excellence in entrepreneurship. Winning can improve your brand’s reputation and attract customers. Innovation Awards: These focus on groundbreaking ideas and products. Recognition can help in securing funding or venture capital, showcasing your creativity to potential investors. Local Chamber of Commerce Awards: These foster local networking opportunities. Nomination often leads to collaboration and partnerships within your community. Marketing Awards Digital Marketing Awards: These honor excellence in online campaigns. Winning can enhance your visibility in your target audience and establish you as an industry leader. Content Marketing Awards: These recognize exceptional content strategies. Success in this area demonstrates your ability to engage customers and build trust. Industry-Specific Awards Customer Service Awards: These accolades emphasize the importance of client satisfaction. Winning can underscore your commitment to service quality, thus attracting more business. Product Development Awards: These highlight innovative product creations. Recognition can boost customer acquisition and enhance sales success. Entrepreneurial Awards Startup Awards: These celebrate new ventures making an impact. Winning can open doors to mentorship and valuable resources, fostering growth strategies. Emerging Business Awards: These focus on businesses showing rapid growth potential. Success can provide visibility, aiding your branding efforts and financial success. Recognizing and pursuing relevant awards allows you to position your small business favorably in a competitive market, attracting attention from customers and potential investors alike. Popular Awards Considered Worth Your Time Awards can significantly enhance your small business’s credibility and visibility. Participating in reputable awards can open doors to networking opportunities and increase your chances of customer acquisition. Industry-Specific Awards Industry-specific awards focus on excellence in particular fields, allowing you to showcase your strengths. Categories often include innovation in customer service, product development, and marketing. By winning or being nominated, you position your business as a leader, attracting attention from potential customers and partners. Certifications from recognized industry awards can solidify your brand’s reputation and trustworthiness. National and International Awards National and international awards hold significant prestige, providing a broader platform to highlight your business achievements. These awards often recognize outstanding efforts in areas like digital marketing, growth strategy, and finance management. Competing at this level can place your business in front of key players in your industry. Entry into these awards usually involves comprehensive submissions, so you may want to prepare a strong business plan or pitch that clearly outlines your accomplishments, funding strategies, and customer service initiatives. Investing time and resources into the right awards can lead to improved visibility, valuable connections, and greater sales potential for your small business. Criteria for Evaluating Awards Evaluating awards involves understanding key criteria that determine their value for small businesses. Consider the following aspects when deciding which awards are worth your time. Reputation and Credibility Reputation and credibility play crucial roles in the value of an award. Prestigious awards like the Nobel Prize, Academy Awards, and Pulitzer Prize hold significant global recognition. On a smaller scale, industry-specific awards such as the Globee Awards for Women in Business and the AccountingWEB Practice Excellence Awards provide credibility within their fields. These awards involve evaluations by industry experts, validating your expertise and innovation. Pursuing reputable awards boosts your brand’s recognition and enhances your standing within your target audience. Benefits of Winning or Nominating Winning or being nominated for awards can yield substantial benefits for your business. Recognition from credible organizations enhances your visibility and credibility, appealing to potential customers and investors. Awards often come with networking opportunities that facilitate connections with other entrepreneurs and industry leaders, ultimately supporting your growth strategy. Additionally, having an award boosts your business pitch when seeking funding options, such as venture capital or grants, making your startup more attractive to potential stakeholders. Lesser-Known Awards That Hold Value Recognizing the potential impact of awards, consider these notable lesser-known options that provide significant value for small businesses and entrepreneurs. Anisfield-Wolf Book Award The Anisfield-Wolf Book Award, established in 1934, remains the only American book award focused on racism and diversity issues. This award acknowledges exemplary writing that fosters self-examination and sparks dialogue on social justice. Managed by The Cleveland Foundation, it has honored authors like Gwendolyn Brooks, Langston Hughes, and Nadine Gordimer, celebrating their contributions before they gained widespread recognition. Each winner receives up to $10,000, offering a financial boost that can enhance your credibility and market presence. Neustadt International Prize for Literature The Neustadt International Prize for Literature, often called the “American equivalent of the Nobel Prize,” stands as one of the most prestigious international literary accolades. This award honors an entire body of work rather than a single publication, showcasing sustained excellence. This recognition can elevate your profile in the business landscape, making networking opportunities arise more organically. Pursuing these awards may offer a unique edge in differentiating your small business or startup from competitors. As you navigate relevant awards, focus on those that align with your business goals and vision, such as promoting diversity or celebrating literary achievements. Gaining recognition through such awards not only boosts visibility but also enhances your brand credibility, attracting customers and investors alike. Weighing the Time and Effort Involved Determining which awards are worth your time requires careful consideration of the time and effort involved in the application process. Assessing each opportunity helps ensure you invest resources wisely for maximum benefits. Evaluate the Application Process Evaluate the complexity of each award’s application process. Some awards demand extensive documentation, while others might require simpler submissions. Depending on your resources, a streamlined application can save you valuable time, allowing you to focus on core business operations or growth strategies. Consider Alignment with Business Goals Consider awards that align closely with your business goals. If you’re an entrepreneur aiming for significant customer acquisition, look for marketing or innovation awards that highlight your products or services. This alignment maximizes visibility and relevance in your target audience’s eyes. Assess Potential Return on Investment Assessing the potential return on investment is crucial. Analyze the benefits of winning, such as increased credibility, enhanced networking opportunities, or access to funding options. Awards that open doors to investors or collaborators may present substantial long-term advantages. Research Past Winners and Their Outputs Research previous winners and their business outcomes post-award. Investigating how similar businesses benefitted from receiving specific awards can guide your decision. Understanding their growth trajectory or market visibility post-recognition provides valuable insights. Balance Time Commitment with Expected Benefits Balancing the time commitment against expected benefits is key. Ensure your team can handle the preparation while maintaining focus on business essentials. If the award’s prestige correlates with substantial networking and customer acquisition, the effort is likely justified. Prioritize Prestigious and Relevant Awards Prioritize awards that carry industry prestige and relevance. Recognizable awards not only validate your achievements but also improve your business model’s reputation, encouraging potential customers and investors to engage further. By weighing these factors, you can make informed decisions about which awards are truly worth pursuing, optimizing your investment of time and effort in ways that propel your small business forward. Conclusion Choosing the right awards can significantly impact your professional journey and business growth. By focusing on those that align with your goals and offer real value, you can enhance your credibility and visibility. Remember to assess the reputation of each award and the potential return on investment. Prioritizing prestigious and relevant awards not only positions you favorably in your industry but also opens doors to valuable networking opportunities. Take the time to research and evaluate which awards are worth your effort. This strategic approach will help you maximize your chances of success and recognition in a competitive landscape. Frequently Asked Questions What types of awards are discussed in the article? The article categorizes awards into four main types: Business Awards, Marketing Awards, Industry-Specific Awards, and Entrepreneurial Awards. Each category is designed to address different areas of professional and business recognition, helping small businesses position themselves effectively in their respective markets. How can awards impact small businesses? Awards can significantly enhance credibility and visibility for small businesses, attracting customers and potential investors. Winning or being nominated can lead to networking opportunities, increased brand recognition, and improved overall attractiveness to clientele and stakeholders. Are all awards worth pursuing? Not all awards offer the same benefits. The article emphasizes the importance of evaluating each award’s value, credibility, and potential return on investment to determine which are truly worthwhile for professional growth and business success. What should I consider when applying for awards? When applying for awards, consider the complexity of the application process, alignment with your business goals, and the potential return on investment. Researching past winners can also provide insights into which awards deliver real benefits. Can winning an award influence investor interest? Yes, winning or being nominated for reputable awards can enhance a business’s visibility and credibility, making it more attractive to potential investors. Awards act as endorsements of expertise and innovation in your industry. Image Via Envato This article, "Discover Which Awards Are Worth Your Time for Professional Growth and Credibility" was first published on Small Business Trends View the full article

Key Takeaways Assess the Value of Awards: Different awards vary in their significance; prioritize those that enhance credibility and visibility for your business or career. Industry-Specific Recognition: Focus on awards relevant to your field, such as business, marketing, or innovation awards, to position yourself as a leader within your industry. Consider National and International Prestige: Competing for prestigious national and international awards can significantly boost your profile and open doors to key industry connections. Evaluate Application Criteria: Understanding the application process and requirements for each award will help you gauge the potential return on your time and effort. Research Successful Previous Winners: Analyzing how past award winners benefited can provide valuable insights on the merits and impact of pursuing specific awards. Align Awards with Business Goals: Choose awards that resonate with your business objectives, ensuring they contribute to your growth strategy and overall success. In a world overflowing with awards, it can be tough to figure out which ones truly matter. You might find yourself wondering if the time and effort you invest in applying for these accolades will pay off. Understanding the value of different awards is crucial for making informed decisions that can elevate your career or business. Whether you’re a creative professional seeking recognition or a business owner aiming to enhance your brand’s credibility, not all awards are created equal. Some can open doors and provide invaluable networking opportunities, while others might just be a waste of time. Let’s dive into the awards landscape and discover which ones are worth your time and effort. Understanding Awards in Various Fields Awards can significantly impact small businesses and entrepreneurs. Recognizing the right awards within your industry enhances credibility and visibility. Here’s how various awards align with different fields: Business Awards Small Business Awards: These awards recognize excellence in entrepreneurship. Winning can improve your brand’s reputation and attract customers. Innovation Awards: These focus on groundbreaking ideas and products. Recognition can help in securing funding or venture capital, showcasing your creativity to potential investors. Local Chamber of Commerce Awards: These foster local networking opportunities. Nomination often leads to collaboration and partnerships within your community. Marketing Awards Digital Marketing Awards: These honor excellence in online campaigns. Winning can enhance your visibility in your target audience and establish you as an industry leader. Content Marketing Awards: These recognize exceptional content strategies. Success in this area demonstrates your ability to engage customers and build trust. Industry-Specific Awards Customer Service Awards: These accolades emphasize the importance of client satisfaction. Winning can underscore your commitment to service quality, thus attracting more business. Product Development Awards: These highlight innovative product creations. Recognition can boost customer acquisition and enhance sales success. Entrepreneurial Awards Startup Awards: These celebrate new ventures making an impact. Winning can open doors to mentorship and valuable resources, fostering growth strategies. Emerging Business Awards: These focus on businesses showing rapid growth potential. Success can provide visibility, aiding your branding efforts and financial success. Recognizing and pursuing relevant awards allows you to position your small business favorably in a competitive market, attracting attention from customers and potential investors alike. Popular Awards Considered Worth Your Time Awards can significantly enhance your small business’s credibility and visibility. Participating in reputable awards can open doors to networking opportunities and increase your chances of customer acquisition. Industry-Specific Awards Industry-specific awards focus on excellence in particular fields, allowing you to showcase your strengths. Categories often include innovation in customer service, product development, and marketing. By winning or being nominated, you position your business as a leader, attracting attention from potential customers and partners. Certifications from recognized industry awards can solidify your brand’s reputation and trustworthiness. National and International Awards National and international awards hold significant prestige, providing a broader platform to highlight your business achievements. These awards often recognize outstanding efforts in areas like digital marketing, growth strategy, and finance management. Competing at this level can place your business in front of key players in your industry. Entry into these awards usually involves comprehensive submissions, so you may want to prepare a strong business plan or pitch that clearly outlines your accomplishments, funding strategies, and customer service initiatives. Investing time and resources into the right awards can lead to improved visibility, valuable connections, and greater sales potential for your small business. Criteria for Evaluating Awards Evaluating awards involves understanding key criteria that determine their value for small businesses. Consider the following aspects when deciding which awards are worth your time. Reputation and Credibility Reputation and credibility play crucial roles in the value of an award. Prestigious awards like the Nobel Prize, Academy Awards, and Pulitzer Prize hold significant global recognition. On a smaller scale, industry-specific awards such as the Globee Awards for Women in Business and the AccountingWEB Practice Excellence Awards provide credibility within their fields. These awards involve evaluations by industry experts, validating your expertise and innovation. Pursuing reputable awards boosts your brand’s recognition and enhances your standing within your target audience. Benefits of Winning or Nominating Winning or being nominated for awards can yield substantial benefits for your business. Recognition from credible organizations enhances your visibility and credibility, appealing to potential customers and investors. Awards often come with networking opportunities that facilitate connections with other entrepreneurs and industry leaders, ultimately supporting your growth strategy. Additionally, having an award boosts your business pitch when seeking funding options, such as venture capital or grants, making your startup more attractive to potential stakeholders. Lesser-Known Awards That Hold Value Recognizing the potential impact of awards, consider these notable lesser-known options that provide significant value for small businesses and entrepreneurs. Anisfield-Wolf Book Award The Anisfield-Wolf Book Award, established in 1934, remains the only American book award focused on racism and diversity issues. This award acknowledges exemplary writing that fosters self-examination and sparks dialogue on social justice. Managed by The Cleveland Foundation, it has honored authors like Gwendolyn Brooks, Langston Hughes, and Nadine Gordimer, celebrating their contributions before they gained widespread recognition. Each winner receives up to $10,000, offering a financial boost that can enhance your credibility and market presence. Neustadt International Prize for Literature The Neustadt International Prize for Literature, often called the “American equivalent of the Nobel Prize,” stands as one of the most prestigious international literary accolades. This award honors an entire body of work rather than a single publication, showcasing sustained excellence. This recognition can elevate your profile in the business landscape, making networking opportunities arise more organically. Pursuing these awards may offer a unique edge in differentiating your small business or startup from competitors. As you navigate relevant awards, focus on those that align with your business goals and vision, such as promoting diversity or celebrating literary achievements. Gaining recognition through such awards not only boosts visibility but also enhances your brand credibility, attracting customers and investors alike. Weighing the Time and Effort Involved Determining which awards are worth your time requires careful consideration of the time and effort involved in the application process. Assessing each opportunity helps ensure you invest resources wisely for maximum benefits. Evaluate the Application Process Evaluate the complexity of each award’s application process. Some awards demand extensive documentation, while others might require simpler submissions. Depending on your resources, a streamlined application can save you valuable time, allowing you to focus on core business operations or growth strategies. Consider Alignment with Business Goals Consider awards that align closely with your business goals. If you’re an entrepreneur aiming for significant customer acquisition, look for marketing or innovation awards that highlight your products or services. This alignment maximizes visibility and relevance in your target audience’s eyes. Assess Potential Return on Investment Assessing the potential return on investment is crucial. Analyze the benefits of winning, such as increased credibility, enhanced networking opportunities, or access to funding options. Awards that open doors to investors or collaborators may present substantial long-term advantages. Research Past Winners and Their Outputs Research previous winners and their business outcomes post-award. Investigating how similar businesses benefitted from receiving specific awards can guide your decision. Understanding their growth trajectory or market visibility post-recognition provides valuable insights. Balance Time Commitment with Expected Benefits Balancing the time commitment against expected benefits is key. Ensure your team can handle the preparation while maintaining focus on business essentials. If the award’s prestige correlates with substantial networking and customer acquisition, the effort is likely justified. Prioritize Prestigious and Relevant Awards Prioritize awards that carry industry prestige and relevance. Recognizable awards not only validate your achievements but also improve your business model’s reputation, encouraging potential customers and investors to engage further. By weighing these factors, you can make informed decisions about which awards are truly worth pursuing, optimizing your investment of time and effort in ways that propel your small business forward. Conclusion Choosing the right awards can significantly impact your professional journey and business growth. By focusing on those that align with your goals and offer real value, you can enhance your credibility and visibility. Remember to assess the reputation of each award and the potential return on investment. Prioritizing prestigious and relevant awards not only positions you favorably in your industry but also opens doors to valuable networking opportunities. Take the time to research and evaluate which awards are worth your effort. This strategic approach will help you maximize your chances of success and recognition in a competitive landscape. Frequently Asked Questions What types of awards are discussed in the article? The article categorizes awards into four main types: Business Awards, Marketing Awards, Industry-Specific Awards, and Entrepreneurial Awards. Each category is designed to address different areas of professional and business recognition, helping small businesses position themselves effectively in their respective markets. How can awards impact small businesses? Awards can significantly enhance credibility and visibility for small businesses, attracting customers and potential investors. Winning or being nominated can lead to networking opportunities, increased brand recognition, and improved overall attractiveness to clientele and stakeholders. Are all awards worth pursuing? Not all awards offer the same benefits. The article emphasizes the importance of evaluating each award’s value, credibility, and potential return on investment to determine which are truly worthwhile for professional growth and business success. What should I consider when applying for awards? When applying for awards, consider the complexity of the application process, alignment with your business goals, and the potential return on investment. Researching past winners can also provide insights into which awards deliver real benefits. Can winning an award influence investor interest? Yes, winning or being nominated for reputable awards can enhance a business’s visibility and credibility, making it more attractive to potential investors. Awards act as endorsements of expertise and innovation in your industry. Image Via Envato This article, "Discover Which Awards Are Worth Your Time for Professional Growth and Credibility" was first published on Small Business Trends View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The speed and breadth of the changing political/cultural status quo in the U.S. has been breathtaking and disorienting for brand leaders across the tech/business community. Some leaders ​​have gone all in to kiss the ring of the new status quo. Many more are wrestling with the question “How do I continue to support the ideals my brand believes in without causing serious self-sabotage?” This article is intended as a conversation starter, not a neat solution, and is informed by decades of experience of building the most influential brands as well as a series of 2025 interviews with leading founders. It puts forward a set of three principles and concrete actions to help leaders get on the front foot again. 1. Rebrand initiatives for minimum drama, maximum impact Inspiration: The rebranding of progressive finance We can learn from the example of the progressive finance community, which is in the process of rebranding its entire category, swapping trigger words such as ESG for terms like “energy security.” Surveying fund managers and analysts, the ​​FT noted, “The new world of sustainable investment will have a greater focus on energy transition, better regulation, and less virtue signaling…ESG as a synonym for sustainable investment is likely to disappear but the trend, in its revamped form, will continue.” This is a great example of reframing language to focus on the nondebatable goal of ensuring our energy suppliers’ resilience, no matter what your view on the causes and speed of climate change. 2. Stick to your values, but focus on outcomes: The Flo Health approach Flo Health, a leading women’s health app, successfully navigated the post-Roe v. Wade landscape by focusing on science-backed healthcare outcomes rather than political rhetoric. Instead of engaging in ideological debates, the company stayed true to its mission—improving women’s health—by highlighting established medical research demonstrating the negative impact of restricted reproductive care. This wasn’t just talk; it sparked tangible innovation. Flo Health introduced Anonymous Mode, a game-changing feature that allows users to track their menstrual cycles without fear of their data being misused. The move resonated deeply with users, addressing concerns about digital privacy at a time of heightened vulnerability. The results speak for themselves. By keeping the focus on action rather than controversy, Flo Health experienced ​​​​​​a 55% surge in paid subscribers, solidifying its position as Europe’s first femtech unicorn. In the U.S., the app has become an essential tool for reproductive health, with an estimated 40% of women who were trying to conceive, relying on it. Flo Health’s approach underscores a key lesson: Brands can stand by their values and drive meaningful impact without performative statements, earning both community trust and business success. 3. Adopt an adaptive Day One mindset focused on current needs over historical wrongs This mindset has long been advocated by innovative CEOs, treating each day as if it’s the first, willing to let go of the past with a focus on excellence and opportunity. I believe that now is the time for brand leaders to apply the same lens in a new world with a new set of rules. Reduce​​ talk of correcting historical injustices and focus more on actions that drive the maximum benefit for the majority of people. ​​​​​Example: Rocket’s blockbuster Super Bowl activation Rocket, a leading provider of mortgages in the U.S., returned to the Super Bowl in 2025 with a goal to unite a divided nation around the principle that everyone deserves a shot at home ownership. The campaign was intentionally crafted to find common ground from the choice of music (one of the U.S.’s most beloved country tracks) to representative, authentic casting from young families to veterans, ​​​​to the topic with 94% of Americans believing that homeownership is part of the American dream. With two million people visiting Rocket.com within an hour and the largest brand lift of any Super Bowl advertiser, the impact illustrates the power of the approach with feedback showing that people from both sides of the political spectrum saw themselves in it. Final word Navigating this complex landscape requires courage and a commitment to acting with intention, orienting towards inclusive solutions over rallying against partisan problems. There is no one-size-fits-all formula but adopting a Day One mindset offers a way forward where values drive decisions but outcomes drive communications. A blend of purpose and pragmatism to achieve maximum impact with minimum drama. The examples above illustrate how this strategy can yield significant benefits, from strengthening community trust to driving commercial success. We’re all writing the new playbook for purpose-driven performance in real time, and I remain stubbornly optimistic that this evolution will, over time, elevate the industry’s ability to create lasting cultural and business impact Neil Barrie is cofounder and global CEO of TwentyFirstCenturyBrand. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. While virtual doctor visits were available prior to 2020, the COVID-19 pandemic kicked them into overdrive: From 2018-2022, the percentage of American hospitals offering telehealth jumped over 14% to 86.9%. In 2021, McKinsey reported that the use of virtual care had stabilized at 38 times higher than before the pandemic. That same year, 85% of doctors offered it and 37% of adults surveyed had used it in the past year. In less than a decade, telehealth has gone from care alternative to industry staple. But with patients and providers increasingly dissatisfied with the quality of care, is this a positive development? It can be. As the CEO of Sollis Health, a 24/7 concierge medical membership, I’ve seen how telehealth can be leveraged alongside features like premium tech-based services, healthcare personalization, and powerful proactive care to prioritize patient experience, support providers, and boost health outcomes—because “high-tech” and “human-centered” don’t have to be mutually exclusive. Premium tech-based services More than ever, time is a luxury for both patients and healthcare providers: Patients are waiting longer for care while overworked providers are slowed down by administrative burdens and staffing shortages. This lack of time contributes to burnout on both sides, with a 2022 poll revealing that fewer than half of Americans feel that the healthcare system is “generally handled well.” On the provider side, a 2024 survey showed that 48.2% of physicians reported experiencing at least one symptom of burnout. Tech-based services could help fill these gaps, alleviating these pressures on both sides. AI is just one example. By automating administrative tasks, streamlining preventive care, and even playing a role in diagnostics—like reading MRIs or X-rays—a smart rollout of AI could free providers to spend more intentional time with patients while making care more efficient and effective by finding cancer sooner and making precision medicine more comprehensive. Healthcare personalization Women are more likely to die from heart attacks—and yet, because of medical biases, they are also more likely to be misdiagnosed. While a one-size-fits-all approach to healthcare has long been the norm, care that tailors medical treatments and interventions to the unique needs of individual patients not only improves health outcomes, but streamlines them, too. From simply making sure patients are comfortable before, during, and after exams, to providing access to wearables like Zio patches, targeted cancer diagnostics, and seamless care navigation, personalized healthcare can save time and money by enhancing prevention and refining diagnostics. It can also improve engagement and compliance: Healthcare strategies specifically tailored to an individual’s needs makes patients feel more understood and cared for overall. Powerful proactive care You’re probably already familiar with preventive care, which research shows could reduce premature cancer deaths by about 40%. Proactive care broadens preventive care’s reach by deepening the connection between patients and providers with more and better communication while encouraging traditional preventive measures like health education, lifestyle changes—like quitting smoking or balanced eating habits—and screenings for conditions like heart disease, diabetes, and cancer. Unfortunately, in the United States only slightly more than half of recommended healthcare interventions are provided during the course of normal care, often due to a lack of time. Technological advances in preventive care have so much to offer, especially in terms of access. Thanks to the time-savings of telehealth, AI-driven diagnostics, app-based medical education and care, wearables, and more, proactive care becomes more accessible to those who need it, including at-risk patients, patients managing chronic conditions, and others who would benefit from the convenience of higher-tech care. The future of healthcare is human-centered Finding solutions to a healthcare system that’s become too complex, transactional, and onerous doesn’t mean ignoring technologies like telehealth—it means striking the delicate balance between the human touch and the cutting edge. Whether it’s as simple as a warmer bedside manner or as advanced as AI-driven predictive analytics, human-centered healthcare is not just possible, but necessary, in this evolving landscape. Brad Olson is CEO of Sollis Health. View the full article