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The Flying Sun 1000 is exactly what its name implies: a very powerful light source that flies. It is not as strong as the sun, but fitted with a powerful 3,333-watt light source—the equivalent of a typical flood lamp in a stadium—it is enough to turn night into day instantaneously. This drone is aimed at commercial and government users for the rapid deployment of industrial-level lighting solutions, such as construction and engineering jobs, area security, and disaster relief efforts that require 24-hour operation. A single operator can deploy the Flying Sun in minutes, instantly illuminating as much as 130,000 square feet. According to its manufacturer, Freefly Systems, the drone solves the problem of having to use traditional light towers for illumination. The Woodinville, Washington-based company designs and builds camera movement systems and stabilizers for cinematography. It says these are bulky, slow, and costly to set up, often leaving gaps in area coverage. But since the drone-mounted spotlight can move around, the Flying Sun can provide continuous aerial lighting that moves with work crews and rescue teams as they progress through an area. Furthermore, by eliminating the need for extensive installations of towers and cabling on the ground, the Flying Sun avoids risks in disaster areas, where there’s often flooding and other potential electrical and trip hazards. The company also points at a less critical but potentially game-changing use: lighting for film and television productions, which can benefit from the drone’s ability to “turn night into day” in a split second. Not like a helicopterPerhaps a spotlight doesn’t sound like a game changer for these industries. After all, you can light up the ground using a helicopter and a spotlight. But helicopters have huge associated costs and generate thundering noise and wind (not to mention that their operation time is limited). The Flying Sun can fly tethered to a power source in the ground—a 5kW generator, batteries, or electric vehicle will work—which allows it to fly virtually forever. This is a lot of power, so the drone’s lamps get hot. Freefly says it designed a system in which the LED light panels are kept cool by the drone operation itself. It utilizes the downwash from the Alta X drone’s propellers to actively cool the LED lights. This efficient cooling system is crucial for enabling the LEDs to operate at high power levels without overheating, which could damage the components or reduce their life span. This effective thermal management contributes to the manufacturer’s claim of “thousands of hours between light service.” How bright is it?The system consists of four panels of 72 LED lamps mounted on an Alta X heavy-lift quadcopter, an industrial drone platform manufactured by Freefly Systems. That’s a total of 288 high-power LED lamps that can generate an astonishing 300,000 lumens, which is a typical amount for modern LED lights used in football stadiums, baseball fields, or large concert venues. The Flying Sun’s lamp array offers a 60-degree spotlight, which translates into a wide coverage area even at low altitudes. At about 100 feet, the system covers approximately 14,000 square feet at 10 foot-candles, which is the typical lighting of a hallway or a mall parking lot (for comparison, urban street lighting goes from 2 to 5 foot-candles). That’s enough intensity to work seamlessly as if in daylight. As the drone gets higher, the coverage area gets wider. But that comes at the expense of light intensity: At 316 feet, the drone will light a 137,000-square-foot area but only at 1 foot-candle (more than moonlight, less than a streetlight). So while it is dim, it’s usable. And there’s the option of combining several Flying Suns to cover more area with more intensity. Granted, at $60,000 a pop—including the tethered power cables and control system—that won’t be cheap. But it beats the cost of the installation of posts and flood lamps. While the Flying Sun 1000 drone may have higher up-front costs (10 lamps and poles cost about $20,000), it offers significant long-term savings due to lower operational expenses, reduced labor (there’s no setup crew required), and minimal maintenance. The drone also provides superior coverage, instant repositioning, and enhanced safety by eliminating ground hazards. While traditional systems are cheaper for small, fixed installations, this drone—or similar solutions—will be the best choice in dynamic environments like emergency response, construction, or large-scale events, where mobility, rapid deployment, and energy efficiency outweigh initial investment. Also, the drone will have a lower environmental impact, since no installation and removal are required. The more I look at the video, the more it feels to me like this is the typical “how the hell didn’t anyone think about this until now” idea that is both brilliant and truly game-changing for a lot of industries. View the full article

In the world of interior design gaming, where perfection is often the goal, Redecor, a 3D design-simulation game, has taken an unexpected turn—celebrating flaws. The limited-time Real World Beauty collection, available free until April 15, highlights the authentic, lived-in charm of real homes. Instead of perfection, this update introduces design elements that reflect everyday life, such as coffee stains on wooden tables, sofas worn by pets, and walls decorated with kids’ doodles. The “flawed” collection features elements that players never explicitly asked for but quickly embraced. Natalie Gal, senior director of content for Redecor, explains the inspiration behind it. Redecor “As I was cleaning my house and I saw a little coffee stain on the countertop, I thought how amazing it would be if it was like my game, and I could click here and replace this entire surface—but you can’t. And that’s when I thought, maybe we should be a little more ultrarealistic, and have things that have stains, that the pets have destroyed, that the kids have destroyed,” Gal says. Introducing imperfection was a gamble, yet the concept immediately resonated with players. The relatability of the collection sparked excitement and, according to Gal, it became the most-used collection Redecor has released this year. Beyond gaming, the collection taps into a broader cultural shift in how home design is viewed. It reflects a growing appreciation for the beauty found in life’s imperfections, and the embrace of more authentic, lived-in spaces. Redecor “There are actual design philosophies like wabi-sabi, the Japanese design philosophy that says that the imperfect is perfect . . . that this is the way to live life and embrace your inner self and your design,” Gal says. For now, Redecor players can experiment with imperfection in a way that still allows for control and creativity. While they may not be ready to make every design flawed, the popularity of this collection proves that sometimes, a little messiness is exactly what people need. The collection’s success has also translated into increased engagement within the game, according to Gal. To determine which imperfections to include, the Redecor team researched the most common real-life household challenges. Redecor It turns out that 95% of Redecor players have pets and frequently discuss related topics. Issues like cat hair, allowing pets on the bed, and dealing with torn fabrics, sofas, and pillows are common concerns—though many embrace these signs of wear as symbols of love. Gal emphasizes that they didn’t want the setting to resemble a neglected or ruined home but rather one with minor imperfections that people learn to live with. “We want everyone to feel good at home when they’re designing their own spaces. Even though there are these small imperfections, it’s a part of life,” she says. “It’s a combined message to embrace the imperfections, and that’s what really makes your home yours.” View the full article

If you’re searching for a job, you’ve probably heard about how important it is to tailor your résumé and cover letter, showcasing your measurable achievements, and incorporating relevant keywords from the job description. These elements can make a big difference in catching a hiring manager’s attention. But beyond these essentials, there’s one powerful sentence that can truly set you apart from the rest: the one-liner. According to Sam DeMase, career expert for Zip Recruiter, this line in your cover letter is important because it highlights exactly what employers want to see. “Employers are looking for relevant work experience and aligned skills. So if you’re missing that, you’re not getting called in,” DeMase says. She points out that many candidates make the mistake of overemphasizing their enthusiasm for the role and company while failing to clearly communicate the value they bring. To stand out, DeMase suggests crafting a compelling one-liner that immediately grabs the hiring manager’s attention and highlights your unique value. What should you add to your cover letter? DeMase recommends using a direct and impactful statement in your cover letter: “I will add immediate value to this role in the following ways.” Then, list one concrete example from your work history for each area of expertise. To do this effectively, identify three key skills that align with both the job description and your own strengths. “So if your core strengths are A, B, and C, tell the employer, here’s how I’ve executed on that in previous roles,” DeMase explains. Since job postings outline the required skill sets, ensuring your experience aligns with those expectations is crucial for standing out as a candidate. “When you’re looking at a job description, they will always tell you what those required skill sets are. This is where alignment comes in,” DeMase says. If the job posting calls for leadership development, content creation, or live facilitation—and you have those skills—be sure to showcase them. Be warned, though, “You don’t want to make statements without backing it up with evidence,” DeMase explains. “Never say, ‘I’m really good at X, Y, and Z,’ and leave it there. You need to articulate specific examples from your work experience.” For example, if you want to highlight your ability to craft impactful marketing campaigns that increase follower accounts, don’t just state it—demonstrate it. You might write, “at my last role, I was able to increase the follower count by 30% over the course of x, y, z, amount of time.” DeMase advises job seekers to ask themselves: “‘Have I executed on that in previous roles, and what was my approach? How can I highlight those things?’” she says. “You want to be very clear on what your skill sets are, but also the results that you have achieved.” Where else to use this framing Beyond your cover letter, DeMase emphasizes that this one line should also appear in your résumé. “It goes in your ‘About Me’ section, and you can also have elements of it in your résumé headline, as well, which are the keywords that go right underneath your name,” she explains. “That is the part that I find entices recruiters to continue reading.” By strategically placing your one-liner throughout your résumé and cover letter, you maximize its impact, increasing the chances of catching a hiring manager’s attention. Focus on what you have It’s important to remember that you don’t need to meet every single qualification to apply for a job. “It’s good to apply for roles that are a little bit of a stretch,” DeMase says. Instead of fixating on what you lack, she advises focusing on your strengths. “Highlight the things that you do have,” she says.“If you have three out of the five things, focus on the three that you do have because you can learn the rest.” That said, a more targeted job search makes crafting a strong one-liner easier. “A narrow job search is going to yield you better results than a massive one,” DeMase says. By focusing on your key strengths, tailoring your approach, and strategically positioning your one-liner across your résumé and cover letter, you can confidently stand out to hiring managers and increase your chances of landing the job. View the full article

Ecommerce platforms were already facing the closure of duty-free loophole for parcels from ChinaView the full article

Investors say misfiring ‘basis trades’ piling pressure on US government bond marketView the full article

Conservative podcasters who were key to US president’s election win are divided by tariff falloutView the full article

Beijing’s domination of global trade has led to a schism between the world’s two largest economies — and left many others worried about their industriesView the full article

High levies will apply to Asian nations that Americans rely on for household goodsView the full article

Market chaos unleashed by tariffs has not dimmed America’s appeal, says superannuation fund CIO View the full article

Rival telecoms group Bell is lobbying for the Musk-owned group to be excluded for financial support for Far North regionView the full article

Economists factor in falling confidence and investment leading to job losses and a probable cut in borrowing costsView the full article

Executive warns situation could become ‘quite ugly’ in a few weeks as carmakers park vehicles amid levy uncertaintyView the full article

If Republicans are serious, they should join with Democrats to pass a resolution to fix this crisisView the full article

Countries grapple with Washington’s attempt to change ‘non-tariff barriers’ from VAT to food rules and even currency valuationsView the full article

New plants will take years to build and executives are wary of committing while trade policy is unclearView the full article

Adobe has officially launched a suite of new AI-powered tools across its flagship video editing products, including Premiere Pro, After Effects, and Frame.io. Headlining the announcement is Generative Extend, now generally available and powered by Adobe’s Firefly Video Model, which enables editors to instantly generate and extend the length of video and audio clips in 4K and vertical formats. The launch also includes Media Intelligence in Premiere Pro, an AI feature that allows editors to search through terabytes of footage in seconds, and Caption Translation, which instantly localizes captions in 27 languages. These advancements are now available to video professionals aiming to streamline editing workflows, localize content efficiently, and create seamless transitions without compromising quality. “We’re so excited to see how the Premiere Pro community uses Generative Extend in 4K and AI-powered Media Intelligence to create stories that capture our imaginations,” said Ashley Still, Senior Vice President and General Manager of Digital Media at Adobe. “By harnessing the power of Firefly and our advanced AI capabilities, we’re transforming the video editing experience and enabling our customers to focus on what matters most to them — telling vivid, compelling stories.” Generative Extend, first introduced in beta in October 2024, addresses one of the most common challenges in editing: filling video or audio gaps. With just a click and drag, editors can use the tool to stretch clips, smooth transitions, or hold shots longer. The technology supports both landscape and vertical video formats, catering to growing demands for social-first content creation. Outputs from Generative Extend include Content Credentials for transparency, providing a “nutrition label” for AI-generated media. “Adobe’s new Firefly-powered video tools like Generative Extend have been transformative for our creative and post-production workflows,” said Justin Barnes, Executive Creative Director & Partner at Versus Creative Studio. “They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever. The ability to automate time-consuming tasks has unlocked all new efficiencies and given back time to the creative process, allowing us to further push the limits of storytelling.” Media Intelligence enhances clip discovery by recognizing objects, camera angles, metadata, and more—eliminating the need for manual searches. “I’m really excited by the AI products that Adobe is developing for filmmakers — especially new features like Media Intelligence, which helps me get to the edit that much faster,” said Ernie Gilbert, filmmaker and editor of A24’s “Opus.” Other Premiere Pro upgrades include: AI-powered Caption Translation: Automatically generates captions in 27 languages, reducing manual translation time. Color Management: A new system that transforms raw and log footage into HDR and SDR on import for more vibrant and consistent color. In After Effects, Adobe has introduced: High-Performance Preview Playback: Faster composition playback on any computer. Expanded 3D Tools: Includes Animated Environment Lights for realistic compositing. HDR Monitoring: Enhanced accuracy for high-dynamic-range content. Frame.io, Adobe’s collaboration platform, now includes expanded cloud storage, enhanced document review tools, transcription generation (beta), watermarking, and new enterprise-grade security and access control tools like Access Groups (beta). Adobe confirmed that many of this season’s award-winning films used Adobe’s suite of creative tools. The Oscar-winning “Anora,” which claimed five Academy Awards including Best Picture, and titles like “Dune: Part Two” and “The Substance” were produced using Premiere Pro, After Effects, Frame.io, and other Creative Cloud products. “Adobe Premiere Pro has been a go-to tool for me because of its versatility and ability to handle everything from quick edits to detailed, complex sequences,” said Sean Baker, writer, director, and editor of “Anora.” All new features in Premiere Pro and After Effects are available starting today. Generative Extend includes complimentary generations for a limited time. Frame.io’s new transcription and Access Groups features are in beta, while all other upgrades are generally available. Image: Adobe This article, "Adobe Debuts Powerful New AI Features in Premiere Pro to Revolutionize Video Editing" was first published on Small Business Trends View the full article

Adobe has officially launched a suite of new AI-powered tools across its flagship video editing products, including Premiere Pro, After Effects, and Frame.io. Headlining the announcement is Generative Extend, now generally available and powered by Adobe’s Firefly Video Model, which enables editors to instantly generate and extend the length of video and audio clips in 4K and vertical formats. The launch also includes Media Intelligence in Premiere Pro, an AI feature that allows editors to search through terabytes of footage in seconds, and Caption Translation, which instantly localizes captions in 27 languages. These advancements are now available to video professionals aiming to streamline editing workflows, localize content efficiently, and create seamless transitions without compromising quality. “We’re so excited to see how the Premiere Pro community uses Generative Extend in 4K and AI-powered Media Intelligence to create stories that capture our imaginations,” said Ashley Still, Senior Vice President and General Manager of Digital Media at Adobe. “By harnessing the power of Firefly and our advanced AI capabilities, we’re transforming the video editing experience and enabling our customers to focus on what matters most to them — telling vivid, compelling stories.” Generative Extend, first introduced in beta in October 2024, addresses one of the most common challenges in editing: filling video or audio gaps. With just a click and drag, editors can use the tool to stretch clips, smooth transitions, or hold shots longer. The technology supports both landscape and vertical video formats, catering to growing demands for social-first content creation. Outputs from Generative Extend include Content Credentials for transparency, providing a “nutrition label” for AI-generated media. “Adobe’s new Firefly-powered video tools like Generative Extend have been transformative for our creative and post-production workflows,” said Justin Barnes, Executive Creative Director & Partner at Versus Creative Studio. “They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever. The ability to automate time-consuming tasks has unlocked all new efficiencies and given back time to the creative process, allowing us to further push the limits of storytelling.” Media Intelligence enhances clip discovery by recognizing objects, camera angles, metadata, and more—eliminating the need for manual searches. “I’m really excited by the AI products that Adobe is developing for filmmakers — especially new features like Media Intelligence, which helps me get to the edit that much faster,” said Ernie Gilbert, filmmaker and editor of A24’s “Opus.” Other Premiere Pro upgrades include: AI-powered Caption Translation: Automatically generates captions in 27 languages, reducing manual translation time. Color Management: A new system that transforms raw and log footage into HDR and SDR on import for more vibrant and consistent color. In After Effects, Adobe has introduced: High-Performance Preview Playback: Faster composition playback on any computer. Expanded 3D Tools: Includes Animated Environment Lights for realistic compositing. HDR Monitoring: Enhanced accuracy for high-dynamic-range content. Frame.io, Adobe’s collaboration platform, now includes expanded cloud storage, enhanced document review tools, transcription generation (beta), watermarking, and new enterprise-grade security and access control tools like Access Groups (beta). Adobe confirmed that many of this season’s award-winning films used Adobe’s suite of creative tools. The Oscar-winning “Anora,” which claimed five Academy Awards including Best Picture, and titles like “Dune: Part Two” and “The Substance” were produced using Premiere Pro, After Effects, Frame.io, and other Creative Cloud products. “Adobe Premiere Pro has been a go-to tool for me because of its versatility and ability to handle everything from quick edits to detailed, complex sequences,” said Sean Baker, writer, director, and editor of “Anora.” All new features in Premiere Pro and After Effects are available starting today. Generative Extend includes complimentary generations for a limited time. Frame.io’s new transcription and Access Groups features are in beta, while all other upgrades are generally available. Image: Adobe This article, "Adobe Debuts Powerful New AI Features in Premiere Pro to Revolutionize Video Editing" was first published on Small Business Trends View the full article

Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to use WhatsApp for daily tasks,” the company stated. Putting Users in Control of Business Messages Meta emphasized that people are always in control of their inboxes on WhatsApp. Users can decide how and when they receive messages from businesses through features like message opt-ins. These opt-ins can occur on a business’ website, in-store, or directly on WhatsApp. “We always make it clear to people when they are chatting with a business,” Meta said. Users can block or report businesses at any time, and they are also encouraged to share reasons for blocking a business, such as receiving irrelevant messages or never having signed up for communication. WhatsApp has also introduced a feedback system where users can indicate whether they are interested in messages using “interested” or “not interested” buttons. This functionality applies to content like coupons, product announcements, back-in-stock alerts, or event reminders. Additionally, users can toggle their preferences for these types of messages on or off at any time. Improving Business Messaging Tools Meta has also unveiled new features for businesses, including a paid feature called “business broadcasts” available on the WhatsApp Business app. This new message type is intended to encourage businesses to be more selective and strategic in their communications. To combat message overload, Meta has introduced limits on the number of marketing messages users can receive. The company says the goal is to ensure that messages remain “helpful and expected.” Businesses using the WhatsApp Business Platform are required to use pre-approved message templates that go through a strict review process. These measures are meant to ensure high-quality, relevant, and engaging content. Meta also provides businesses with read-rate metrics to help them refine their messaging frequency. The platform enforces penalties for businesses that violate its policies. “Repeated violations can result in messaging restrictions that gradually increase in duration and severity,” Meta noted. The company refers businesses to its Commerce and Business Policies and product guide for more information. Image: Meta This article, "Meta Details New Tools for Managing Business Chats on WhatsApp" was first published on Small Business Trends View the full article

Meta has introduced a set of new tools designed to give users more control over their business-related messages on WhatsApp while helping businesses create more valuable and thoughtful customer experiences. The announcement, made April 3, 2025, outlines a dual focus on user empowerment and business accountability in an increasingly chat-driven digital world. According to Meta, over two billion people use WhatsApp every day, with millions turning to the app to communicate with businesses for convenience and efficiency. “From talking to friends and family, to booking bus tickets, getting an update on a delivery or paying your utility bills – we’re making it even easier to use WhatsApp for daily tasks,” the company stated. Putting Users in Control of Business Messages Meta emphasized that people are always in control of their inboxes on WhatsApp. Users can decide how and when they receive messages from businesses through features like message opt-ins. These opt-ins can occur on a business’ website, in-store, or directly on WhatsApp. “We always make it clear to people when they are chatting with a business,” Meta said. Users can block or report businesses at any time, and they are also encouraged to share reasons for blocking a business, such as receiving irrelevant messages or never having signed up for communication. WhatsApp has also introduced a feedback system where users can indicate whether they are interested in messages using “interested” or “not interested” buttons. This functionality applies to content like coupons, product announcements, back-in-stock alerts, or event reminders. Additionally, users can toggle their preferences for these types of messages on or off at any time. Improving Business Messaging Tools Meta has also unveiled new features for businesses, including a paid feature called “business broadcasts” available on the WhatsApp Business app. This new message type is intended to encourage businesses to be more selective and strategic in their communications. To combat message overload, Meta has introduced limits on the number of marketing messages users can receive. The company says the goal is to ensure that messages remain “helpful and expected.” Businesses using the WhatsApp Business Platform are required to use pre-approved message templates that go through a strict review process. These measures are meant to ensure high-quality, relevant, and engaging content. Meta also provides businesses with read-rate metrics to help them refine their messaging frequency. The platform enforces penalties for businesses that violate its policies. “Repeated violations can result in messaging restrictions that gradually increase in duration and severity,” Meta noted. The company refers businesses to its Commerce and Business Policies and product guide for more information. Image: Meta This article, "Meta Details New Tools for Managing Business Chats on WhatsApp" was first published on Small Business Trends View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. A year ago, our company made a bold move. We put up a million dollars in prize money for any of our team members—no matter their role—who came up with transformative ways of using AI to serve our clients. As a health marketing agency, we saw it as our version of the renowned XPRIZE, hoping that this initiative would truly spark meaningful change and inspire us to think bigger for our clients. Full-steam ahead on AI adoption We also looked to history to guide us with instances that showed hesitation was the enemy of progress, and that the greatest risks weren’t in thinking too big—but too small. Take the advent of electricity. When electrification emerged in the late 19th century, it took decades for factories to replace their steam engines. Early adopters simply swapped out steam power for an electric motor, keeping the same layouts and processes. They failed to realize that it was an opportunity to transform workflows and drastically improve efficiencies. They had to go big. Think big. And so did we, now that the AI revolution was at our doorstep. Before we launched the million-dollar contest, we appointed AI coaches to guide our people on the adoption of AI tools. We made them available to anyone looking for help identifying and operational pain points that AI could solve. Our “navigators” offered workshops, one-on-one tutorials, and informal chats on topics like how to offload repetitive tasks, experiment with AI in day-to-day work, or come up with entirely new ways of doing things. Within weeks, we started seeing project managers using AI for resource planning and copywriters testing content drafts. Launching the million-dollar challenge With the gears on AI adoption now turning, we unveiled the million-dollar employee contest inviting anyone, from administrative assistants to senior leaders, to submit an idea on how AI could streamline workflows, address client needs, or enable entirely new product lines. We collected over 500 submissions that touched almost every facet of the business. To get real-world feedback and validation, we assembled a team of senior executive judges from leading life sciences companies like Bristol Myers Squibb, Genentech, Lilly, Novartis, and Pfizer. They evaluated proposals for their feasibility, market differentiation, and potential to transform processes. One of the common threads we took in the winning submissions was how AI can work hand in hand with human expertise. The grand prize-winning submission was both innovative and practical: a pharmaceutical compliance tool that proactively reviews marketing claims as they’re created, reducing review workloads for client medical, regulatory, and legal teams. The tool ensures alignment with FDA guidelines and brand prescribing information, freeing our internal regulatory experts to focus on strategic and relationship-building activities. This human-plus-AI hybrid approach underscored all the winning ideas; several of the ideas we developed into prototypes, including three that have already been rolled out to clients. The electrification of the modern workplace Like in the dawn of the industrial revolution, companies can’t just replace the “steam engines” of existing workflows. The entire system, from how each individual is empowered to use AI to how departments exchange data, has to be reimagined. For any leader looking to accelerate AI adoption, here are five key takeaways from our experience: Start by empowering individuals. Provide accessible tools, navigators, or coaches so anyone can experiment with AI. Bake real incentives into the process. Whether it’s a prize competition, recognition, or special budgets, give employees a reason to step forward with bold ideas. Invest beyond the initial fanfare. Turning concepts into prototypes requires time, resources, and leadership support. It’s not enough to offer a cash prize. Pair AI with human oversight. AI can automate tasks, but sound judgment, ethical and strategic thinking must come from your people. Inspire, don’t mandate. Change management works best when people feel ownership. Show them the potential, then let them drive. Today, AI is integral to our daily operations, enhancing everything from internal communications to client deliverables. Our people didn’t just adopt new tools—they helped reshape our culture. Our challenge showed our people that AI is an amplifier, not a magic bullet. It can handle heavy lifting—scanning data, generating first drafts, and automating mundane processes—so we humans can focus on what truly matters: creativity, empathy, strategic problem solving. It’s exactly how Henry Ford rethought the factory: Once you see the new possibilities, you can’t go back to steam power. Leerom Segal is cofounder and chairman of Klick Health and Klick Applied Sciences. View the full article

Investors take fright with new tariffs on the EU, China and other major trading partners coming into force on WednesdayView the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In today’s shifting political and economic climate, companies are reassessing their commitments to diversity, equity, and inclusion (DEI). Many are pulling back, and in the process, investments in women’s sports—often lumped into DEI initiatives—are being questioned. But treating women’s sports as merely a diversity play misses the mark. This isn’t just about fairness; it’s about smart business and impactful marketing. If companies aren’t scaling back their investments in men’s sports, why on earth would they waver on women’s? The numbers tell a compelling story: Investing in women’s sports delivers strong returns, unlocks valuable new markets, and fosters deep brand loyalty. Simply put, this is a high-growth business opportunity that brands can’t afford to ignore. Audience growth and engagement: A market on fire Women’s sports are experiencing a dramatic surge in audience engagement. This season, NCAA women’s basketball games have drawn record-breaking TV viewership. In only its second season, the Professional Women’s Hockey League (PWHL) has sold out arenas in multiple cities. Unrivaled, the player-founded 3×3 basketball league is attracting serious attention. New leagues in the next wave of sports like volleyball, rugby, and softball are gaining traction and attracting record audiences and investment, proving that the appetite for women’s sports extends far beyond traditional powerhouses like soccer and basketball. Brands that once hesitated to invest in women’s sports are now seeing undeniable evidence of their potential: Ad spending on women’s sports doubled in 2024 alone. Viewership is only part of the story. Fans are showing up in record numbers. The National Women’s Soccer league (NWSL) set an attendance record in 2024, crossing the 2 million attendee mark for the first time ever and enjoying a 44% increase over 2023, and WNBA teams are seeing unprecedented ticket demand—with new franchise the Golden State Valkyries securing 20,000 season ticket deposits months ahead of its inaugural season. Digital engagement is booming, with social media interactions around women’s sports stars rivaling, and in some cases exceeding, those of their male counterparts. In other words, the audience is not just present—they’re deeply engaged, captivated by the athletes, and hungry for more content. Brands that invest now will build meaningful connections with this fast-growing fan base. Numbers don’t lie The financial case for investing in women’s sports is equally compelling. Sponsorship dollars and media rights valuations are climbing, yet many assets remain undervalued. Brands that have made early, meaningful commitments—Nike, Ally Financial, Gainbridge, e.l.f. Beauty—are already reaping the benefits. They’re not just seeing strong returns; they’re earning consumer goodwill that translates to long-term brand affinity and loyalty. Previous Parity research has proven that women athletes hold significantly more sway than other public figures, making them a powerful marketing force. Case in point: Women’s sports fans are 2.8 times more likely to buy a product or service recommended by a woman athlete than by any other kind of influencer. Despite rising values, women’s sports still offer an incredible arbitrage opportunity. Consider this: a $20,000 sponsorship in women’s sports can be life-changing for many professional female athletes, providing essential funding for training, travel, and career longevity. In contrast, that same investment in a major men’s sport may not move the needle. For brands looking to maximize impact while optimizing their budgets, women’s sports present a unique, high-value opportunity. A loyal and underserved fan base Fans of women’s sports aren’t just passive observers—they’re highly engaged, deeply loyal, and eager to support brands that support their teams and athletes. Last fall, a brand sponsor I spoke with made the same promotional offer to fans at both an NWSL game and an NHL game, two leagues where they sponsor teams. Despite the men’s hockey game having higher attendance, the offer saw a 300% higher redemption rate at the women’s soccer match. Numerous studies show that women’s sports fans have a higher propensity to recall and purchase from brands that invest in the space. Yet, compared to men’s sports, the market remains significantly under-monetized. Talk about a missed opportunity. Brands that authentically commit to women’s sports gain access to a passionate, growing audience that has been overlooked for too long. Companies that act now will build lasting loyalty among this engaged consumer base. Women’s sports should be a core investment, not a side initiative There’s a fundamental question brands need to ask themselves: If they aren’t pulling back on men’s sports, why should they pull back on women’s? The truth is, sports—whether men’s or women’s—drive culture, commerce, and community. Investments in women’s sports should not be framed as philanthropy or secondary initiatives; they are an essential and lucrative part of a brand’s sports marketing portfolio. History has shown that sports have the power to shape cultural narratives and influence consumer behavior. Women’s sports are no exception. The brands that treat women’s sports as core investments, rather than side projects, will see the benefits from increased visibility, consumer trust, and revenue. The risk of falling behind Brands that retreat from women’s sports now risk losing their early-mover advantage. Momentum is building, and consumers are taking notice of which companies are committed for the long haul. In fact, 50% of U.S. adults believe brands aren’t investing enough in women’s sports. Companies that scale back now may struggle to regain credibility with fans and athletes alike. Savvy brands recognize this moment as an inflection point—a chance to deepen, not reduce, their investment. Those that stay the course and work to balance historically male-dominated partnership portfolios will not only contribute to the continued growth of women’s sports but will also solidify their position as industry leaders in a rapidly expanding and lucrative market. Leela Srinivasan is the CEO of Parity. View the full article

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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The way we work is changing. Artificial intelligence is rapidly transforming the workplace, automating tasks, creating new efficiencies, and helping us accomplish more across virtually all industries. In this environment, new hiring strategies based on evaluating a candidate’s full skillset—including their ability to problem-solve, think creatively, and adapt rather than solely relying on their college degree—are becoming essential for companies and organizations that want to find and retain the best talent. For the 62% of American workers who do not have university degrees, skills-based hiring strategies can offer the opportunity to build thriving careers in industries that traditionally had their doors closed.  AI has the potential to democratize these opportunities, helping to dismantle barriers to employment to close the opportunity gap. The benefits of skills as a new currency of work Focusing on skills-based hiring benefits individuals, businesses, nonprofits, and society as a whole. I’ve worked closely with many workforce development nonprofits, and it’s clear that when we have a narrow focus on college degrees, many skilled workers get left behind. Recent Workday research indicates that 51% of business leaders have significant concerns about a looming talent shortage. This research also shows that 81% of leaders believe skills-based strategies will give them a competitive advantage and will drive economic growth by improving productivity, innovation, and organizational agility. In fact, hiring for skills has been found to be five times more predictive of positive job performance than hiring for education, and two and a half times more predictive than hiring for past work experience. The role of AI in democratizing skills-based hiring AI will play a crucial role in helping organizations make this transition to a skills-driven workforce. There are many AI-powered platforms available that can support skills-based hiring and internal talent mobility by identifying strengths and assessing candidates based on their demonstrated abilities, ensuring a more equitable evaluation process. AI-powered skills assessments can level the playing field by focusing on demonstrated abilities rather than pedigree, and prioritizing skills over subjective evaluations within hiring teams. By removing unconscious bias in resume screening and candidate selection, AI can help ensure equal access to opportunities. AI can also analyze vast datasets and reveal hidden patterns of bias, identify skills gaps, and more. Once hiring managers and recruiters begin to widen their applicant criteria by using skills-based hiring methods, their businesses will benefit. For example, research shows that those who are hired on the basis of skills have, on average, a 9% longer tenure than traditional hires, saving companies money spent on turnover and backfilling. According to LinkedIn data, employers who hire based on skills are 60% more likely to find successful talent than those who do not. This is an area where AI can really be used for social good while simultaneously benefitting the hiring organization, as it can make a huge difference in how organizations find and retain talent in an efficient and effective way. The role of nonprofits Workforce development programs are at the forefront of the skills-first movement. These nonprofits play a vital role in equipping job seekers with the skills needed to thrive in today’s tech-enabled economy and connecting them with employment opportunities. They’re also leveraging AI’s power to scale their efforts and reach more people in need. Opportunity@Work strives to increase awareness and opportunities for STARs, workers who are skilled through alternative routes, such as community colleges, short-term training programs, certifications, self-directed online learning, and previous work experience in different fields. They use an AI integration that improves skills matching for job seekers and managers alike, making results more relevant and less biased. Another nonprofit making AI strides is the Society for Human Resource Management, which is launching a Skills-First Center of Excellence, utilizing an AI-based skills advisor. AI can be a powerful tool for personalizing learning experiences, identifying skills gaps, and swiftly connecting workers to the right job opportunities. AI can help cultivate human potential While technical skills like digital fluency are important, new Workday research also shows that the uniquely human skills of relationship building, empathy, conflict resolution, and ethical decision making are all critical for success, especially in an AI-driven economy. AI is now empowering us to recognize and cultivate human potential in ways never before imagined. By championing skills-based hiring, we’re not just filling job openings; we’re unlocking pathways to fulfilling careers and building a more prosperous future for all. Let’s harness the power of AI to help foster innovation and build a world where every person and business has the chance to thrive. Carrie Varoquiers is the chief philanthropy officer at Workday. View the full article