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Zillow is one of the most popular and influential online platforms for real estate browsing. However, it is not the only company in the segment. There are plenty of real estate sites like Zillow. Zillow has transformed how buyers, sellers, and real estate agents find, compare, and market properties. Zillow provides home value estimates, property details, and comprehensive property information for millions of homes across the United States. Zillow also integrates the Multiple Listing Service (MLS), which is the main data source for real estate professionals. The sites on this list also provide similar services, with some adding their own twist to cater to their customers. Zillow and the Multiple Listing Service The Multiple Listing Service (MLS) is a database of properties listed for sale or rent by real estate brokers and agents. The MLS contains the most accurate and up-to-date information about the properties, such as price, location, features, and status. The MLS also facilitates cooperation and compensation among real estate professionals. Zillow has agreements with thousands of MLSs to display their listings on its platform. This gives Zillow access to a large and diverse inventory of properties, which attracts more users and generates more leads for real estate agents. Zillow also allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities and provides access to real estate statistics and information that both buyers and agents may find useful. However, Zillow is not a member of the MLS, and therefore, it does not have to follow the same rules and standards as the MLS. Zillow may display listings that are outdated, inaccurate, or incomplete. Zillow may also prioritize listings that are advertised or sponsored by its partners, which may affect the visibility and exposure of other listings. Zillow may also charge real estate agents fees for displaying their listings or connecting them with potential buyers. https://youtube.com/watch?v=cXbfCR2t2ZY%3Fsi%3DSkBh476Q3AKJqjzK What Other Sites Are There Like Zillow? Zillow is not the only online platform for real estate browsing. Many other sites offer similar or different features and services to cater to the needs of buyers, sellers, and real estate agents. Here, we explore 11 real estate sites like Zillow, each with its strengths in supporting buyers, sellers, and real estate professionals. Realtor.com Realtor.com is the official site of the National Association of Realtors (NAR), which is the largest trade association of real estate professionals in the United States. Realtor.com has direct access to the MLS data, which means it has the most current and accurate listings available. Realtor.com also provides home value estimates, property details, and neighborhood information. Realtor.com supports the interests and ethics of real estate professionals and advocates for homeownership and property rights. Redfin Redfin is a real estate brokerage that operates an online platform for real estate browsing. Redfin also has direct access to the MLS data and updates its listings every 15 minutes. Redfin also provides home value estimates, property details, and neighborhood information. Redfin also offers video tours, virtual open houses, and 3D walkthroughs of some properties. Redfin also employs its agents who are paid based on customer satisfaction, not commission. Redfin also charges lower fees than traditional brokers and offers rebates to buyers and sellers. Trulia (owned by Zillow but offers different user experiences) Trulia is a subsidiary of Zillow, but it offers a different user experience and interface. Trulia focuses on providing neighborhood insights, such as crime rates, school ratings, commute times, and local amenities. Trulia also provides home value estimates, property details, and property information. Trulia also allows users to post and answer questions about properties and neighborhoods. Trulia also has a mobile app that enables users to explore nearby homes for sale or rent using augmented reality. Homes.com Homes.com is an online platform that connects buyers, sellers, and real estate agents. Homes.com displays listings from the MLS and other sources, such as for-sale-by-owner (FSBO) and foreclosure properties. Homes.com also provides home value estimates, property details, and property information. Homes.com also offers tools and resources for home buying and selling, such as mortgage calculators, home improvement tips, and moving guides. Homes.com also has a mobile app that allows users to search for homes using voice, text, or photos. HomeFinder HomeFinder is an online platform designed to streamline the home buying and selling experience. It features listings from the MLS as well as other sources, including FSBO and new construction properties. In addition, HomeFinder offers home value estimates, detailed property information, and various tools and services for buyers and sellers, such as home alerts, valuation reports, and listing enhancement packages. The platform also includes a mobile app that enables users to search for homes using GPS, maps, or photos. Apartments.com (focuses on rentals) Apartments.com is an online platform that specializes in rental properties. Apartments.com displays listings of apartments, condos, townhomes, and houses for rent from various sources, such as property managers, landlords, and renters. Apartments.com also provides property details, property information, and renter reviews. Apartments.com also offers tools and resources for renters, such as rent calculators, renters tips, and renters insurance. Apartments.com also has a mobile app that allows users to search for rentals using filters, maps, or videos. Movoto Movoto is a real estate brokerage that features an online platform for browsing real estate. It has direct access to MLS data, updating its listings every five minutes. Additionally, Movoto provides home value estimates, property details, and comprehensive property information. The platform also offers video tours, virtual open houses, and online offers for select properties. Movoto employs agents who are available around the clock to assist both buyers and sellers. Furthermore, it charges lower fees compared to traditional brokers and offers rebates to buyers and sellers. Century 21 Real Estate Century 21 Real Estate is a global real estate franchise that operates an online platform for real estate browsing. Century 21 Real Estate displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. Century 21 Real Estate also provides property details, property information, and agent profiles. Century 21 Real Estate also offers tools and resources for home buying and selling, such as market reports, home staging tips, and relocation services. Century 21 Real Estate also has a mobile app that allows users to search for properties using filters, maps, or augmented reality. RE/MAX RE/MAX is a global real estate franchise that operates an online platform for real estate browsing. RE/MAX displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. RE/MAX also provides property details, property information, and agent profiles. RE/MAX also offers tools and resources for home buying and selling, such as home value estimates, market trends, and home buying and selling guides. RE/MAX also has a mobile app that allows users to search for properties using filters, maps, or voice LoopNet (commercial real estate focus) LoopNet is an online platform that specializes in commercial real estate. LoopNet displays listings of office, retail, industrial, multifamily, land, and other types of commercial properties for sale or lease from various sources, such as brokers, owners, and tenants. LoopNet also provides property details, property information, and market data. LoopNet also offers tools and services for commercial real estate professionals, such as property alerts, property valuation reports, and listing promotion packages. LoopNet also has a mobile app that allows users to search for commercial properties using filters, maps, or photos. ForSaleByOwner.com (direct seller-to-buyer platform) ForSaleByOwner.com is a website that allows homeowners to sell their properties directly without the need for an agent. The platform features verified listings of FSBO (For Sale By Owner) properties and provides comprehensive property details, including information about the property and contact details for the sellers. Additionally, ForSaleByOwner.com offers various tools and services for sellers, such as home value estimators, listing creation tools, marketing materials, and legal forms. The site also includes a mobile app that enables users to create and manage their listings conveniently. SiteMLS AccessUpdatesHome Value EstimatesProperty DetailsNeighborhood InfoUnique Features Realtor.comYesReal-timeYesYesYesOfficial site of NAR; Advocates for homeownership and property rights RedfinYesEvery 15 minYesYesYesVideo tours, 3D walkthroughs; Agents paid on customer satisfaction; Lower fees, offers rebates TruliaYesVariesYesYesYesFocus on neighborhood insights; Augmented reality in mobile app Homes.comYesVariesYesYesLimitedFSBO and foreclosure listings; Tools for buying/selling; Voice, text, photo search in mobile app HomeFinderYesVariesYesYesLimitedFSBO, new construction listings; Home alerts, valuation reports; GPS, map, photo search in app Apartments.comNoVariesNoYesLimitedSpecializes in rentals; Renter reviews and tips; Search by filters, maps, videos in mobile app MovotoYesEvery 5 minYesYesLimitedVideo tours, virtual open houses; 24/7 agent assistance; Lower fees, offers rebates Century 21YesVariesNoYesLimitedGlobal network of agents; Market reports, home staging tips; Search with augmented reality in app RE/MAXYesVariesYesYesLimitedGlobal network of agents; Market trends, buying/selling guides; Voice search in mobile app LoopNetNoVariesNoYesNoSpecializes in commercial real estate; Market data; Search by filters, maps, photos in app ForSaleByOwner.comNoVariesYesYesNoDirect seller-to-buyer platform; FSBO properties; Listing creation tools, legal forms Exploring Alternatives to Zillow While Zillow is a dominant and popular platform for real estate browsing, it may not be the best option for everyone. Depending on their needs and preferences, buyers, sellers, and real estate agents may seek alternatives to Zillow for different features or more localized listings. For example, a local real estate agent may prefer a platform that has more accurate and updated listings, that does not charge fees for leads or exposure, and that supports their professional reputation and ethics. A buyer or seller may prefer a platform that has more personalized and tailored services, offers more tools and resources for home buying and selling (like real estate templates or community insights), and connects them with qualified and experienced agents. Zillow vs. Other Real Estate Sites Zillow has many features and advantages that make it a popular and useful platform for real estate browsing, such as: A large and diverse inventory of properties, including for-sale, for-rent, pre-foreclosure, and off-market properties. A user-friendly and intuitive interface that allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities. Comprehensive and detailed property information, including home value estimates, property details, photos, videos, floor plans, and neighborhood information. A variety of tools and resources for home buying and selling, such as mortgage calculators, affordability calculators, home improvement tips, and moving guides. A mobile app that allows users to search for homes using GPS, map, or photo and to access other features, such as saved searches, notifications, and favorites. However, Zillow also has some limitations and disadvantages that may make it less appealing or suitable for some users, such as: A lack of accuracy and currency of the listings, which may be outdated, inaccurate, or incomplete, due to Zillow’s reliance on third-party sources and its non-membership of the MLS. A lack of transparency and fairness in the listings, which may be prioritized or deprioritized The Role of Real Estate Agents in Online Platforms Real estate agents are essential in the digital realm, using these platforms to list properties, connect with buyers and sellers, and offer expert guidance throughout the buying and selling process. Features to Look for in a Real Estate Site When selecting a real estate website, whether you’re a buyer, seller, or a real estate professional, it’s crucial to consider certain features that enhance the usability and effectiveness of the site. Here’s an expanded list of key features to look for: MLS Integration: Seamless integration with Multiple Listing Services (MLS) ensures that the site offers the most current and comprehensive listings available. This feature allows for real-time updates on property statuses, prices, and new listings, giving users access to a wide array of options. Listing Agent Support: Robust support for listing agents, including tools for managing listings, scheduling open houses, and communicating with potential buyers. This can also include analytics to track listing performance and engagement. Real Estate App Functionalities: A companion mobile app or mobile-responsive design that offers full functionality, allowing users to search for properties, schedule viewings, and contact agents on the go. Features such as GPS-based search, saved searches, and push notifications for new listings or changes can significantly enhance the user experience. Comprehensive Property Listings: Detailed listings that include high-quality photos, virtual tours, and floor plans to give a clear and comprehensive view of the property. Listings should also include important details such as price, property type, square footage, number of bedrooms and bathrooms, and unique features or amenities. Detailed Property Information: In-depth information about each property, including its history, any renovations or upgrades, property tax information, neighborhood details, and nearby schools and amenities. This can also include market trends, comparable property prices, and other relevant data to help buyers make informed decisions. Advanced Search Filters: Advanced search options allow users to filter properties based on specific criteria such as location, price range, property type, number of bedrooms and bathrooms, and other features like swimming pools, garages, or waterfront access. User-Friendly Interface: An intuitive, easy-to-navigate website design that makes searching for properties, accessing detailed information, and contacting agents a straightforward process. Customer Service and Support: Access to knowledgeable customer support for both users and real estate professionals, available through multiple channels like phone, email, or live chat. Community Insights and Reviews: User reviews and insights about neighborhoods, schools, and other local amenities can provide valuable context to property listings and help users make more informed choices. Security and Privacy Features: Robust security protocols are in place to safeguard user data and privacy. This includes secure communication channels for reaching out to agents and encrypted accounts for users. Considering these features when choosing a real estate site will ensure a more comprehensive, user-friendly, and effective platform for navigating the real estate market. FAQs: Sites Like Zillow What is the best real estate website? The best real estate website depends on the user’s needs and preferences. For those seeking the most up-to-date and accurate listings directly from MLS, Realtor.com is highly recommended due to its direct access to MLS data. Redfin is another top choice, especially for those who appreciate a tech-driven approach with low fees and high customer satisfaction. Zillow remains popular for its comprehensive database and user-friendly interface, but alternatives like these can offer more tailored services or different advantages. If you’re interested in learning how to make money in real estate, it may be beneficial to utilize several sites and see which best suits your needs. Which sites are preferred by real estate professionals and why? Real estate professionals often prefer platforms with direct MLS integration, such as Realtor.com and Redfin, due to their accurate and up-to-date listings. Realtor.com has the endorsement of the National Association of Realtors, which guarantees its commitment to professional ethics and interests. Redfin is popular for its innovative approach that merges brokerage services with a user-friendly interface, enabling professionals to connect with clients both efficiently and transparently. Additionally, these platforms and apps for real estate agents offer powerful tools and analytics to help agents effectively list and market properties. What apps like Zillow focus solely on commercial real estate? LoopNet is the leading platform focused solely on commercial real estate. It specializes in listing various types of commercial properties, including office spaces, retail locations, and industrial sites. LoopNet offers comprehensive property details, market data, and tools specifically designed for commercial real estate professionals, making it an invaluable resource for those in the commercial sector. What advantages do niche real estate platforms offer over Zillow? Niche real estate platforms provide distinct advantages compared to sites like Zillow, featuring specialized listings, targeted tools, and a more focused user experience. For instance, ForSaleByOwner.com is designed specifically for the FSBO market, offering homeowners the tools and resources needed to sell their properties directly. Meanwhile, Apartments.com is geared towards renters, boasting a comprehensive database of rental properties along with useful features such as rent calculators. These platforms deliver more detailed and pertinent information tailored to their specific audiences, resulting in a more efficient and satisfying experience. How can international buyers benefit from sites like Zillow? International buyers can benefit from sites like Zillow and its alternatives by gaining access to a wide range of properties across the United States from anywhere in the world. These platforms provide comprehensive property details, including photos, videos, and neighborhood information, making it easier for international buyers to research and compare properties remotely. Some platforms also offer tools and resources tailored to the needs of international buyers, such as currency conversion, international mortgage services, and guides on buying property in the U.S., facilitating a smoother buying process. Image: Envato Elements This article, "Real Estate Sites Like Zillow: Pros, Cons, and Tips" was first published on Small Business Trends View the full article

The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) has issued a public health alert regarding Wegmans’s frozen fully cooked chicken breast nuggets. The alert, released on Monday, January 27, highlights concerns that the nuggets may be contaminated with extraneous material, specifically bone fragments, according to a notice on the USDA’s recall page. The FSIS says it became aware of the issue after multiple consumers reported finding such fragments in the chicken, although no injuries have been confirmed related to the product. A recall has not been issued since the product is no longer available for purchase. However, consumers may still have the chicken nuggets in their freezers, as the “best by” date is not until this summer. Details about the impacted product Product Name: Wegmans Fully Cooked Chicken Breast Nuggets Packaging: 46-oz. plastic packages labeled “Wegmans FAMILY PACK FULLY COOKED Breaded Chicken Breast with Rib Meat” Best By Date: August 26, 2025 The affected product, made exclusively for Wegmans Food Markets, was sold in the frozen food section at Wegmans locations across several states: New York Pennsylvania New Jersey Virginia Maryland Delaware Massachusetts North Carolina Washington, D.C. You can find images of the product, including labels, on the USDA website. What if I have this product in my freezer? FSIS advises customers to check their freezers and discard any affected packages. Alternatively, customers may return the product to the store where it was purchased for a full refund. If you have consumed the product and experience symptoms such as oral injury or discomfort, seek medical attention immediately. View the full article

If you’ve noticed water dripping from or pooling under your fridge, there's no need to panic (right away). There are some basic troubleshooting steps you can take to diagnose the problem, and you might even be able to fix it yourself. If your fridge is leaking, here are five problems to check for before calling a professional–and how to fix them before your trickle becomes a flood. Damaged door sealYour refrigerators has a big, rubberized gasket that seals the outer edges of the door and maintains the proper moisture inside the fridge. If it's dirty, cracked, or damaged, it can allow air to flow between the interior and exterior of the fridge, causing water to condense in the area. You can usually remove the old gasket with a Phillips head screwdriver or a hex wrench. Check online with the model number of your fridge for a compatible replacement gasket. You can install the new one by inserting it into the slot in the edge of the door and replacing the hardware that holds it on. Cracked drip panIn some cases, a cracked drip pan can be the culprit. You can check the drip pan by removing the front grill of the fridge at the bottom, usually by either unclipping or unscrewing it. The drip pan will be under the fridge, behind the grill, and will be able to slide out once the grill is free. If your drip pan is cracked, you should use your model number to look up the appropriate replacement part for your fridge, and then you can slide the replacement in and replace the grill. Clogged ice dispenserIf your ice dispenser is leaking, there's probably ice lodged in the chute; that ice will melt over time and slowly drip. If the chute is really jammed up, future ice will also become lodged inside, causing the appearance of a leak. To fix it, allow the clogged shoot to thaw for a few hours before trying to use it again. If there’s no ice in the chute, you should look for problems with the water line. Worn out water linesSometimes, your fridge's water lines can get damaged, or just wear out over time. The first step to address this problem is to look over the hoses on the back of the fridge to see if there are any visible kinks or cracks in them. Check near the valves as well to see if the connectors are snug. If you find damaged hoses or valves, you can find replacement parts for most systems online or at a hardware store. To avoid an even bigger leak, turn the water off before removing damaged tubing or undoing kinks in the line. Make sure to measure the length of hose you need to allow for adequate length when installing—and always check your connections before turning the water back on. Ice on defrost drainSometimes, ice can build up in the defrost drain of your fridge, causing moisture to find another exit. Look for the defrost drain in the bottom of your freezer toward the back to see if there’s an ice blockage. If that’s the case, you can unclog it using a mixture of two cups of hot water and two tablespoons of baking soda. Use a turkey baster to squirt your drain cleaner into the drain at the back of your appliance, and you should see the ice melt away pretty quickly. View the full article

Bird flu is forcing farmers to slaughter millions of chickens a month, pushing U.S. egg prices to more than double their cost in the summer of 2023. And it appears there may be no relief in sight, given the surge in demand as Easter approaches. The average price per dozen nationwide hit $4.15 in December. That’s not quite as high as the $4.82 record set two years ago, but the Agriculture Department predicts prices are going to soar another 20% this year. Shoppers in some parts of the country are already paying more than double the average price, or worse, finding empty shelves in their local grocery stores. Organic and cage-free varieties are even more expensive. Some grocery stores have even limited how many eggs shoppers can buy. “It’s just robbery,” said Minneapolis resident Sage Mills, who bought eggs to bake a birthday cake last week. “Eggs used to be kind of a staple food for us, but now you know, you might as well just go out to eat.” What is driving up prices? The bird flu outbreak that started in 2022 is the main reason egg prices are up so much. Anytime the virus is found on a poultry farm, the entire flock is slaughtered to help limit the virus’ spread. And with massive egg farms routinely housing more than one million chickens, just a few infections can cause a supply crunch. The problem tends to linger because it takes months to dispose of all the carcasses, disinfect barns and bring in new birds. More than 145 million chickens, turkeys, and other birds have been slaughtered since the current outbreak began, with the vast majority of them being egg-laying chickens. Cage-free egg laws in 10 states may also be responsible for some supply disruptions and price increases. The laws set minimum space for chickens or cage-free requirements for egg-laying hens. They’ve already gone into effect in California, Massachusetts, Nevada, Washington, Oregon, Colorado, and Michigan. At a Target in Chicago on Monday, a dozen large conventional eggs cost $4.49 but a dozen large cage-free eggs were selling for $6.19. Why is the virus so hard to control? Bird flu is primarily spread by wild birds such as ducks and geese as they migrate. While it is fatal to a variety of animals, those species can generally carry it without getting sick, which offers the virus a chance to mutate and thrive. The virus can be spread through droppings or any interaction between farm-raised poultry and wild birds. It’s also easily tracked into a farm on someone’s boots or by vehicle. Unlike previous outbreaks, the one that began in 2022 didn’t die out in high summer temperatures. The virus found another new host when dairy cattle started getting sick last March. That creates more opportunities for the virus to linger and spread and unlike poultry, cattle aren’t slaughtered when they get sick because they rarely die from bird flu. More than five dozen people have also become ill with bird flu and one person died since last March. Nearly all of them worked around sick animals. Health officials haven’t yet found evidence of the disease spreading from person to person. What is being done to stop the virus? Farmers go to great lengths to protect their flocks. Many poultry farms installed truck washes to disinfect vehicles entering their property and require workers to shower and change clothes before stepping inside a barn. They have also invested in duplicate sets of tools so nothing used in one barn is shared. Some poultry farmers have even invested in lasers that shoot beams of green light in random patterns to discourage ducks and geese from landing. Dairy farmers isolate any sick cattle and do additional testing before moving animals off the farm—especially if there has been a nearby outbreak or if the cows are being sent to a meat processing plant. The government is also testing milk. Future vaccines might help, but it’s not practical to vaccinate millions of chickens through shots, and other countries might refuse to purchase meat from vaccinated birds. Health officials emphasize that any sick birds or cattle are kept out of the food supply. Cooking meat to 165 degrees (74 Celsius) kills bird flu, E. coli, salmonella, or anything else. Pasteurization also kills the virus in milk. Raw milk is the only food product linked to illnesses so far. How much has the outbreak cost so far? It is impossible to know how much farmers have spent to seal barns, build shower houses for workers or to adopt other biosecurity measures. “Over the last five years, my small farm alone has spent hundreds of thousands of dollars on biosecurity,” said Minnesota turkey farmer Loren Brey. “But not only that, it’s the time daily that you’re attending to biosecurity.” The U.S. Department of Agriculture has spent at least $1.14 billion compensating farmers for the birds they have had to kill. A similar number wasn’t immediately available for how much has been spent to aid dairies. USDA spokeswoman Shilo Weir said the department also spent more than $576 million on its own response. The prices of turkey, milk, and chicken have also seen some pressure from bird flu. Mike Vickers, a manager at Sentyrz Liquor & Supermarket in Minneapolis, said he can’t even stock any organic, cage-free, or brown eggs right now and is limited instead to selling large or jumbo eggs. He understands the pain customers are feeling. “It’s the first time in my life that I’ve ever had to be kind of embarrassed on what I’m selling eggs for,” he said. “And it’s not our fault. We’re paying today $7.45 for a dozen eggs. We’re selling for $7.59. We’re making $0.14. That’s doesn’t pay the bills.” Funk reported from Omaha, Nebraska. Vancleave contributed from Minneapolis and Durbin from Detroit. —Josh Funk, Mark Vancleave, and Dee-Ann Durbin, Associated Press View the full article

We may earn a commission from links on this page. Ever wish you were a runner? Whether you want to follow in our own Meredith Dietz's footsteps and run a marathon, or just want to get a little VO2max boost with something like a Norwegian 4x4 workout, you have to get comfortable with running. You probably have some questions about how, exactly, you “become” a runner, beyond putting on shoes and going outside. Fortunately, we have answers. Here are the most important things to master in your first few weeks. Set some beginner-level goals"Be a runner" is a really vague goal, so think about what that means to you. Do you envision yourself as somebody who goes for a jog every morning? Then you'll want to work toward increasing the frequency of your running. Or do you have a goal of eventually training for a marathon? Then you'll want to prioritize increasing the length of your runs. Or maybe you want to run faster, which means you'll want to practice more speedwork. (It does not mean running every run as fast as possible.) These goals have a lot of overlap, but they still give you a direction you can follow. If you want to run every morning, make it a goal to get out for a walk or short run every day, even if it's not very long or very fast right now. If your goals are about length or speed, start building a base by working toward a 30-minute run three times a week. (And read my guide to setting fitness goals, which includes some examples for runners.) Don’t overthink itBefore you start, it’s important to know that none of your early decisions will make or break you as a runner. Even if the worst happens—let's say you pick the wrong shoes and your feet hurt—you can try again with the benefit of hindsight. You don’t even need to track your miles or follow a specific program, especially at first. While couch to 5K works for a lot of people, it’s also challenging enough that some folks find it discouraging. You may absolutely just go out and run until you feel like you need a break and then walk until you feel like running again and repeat until you feel like stopping. The more you run, the easier it gets. Over time, slowly build up to a consistent schedule. Don’t think “How hard can I work today?” but rather, “How can I use this week to set myself up for success next week?” Choose your shoesYou don’t need to shop for shoes before you start running. Any old sneakers can carry you a few miles, as long as they’re reasonably comfortable. It’s OK to plan a short loop—running around the block, for example—so you can bail if your shoes turn out to be uncomfortable. As you get into the habit of running, you’ll want to buy a pair of shoes that you don’t use for anything else. While there are lots of different types of running shoes at many price points, and just as many opinions on who should wear what, the bottom line is this: whatever feels good when you run is the right shoe to wear. To maximize your chances of finding the perfect shoes, go to a store that specializes in running—not athletics in general, but running. Fleet Feet is one chain, and there are plenty of independent running stores, too. The best thing about running stores is that most will accept returns, even if you’ve run a few miles and decided the shoes you bought aren’t right for you. There are also online shops that will let you return shoes that you've run in, so go with one of those. Brooks, Hoka, and Nike are just a few on the list. Too hard to pick? You can't go far wrong with one of these. Think of it as me flipping a coin and picking for you: Brooks Glycerin 20: Men's, women's Asics Gel-venture 8: Men's, women's Nike Pegasus 39: Men's, women's Or if you want to literally follow in my footsteps, I've been on a Nike Downshifter kick lately. Our resident marathoner Meredith swears by the Brooks Ghost. Make a planYou don't need a detailed program to get started, but I know you probably have questions about what a running routine should look like. Here are the answers, as they apply to beginners. (Feel free to add more mileage once you feel comfortable with the basics.) How long should I run? A good beginner run or run/walk is 20 to 30 minutes. If you can't run that long, can you walk that long? Start sprinkling in some short jogs during your walk. How often should I run? Three times a week is good to start. It will be hard to make progress on less than that, so if you can only manage once or twice a week right now, aim to eventually add at least one more day. Do I need to take rest days? If your runs make you feel sore, tired, or achy, put a rest day after each one. (You can do other exercise on those "rest" days, just not running.) Once your body adapts to the new routine, it's fine to run on back-to-back days. Once you're in the groove, it's OK to run every day as long as you do are a mix of easy and hard runs. The easy runs are your "rest" from the hard ones. What if I can only run a few minutes? Don't worry, any mix of running and walking still counts as a "run." When it comes to beginner programs, couch to 5K has helped a lot of people get into the habit. It mixes walking and running, with a goal of getting you in shape to run five kilometers (about three miles) within nine weeks. That said, it isn't the perfect beginner program for everybody, and you don't have to start with this type of program if it's not speaking to you. You can just go out and run. Pick out your clothesAs with shoes, your best beginner’s gear is whatever you already have. Grab comfortable workout clothes—say, shorts and a tank top if the weather is warm. On a cool day, you might want leggings or sweatpants along with a long-sleeved t-shirt. In the rain, add a baseball cap. In general, you’ll want to dress on the cooler side so you’ll be comfortable once your body heats up. We also have a temperature-by-temperature guide to winter running. When you’re ready to buy clothes specifically for running, make sure you have at least two outfits (so you don’t have to do laundry every time you run) and aim for comfortable clothes. Synthetic fabrics (or washable wool) are great at wicking sweat, but cotton clothes will work in a pinch. The advantage of the synthetics is that they won't get soggy, but please remember to rinse them out after your workout to prevent the dreaded gym bag stink. You can pay a ton for high quality workout gear, but there are great bargains to be had at discount stores. And if you’ve grabbed something from the back of your closet that seems to be working just fine, there’s no need to replace it if it keeps you happy. Don’t overcomplicate your clothes, despite what athletic gear marketing may tell you that you need. If your anatomy requires a sports bra, be aware that this can be a tricky thing to shop for. The same bra that works fine for yoga or cycling may not be up to the task. In general, look for a wide band and wide straps, full coverage cups, and a snug fit. If you're having trouble finding what you need in stores, try Panache or Shefit. Plan your routeIn theory, you can run anywhere. In the real world, though, not everyone has a perfect running route just outside their door. Strava's mapping tools are a great way to find or create a great running route, so start there if you're unsure of the best places to run in your area. You can also get a workout without roaming. Schools often have a running track that is open to the public at least some of the time; it’s perfect for intervals and other speedwork. And if you have access to a gym, don’t forget the treadmill. It can get boring, but mental tricks like quarter-mile checkpoints can help to keep your attention until you finish your run. Treadmills are great in bad weather, too, and parents take note: it’s a lot easier to drop your kids off at the gym’s babysitting room than to find a way to drag them with you on an outdoor route. You don't need a watchYou may want a smartwatch to track your runs and other workouts, but you don't need one to actually get started. Phone apps can track your distance well enough to do the job, but runners were doing their thing for centuries before phones or watches were invented. Put in the time, and your body will recognize the progress, whether or not you have an app giving you specific numbers on it. That said, if you want to use a watch, I won't stop you. All the major smartwatches have some kind of running mode, and we have a rundown of some of the better running watches here. It's hard to beat the Garmin Forerunner 265, in my opinion. Garmin Forerunner 265 Running Smartwatch, Colorful AMOLED Display, Training Metrics and Recovery Insights, Black and Powder Gray $427.96 at Walmart $449.99 Save $22.03 Shop Now Shop Now $427.96 at Walmart $449.99 Save $22.03 Make it a habitYour first few runs should be focused on just surviving with a smile. Once you start to build a habit, though, it helps to set some clear goals for yourself, and make a long-term plan that will help you get there. As you progress on your running journey, you’ll want to practice running fast, learn the importance of running slow, and consider when you might be ready to run your first race. These milestones will come in time, so don’t rush them, but they’re all great challenges. Making sure you stay safe is also important. Your legs take thousands of steps even on a short run, and all that repetition adds up. Runners are prone to overuse injuries if we run too much before our bodies are ready for it. The rule of thumb is to increase your weekly mileage by no more than 10 percent at a time. For example, going from 10 miles last week to 11 miles this week is fine, but 10 to 20 is asking for trouble. In truth, you don’t have to be super strict about the exact percentage, but make sure that you work your way up little by little. View the full article

Need a little convincing about the importance of email marketing? Seventy-eight percent of online business marketers have seen a bump in email engagement over the last year. That’s a good enough reason to read this blog post on how to start an email list. Let’s jump right into starting and creating that list, shall we? How to Start an Email List in 10 Simple Steps Starting a good email list is the first step to a successful email marketing campaign. Put one together using the following steps. Step 1. Understand Your Target Audience Making sure your emails are targeted to the right people is critical. Tracking your email list analytics can help. If you already have an email list and customer base, take a look at the demographics of new subscribers. Checking your competition’s social media posts works, too. Also, you can ask for direct feedback through interactive polls or surveys on your website and social media platforms. This action will help you understand your audience’s evolving preferences even better. Step 2. Create a Website Website visitors are a good source when you’re starting an email list. An opt-in form on landing pages can land email addresses to add. Add a call to action at the bottom of each landing page. That’s a good resource for your listing-building efforts. A website is a great email marketing launch pad. Don’t forget to add social media buttons that promote social sharing. Step 3. Choose an Email Marketing Service An email service provider is another good tool for email list building. A good email marketing platform needs to have certain features. They should: Segment email addresses into groups to tailor your messaging for different audience demographics, improving engagement and response rates. Provide email marketing automation, which allows you to send personalized bulk emails to any email list. Let you create newsletters as part of your advertising campaigns. And make it easy for people to sign up. Post links on social media where possible. There’s more advanced stuff, too. But those are the basics when building an email list. Constant Contact offers social media tools like Facebook ads. Great for email marketing Drip is another excellent email service provider. They offer outstanding integration for landing page builders like WordPress. And easy to add opt in form choices. Mailchimp has a free plan. But these kinds of free resources don’t have advanced stuff that’ll make a difference, like in-depth segmentation. Still, it is a trusted name to build your email list and get started with email marketing. Step 4. Set Up Your Email Marketing Account There are a few email marketing steps to work through. Remember, you can use a Gmail account with an email list. Check out the add-on. Collect your contacts for your email list. If you don’t already have an email list, create signup forms on your website or landing page. Collect emails and put them into separate lists. Add the contacts to your account. Upload them from a spreadsheet or import them from Outlook or Gmail. Step 5. Craft a Tempting Offer Having a great email list is one thing. But you need to get people to sign up. Here are some good lead generation offers that work for email marketing. A Free eBook. People love totally free stuff. This is a good incentive for opt-in forms. Adding a compelling description of what the eBook covers can increase its appeal, making it an irresistible offer for visitors. A link to an offer works well on a landing page to bump up your email list. A Sneak Peek. A link to a document works. Or a video. Don’t forget a call to action like “Sign up to see the rest.” That’s an incentive to boost email list numbers. Offering a preview of exclusive content can entice users to leave their email for full access. Show off Subscribers. You’ll get more people to sign up when you tell them how many subscribers you have in your email list. Highlighting the community aspect can encourage new subscribers by showing them they’re joining a larger group of interested individuals. Dangle Valuable Content. Be specific with your message. Give away tips and deals, savings, and ‘how-tos’ when they sign up for your email list. Tailoring this content to your audience’s needs enhances its value and the likelihood of sign-ups. Use Pop-Up Forms. There are several types. Exit pop-ups, drop-downs, slide-ins. Use exclusive discounts to make these attractive. Crafting a clear and concise message on these forms can significantly improve conversion rates. These are all great lead magnet tools that get subscribers to sign up for your email list. Read More: how to build an email list Step 6. Create Your First Email Any good email list starts with the first one you create. The following are some good rules of thumb to ensure its growth and effectiveness: Good email list building begins with crafting an engaging subject line. Don’t use clickbait titles, as they often disappoint readers and damage trust. Keep paragraphs short. This makes your emails easier to read, especially on mobile devices, where most people check their email. Short paragraphs help maintain the reader’s interest and make your content more digestible. Use visuals. Images, infographics, and videos can enhance your message, making it more engaging and memorable. Be sure to balance text and visuals to keep emails quick to load and easy to navigate. Don’t forget to use bullet points. They help organize information clearly and concisely, making it easier for your readers to scan the email and absorb the important points. Using a Gmail account? Consider linking to social media sites like Facebook. This not only broadens your reach but also encourages more interaction with your content. Integrating social media can significantly amplify the impact of your email campaigns. Keep an eye on ad metrics, like the click-through rate. This will help you understand what resonates with your audience, allowing you to refine and improve your strategies over time. Step 7. Create an Email Sign Up form An effective opt-in form is the springboard for successful marketing emails. Adding customer testimonials or success stories to your signup page can greatly increase trust and subscriptions. Create a standalone landing page with unique URLs for a bigger email list. Transparency on a signup form is respectful. Tell customers what you’ll be sending them and when. These are a foundation for email marketing. And a great way to take advantage of organic traffic. Step 8. Place Sign Up forms and Links Throughout Your Website Successful email marketing also needs a plan. An autoresponder sequence sends out emails automatically. Static forms like a blog post will increase your conversion rate. Potential customers like to learn something. Use Pop-ups with links to subscribe to them on a landing page. #subscription forms work, too. Here are some that will bump up your email list. WordPress offers plugins specifically designed for landing pages. Utilize these tools to share links that can enhance your organic search results and help you grow your email list. Generate subscribers to your email list with OptinMonster. Step 9. Collect Email Addresses Developing a strategy for collecting email addresses is fundamental. Ensure ethical practices by being clear on how you’ll use their information, emphasizing the value of consent and transparency. Do the following to enhance your collection strategy and engage a wider audience: Get more subscribers on your Facebook business page with a signup form. Facebook Ads work to build an email list. Target ads by demographics. Another advantage of Facebook page marketing. Free Tutorial Videos. These work on social media platforms like YouTube. Get more email subscribers by showing off your goods and services this way. Put a link on a landing page. Importantly, be careful when you build an email list. The General Data Protection Regulation (GDPR) doesn’t apply in the USA. But there are state and federal regulations. Step 10. Have an Email Content Plan An email list that works has an email marketing content plan backing it up. This post has gone through everything you need. From setting up an account to devising offers and finally collecting email addresses. Remember to use social media to full advantage. An effective email list relies on a carefully crafted and robust email marketing content plan. This includes creating a content calendar for your email campaigns, which is a strategic approach that helps organize your content strategy. Such a calendar ensures a consistent and relevant flow of communications to your audience, keeping them engaged and informed. By planning your content in advance, you can align your email marketing efforts with your overall marketing objectives, ensuring each message is timely, targeted, and valuable to your subscribers. Steps to Start an Email ListDescription 1. Understand Your Target AudienceIdentify and analyze your target audience to ensure your emails are tailored to the right people. 2. Create a WebsiteBuild a website with opt-in forms and clear calls to action for collecting email addresses. 3. Choose an Email Marketing ServiceSelect an email marketing platform with features like segmentation, automation, and easy sign-up. 4. Set Up Your Email Marketing AccountSet up your email marketing account, import existing contacts, and organize them into lists. 5. Craft a Tempting OfferCreate attractive lead generation offers such as free eBooks, sneak peeks, or exclusive content. 6. Create Your First EmailCraft your first email with an engaging subject line, concise content, visuals, and bullet points. 7. Create an Email Sign-Up FormDesign effective opt-in forms and landing pages to encourage visitors to subscribe. 8. Place Sign-Up Forms and Links on WebsiteStrategically place sign-up forms and links throughout your website, including pop-ups and plugins. 9. Collect Email AddressesDevelop a strategy to collect email addresses from sources like your website, social media, and ads. 10. Have an Email Content PlanPlan and create engaging email content, and leverage social media for marketing and promotion. What is an Email List? Now that you understand how to start an email list let’s explore it further and discuss its significance. First, what exactly is an email list? It is a compilation of addresses collected from email subscribers who choose to sign up. An email list serves as the cornerstone of effective email marketing campaigns. Furthermore, having an email list sign-up strategy is vital. Why an Email List is so Important Email list building is essential for businesses to cultivate relationships with their target audience. It is one of the effective interactive elements available. Here are a few reasons why gathering email addresses is crucial. You Want To Sell Stuff Online businesses want to sell their products and services. A good way to do that is to send an email right to an existing subscriber’s inbox from your email list. You’re Creating Relationships Email is a great way to engage new subscribers. And existing subscribers, too. It’s extremely easy for them to reply and start a conversation. Another reason to build an email list. Getting your customer service team involved works, too. You’re Building Trust Marketing emails build trust. Prospects on your email list feel like they’re having a private conversation. And they’re comfortable about asking questions through this marketing channel on social media. You Own These Mailing Lists E-commerce businesses create and maintain their own email lists. In contrast, other marketing channels, such as social media, may alter their policies, and ultimately, they own your followers. Reasons for Email List ImportanceDescription You Want To Sell StuffEmail lists enable direct marketing to existing subscribers, promoting products and services. You're Creating RelationshipsEmail is a personal and engaging way to interact with both new and existing subscribers, fostering relationships. You're Building TrustMarketing emails help build trust as subscribers feel they're having private conversations and can ask questions. You Own These Mailing ListsUnlike other marketing channels, email lists are owned assets, providing control and stability in communication. The Power of Email Marketing Metrics Understanding and utilizing email marketing metrics is crucial for optimizing your email campaigns. Here are some key metrics to track and their importance: Open Rate: Measures how many recipients opened your email. It indicates the effectiveness of your subject lines and email timing. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on links included in your email. This metric is useful for assessing the relevance and engagement of your content. Conversion Rate: Shows the percentage of email recipients who completed a desired action, such as making a purchase. It measures the email’s effectiveness in driving conversions. Bounce Rate: Identifies the percentage of emails that couldn’t be delivered to recipients’ inboxes. High bounce rates may indicate issues with your email list quality. Unsubscribe Rate: Measures the percentage of recipients who opted out of receiving your emails. It’s essential for monitoring email list health and content relevance. Email List Growth Rate: Tracks how fast your email list is growing. A healthy growth rate ensures a continuous influx of potential customers. Revenue per Email: Calculates the revenue generated from each email campaign. It quantifies the financial impact of your emails. Spam Complaint Rate: Measures how many recipients marked your email as spam. High spam complaint rates can harm your sender’s reputation. Forward Rate: Indicates how many recipients forwarded your email to others. It reflects the shareability and value of your content. How much does it cost to start an email list? Email marketing isn’t costly. The typical expense for an email list falls within the range of $200 to $300.00 for 1000 addresses and names. A Business to Business email list ranges from $300.00 to $1000. That’s roughly $0.20 for each address on an email list. Highly segmented lists go for $0.75 each. Image: Depositphotos This article, "How to Start an Email List" was first published on Small Business Trends View the full article

Workers at a Whole Foods Market in Pennsylvania voted to unionize on Monday, becoming the first group of employees to pull off a labor win at the Amazon-owned grocery store chain. Employees at the Philadelphia store cast 130 votes—or about 57% of the ballots cast—in favor of joining a local chapter of The United Food and Commercial Workers International Union for the purposes of collective bargaining. According to the National Labor Relations Board, which oversaw the election, 100 workers rejected the motion. “This fight is far from over, but today’s victory is an important step forward,” said Wendell Young IV, the president of UFCW Local 1776. “We are ready to bring Whole Foods to the bargaining table to negotiate a fair first contract that reflects the workers’ needs and priorities.” The results mark the first successful entry of organized labor into Amazon’s grocery business, which includes Whole Foods, Amazon Fresh and the Amazon Go convenience stores. Amazon, which purchased Whole Foods in 2017 for $13.7 billion, has tried to fend off organizing efforts in its stores as well as by delivery drivers and warehouse workers. Nearly three years ago, Amazon warehouse workers in the New York City borough of Staten Island voted to be represented in labor negotiations by a fledgling union that has since affiliated with the Teamsters. But Amazon has refused to come to the bargaining table. Employees at the Whole Foods store, located in the center of Philadelphia, started organizing early last year, Young said. They teamed up with UFCW Local 1776 in the late summer, and in November petitioned the National Labor Relations Board to hold an official election. The local union said the store workers hoped a successful vote would help them secure higher wages, more affordable healthcare coverage, childcare support, greater work-life balance, and better working conditions. In a statement after the votes were counted Monday night, Whole Foods said it “is proud to offer competitive compensation, great benefits, and career advancement opportunities to all Team Members.” “We are disappointed by the outcome of this election, but we are committed to maintaining a positive working environment in our Philly Center City store,” the company added. The company said it provides store employees with a competitive average hourly wage and other benefits, such as 401(k) plans and “on-demand” mental health support. It did not disclose its average hourly rate, but some online job postings show store employees can earn $16 per hour or higher. After the union filed the election petition, workers at the Philadelphia store were given free snacks, and the company repainted their break rooms, according to Young. Earlier this month, UFCW Local 1776 filed unfair labor practice charges with the NLRB against the company, accusing it of firing one worker in retaliation for union activities and alleging that supervisors told employees they would get paid more if they rejected the union bid. Whole Foods disputed the worker was fired in retaliation. The union has also accused Whole Foods of withholding region-wide wage increases from employees at the Philadelphia store because of the union activities. The company acknowledges it did not offer wage increases to workers at the store, even though it did so at a number of other stores as part of a quarterly review. Whole Foods maintains it would have been illegal to make wage adjustments in the lead-up to the union election, an argument Young disputed. The company said it was delaying the pay bumps until after the election to avoid the appearance of trying to influence the vote with raises. Seattle-based Amazon has resisted union organizing efforts by its workers. Amazon delivery drivers went on strike in a handful of U.S. cities before Christmas to exert pressure on the the company to recognize them as unionized employees or to meet demands for an inaugural labor contract. Workers at an Amazon warehouse in North Carolina are scheduled to vote next month on whether they want to be represented by an upstart union called Carolina Amazonians United for Solidarity and Empowerment. The retail giant has challenged the structure of the National Labor Relations Board in court. Amazon accused the federal agency of tampering in the 2022 union election at the Staten Island warehouse, in part by bringing a lawsuit against the company to reinstate a fired organizer close to when voting began. —Haleluya Hadero and Lisa Baumann, Associated Press View the full article

Tax season is now open, and the last thing you want to do is pay money to, well, prepare your return and pay your taxes by April 15. Thankfully, more taxpayers are eligible to file their taxes for free this year thanks to the expansion of the IRS' new Direct File program alongside its long-standing (but income-capped) Free File partnerships. Here are all the ways to file your taxes for free in 2025. IRS Free FileIRS Free File is one of several free filing options provided by the IRS. With Free File, you complete your tax return using guided software via a partner site, which then e-files it with the IRS. Most commonly used federal tax forms and schedules are available through Free File. However, your adjusted gross income must have been $84,000 or less in 2024 to be eligible for this option. If you do qualify for Free File, go directly through the IRS website—you'll see a list of trusted third-party preparers with their eligibility criteria, or you can use the guided tool to find the best option for your situation. Note that some IRS partners will also file your state return for free, while others charge an additional fee. IRS Direct FileThe IRS piloted a new free tax filing option last year, and that program is now more widely available for completing your 2024 return. Direct File is a guided software program offered by the IRS (rather than through a third-party preparer), and unlike Free File, it does not have any income limits. However, to use Direct File this tax season, you must have lived and worked in one of the following 25 states for all of 2024: Alaska Arizona California Connecticut Florida Idaho Illinois Kansas Maine Maryland Massachusetts Nevada New Hampshire New Jersey New Mexico New York North Carolina Oregon Pennsylvania South Dakota Tennessee Texas Washington state Wisconsin Wyoming If your state is listed, be sure to check the specific residency and filing requirements. Direct File has a few other limitations: It only accepts a handful of income, credit, and deduction types, so if you report business or rental income, itemize your deductions, or have a more complex tax situation, you won't be able to use the program. Direct File also does not include state filing—it will prompt you to a different tax prep tool once you complete your federal return. You can get started with Direct File on the IRS website by logging in with your ID.me account (or creating one if you don't have one already). This year, the IRS will also import your tax information to autofill your W-2 and other forms. Other ways to file your taxes for freeIf you make too much for IRS Free File and live in one of the 25 states not covered by Direct File, you may still be able to file your taxes for free. Free Fillable Forms: This option is just like it sounds. You enter your information into the IRS' fillable forms using the provided instructions and file the return yourself. There are no income limits for Free Fillable Forms, but it does have limited guidance, and state returns are not included. You will still need to create a Free File account. Commercial tax software: If your taxes are relatively simple, you can go through tax preparation companies like TurboTax and H&R Block without paying any fees. Cash App Taxes is another free option. Note that these companies also have paid services, so make sure you understand what you are signing up for. Volunteer tax prep help: The IRS offers free tax prep support for eligible taxpayers through the Volunteer Income Tax Assistance (VITA) and the Tax Counseling for the Elderly (TCE) programs. Taxpayers who make less than $67,000 per year, who have disabilities, or who have limited English proficiency qualify for VITA, while TCE supports those who are age 60 and older. Enter your zip code into the locator tool to find volunteer tax prep options in your area. MilTax: MilTax offers free tax preparation and filing for eligible military members, including up to three state returns. View the full article

Humility is one of those traits everyone claims to love, but few actually want to practice. In other words, we love interacting with humble people, more than making the effort to come across as humble with others. The reasons for this are well-documented by science, and boil down to: Humans are generally prone to overestimating their skills and abilities, and thinking more highly of themselves than they should We are afraid that exposing our limitations and self-doubt (assuming we are capable of self-awareness in the first place) may weaken our reputation with others There is a temptation to brag or show off in order to persuade others that we are talented even when we are not—people often mistake confidence with competence And yet, there is both a high cost to being perceived as arrogant (when your displays of confidence exceed or surpass your apparent competence), as well as substantial benefits to being perceived as humble (when your actual abilities seem to surpass your self-perceived or self-reported abilities). Research shows that humble people are seen as more trustworthy, better team players, and even more effective leaders. That’s reason enough to consider toning down the self-promotion—even if your inner ego is doing push-ups in the mirror. Importantly, what matters most is not what you think of yourself, but what others think of you: for instance, we all get hired, fired, promoted, and demoted based not on our self-views, but those of others. So, no matter how much you love yourself and your talents, you should consider the multiple upsides to coming across as humble, even if it means fake in it strategically. Here are some tips on how to do this: Master the Art of Self-Deprecation Humor is your best friend here. Casually drop self-deprecating remarks like, “Oh, I had no idea what I was doing at first,” when someone praises your work. Bonus points if you roll your eyes for comedic effect. But beware: Overdoing it makes people think you’re fishing for compliments. Keep it subtle, like adding salt—not dumping the shaker. Why it works: Studies suggest that self-deprecating humor makes people appear more likable and approachable. Translation? Crack the right joke, especially with yourself as the target of your joke, and people will forget or ignore how much you love yourself. Play the ‘curious newbie’ card Even if you’ve been doing something for years, act like you’re still learning. Say things like, “I’d love to hear how you’d approach this,” or, “What would you do differently?” This doesn’t mean you actually have to take their advice, of course. Why it works: Humble people are seen as more open to learning, which is a highly attractive quality (source). Indeed, because being in learning mode is the opposite of being in performance mode, you will likely project a humble image when you display curiosity and a hungry mind. Downplay your success without humblebragging There’s a fine line between “Oh, it was nothing” and “Ugh, I can’t believe I have to accept another award!” To avoid looking insufferable, acknowledge praise but pivot quickly: “Thanks! The whole team made it happen.” Why it works: Studies on modesty reveal that sharing credit makes you seem more collaborative. Plus, you get bonus points for being a “team player,” even if you secretly know you carried the whole thing. Consider that many managers and leaders, including those who succeed in corporate environments, specialize in playing the credit and blame game, so they take credit for other people’s work and blame them for their own mistakes. It is advisable to do exactly the opposite, and you will be admired for your humility. Praise others (even when you’re dying to take credit) Want to look humble? Shower others with sincere compliments. “You were amazing during that pitch!” or “Your input made all the difference.” Even if you did the heavy lifting, let someone else bask in the spotlight for a change. Why it works: Complimenting others increases likability. And when you make others feel good, they’re less likely to notice your secret thirst for glory. Just focusing on others rather than on yourself will likely create a reputation for being humble, because there is a fundamental tension between putting yourself at the center of the universe, or ignoring others altogether. As the saying goes, “humility is not thinking less of yourself—it’s thinking of yourself less.” Listen, listen, listen (it will help you to shut up) Despite the common misconception that those who speak often, tend to have interesting or important things to say, the inability to shut up signals mostly poor social skills, a disinterest in others, and indeed self-importance (which is the opposite of humility). Resist the urge to hijack the conversation with, “oh, that reminds me of when I . . .”; and the temptation to think that everyone is desperate to hear your unsolicited views and opinions. Why it works: Active listening signals humility and respect. It also keeps you from blurting out that story about how you saved the day (again). Human beings have a pervasive interest in themselves, especially relative to others, which highlights the opportunity: instead of competing for attention with others, pay attention to them—and if they are not interesting, at least pretend. Unsurprisingly, scientific studies show that listening is a sought-after skill, and an underrated dimension of career potential. Admit small flaws strategically We are generally too busy thinking about how we can impress others to showcase our vulnerabilities, but this is one of the best ways to cultivate a humble image. You can avoid this by dropping minor confessions like, “I totally forgot about that deadline last week—thank goodness for my reminders!” This humanizes you without damaging your credibility. Just don’t overshare to the point where people start wondering why you’re still employed, or whether you have severe imposter syndrome. Why it works: Research shows that owning up to mistakes makes you seem relatable and trustworthy. It will help you to connect with others by displaying your vulnerabilities, which creates a reputation for being real, genuine, and human, all of which is valued by others. In short, pretending to be humble doesn’t make you a fraud—it makes you smart, provided you have the emotional and social intelligence to pull it off. Actually, just trying to manage impressions by displaying a humble or modest version of your persona, and ensuring that your public self is as likable as possible, is indicative of a high EQ. By strategically toning down your ego, you can unlock multiple benefits, such as stronger relationships, greater influence, and less annoyed coworkers. To be sure, if you fake humility long enough, it will become not only a habit, but a distinct feature of your reputation and personality: It is much better to think of yourself as arrogant when everyone sees you as humble, than the other way around. View the full article

Back in 2015, the Chicago Bears told Brandon Marshall no. The personable All-Pro receiver had been appearing as an analyst on Showtime’s Inside The NFL on his days off during the previous season, but new Bears management weren’t going to allow it. “Right then, I knew I wouldn’t be a Bear anymore,” Marshall told CBS in 2016. “Because I think that the business of the NFL is growing every single day, and players are being told to stay in a box and just play football, and we’re missing out on a lot of opportunities, not only to grow as men and businessmen but to experience different things.” A lot can change in a decade. This week, the NFL is announcing a new initiative with YouTube called Access Pass for Legends. The new program builds on the success of the original Access Pass, launched in 2023, which garnered over 200 million views by partnering with YouTube Creators. Now the league is using it to empower NFL Legends, starting with Marshall, to help build their YouTube presence using official NFL footage. Other former NFL players like Cam Newton, J.T. O’Sullivan, and Kurt Benkert are also joining the initiative, in what the league sees as a transformative step in athlete-driven content creation. Marshall says that it’s an important step to allow NFLers access to official footage and be able to tell their stories around it. “Now, the same guys that helped build the game are now in position to have this access, go on YouTube and build a business,” Marshall tells Fast Company. “That is the biggest win, being able to tell stories from a different perspective. It’s going to be exciting to see how some of our legends take advantage of this program.” Ian Trombetta, the NFL’s senior vice president of social, influencer, and creator marketing, says Marshall was the obvious choice to kick off the YouTube Access Pass for Legends. “His deep understanding of how to create engaging content along with his unique ability to connect with new audiences has helped set a standard of what athletes can achieve off the field,” says Trombetta. “Brandon is a pioneer in the space and his success celebrates the legacy of the game while also building a bridge to future generations.” Next Evolution When the NFL first launched its Access Pass program in 2023, it invited a select group of content creators and influencers to craft original content using the NFL’s officially approved footage. Since then, the league has evolved its approach to the creator economy, which Goldman Sachs has speculated will hit about $480 billion by 2027. In its first year, the Access Pass program generated more than 153 million total impressions, and more than 46.5 million views for the NFL, according to Whalar. At the same time, the growth of NFL players—current and retired—starting podcasts has gained significant momentum over the past few years. Taylor Lewan, cohost of the popular Bussin’ with the Boys podcast, started his while still playing with the Tennessee Titans back in 2019. Marshall started his I Am Athlete podcast soon after retiring that same year. As podcasts become more video oriented, and the level of content created more complex, Marshall says former players deserve more access and opportunity to use footage and partner with the league. “We’re talking about guys who played the game, who worked their tail off to help build an organization, to add more value to a team or the league,” he says. “Why wouldn’t our teams and our leagues embrace us to tell those stories?” Trombetta says this new program is a natural evolution of the league’s work with creators. “NFL players and legends are no longer just seen as athletes but as creators and storytellers with valuable perspectives on the game that increasingly have a home on YouTube,” says Trombetta. “‘Access Pass for Legends’ reflects this evolution by giving NFL icons additional tools to build their own media businesses.” Angela Courtin, YouTube’s vice president of connected TV and creative studios, also sees this as a step in further elevating this new genre of sports media. She says this is about “empowering these athletes to take control of their narratives, build powerful brands, and transition into successful media moguls in their post-playing careers. For us, it’s about equipping them with the tools and platform to connect with fans on a whole new level and forge their own paths in a new era of entertainment.” This is Marshall’s ultimate goal. “When it’s all said and done, people are going to say, ‘Man, I know I love the company you built, not necessarily the legacy you left on the field.’” Just remember that these are former pro athletes, and the competitive fire doesn’t go away, if just shifts to a different playing field. “Cam Newton is my brother, and we have a great relationship,” says Marshall. “But I do not want to give Cam Newton all of my secrets, because I want to kick his butt on YouTube.” View the full article

Yesterday, shockwaves rippled across the American tech industry after news spread over the weekend about a powerful new large language model (LLM) from China called DeepSeek. News of DeepSeek’s capabilities—not to mention the fact that it is open-source and free for anyone to use and modify—sent U.S. markets reeling, including the tech-heavy Nasdaq, which saw $1 trillion evaporate from its market cap as AI-adjacent stocks such as Nvidia and Broadcom were hit hard. U.S.-listed shares of TSMC, which trade on the New York Stock Exchange (NYSE), also took a dive. But today, some of those stocks are recovering, at least to a degree. Here’s what you need to know about DeepSeek and its latest market impact. ‘DeepSeek R1 is AI’s Sputnik moment.’ Investor and engineer Marc Andreessen posted on X yesterday that ‘Deepseek R1 is AI’s Sputnik moment.’ DeepSeek R1 is the Chinese firm’s latest reasoning mode. “AI’s Sputnik moment” refers to the time when the Soviets leapfrogged the U.S. in the space race with the launch of the world’s first satellite, a milestone that caught America off guard. https://twitter.com/pmarca/status/1883640142591853011 Andreessen and many other tech experts seem to believe that DeepSeek is a similar milestone—and for several reasons. First, not only did DeepSeek’s AI model outperform reigning U.S. champions like OpenAI’s ChatGPT and Meta’s Llama, but it was made at a fraction of the cost that U.S. tech giants spent developing their homegrown LLMs. DeepSeek reportedly cost less than $6 million to train, while U.S. tech giants have spent hundreds of millions or billions to develop theirs. Second, DeepSeek was reportedly trained on midrange AI hardware—Nvidia’s H800 chips. It was previously thought that a model with such industry-defining capabilities couldn’t be trained on anything but the latest high-end chipsets. Third, DeepSeek’s LLM is also more energy efficient, making it more environmentally friendly—not to mention cheaper to run. These three factors made it appear that America’s tech giants vastly overspent on training their LLMs, which now appear to be inferior to DeepSeek. This also suggests that America’s major tech giants operating in the AI space, including OpenAI, Meta, and Google, aren’t as impenetrable to competition as once thought. When the financial barrier to entry into creating an LLM that could compete with America’s best models was thought to be relatively high—a company would need hundreds of millions or billions in capital to enter the race—it gave America’s tech giants a competition buffer. Not many other tech companies, and certainly not upstarts, would have the financial resources to compete. But now, if they can compete for just a few million dollars, America’s AI tech giants might have a lot more competition in the months ahead, threatening their AI dominance. Why did DeepSeek knock $1 trillion off U.S. markets? After news of DeepSeek’s achievements spread, U.S. markets sank yesterday, especially the tech-heavy Nasdaq. By the end of the day, the Nasdaq had lost $1 trillion. The majority of that loss came from a sell-off of Nvidia shares. As noted by CNBC, Nvidia’s stock (Nasdaq: NVDA) plummeted nearly 17% yesterday, which wiped almost $600 billion from its market cap. Other AI-adjacent stocks like chipmaker Broadcom Inc. (Nasdaq: AVGO) fell over 17%, and OpenAI’s largest investor, Microsoft Corporation (Nasdaq: MSFT), fell over 2%. These and falls in other AI-related tech stocks helped account for that $1 trillion loss. As for why DeepSeek sent shares tumbling, it’s because its existence—including how little it cost to train and the inferior hardware it was trained on—is a threat to the interests of some of the reigning American AI giants. If advanced AI models can now be trained on lower-spec hardware, why should companies keep shoveling money to Nvidia for their latest, most costly chips? And if any company can create a high-performance LLM for a fraction of the cost that was once thought to be required, America’s AI giants are about to have much more competition than ever imagined. That kind of news scares investors who have invested heavily in America’s AI tech giants over the past few years. How are U.S. tech stocks reacting this morning? The good news for tech-heavy investors is that in premarket trading this morning, many U.S. tech stocks that plummeted yesterday are recovering today, albeit slightly. As of the time of this writing, Nvidia shares are up about 5% over yesterday’s close. Broadcom shares are up about 3.4%. TSMC shares are up about 3.2%. However, shares in Microsoft and in chip-tooling maker ASML are relatively flat. This doesn’t necessarily mean DeepSeek’s effect on U.S. stock markets is over. Today’s slight recovery of yesterday’s biggest losers likely suggests that some investors are seemingly catching their collective breaths as they wait to see how America’s AI leaders respond to “AI’s Sputnik moment” as the week continues. View the full article

If you’ve ever wondered how much a bar manager makes, you’re in the right place. Whether you’re researching how to open a bar and want to understand the costs or are considering a new career, this article explores the intricacies of bar manager salaries, shedding light on the earning potential of this dynamic role within the hospitality industry. Get ready to uncover valuable insights about the compensation of bar managers nationwide. Role of a Bar Manager The role of a bar manager is crucial in the hospitality industry, specifically in the operation of a bar. They are the glue that holds all aspects of the bar together, ensuring smooth operations, high-quality service, and a positive working environment. As you’ve mentioned, their specific responsibilities may vary based on your bar’s unique business plan, but there are common tasks and functions that most bar managers oversee. Below are some specific aspects of a bar manager’s role: Overseeing Daily Operations: Bar managers are responsible for the overall operation of the bar daily. This includes everything from opening and closing procedures to overseeing all bar-related activities throughout the day. Managing Staff: This role involves hiring, training, scheduling, and supervising bar staff. They may conduct regular performance evaluations and provide constructive feedback to foster an environment of continuous improvement. Maintaining Inventory: They are in charge of managing bar inventory, which involves ordering supplies, maintaining appropriate stock levels, minimizing waste, and controlling costs. Handling Customer Service: They handle customer complaints and issues, ensuring customers are satisfied with their experience. They set the standard for service within the bar. Financial Management: Bar managers are typically responsible for managing the bar’s finances, including cash handling, managing the daily cash flow, keeping track of sales, and minimizing costs to maximize profitability. Enforcing Compliance: They ensure that the bar adheres to local laws and regulations, including alcohol service and safety standards. Creating a Welcoming Atmosphere: By setting the tone and atmosphere of the bar, managers help create a welcoming and enjoyable environment for patrons. Upholding Quality Standards: They ensure that drinks are correctly made and served and that service meets or exceeds industry standards. Marketing and Promotion: They often assist in the development and execution of marketing strategies, events, and promotions to attract more customers. Their role requires a combination of leadership, organization, and communication skills, along with a strong understanding of the hospitality industry and customer service. A successful bar manager helps ensure a bar’s success and significantly contributes to delivering exceptional experiences that keep patrons coming back. Average Bar Manager Salary in the U.S. Bar managers in the United States earn $50,000 to $56,000 annually on average. Factors like experience, location, and bar type influence their salary. For example, San Francisco bar managers make around $76,995 yearly; in Illinois, the average is below $43,000. Other factors, like bonuses and tips, affect total compensation. How Much Do Bar Managers Make Per Hour? Bar managers typically earn an average hourly wage of $19, with the current wage average being $25.49. While this amount may vary depending on factors such as experience and location, it provides an idea of their earning potential. It’s worth noting that some bar managers may receive a salary instead of being paid by the hour. The bar manager’s salary can reflect these variations. Exploring Variations in Bar Manager Salaries by State Bar manager salaries vary significantly across different states, offering a diverse range of earning potential for professionals in this field. Delve into the disparities as we highlight the states with the highest and lowest bar manager salaries. States with the Highest Bar Manager Salary Certain locations provide bar managers with lucrative compensation well above the national average. New York boasts an average annual salary of $70,384. And while Washington, DC isn’t a state, bar managers make a good salary there, averaging about $65,733 per year. Highest Paying LocationsAverage Annual Salary 1.New York$70,384 2.Washington, DC (not a state)$65,733 States with the Lowest Bar Manager Salaries On the other end of the spectrum, several states offer bar managers salaries below the national average. Texas, Florida, Georgia, North Carolina, and Virginia fall into this category, with an average bar manager salary of about $44,000 per year in each state. Lowest Paying LocationsAverage Annual Salary 1.Texas$44,000 2.Florida$44,000 3.Georgia$44,000 4.North Carolina$44,000 5.Virginia$44,000 Potential Earnings When Owning a Bar If you’re thinking about owning a bar, then it’s important to know what affects your potential earnings. Let’s look at three key aspects below… Factors Impacting the Salary of a Bar-Owning Manager A wide range of factors can influence the salary of a bar manager. Here are some of them: Location: The geographic location of the bar can significantly impact a bar manager’s salary. Bars situated in bustling city centers, tourist areas, or locations with a high cost of living typically generate more revenue and can afford to pay their managers higher salaries. Conversely, bars in rural areas or locations with a lower cost of living might have lower revenues, potentially leading to lower salaries for bar managers. Size of the Bar: The size of the bar can significantly impact a bar manager’s salary. Larger establishments usually accommodate more patrons, resulting in increased revenues, which can lead to higher salaries for the managers. Bar Popularity: A bar’s reputation and popularity significantly affect its profitability. Bars that are well-liked and frequently visited by patrons will generate more revenue and can afford to pay their managers more. Experience and Education: The education and experience a bar manager possesses can significantly influence their salary. Individuals with extensive experience demonstrated management abilities, or pertinent educational backgrounds are likely to earn higher bar manager salaries. Profitability of the Bar: The overall profitability of the bar is a significant factor. If the bar is successful and has a high-profit margin, the manager’s salary could be higher. Business Model: The specific business model of the bar also matters. For example, bars with high-priced drinks or upscale services may generate more revenue and pay their managers higher salaries than a budget-friendly pub. Ownership Status: When the bar manager is also the owner, they might receive a portion of the profits rather than a conventional salary, which can greatly affect their earnings. Tip Policy: The policy on tips, as mentioned earlier, can also influence a bar manager’s overall income. If managers are included in a tip pool or receive tips directly, this can supplement their base salary. Understanding these factors can help prospective bar managers negotiate their salaries and set realistic expectations for their earnings in this role. What Does a Typical Bar Manager Career Path Look Like? A bar manager’s career path is often a blend of hands-on industry experience, formal education, and the development of key skills. Here’s a more detailed look at what that journey might entail: Entry-Level Positions in the Hospitality Industry: Individuals often start their careers in entry-level roles like a server, bartenders, or hosts in restaurants or bars. These roles provide a solid foundation for understanding the industry dynamics, customer service, and the ins and outs of day-to-day operations. Bartending: This role is usually a critical step in the career path to becoming a bar manager. As a bartender, individuals learn about different types of alcoholic beverages, mixology, managing inventory, and handling the bar during busy periods. Shift Supervisor or Assistant Manager: After gaining experience as a bartender, many individuals move into shift supervisors or assistant manager roles. In these positions, they begin to take on management responsibilities, such as staff scheduling, training, and resolving customer complaints. Bar Management: With enough experience and demonstrated ability, an individual may be promoted to bar manager. This position oversees all operations, staff management, inventory control, and customer service at the bar. Further Education and Certifications: Although not always required, getting a degree in business management, hospitality management, or a related field can enhance career prospects. Some bar managers also earn certifications in food safety, alcohol service, or hospitality management to further their careers. General Manager or Operations Manager: After gaining substantial experience and skills as a bar manager, individuals might move into higher-level management roles overseeing multiple venues or the entire operation of a larger establishment. Ownership: Some bar managers eventually go on to own their own bars, using their extensive industry knowledge and management skills to run their own businesses. In this career path, developing specific skills is essential. Key skills include leadership, communication, problem-solving, customer service, financial management, and organizational abilities. This journey is characterized by ongoing learning and adaptation, as the bar industry is both dynamic and challenging yet highly rewarding for those who are passionate about hospitality. How Does a Tip Pool Affect a Bar Manager’s Salary? A tip pool can impact a bar manager’s salary, either positively or negatively, depending on the establishment’s policies and staff performance. Here’s a detailed look at how a tip pool might affect a bar manager’s income: Additional Income: If bar managers are included in the tip pool, it can serve as an additional source of income on top of their base salary, potentially increasing their overall earnings. Variable Income: The amount of money a bar manager earns from a tip pool can vary widely depending on the total tips received by the establishment, the number of staff included in the pool, and how busy the bar is on any given day or time. Performance-Based Earnings: A tip pool can sometimes encourage a more team-based approach to service, as everyone’s tips are shared. This could lead to higher service standards and, as a result, larger tips. The better the team’s overall performance, the higher the potential earnings for everyone involved, including the bar manager. Dependence on Establishment’s Policies: How much a bar manager earns from a tip pool depends largely on the establishment’s policies. Some bars may include managers in the tip pool, while others may not. Furthermore, the method for dividing the pooled tips can differ from one establishment to another. Legal Considerations: It’s important to note that the legality of including salaried managers in a tip pool can vary depending on the location and labor laws. In some regions, it may be prohibited for managers to partake in tip pools, while in others it may be allowed. Job Satisfaction and Retention: While not a direct impact on a bar manager’s salary, being included in a tip pool could potentially improve job satisfaction and reduce turnover if it results in higher total compensation. While the tip pool can significantly boost a bar manager’s earnings, it’s critical to remember that it can also introduce a degree of variability and unpredictability to their income. FAQs: Bar Manager Salary How much can a bar manager make per year on average? On average, bar managers make around $50,000 to $56,000 per year in the United States, although this can vary depending on factors like experience, location, and the type of bar. Do bar managers get paid more if they own the bar? Yes, bar managers who own their establishments have the opportunity to earn a higher income as they manage operations and also gain from the bar’s profit margin. What is the hourly wage for a bar manager? The average hourly wage for a bar manager generally falls between $17 and $21. However, it’s essential to recognize that some bar managers receive a salary rather than an hourly wage. Typically, earnings are greater for bar managers working in well-established establishments and those with extensive experience compared to individuals who are new to bar management. Which state pays the highest salary to bar managers? San Francisco, CA, pays the highest salary to bar managers, with an average of $76,995 per year, which is significantly higher than the national average. Which state pays the lowest salary to bar managers? Among the states with relatively lower average bar manager salaries, we have Texas, Florida, Georgia, North Carolina, and Virginia, where the average annual salary for bar managers is around $44,000. These states tend to offer slightly lower compensation compared to the national average. What is the highest salary of a bar manager? San Francisco, CA, boasts the highest reported salary for a bar manager in the US, reaching an impressive $261,878 per year. This figure represents the pinnacle of earning potential for bar managers and showcases the thriving hospitality industry in the city. Do bartenders make more than bar managers? In general, bar managers receive higher salaries than bartenders. This is due to their increased responsibilities, which include overseeing operations and managing staff, enhancing their earning potential. However, actual earnings can differ based on factors such as location, the type of bar, or the bar franchise model. What are the highest-paying cities for a bar manager? The highest salary for a bar manager can be found in cities like San Francisco, CA, and New York City. These bustling metropolitan areas offer lucrative opportunities, with bar managers potentially earning top salaries in the industry. What is the highest average bar manager salary? The highest average bar manager salary can be found in cities like San Francisco, CA, where the average salary reaches $76,995 per year, surpassing the national average. How much do bar managers make in Texas? In Texas, the average annual salary for a bar manager is $49,169, significantly exceeding the state’s minimum wage. However, some cities in Texas, like Dallas, TX, provide even higher compensation for bar managers, averaging $66,111 per year. Image: Envato This article, "Bar Manager Salary: How Much Does a Bar Manager Make?" was first published on Small Business Trends View the full article

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking on D.R. Horton’s earnings call last week, CEO Paul Romanowski was asked about geographic housing demand trends and if rising inventory in Florida and Texas was impacting the sales of America’s largest homebuilder. “Some of the [recent] buildup we’ve seen in inventory has had some impact on [our] sales when you look at portions of the Florida market and as well isolated to some of the Texas markets where they saw a significant run-up in valuations,” Romanowski responded. “We’ve seen some moderation there. But generally, as we enter into the spring, [we] have been pleased with what we’ve seen in these first few weeks in our sales offices across our footprint.” The regional variation described by D.R. Horton is supported by the data. According to John Burns Research and Consulting’s Burns Homebuilder Survey for December, which was published this month, homebuilders in Florida and Texas are spending the most on sales incentives, while homebuilders in the Northeast and Southern California are spending the least. Broadly speaking, homebuilders have been more willing in recent years to compress margins—which reached historic levels during the pandemic housing boom—and allocate them toward incentives or affordability adjustments to “meet the market” when and where needed, rather than making significant cutbacks in production. Indeed, just last month Lennar CEO Stuart Miller told analysts: “We’re going to adjust to market [when and where needed]. We’re going to maintain [sales] volume.” In Florida, homebuilders are spending 10% of the sales price on incentives to help move unsold inventory. On a $500,000 home, that would come out to spending $50,000 on incentives. In the Northeast, homebuilders are spending 3% of the sales price on incentives for unsold inventory. On a $500,000 home, that would come out to spending $15,000 on incentives. Often those new construction incentives are baked into the price; however, if a particular community or market shifts quickly, and a builder needs to rapidly increase incentives to keep selling homes, it’s essentially a net effective home price cut. “And although both new and existing home inventories have increased from historically low levels, the supply of homes at affordable price points is generally still limited,” Romanowski told analysts. “To help spur demand and address affordability, we are continuing to use incentives such as mortgage rate buy-downs, and we have continued to start and sell [more] of our smaller floor plans.” Many regional pockets of the country, where homebuilders are deploying more incentives to move product, are also the very places where active inventory for sale has jumped back to or above pre-pandemic levels. You can find more information in ResiClub's latest inventory analysis and home price analysis for more than 800 metros and 3,000 counties. View the full article

Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.S. market. “I was concerned at that rate of growth,” says founder and CEO of Bookshop.org. Hunter did a back of a napkin projection and figured that by 2025, Amazon would have secured an 80% share of the U.S. market. That worried Hunter, who had long worked in the publishing industry, especially when paired with stats showing half of all independent, local bookshops in the country went out of business at the same time as Amazon became ascendant. “I felt very strongly that books are too important to our culture to give complete control of them to a single monopolist-like retailer,” says Hunter. The vision was what would become Bookshop.org, which is now launching an e-book initiative, enabling its users to download digital books. But whatever the tech, the mission has been the same: supporting local bookstores by allowing them to keep most, if not all, the revenue from book sales made through the website, while giving them a digital storefront at a time when customers do more and more shopping online. (Bookshop.org makes its money through direct sales, where it gets 20% of a book’s value; affiliate sales for other companies, where it gets 10%; and advertising from publishers.) Hunter began building the site in mid-2019, and launched it on January 28, 2020, with a small team of four people. At the time, he was working two day jobs, alongside Bookshop.org as a side project. It was a big gamble—but one that paid off. Within the first month, the site sold $50,000 of books. “I considered that a success, but we didn’t know if it was going to work,” he admits. “We only had eight months of cash runway before we would run out of money and disappear.” While many businesses were negatively impacted by the pandemic, Bookshop.org benefitted from the world moving online. Within the first six weeks of COVID-19, the company onboarded 1,200 bookstores, and fielded interest from the U.K.’s Booksellers Association—resulting in the company launching in the U.K. in November 2020, ahead of the holiday season there. “We launched right into peak trading season,” says Nicole Vanderbilt, a former Etsy executive who led the U.K. arm of Bookshop.org. “It was an immediate success.” The platform has continued its growth in the five years since, embedding itself into the industry in a way that surprises even Hunter. Global revenue in December 2024 hit $8.6 million, $7.5 million of which was from the United States. Hunter believes it’s the personalized touch, and the knowledge that each purchase supports independent bookstores, that has helped the company succeed. “We aren’t cheaper than Amazon and we’re not faster,” he says. While the company tries to remain competitive on price and delivery time, it can’t possibly compete with Amazon’s infrastructure or scale. “Ultimately, the only reason you would ever buy a book from Bookshop or from one of our stores is because of your values, because you appreciate it culturally,” he says. “That’s why we’ve succeeded: because there are enough of those people who have shared the values that we have.” So far, Bookshop.org has competed with Amazon only on physical book sales. But from today, it’s taking the fight to the tech giant with e-book sales, too. The company has developed its own e-book platform, accessible through a web browser or downloadable app for Apple and Android, designed to compete with Kindle, allowing shoppers to buy digital versions of their favorite books from independents. “It cost us about $2 million and took about nine months longer than we thought it would,” says Hunter. That outlay isn’t all that significant for big tech firms, but it was for Bookshop.org, the CEO explains. Yet it was a necessary decision to remain competitive. “E-books are about 15 to 20% of all books sold, and right now you can’t buy them from your local bookshop,” he says, pointing to a European vacation he took with his children last summer where they wanted to read on e-readers, but were forced into big tech’s grasp to do so. Audiobooks will also soon be released in the U.K. later this year, Hunter says—another attempt to maintain feature parity with Amazon. The next five years of Bookshop.org will see the company pursue further digital options for customers, Hunter says—attempting to eke further into Amazon’s market share and to slow its spread as the dominant entity in the market. After all, that was the founding principle that motivated Hunter to set up his company: to stop Amazon reaching that forecast 80% share by 2025. “We are eating into it,” he says. “I know we’ve eaten into it. But the analogy is that we’ve stolen a crumb from the giant’s mouth.” Nearly four in five Bookshop.org customers say they used to buy books on Amazon, according to the company’s own surveys—meaning there’s an untapped market that can be tackled even further. View the full article

If you’re like most people, you use Norton Antivirus to protect your computer from viruses and other online threats. But did you know that Norton is also a popular target for scammers? In this article, we’ll take a look at 13 of the most common Norton scams and show you how to avoid them. Let’s dive right in! Can You Get Scammed Using Norton Antivirus Software? Norton is a well-known and trusted antivirus software provider, but that doesn’t mean you’re immune to scams while using it. Be careful of emails or websites that ask for your Norton account information, as this could be a phishing attempt. Only enter your account information on the Norton website or into the Norton app, and never share it with anyone else. If you think you may have fallen victim to a scam while using Norton, be sure to report it to Norton immediately. READ MORE: 15 Password Apps Common Norton Scams to Be Aware Of As a legitimate antivirus site, Norton is a common target for scammers. Here are 12 of the most common scams you might encounter while using Norton: Norton Email Scams The Norton email scam is one of the most common scams associated with antivirus software. In this scam, you’ll receive a suspicious email that looks like it’s from Norton. The goal of the scammer is to trick you into clicking on a link or opening an attachment that contains malware. Norton Lifelock Scam Identity theft is a serious problem, and Norton offers a service called Lifelock to help protect you from it. However, there’s also an identity theft scam that uses Norton’s name to try and steal your identity. In this scam, you’ll receive an email or phone call from someone claiming to be from Norton Lifelock. Don’t fall for it! Norton Lifelock will never contact you out of the blue and ask for your personal information. Norton Subscription Scam The Norton subscription scam is a prevalent type of email scam. In this scenario, scammers will send an email that appears to be from Norton, requesting that you renew your Norton subscription. They might even provide a discount to lure you in. Norton Phishing Emails In this Norton email scam, Scammers will send you an email that looks like it’s from the official antivirus company, asking you to click on a link or download an attachment. If you do, they may install malware on your computer or steal your personal information. Never click on suspicious links and only visit the official Norton site, avoiding sites from fraudulent search engine results. Norton Phone Scams Scammers will also try to reach you by phone with an urgent request or message, pretending to be from Norton. They may say there’s a problem with your computer or that your subscription is about to expire. More Norton Scams to Watch Out For Norton is a popular target of scammers, like other security services, because it’s a well-known and trusted brand. Be on the lookout for these other scams as well: Norton Tech Support Scam There are plenty of scammers who will claim to be Norton tech support in an attempt to gain access to your computer. They may say there’s a problem with your computer or that your subscription is about to expire. Norton Antivirus Free Trial Scam In this scam, you’ll be offered a free trial of Norton Antivirus, but you’ll actually end up paying for it. Scammers will often use fake websites or pop-ups to lure you in. Norton Virus Removal Scam There are also scams that claim to offer virus removal services from Norton. However, these services are usually unnecessary and overpriced. Norton Coupon Scams Scammers will often use fake coupons or discounts to entice you to buy Norton products from them. Be sure to only buy Norton products from the official website or authorized retailers. Norton Refund Scam This is when scammers will promise to refund your purchase if you provide them with your credit card information. Norton will never ask for your credit card information in order to process a refund. Fake Norton Update Scam In this scam, you receive a notification, either via email or a pop-up on your computer, claiming that their Norton Antivirus software needs an urgent update. The notification looks official and urges you to click a link to perform the update. However, the link leads to a malicious website or downloads malware directly to the user’s computer. How to Avoid: Always update your Norton Antivirus software directly through the official application or website. Be cautious of any unsolicited notifications or emails prompting you to update your software. Verify the legitimacy of the message by contacting Norton’s official customer support. Norton License Expiration Scam In this scam, you receive an email or phone call informing them that their Norton Antivirus license is about to expire. The message pressures you to renew your subscription immediately by providing payment details. The scammers may use fear tactics, suggesting that the user’s computer will be at risk without immediate renewal. However, the communication is fraudulent, and any payment information provided goes directly to the scammers. How to Avoid: Monitor the expiration date of your Norton subscription by checking your official Norton account. Do not respond to unsolicited calls or emails about your Norton subscription. Renew your Norton license only through the official Norton website or application. It’s crucial to stay alert and cautious regarding any unexpected messages that appear to be from Norton, particularly if they ask for personal information or require urgent action. Always confirm through official sources to protect the safety of your information and devices. How to Avoid a Norton Scam To avoid falling victim to scams, it’s important to monitor expired antivirus settings and contact the official Norton technical support team. Norton’s articles offer helpful guidance on maintaining your safety online. Here are five tips to steer clear of Norton scams: Be Wary of Suspicious Emails: If you receive an email that looks like it’s from Norton but seems suspicious, don’t click on any links or open any attachments. Instead, mark the email as spam and delete it. Only Visit the Official Norton Site: When you need to visit Norton’s website, make sure you type the URL into your browser directly. Don’t click on any links that could take you to a fake site. Never Share Your Personal Information: Norton will never ask you for your password or credit card information unless you’re buying something directly from them. If you’re ever asked for this information, it’s a scam. Beware of Norton Phone Scams: If you receive a phone call from someone claiming to be from Norton, don’t give them any information. Hang up and call Norton’s customer service line to confirm the call was legitimate. Keep Your Software Up-to-Date: One of the best ways to avoid scams is to make sure your Norton software is always up-to-date. That way, you’ll have the latest security features and won’t be as vulnerable to attacks. Tips to Avoid Norton ScamsDescription Be Wary of Suspicious EmailsExercise caution with emails that appear to be from Norton but seem suspicious. Refrain from clicking links or opening attachments. Mark such emails as spam and delete them. Only Visit the Official Norton SiteType Norton's URL directly into your browser when visiting their website. Avoid clicking on links that could lead to fake sites, ensuring your interactions are with the authentic site. Never Share Your Personal InformationNorton will never ask for your password or credit card details unless you're making a direct purchase. Avoid sharing this sensitive information unless you're certain of the legitimacy of the request. Beware of Norton Phone ScamsIf someone claiming to be from Norton contacts you via phone, do not provide any information. Hang up and verify the call's legitimacy by reaching out to Norton's official customer service. Keep Your Software Up-to-DateRegularly update your Norton software to access the latest security features. This practice minimizes vulnerabilities and enhances your protection against emerging threats and potential scams. Can Someone Hack You Using Remote Access With Norton Software? Norton’s remote access feature is designed to be secure and only allows authorized users to access your computer. However, no system is perfect, and there’s always a possibility that someone could hack into your computer if they were able to get past Norton’s security measures. To reduce the risk of being hacked, make sure you seek tech support directly from reputable sources. Does Norton Send Text Messages? If you get a suspicious message claiming to be from Norton, avoid clicking on any links or opening any attachments. Instead, mark the message as spam and delete it. If you are uncertain about the authenticity of a message, you can always contact Norton’s customer service team for assistance. How Do You Stop Norton Charging Your Credit Card? If you need to stop Norton from charging your credit card, you can cancel your subscription by logging into your account and going to the ‘Billing’ section. From there, you’ll be able to cancel your subscription and get a refund for any unused time. You can also reach out to Norton support for help. Should You Trust Norton with Your Personal or Financial Information? Norton is a well-known and reputable company, so you can trust them with your personal or account information. Norton Internet Security is one of the most comprehensive security suites available today. It offers a wide range of features and protection against online threats. Frequently Asked Questions Can You Get Scammed Using Norton Antivirus Software? While Norton is widely recognized as a trusted antivirus software provider, it’s important to remain vigilant against potential scams. Cybercriminals often exploit the reputation of reputable brands like Norton to deceive users. Be cautious of unsolicited emails or websites that request your Norton account information. These could be phishing attempts aimed at stealing your sensitive data. To ensure your safety, only enter your account details on the official Norton website or within the Norton app, and never share this information with anyone. If you suspect any fraudulent activity, promptly report it to Norton’s official channels for investigation. What Should You Do If You Think You’ve Been Scammed? If you believe you’ve fallen victim to a scam while using Norton, it’s crucial to take immediate action. First, cease any interaction with the suspected scammer. Then, report the incident to Norton’s official customer support or security team. They can provide guidance on further steps to take, such as verifying your account security and minimizing potential damage. Remember that acting promptly can help mitigate the impact of the scam and safeguard your digital well-being. What Are Common Norton Scams? Norton scams encompass a range of deceptive tactics designed to exploit users’ trust. Among the most prevalent are Norton email scams, where attackers send seemingly legitimate emails with malicious links or attachments. Norton Lifelock scams leverage the service’s reputation to trick users into divulging personal information. Phishing emails imitating Norton’s official communications aim to harvest sensitive data. Phone scams impersonate Norton support to extract information or payments. These scams highlight the importance of staying informed about the evolving tactics cybercriminals employ and maintaining caution. How Can You Avoid Norton Scams? To thwart Norton scams effectively, adopt a proactive stance: Be Wary of Suspicious Emails: Emails appearing to be from Norton but raising suspicion should be treated as potential scams. Avoid clicking links or opening attachments, and mark the email as spam. Visit Official Norton Site Directly: Always access Norton’s official website by typing the URL directly into your browser. Refrain from clicking links that could lead to fraudulent sites. Never Share Personal Info: Norton will never request passwords or credit card information via unsolicited emails or calls. Share such information only through secure channels. Beware of Phone Scams: If someone claiming to be from Norton contacts you, refrain from sharing information. Disconnect and verify the call’s legitimacy with Norton’s official customer service. Keep Software Up to Date: Regularly updating your Norton software ensures that you benefit from the latest security features, providing improved protection against emerging Norton scams. Can Someone Hack You Using Norton’s Remote Access? Norton’s remote access feature emphasizes security by permitting access only to authorized users on your computer. Although the system is built to be strong, no technology is completely free from hacking risks. To reduce vulnerabilities, make sure to obtain technical support only from trusted sources. By adopting a careful approach and seeking help from verified channels, you can enhance your digital security against possible threats. Does Norton Send Text Messages? Norton does not typically communicate via text messages. If you receive an unexpected text message purporting to be from Norton, exercise caution. Refrain from clicking links or opening attachments. Mark the message as spam and consider reaching out to Norton’s official customer service for guidance and validation. How Can You Stop Norton from Charging Your Credit Card? To prevent further charges from Norton, navigate to your account’s ‘Billing’ section. From there, cancel your subscription to halt any upcoming payments. In most cases, Norton provides refunds for any unused subscription time. If you encounter difficulties, don’t hesitate to contact Norton’s official support for assistance in resolving the matter. Is It Safe to Trust Norton with Personal Information? Absolutely, Norton is a respected and reliable company known for securing personal and financial information. Norton Internet Security offers comprehensive protection against a broad spectrum of online threats. As long as you engage with official Norton channels and adhere to recognized security practices, you can confidently trust Norton to safeguard your valuable data and maintain your online safety. Image: Envato Elements This article, "Norton Scams to Watch Out For" was first published on Small Business Trends View the full article

Recently, I saved a major exclusive story from nearly getting killed at the eleventh hour. After developing the communications strategy, writing several versions of a pitch that a broader team of external partners would use over the course of the campaign’s phases, and personally intervening when the opportunity was nearly lost after one of the parties involved fumbled, that same party later said to me, “Thanks for your help.” Help. Twenty years in public relations, including over a decade running a successful consultancy, and my strategic leadership was reduced to “help”—a word that carries centuries of loaded meaning for Black women in America. It’s a word that seems disproportionately reserved for people of color, regardless of their role, impact, or level of experience. But this wasn’t an isolated incident. I’ve watched a familiar pattern unfold throughout my career: White professionals are dubbed “rockstars” for meeting basic expectations and praised for their “brilliance” for sharing a contrarian thought. Meanwhile, when Black and brown professionals—particularly women of color—demonstrate exceptional results and seemingly do the impossible, we’re thanked for our “help.” “Mislabeling leadership as ‘help’ is a reminder that excellence isn’t always enough to rewrite bias, especially for Black leaders,” says Jenny Vazquez-Newsum, E.d.D., a leadership strategist, facilitator, and author of the book Untapped Leadership: Harnessing the Power of Underrepresented Leaders. “It reinforces a long-standing systemic flaw that devalues the intellectual labor and expertise of Black professionals.” Let’s be clear about what help actually is. Help is being a fresh pair of eyes to review slides before a colleague’s presentation. Help is picking up slack on a project when a teammate is out sick. What I and many other diverse professionals do every day isn’t help; it’s leadership that drives business forward and enables teams to succeed. The language we use matters. When companies frame Black leadership as “help,” they perpetuate a subtle but powerful form of professional diminishment. This framing doesn’t just affect individual recognition; it impacts career advancement, team dynamics, and business success. It reinforces an unconscious hierarchy where certain professionals are seen as leaders by default, while others must constantly prove their leadership—only to have it minimized by being characterized as a supporting role. “Language can be a subtle mirror of our biases,” says Vazquez-Newsum. “When we diminish Black leadership to ‘help,’ we prescribe a subordinate narrative to extraordinary contributions. It undercuts expertise even if couched in good intentions or under a veil of gratitude.” This systemic undervaluation has significant business implications. According to research from Russell Reynolds Associates, only 29% of Black professionals with 10-20 years of experience report satisfaction with their level of recognition, compared to 47% of their non-Black peers. Similarly, a LinkedIn survey of more than 2,000 Black professionals found that lack of recognition was a primary driver of turnover, with 33% citing it as a reason they considered leaving their jobs. The cost is substantial to businesses: Companies in the bottom quartile for both gender and ethnic diversity are 66% less likely to outperform their peers financially, per McKinsey data. When organizations fail to acknowledge Black leadership, they risk losing the very talent that could drive success—with Gallup estimating replacement costs reaching up to 200% of annual salary for leadership positions. The solution isn’t simply swapping words—it’s fundamentally shifting how corporate America recognizes and values leadership. Companies must create systems that properly attribute individual contributions and build cultures where excellence is recognized, regardless of who demonstrates it. Vazquez-Newsum emphasizes the broader business implications. “Failing to acknowledge leadership where it exists is a business liability. Bias in language creates an unseen barrier in talent pipelines, costing organizations their most innovative thinkers. What some may dismiss as subtlety, others experience as a powerful deterrent, discouraging the very talent and contributions the companies need to thrive.” She says that companies build a communication culture that fully acknowledges the weight of contributions. “It should be standard practice to explicitly articulate the scope and significance of a colleague’s contribution and align it with recognized leadership behaviors. Simple gratitude is not equivalent to adequate recognition.” There’s help, and there’s business leadership. It’s time for companies—and individuals—to recognize the difference. View the full article

It’s hard for a designer to get the world’s attention at fashion week. But a year ago, the Maison Margiela show went viral thanks, in large part, to Pat McGrath’s makeup, which made models’ skin look like it was made of glass. The show was theatrical. Creative director John Galliano conjured a dark, ethereal universe apparently inspired by the Belle Époque of the late 1800s, when women had tightly cinched corsets, and voluminous dresses with padding that accentuated their busts and hips. Models, including Gwendoline Christie (second from right), walk the runway during the Maison Margiela Haute Couture Spring/Summer 2024 show as part of Paris Fashion Week, January 2024. [Photo: Pierre Suu/Getty Images] But the models didn’t look human. They looked like like otherworldly creatures, with pale skin, small lips, flushed cheeks, and a glossy sheen that made the skin look translucent. “It began with a conversation with John [Galliano] about the Seine in Paris, under moonlight,” McGrath recalls. “We envisioned porcelain dolls coming to life, merging ethereal beauty with a sense of wonder. We wanted to create something that had never been seen before.” In the days after the show, TikTok and Instagram exploded as people tried to recreate the look using everything from vaseline to oil. McGrath even entered the fray, sharing exactly how she created the look with special effects water-based glue, followed by gel masks. Over the last year, she’s been working on a product that makes it easy to create the look at home. She releases Skin Fetish: Glass 001 Artistry Mask this Thursday exclusively through her brand, Pat McGrath Labs. [Photo: Pat McGrath Labs] McGrath has actually been tinkering with trying to create this makeup for about four years. The final product comes in a tube and consists of ingredients like glycerin, rose-flower water, and allantoin. You apply it across the entire face like a peel-off mask. The key is to ensure that it is applied evenly, and in three or four layers. “I like to apply the mask in thin, even layers across clean dry skin with a taper brush with soft bristles,” McGrath says. “Let it fully dry before adding the next [layer]—you can use a hairdryer on a cool setting or a fan to speed things up.” Makeup for the Spring/Summer 2015 issue of Garage Magazine. [Image: courtesy Pat McGrath Labs] The final look is stunning, much like the models in the Galliano show. But it is a difficult look to pull off every day, since the the mask can crack if you talk or even smile too broadly. But McGrath says that you can customize the product. “You can even just put it on certain high points of your face,” she says. “Once the mask sets, it forms a smooth, peel-off film that reveals hydrated, glowing skin.” Yes, the look is dramatic. But McGrath says that’s the whole point. It’s meant to give everybody the opportunity to create a unique look and express themselves in creative new ways. And given the enthusiastic response to the show, McGrath believes that there are may people who would enjoy wearing this look to a party or a date. “It’s a love letter to those who embrace bold beauty,” she says. “It’s about merging runway-level innovation with real-world usability.” [Photo: Pat McGrath Labs] In many ways, this product epitomizes McGrath’s entire brand. The British makeup artist first became a fixture in the fashion world in the 1980s, creating looks for designers like Anna Sui and Versace. Then the business world came knocking. Giorgio Armani and later, Procter & Gamble hired her to create cosmetics. In 2015, she launched her own brand, Pat McGrath Labs, which quickly exploded. McGrath says that her brand is designed to bring the secrets of makeup artists to everyday people. She and her team spend a lot of time coming up with formulas that make it quick and easy to create looks that might otherwise take hours backstage. “I took a three-hour process and distilled it into an effortless 10-minute process you can do at home to achieve the same look,” she says. Importantly, this mask is actually good for your skin. And this is also key to McGrath’s strategy. “It expands our focus on skin-first innovation,” she says. “[We’re] merging skincare benefits with transformative artistry.” View the full article

Most upstart companies prepping a new product launch would probably not be thrilled to receive a cease and desist letter from an established giant of their field. But as is readily apparent from its insane packaging (not to mention its insane name), the gummy candy purveyor Rotten is not most companies. Last May, founder and CEO Michael Fisher had his signature gummy worms on hand at the industry’s Sweets & Snacks Expo—and a flyer for a new product: Rotten’s Gummy Cruncheez, which launch today and bear resemblance to Nerds’s uber-popular Gummy Clusters. [Image: Rotten] “Nerds and their parent company Ferrara got wind of the product, took a photo of the flyer we had up, and soon after the Expo sent us a legal letter in efforts for us to halt production,” Fisher says, adding that, sure, it was a bit terrifying—but it was ultimately validating. “Getting a letter like that so soon after from Ferrara and from Nerds actually gave us a lot of confidence that we might be onto something pretty big here.” Nerds has every right to be protective. After all, as Inc. reported in October, those cult-fave Gummy Clusters beloved by Kylie Jenner and others made hundreds of millions of dollars last year. Can a new brand focused on healthier ingredients and utterly wild throwback design get in on the action and take on Big Gummy? CANDY, IN MODERATION According to Rotten’s website, its candy was developed in a lab by “the infamous Dr. Rotten” (see here)—so when I scheduled an interview with Fisher, I was expecting an eccentric on-brand variant of just that. But in lieu of a shock of gray hair and a general sense of deranged zeal, Fisher showed up rather clean cut and mild-mannered. “For as long as I can remember, I’ve loved gummy candy, particularly sour gummies,” he says. “When I started Rotten, one of my best friends from freshman year in college reached out and was like, ‘Ah, this makes so much sense, because you would always have those in your dorm room.’” That dorm room was at Stanford, where Fisher earned a degree in management science and engineering—and where he says everyone was creating some sort of startup. After Stanford, he was a 2019 fellow at Venture for America, a nonprofit that connects young grads with emergent businesses, in his case, the online caregiver supply shop Carewell in Charlotte, NC. “[It] was a super exciting opportunity for me to think about entrepreneurship outside of the context of Palo Alto and Stanford, and really get out of that bubble,” he says. “I just had the most fun I’d ever had doing anything, building that. And I knew I wanted to be able to do that for myself and build my own brand.” Fisher had been cutting soda and sugar out of his diet, but missed eating candy on road trips or while watching TV late at night. He tried some zero-sugar and low-sugar gummy alternatives, and was not a fan. He saw a gap in the market for a gummy that was healthier than what was in stores, but didn’t feel like it was sacrificing taste or texture to do so. Soon, he found himself attempting to make his own. “That really started my journey,” he says. “Quickly I learned that I was not going to be making this product at home by myself. Gummies are incredibly technical.” Fisher found a food science partner mid-2021 to help with the R&D, and they developed a line of regular and sour gummy worms using fruit juices, fruit powders and allulose—a non-artificial alternative to sugar found in figs and raisins that’s nearly as sweet, but with far fewer calories. “The way that we’ve developed our product is . . . to try to be kind of about moderation,” Fisher says. “You won’t see us come out with zero-sugar products. You won’t see us come out with a product that only has one gram of sugar. And that’s very intentional.” [Image: Rotten] CREEPY CRAWLERS AND GARBAGE PAIL KIDS When you eat Rotten’s products, they don’t taste like “diet candy” or a health-food alternative. They taste like . . . candy. But here’s the ingenious thing: Given his healthier take on the product, Fisher knew he had to compensate for it with the packaging design. And marketing. And name. “Candy is all about indulgence and this kind of release from the mundane,” he says. “Oftentimes, things that are very healthy don’t deliver on those. And so [I] really wanted to build a brand that felt super fun and exciting and nostalgic.” His goal was to create a product ecosystem that felt like it could have its own show on Adult Swim. So, he developed the Dr. Rotten backstory, along with an associated mythology to the candy. He leaned on imagery that would have felt at home in the ’80s/’90s universe of Garbage Pail Kids and Creepy Crawlers—a subset of the omnipresent era that has somehow not been plumbed as deeply as the rest of it. And then there’s the name. Yes, people tried to fight him on it. But he was a fan of Liquid Death, which was taking off around the time he moved to Los Angeles. He liked that they had a strong identity and brand positioning. “To this day, we get comments on our posts or ads of people saying, ‘Naming a food company Rotten is the dumbest thing I’ve ever heard of,’” he says. “Ultimately, we just keep the mindset of, ‘We’re not going to be for everyone, and that’s okay.’ And at the end of the day, if you hate us and you remember us, that’s a lot more than a lot of other brands are getting.” As a market test, Fisher (who to this day is Rotten’s only full-time employee) launched a Kickstarter in the fall of 2021. He hit his $10,000 goal in four hours, and the project was more than 320% funded by the fifth day. His backers soon became R&D partners who offered feedback and helped iterate and develop the gummies alongside Rotten. In the wake of extensive testing and refinement, the brand formally launched online in October 2023. Today, a rep for Rotten says it’s in more than 1,000 stores—from Zumiez to Safeway to Sprouts to Hy-Vee—and has sold more than 1 million units. Which brings us back to those Gummy Cruncheez. Like Rotten’s flagship worms, they’re free from any artificial elements or dyes, and Fisher says they have 60% less sugar than Nerds’ offering, thanks to ingredients like chicory root fiber, monk fruit, and allulose. True to Fisher’s palette, there is also a sour option, something the market currently lacks. His biggest focus for 2025? “My vision for Rotten is it’s available wherever you’re buying candy, which is everywhere,” he says. “Ultimately, most candy purchases are impulsive and happening in store—and so expanding in retail is our main goal this year.” One legal letter from Big Gummy was encouraging fodder. Does he foresee a second? “I hope not,” he says with a laugh. View the full article

Businesses are increasingly recognizing that earning customer loyalty is not just a nice-to-have but a vital component of their strategy for sustainable growth. Recognizing the importance, impact, and nuances of customer retention and loyalty in today’s business landscape is a must. The customer retention statistics in this article will highlight important metrics you need to know to grow your business. By exploring these insights and customer retention lessons, businesses can better understand the dynamics of customer engagement and craft strategies that not only attract new customers but also keep them coming back. What is Customer Retention? Customer retention refers to a company’s ability to turn customers into repeat buyers and prevent them from switching to competitors. It’s a testament to a business’s customer service, product quality, and overall value proposition. High customer retention rates often indicate a loyal customer base and are crucial for business sustainability and profitability. This section underscores the importance of customer retention for businesses of all sizes, emphasizing its role in driving revenue and fostering long-term success. The Business Impact of High Customer Retention High customer retention rates have a profound impact on businesses. This section will discuss the various benefits, including increased revenue, higher lifetime customer value, and cost efficiency in marketing. It will be supported by relevant statistics, such as businesses with high retention rates experiencing a significant percentage increase in profitability compared to those with lower retention. Cost Savings: Customer churn costs U.S. providers a staggering $168 billion per year. U.S. companies could save over $35 billion per year by focusing on keeping their existing customers happy. Acquiring new customers costs 6 times more than retaining current ones. Repeat Customer Behavior: Repeat customers spend 67% more than new customers. Businesses have a 60% to 70% chance of selling to an existing customer, whereas for a new prospect, it’s only 5% to 20%. Some 52% of customers intentionally choose to buy from their favorite brand. Impact on Profits: 84% of companies that work to improve customer experience notice an uplift in revenue. Customer retention is vital for the 61% of small businesses that say over half their revenue comes from repeat customers. Small e-commerce businesses derive 35% of their revenue from the top 5% of their loyal, repeat customers. The Cost of Low Customer Retention 72% of customers switch to a competitor after just one bad experience with a brand. Businesses lose over $75 billion annually due to lost customers resulting from poor customer service. It costs 6 to 7 times more to acquire new customers than to retain existing ones. Getting a new customer is 5 times more expensive than retaining an existing one. A company’s top 10% of most loyal customers spend three times more per purchase than the other 90% of customers. The top 1% of customers spend five times more than the remaining 99%. 60% of U.S. customers choose to do more business with a company after a positive customer service experience. In the apparel industry, repeat customers tend to spend an average of 67% more during the 31-36 months following their initial purchase than they do in the first six months. The average customer retention rate across all industries is approximately 75.5%. The media and professional service industries have the highest worldwide retention rate at 84% each, while the hospitality, travel, and restaurant industry has the lowest rate at 55%, followed by retail at 63%. Understanding Customer Retention Through Statistics In many industries, the top five market players maintain an impressive average customer retention rate of 94%. Acquiring new customers is five times more expensive than retaining existing ones. A mere 5% increase in customer retention can boost company revenue by 25-95%. Customer Service Impact: 89% of companies recognize that excellent customer service is critical for retention. Existing customers present a 60-70% chance of making a purchase, while new prospects have only a 5-20% chance. Brand Loyalty and Small Businesses Loyal customers tend to spend 67% more on products and services than new customers. The majority of customers (approximately 54.7%) remain loyal to 1 to 5 brands. Loyal customers make purchases 90% more often than new customers. Acquiring new customers is 5 times more expensive than retaining existing ones. 71% of customers are unlikely to buy from a business that loses their trust. The Influence of Digital Trends on Customer Retention A 5% increase in customer retention results in a 25-95% increase in revenue. Loyal customers tend to spend 67% more on products and services than new customers. 90% of consumers will recommend a brand after engaging with it on social media. 44% of businesses use mobile apps and email marketing as key tactics for customer retention. The Business Benefits of Loyal Customers 65% of a company’s business comes from existing customers. Loyal customers tend to spend 31% more than new customers. The probability of selling to an existing customer is up to 13 times greater than selling to a new customer. 80% of future profits will come from just a fifth of loyal customers. The Risks of Neglecting Customer Loyalty 74% of loyal customers will switch brands if they are not satisfied. A single bad experience can lead to 80% of customers switching brands. 61% of retail companies cite retention as their biggest challenge. Acquiring new customers is six to seven times more expensive than retaining existing ones. 73% of customers will stop doing business with a brand after three or fewer bad customer service experiences. Delving into The Latest Customer Loyalty Statistics Consumers spend 67% more if they are part of a company’s loyalty program. Highly engaged customers make a purchase 90% more often. Loyal customers become valuable brand advocates, recommending your brand to others. Customer Loyalty in the Context of Small Businesses 82% of companies agree that retention is cheaper than acquisition. 75% of consumers say they favor companies that offer rewards. 56% of customers stay loyal to brands that “get them.” 65% of a company’s business comes from existing customers. 58% of companies pursue personalization strategies for customer retention. The Role of Technology in Driving Brand Loyalty Technology significantly influences brand loyalty, influencing consumer behavior and fostering lasting connections. Mobile apps, social media, and loyalty program software are key factors in fostering loyalty. Gen Z values personalization and engagement through mobile apps, while social media presence fosters trust and repeat purchases. Companies allocate significant marketing budgets to loyalty program management and CRM. Understanding Customer Loyalty Programs Almost three-quarters of consumers feel loyalty towards a particular brand or company. Over 55% of consumers are loyal to a brand because they love the product. A third of consumers say it takes three purchases to create brand loyalty. Loyalty Programs and Their Influence on Customer Behavior 65% of a company’s business comes from existing customers. Retained customers not only spend more but also become valuable brand advocates, generating referrals for your business. Companies that enjoy strong brand loyalty see 2.5 times faster revenue growth than their competitors in the industry. Loyalty Programs in Small Businesses 80% of Americans are loyal to at least one brand. 75% of global consumers would switch brands for a loyalty program with better rewards. Allocating a portion of the marketing budget to loyalty program management and CRM can significantly impact customer retention. The Rise of Digital Loyalty Programs to Encourage New Customers Digital loyalty programs have gained significant popularity in recent years, utilizing technology to boost customer engagement and loyalty. In the US, there are currently 3.8 billion loyalty program memberships, with the average American enrolled in 17 different programs. Despite this, 81% of consumers feel that loyalty programs affect their purchasing decisions, yet 72% only engage with 50% or fewer of their memberships. Key challenges include personalization, differentiation, and concerns about privacy. A striking 90% of consumers agree that loyalty programs require enhancements, and 91% perceive many programs as similar. To effectively retain members, brands must innovate and keep their programs engaging, incorporating loyalty amplifiers such as trivia, sweepstakes, and instant wins. In return for incentives, 66% of consumers are willing to provide more personal information to tailor their loyalty program experience. Customer Retention Rate by Industry 18% of businesses prioritize customer retention over customer acquisition. 44% of companies focus more on customer acquisition, while the remaining 38% balance both equally. Customers spend 43% more at brands they are loyal to. 65% of retail business comes from loyal customers, who spend 67% more on average purchases than new customers. Average Customer Retention Rates Across Industries The average customer retention rate across all industries is approximately 75.5%. A 5% increase in customer retention can lead to a 25-95% increase in company profitability. Customers who are loyal to your brand not only generate more repeat business but are also 50% more inclined to try a new product from you. 82% of companies agree that retention is cheaper than acquisition. It costs six to seven times more to acquire new customers than to retain existing ones. Average Customer Loyalty Levels Across Industries Surprisingly,44% of businesses fail to measure their customer retention rate. Average retention rates vary significantly across industries: Insurance: 84% Banking: 75% Retail: 63% Hospitality: 55% Fintech: 37% SaaS: 35% Media: 25% Edtech: 4%1. The Influence of Industry Characteristics on Customer Retention and Loyalty 90% of consumers will recommend a brand after engaging with it on social media. 70.7% of global companies believe that ease of resolution enhances customer satisfaction The Future of Customer Retention and Loyalty Emerging Trends in Customer Retention The evolving landscape of customer retention strategies prominently features the integration of Artificial Intelligence (AI) to foster a more personalized and efficient customer experience. Below are key emerging trends in this domain: AI-Driven Personalization at Scale: Around 90% of businesses are now leveraging AI to personalize customer interactions. This approach is not just limited to product recommendations but extends to personalized content, communication, and user experiences. By analyzing customer data, AI can tailor interactions to match individual preferences, thereby significantly enhancing customer engagement and loyalty. Increased Investment in AI Technologies: Reflecting the value derived from AI-driven personalization, approximately 69% of business leaders are amplifying their investment in AI technologies. This increased funding is directed towards advanced analytics, machine learning models, and AI systems that can better understand and predict customer behavior, enabling more targeted and meaningful interactions. AI-Enhanced Customer Service: The integration of AI in customer service operations is transforming the support landscape. AI-driven tools, such as chatbots and virtual assistants, are automating routine customer service tasks. This automation not only speeds up resolution times but also ensures that human customer service representatives can dedicate more time and resources to addressing complex and high-value customer issues. This shift significantly contributes to overall customer satisfaction and retention, as customers receive timely solutions and feel valued when their more complex concerns are addressed with a personal touch. Data-Driven Insights for Proactive Engagement: AI technologies enable businesses to analyze vast amounts of customer data in real time, providing insights that can be used for proactive customer engagement. By predicting customer needs and behaviors, businesses can reach out proactively with personalized offers, support, and content, further cementing customer relationships and loyalty. Enhancing Customer Journey with AI: AI is improving every touchpoint in the customer journey, from discovery and purchase to post-purchase support. This technology facilitates seamless and frictionless experiences that are customized to each individual’s journey, promoting repeat engagement and building brand loyalty. Emotional AI for Deeper Connections: Emerging AI technologies are also capable of recognizing and responding to human emotions. Emotional AI, or affective computing, is being explored to create deeper, more empathetic connections with customers. This could revolutionize customer service and marketing by allowing businesses to respond to not just the explicit but also the emotional needs of their customers. Privacy-Centric Personalization: As AI-driven personalization becomes more pervasive, there’s a growing emphasis on balancing personalization with privacy. Customers are becoming more conscious of their data privacy, and businesses are responding by developing AI solutions that deliver personalized experiences while also respecting and protecting customer data. These trends emphasize the dynamic relationship between AI technology and customer retention strategies. As AI advances, it provides businesses with innovative methods to engage, understand, and retain customers in a fiercely competitive market. FeatureAI-Driven PersonalizationIncreased Investment in AIAI-Enhanced Customer ServiceData-Driven InsightsEnhancing Customer JourneyEmotional AIPrivacy-Centric Personalization ObjectiveEnhance engagement and loyaltySupport and expand AI capabilitiesImprove efficiency and satisfactionEnable proactive customer engagementStreamline and personalize the customer journeyCreate deeper customer connectionsBalance personalization with privacy Key ApproachTailoring experiences to individual preferencesAllocating more resources to AI technologyAutomating routine tasks for efficiencyLeveraging real-time data for insightsApplying AI across all touchpointsRecognizing and responding to emotionsDeveloping AI that respects data privacy Business ImpactIncreased customer satisfaction and loyaltyEnhanced AI-driven customer experiencesElevated customer service qualityImproved customer engagement and retentionImproved customer satisfaction and retentionStrengthened emotional brand loyaltyEnhanced trust and loyalty Technology UseMachine learning, predictive analyticsAdvanced analytics, machine learning modelsChatbots, virtual assistantsBig data analytics, predictive modelsAI across discovery, purchase, supportAffective computing, emotion recognitionPrivacy-preserving AI techniques Customer ExperienceHighly personalized and relevantMore sophisticated and targeted interactionsFaster resolutions, personalized attention for complex issuesAnticipated needs, personalized outreachCohesive and customized experienceEmpathetic and emotionally aware interactionsPersonalized yet discreet ChallengesManaging data complexity, avoiding intrusivenessEnsuring ROI, managing AI complexitiesBalancing automation with human touchMaintaining data accuracy and relevanceIntegrating AI seamlesslyEnsuring accuracy, avoiding misinterpretationAligning personalization with privacy regulations Future Directions for Customer Loyalty Gamification is gaining popularity as it engages users and fosters loyalty. Social media loyalty schemes are being used to create loyalty ecosystems, promoting social interactions and referrals. Virtual Reality (VR) experiences are also being explored to immerse customers in brand narratives and enhance emotional connections. These strategies are expected to drive loyalty and increase brand engagement. The Future of Loyalty Programs Wearable tech, blockchain-based loyalty tokens, and AI-powered personalization are transforming the loyalty management market. Wearables track user behavior, enabling personalized rewards and seamless loyalty interactions. Blockchain allows secure, transparent, and cross-industry loyalty point exchanges, while AI analyzes vast data sets for tailored offers and recommendations. https://youtube.com/watch?v=Y6IBkNNkfJg%3Fsi%3DfryTIKczmrS99HjT FAQs: Customer Retention Statistics What is the probability of customer retention? The average customer retention rate across all industries is approximately 75.5%. What is the Number 1 driver of customer loyalty? The primary factor contributing to customer loyalty is outstanding customer service, a fact acknowledged by 89% of companies. What percentage of consumers favor a brand if there is a loyalty program? Approximately 75% of consumers favor companies that offer rewards, indicating a strong preference for brands with loyalty programs. What are the benefits of customer retention for a small business? Customer retention for a small business leads to increased revenue, higher lifetime customer value, cost efficiency in marketing, and a loyal customer base that is more likely to make repeat purchases. While initiatives like advertising and events draw new customers, retention strategies are often less expensive and can lead to ongoing revenue. How Can a Small Business Encourage Customer Loyalty? A small business can encourage customer loyalty by offering personalized experiences, high-quality customer service, rewards programs, and consistently exceeding customer expectations. How does brand loyalty affect a business’s bottom line? Brand loyalty significantly increases a business’s bottom line by driving repeat purchases, enhancing customer lifetime value, and reducing costs associated with customer acquisition. How effective are loyalty programs in improving brand loyalty? Loyalty programs are highly effective in improving brand loyalty, with engaged customers making purchases 90% more often and spending 67% more than new customers. What role does technology play in enhancing customer retention and loyalty? Technology plays a crucial role in enhancing customer retention and loyalty by enabling personalized experiences, engaging customers through social media, and facilitating seamless interactions through mobile apps and loyalty program software. How can a small business improve its customer retention rates? A small business can improve its customer retention rates by focusing on customer satisfaction, implementing a customer feedback loop, providing exceptional service, and creating a loyalty program that rewards repeat business. What is the #1 driver of customer loyalty? The #1 driver of customer loyalty is excellent customer service, with a significant majority of companies acknowledging its critical importance for retention. Image: Envato Elements This article, "Vital Customer Retention Statistics" was first published on Small Business Trends View the full article

What do the latest video marketing statistics tell you about growing your small business? The answers will surprise you. 92% of marketers say that videos are an important part of their marketing strategies, and 88% of them accept that videos offer them a positive return on investment (ROI). If you want to use video content as a marketing tool, we have collected key video marketing statistics below to help you make informed decisions. The Rise of Video Marketing So why video marketing? Firstly, videos are more engaging and easier to digest than text documents. So people prefer watching a quick video over reading text. Plus, you can easily share videos on social media, helping you reach a broader audience to boost visibility and improve sales. Consequently, small businesses are increasingly adopting videos as a marketing tool to grow. The following stats prove the point. Video Marketing Statistics: A General Overview Video marketing is on the rise. According to Wyzowl research, 91% of small businesses are expected to use video as a marketing tool. Videos can be a game-changer for small businesses. They capture attention and explain products or services quickly. Videos are also shareable, helping to spread your brand message. Plus, they can boost website traffic, extend visitors’ time on your site, and drive sales. It’s a versatile tool for any marketing strategy. According to a survey, 78% of respondents see more website traffic, and 83% of respondents find that the average time on their websites has increased after using videos. The Power of Video Marketing Using videos can boost small businesses’ visibility and sales. The following stats from Renderforest prove the point. 83% of respondents generated new leads with videos. 44% of users generated sales using videos Moreover, 93% of brands get new customers due to a video posted on social media. For small businesses, video marketing can effectively drive both visibility and sales. Understanding Your Audience: Key Video Marketing Stats Understanding your audience allows you to customize your video content to align with their needs and interests. This approach enhances engagement, improves conversion rates, and makes your marketing efforts more focused and effective. Check the following video marketing statistics to learn how people consume video content. Video Consumption Habits According to HubSpot research: People watch, on average, 17 hours of online video content weekly. 66% of people have watched videos to learn more about a product or a brand. Around 33% of people watch videos to relax and unwind. 36% of people like videos of 1-3 minutes, and 27% of viewers like videos of 4-6 minutes. According to the Wyzowl research, 96% of users have viewed an explainer video to learn about a product/service. What’s more, 89% of people say that watching a video has convinced them to purchase a product/service. Yes, your audience wants you to create more videos. The Wyzowl research reports that 91% of people want to view more online brand videos. So, if you’re a small business, focus on video marketing to engage your audience and boost sales. Keep videos short and to the point to maximize your video marketing success. Demographics and Video Marketing In a recent global consumer survey, respondents reported viewing an average of 19 hours of online video content weekly. Currently, more than 40% of U.S. users said they watch online videos daily. Among users aged 18 to 34, the daily viewing rate was 53%. Due mainly to smartphones and mobile devices, over 75% of U.S. adults watch up to two hours of short-form digital videos daily. 69% of U.S. consumers prioritize authenticity and relatability over high-quality video and audio in marketing videos. Online video consumption is at an all-time high, particularly among young adults. They frequently use smartphones and have a preference for short videos. Interestingly, most viewers value genuine and relatable content over high-quality production. You should tap into this trend by creating authentic video content to engage your audience. Video Marketing Platforms Picking the right platform for video marketing is crucial. It ensures you reach your target audience effectively. The right platform can maximize engagement, ROI, and sales. The following are critical stats on video marketing platforms. Social Media Video Marketing Statistics According to the Wyzowl research, 51% of people are likelier to share a video with their friends/followers than any other type of content. Incorporating online videos in your social media posts can boost the reach of your posts. What social media platforms do marketers utilize to distribute videos? According to Wyzowl research, 86% of marketers share videos on Facebook, 79% on LinkedIn, and 54% on X (formerly Twitter). Here are other video channels marketers use, as found in the Wyzowl research: Instagram (79%) Webinar (60%) TikTok (35%) Snapchat (13%) Social Media PlatformPercentage of Marketers Sharing Videos Facebook86% LinkedIn79% Instagram79% X (formerly Twitter)54% Webinar60% TikTok35% Snapchat13% When it comes to using live video content, only 36% of marketers have employed ‘live’ video content, such as live streams on social media platforms. What is the most effective social media marketing channel for reaching your audience with online video content? According to the Wyzowl research, 69% of marketers find LinkedIn the most effective channel for video marketing. And Facebook has been rated by 59% of marketers as the most effective channel for video marketing. 49% of marketers found webinars the most effective channel for video marketing, 27% of them rated TikTok as the most effective platform, and only 24% found X the most effective channel for video marketing. Every platform offers unique advantages. The best option for you will depend on your target audience and your goals. YouTube Video Marketing Stats The Wyzowl research finds that 90% of marketers use YouTube in their video marketing. And 78% of marketers rate YouTube as the most effective video marketing channel. YouTube is a massive platform with a broad audience reach. Ignoring it means missing out on a key channel that can drive engagement, brand awareness, and sales for your video marketing efforts. Video Marketers’ Strategies and Challenges Knowing statistics on the types of video content successful marketers create and the challenges they face can help you make informed decisions. You can identify what works and avoid common pitfalls, optimizing your strategy for better results. Tactics Used by Successful Video Marketers What type of video content do successful video marketers produce? According to Wyzowl research, 71% of marketers create social media videos. And 70% of marketers make explainer videos. The following are other types of videos companies create, as found in the Wyzowl research: Presentation videos (50%) Testimonial videos (46%) Video ads (46%) Teaser videos (42%) Sales videos (40%) Type of Video ContentPercentage of Marketers Creating Videos Social Media Videos71% Explainer Videos70% Presentation Videos50% Testimonial Videos46% Video Ads46% Teaser Videos42% Sales Videos40% Here are some crucial findings from a Biteable survey to improve the success of your videos: 81% of marketers state music makes their videos perform better. 66% of marketers find that a voiceover makes their videos more effective when it comes to performance. Including captions can enhance the effectiveness of your video marketing. According to a Biteable survey, 64% of marketers believe that captions contribute to better performance for their videos. For small business owners, these insights can guide the type of video content to produce and what elements to include for better performance. Video Marketing Strategy Challenges and Solutions According to a HubSpot report, 39% of video marketers accept that a lack of time is the biggest challenge when it comes to creating marketing videos. And 33% of marketers find developing an effective video strategy challenging. If you’re pressed for time, consider outsourcing video creation. You can hire freelancers or a small agency to do the work. Another option is to use video templates that speed up the process. To create a successful video marketing strategy, you should: Identify your target audience and set clear goals Decide on the type of videos you’ll make, such as explainer videos or product showcases Create a content calendar outlining when to post each video Allocate budget and resources Track performance through metrics like views and engagement to refine your strategy Why do marketers stop producing videos? The answer is a lack of content ideas. In fact, 29% of marketers, according to the same HubSpot report, report that lack of content ideas prevents them from creating video content for their brands. If you’re struggling to come up with ideas for your online video content, here are some tips to help you get started: How-to guides that explain how to use your product or service effectively Customer testimonials that feature satisfied customers sharing their experiences Behind-the-scenes videos that offer a glimpse into your business operations Product unboxing videos that showcase what customers get when they buy from you Seasonal promotions that highlight special deals or holiday sales Q&A Session videos that include common questions or misconceptions about your business. Also, you can create video content to share your expertise on trends or challenges in your industry. Such video content will position you as a thought leader. Video Marketing ROI Understanding video marketing ROI statistics helps you allocate resources wisely. It shows what strategies yield the best returns, enabling smarter investment choices for your small business. Measuring Video Marketing Success According to the Wyzowl research, 96% of marketers say video marketing increases user understanding of their products/services. And 95% of marketers find that video marketing increases brand awareness. Here are some additional findings from the Wyzowl research on how video marketing impacts key marketing metrics: 91% of marketers discover that video marketing boosts traffic. 53% of marketers accept that video marketing helps them reduce support queries. So, for small businesses, integrating video marketing can offer multiple benefits, from brand recognition to sales growth. How do marketers measure the success of their video content? Here are key metrics, according to the Wyzowl research, marketers keep tabs on to assess video marketing’s success: Videos views (63%) Audience engagement (61%) Leads/clicks (56%) Brand awareness (43%) Retention (42%) These metrics can help you understand performance and refine your video marketing strategy, including elements like video SEO or adding effective calls to action. Video Marketing’s Impact on Revenue Yes, video marketing works. According to HubSpot research, 25% of marketers believe that video is a media format that offers the highest ROI. Here are two stats from the Wyzowl research to prove that video marketing can help small businesses increase sales: 90% say that video marketing helps them generate leads. 87% of marketers state that video marketing helps them increase sales. Considering these benefits, video marketing is the right strategy for small businesses looking to improve their performance. The Future of Video Marketing The future of video marketing looks promising, with a rising focus on short-form content and interactive features. Advances in AI and AR will make videos more engaging. As the consumption of video content increases, its importance in sales and lead generation will continue to expand. This is a dynamic area that you cannot afford to overlook. Emerging Video Marketing Trends Live video consumption is growing. According to a survey done by TikTok, 60% of TikTok users showed interest in branded or sponsored live content. Now, 40% of marketers use shoppable video ads. In the future, more brands will use shoppable videos. This is because interactive videos perform better than linear videos. Also, more and more marketers are using AI in their videos. The market for AI in video production is set to grow at a 22.37% CAGR, increasing significantly from its current value to reach $1.49 billion in the near future. Around half (54%) of people accept that YouTube is important for helping them buy products/services. So, more businesses will share videos on YouTube. Video Marketing Predictions and Outlook Video marketing is rising due to increased online engagement and evolving tech. It’s a key tool for businesses to attract and retain customers. So, you can expect more businesses to create video content in the future. The global digital video content market is currently valued at $171.5 billion. IMARC Group predicts it will grow to $355.2 billion in the future, with a 12.5% CAGR during the upcoming years. https://youtube.com/watch?v=FtW2n1xEGYA%3Fsi%3Dg_5HJexpvf3dgh7T FAQs: Video Marketing Statistics What Are the Most Important Video Marketing Statistics for Small Businesses to Know? Key stats for small businesses include: Average weekly video consumption is high. Short videos are preferred. Video can drive sales effectively. Additionally, most consumers find authenticity in videos important, and social media videos are great for acquiring new customers. These insights can guide your video marketing strategy. How big is the video marketing market? The digital video advertising market has a value of $53.2 billion. Experts predict it will grow to $712.6 billion, with a 29.6% CAGR over the coming years. How many businesses use video marketing? According to the Wyzowl research, 91% of businesses use video marketing. Small businesses use video marketing to boost engagement and sales. Videos capture attention better than text and can explain complex ideas simply. They’re also shareable, extending brand reach. How Can I Measure the Success of My Video Marketing Efforts? To measure the success of video marketing, track key metrics like view count, watch time, and click-through rate. You should also monitor engagement levels through likes, shares, and comments. And use analytics tools to assess lead generation and conversion rates. These metrics can offer insights into your video’s effectiveness. What Platforms Should I Prioritize for My Video Marketing Strategy? Choose platforms based on your target audience. YouTube is a must for a broad reach. For B2B, LinkedIn works well. Instagram and TikTok are great for a younger audience. Facebook is versatile and suitable for both B2C and B2B. Align platform choice with your business goals for maximum impact. What Are the Most Effective Video Formats for Engaging My Target Audience? According to HubSpot, video content showing your products/services (demos, teasers, etc.), trendy content (cultural moments, news stories), funny content, and interactive content (polls, games, augmented reality, etc.) are the most effective video formats to offer the biggest ROI. How Can I Stay Informed About the Latest Video Marketing Trends and Statistics? To stay updated on video marketing trends, subscribe to reputable marketing blogs and follow industry hashtags on social media. Attend webinars for real-time insights and read new research reports. Networking with peers can also offer valuable information. You should keep an eye on multiple sources to stay informed. There are also agencies and marketing franchises you can partner with to handle video marketing for you. Image: Depositphotos This article, "Eye-Opening Video Marketing Statistics Every Business Owner Should Know" was first published on Small Business Trends View the full article

Snapchat has announced new initiatives to support its global community of over 375,000 augmented reality (AR) creators and developers. The updates include a new monetization feature called Challenge Tags, as well as educational pricing and a student discount for Spectacles, Snap’s AR-enabled smart glasses. The most significant update is the launch of Challenge Tags, a feature designed to reward AR developers for their creativity. Developers can now win cash prizes by submitting Lenses using active Challenge Tags. Entries are evaluated on originality, technical excellence, and alignment with the given theme. Snapchat has partnered with Lenslist, an AR marketing platform, to facilitate global participation from developers in over 100 countries. Whether developers are new to Snap AR or seasoned creators, the process is straightforward: Register for the challenge. Use Snap’s AR authoring tool, Lens Studio, to build a Lens. Apply the relevant Challenge Tag during the publishing process. Challenges will be announced monthly, each featuring a unique theme and prize pool. The inaugural Challenge Tag theme is humor, offering a $10,000 prize pool. Winners will be announced on February 14, with prizes allocated as follows: First place: $2,500 Second place: $1,500 Third place: $1,000 Twenty honorable mentions: $250 each The challenge is open through January 31, giving developers a chance to showcase their skills and win recognition for their creative work. This article, "Snapchat Expands Opportunities for AR Creators with Challenge Tags and Discounts" was first published on Small Business Trends View the full article

Google has been taking its crusade against adblockers to a whole new level lately, and users are speculating that unskippable multi-hour ads are its latest weapon. Over the past week, Redditors have been sharing screenshots showing that they’ve been served ads with runtimes as long as three hours, with no skip button in sight—and that's to watch videos that are much shorter than the ads themselves. Android Authority was the first to report on the phenomenon, linking to threads from users Lin1ex and Standard-Slip6572, who complained about the feature-length interruptions, complete with images of their screens with the ads in full view. The publication also pointed to commenters who made further claims, saying they were served 10-hour or even 90-hour ads, although these more extreme accusations lacked photo evidence. If that all sounds a little unbelievable to you, you have good instincts. In one of the linked photos above, you might see a small pop-up, separate from YouTube’s UI, that says “Skipping ads…” This pop-up led Android Authority to question whether it’s only users running ad blockers who are getting this kind of treatment, a question author Aamir Siddiqui reached out to YouTube for confirmation on. While the company didn't exactly admit to any specific punitive behavior for users employing adblockers, its answer did seem to hint at what’s going on, if you read between the lines. “...the use of ad blockers violate YouTube’s Terms of Service,” Google’s statement reads. “We’ve launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience.” By YouTube’s own admission, unskippable ads are supposed to be limited to 15-seconds (or up to 60 seconds on YouTube TV), so whether on purpose or not, something is definitely messing up here, assuming the Redditors’ claims are true. While I myself have gotten hour-long ads before, a skip button has always appeared for them. I reached out to YouTube myself for further clarification, and the company sent me a response that reads much like the one given to Android Authority, but with new lines denying that YouTube serves long, unskippable ads in the first place. "YouTube does not serve minutes-long, non-skippable ads," I was told. The company also said "Viewers with ad blockers may experience a suboptimal viewing experience, as some ad blockers distort the YouTube playback experience." This, again, does not necessarily outright blame ad blockers for the specific issue at hand or admit to any purposeful tweaking behind the scenes, although it does leave the possibility for "distorted" playback open (whatever that means). it's worth noting that, despite this denial, the move does line up with the company’s recent behavior. Previously, the company has injected ads straight into videos so that ad blockers can’t detect them, as well as used pop-ups to block users with ad blockers from watching videos at all. Google Chrome as a whole has also started disabling certain ad-blockers, thanks to a controversial change to the API extension developers use. If you notice an unskippable multi-hour ad on YouTube, try disabling your ad blocker to see if that fixes the problem. If it does, you might then want to try watching the video again in incognito mode to see if the issue is linked to your account—this should help you diagnose what’s going on so you can more easily know what to do next. Update 1/27/25 at 6:15 PM ET: Added response from YouTube. View the full article

Thinking about getting a new iPhone? You certainly have options: Apple's latest generation of smartphones, the iPhone 16 series, offers four different models, each with their own plusses and minuses. If you're not set on having the latest and greatest, you could consider last year's iPhone 15, or even 2022's iPhone 14. They're all great. However, there's one iPhone that stands out from the rest: the iPhone SE. Unlike every other iPhone Apple currently sells, this one has a Home button. In fact, the phone looks nearly identical to the iPhone 8 Apple released back in 2017, which itself borrows the design from 2014's iPhone 6. That means it has a smaller, lower quality display than many might be used to these days, a single camera that isn't as capable as newer iPhones, and poor battery life for its size. In short, the current SE is a bit of a black sheep, and is probably not the iPhone I'd recommend you buy in 2024—even if it only costs $429. That price is the main selling point of the SE brand, especially when this particular model launched back in 2022. Apple takes the design from the last generation (in this case, the iPhone 8 style), packs a modern chip inside, and slashes the MSRP. In effect, you get an iPhone that can keep up with the performance of the flagship Apple phones, but at half the cost, if not more. Sure, the cameras aren't as good, and the device looks a bit dated, but again, you get a lot of iPhone for the price. To be frank, if you're eyeing a mid-range device at a good price, I wouldn't recommend buying an iPhone at all right now. But if you can wait until spring, Apple might just have exactly what you're looking for in a brand-new SE (which, according to rumors, might even have a different name). 2025 could be the year of the SEAs reported by MacRumors, analysts have confirmed Apple is working on a fourth-generation iPhone SE. The only "confirmed" spec from this report is an Apple-made 5G modem. If true, it would be the first iPhone with a non-Qualcomm 5G modem, but it's not clear whether that would mean any performance gains or other positive changes for customers. Analysts say the SE is set to launch at the end of Q1 2025, which might track with a rumored March announcement. Apple unveiled the SE 3 in March 2022, so it'd be consistent. According to the rumors, we'll see an iPhone SE 4 (or whatever it releases as) with some decent specs. MacRumors says the new SE could have a 6.1-inch OLED display with Face ID, an upgraded A-series chip (though it's not certain which chip Apple would use), USB-C, a 48 MP rear camera, 8GB of RAM, and this new 5G modem. That extra RAM would allow the SE 4 to run Apple Intelligence, which is obviously important to Apple, but perhaps not to anyone who has already turned it off. If those features come to pass, this would be quite the upgrade over the current iPhone SE. The SE 3 is rocking a 4.7-inch 750p LCD, a much smaller and lower resolution display than what's rumored. It also uses the A15 Bionic chip, which is still powerful enough in 2024 (it's the same chip used in the iPhone 14), has a Lightning port, a 12 MP rear camera, 4GB of RAM, and, of course, a Qualcomm 5G modem. The SE always borrows from the previous generation of iPhone, and right now, that's likely the iPhone 14. Based on these rumors, the new SE would have some edge over the iPhone 14: The 14 has 12 MP rear cameras, 6GB of RAM, a Lightning port, and doesn't support Apple Intelligence, all of which the rumored SE improves upon. And while the 14's A15 Bionic chip is plenty powerful for iOS 18, the SE 4 will undoubtedly come with a newer A-series chip. The A15 was the newest iPhone chip at the time when the SE 3 came out: If Apple continues the trend, the SE 4 could get the iPhone 16's A18 chip. Even the 15 Pro's A17 chip would be quite the upgrade. There's also a potential name change in store for the iPhone SE 4, as noted leaker Majin Bu (don't you have Saiyans to fight?) has said Apple is considering naming it the iPhone 16E, pushing it as a budget version of its most recent model rather than a separate line altogether. Bu's report follows a similar statement from popular Chinese account Fixed Focus Digital. What would a new iPhone SE look like?Aside from the internals, leakers have also now gotten their hands on supposed dummy units of the iPhone SE 4. As expected, these look a lot like the iPhone 14, but with two noticeable changes. This Tweet is currently unavailable. It might be loading or has been removed. The biggest changes here, at least according to a video from also coming from Majin Bu, are the swap to a USB-C port and the move to a single camera lens. The former is necessary for the phone to be sold in the EU and constitutes a modest upgrade over the 14, while the latter is likely a cost-cutting measure, but could still be considered an upgrade if the single lens is more powerful than the prior dual lenses, as rumored. Notably, while the move to a single camera lens is a change from the iPhone 14, the current iPhone SE also only uses a single camera lens, and it does provide for a less noticeable camera bump. Over the old SE, the Home button is also now gone, and noticeably, a notch is here in place of the Dynamic Island Apple made standard on all new iPhones starting with the iPhone 15. That's not wholly a surprise, given the base iPhone 14 had a notch too, but anyone who was hoping Apple would leave notches entirely in the past after the iPhone 15 announcement will likely need to wait for the SE 5 (or whatever it's called) to see that wish come true. Bu isn't the first leaker to come forward with an iPhone SE 4 dummy, although their post is certainly clearer than prior looks, especially regarding the notch. Will Apple keep the price low?Of course, the value of a rumored SE all hinges on the price. Ideally, Apple would keep the same $429 price point for the SE 4—which, itself, was a hike from the $399 starting price for past SE models. These rumors point to a excellent all-around iPhone that omits certain modern or "Pro" features like a Camera button, Action button, zoom lens, titanium build, 120Hz ProMotion display, Always-On display, Dynamic Island, and a brightness maximum of 2,000 nits. Hopefully, scrapping these features most users don't want or need can motivate Apple to price the SE accordingly. As of this writing, rumors don't suggest what Apple will do, one way or another. At the end of the day, most people looking to buy an iPhone want something that can handle iMessage and FaceTime, run their favorite apps, and take great photos and videos. The SE traditionally handles these tasks without issue, so if the fourth-generation iPhone SE does indeed deliver on these rumors, and is priced appropriately, it might be the best iPhone for most of us. View the full article

Rabbit has introduced a new lineup of tailored logo design packages aimed at businesses of all sizes. The company combines creativity and strategy to help brands develop distinctive visual identities that resonate with their audiences. Rabbit’s origins trace back to founder Srdjan Stojicic’s early success as a freelancer on Fiverr, an online platform connecting businesses with creative professionals. Over more than a decade on Fiverr, Stojicic earned recognition as a top-rated designer, amassing over 3,000 five-star reviews and generating $750,000 in earnings. His work with clients across diverse industries provided the foundation for Rabbit’s approach to logo design. “Fiverr gave me the opportunity to turn my vision into reality,” Stojicic said. “It allowed me to connect with clients across the globe and understand the unique needs of businesses in diverse industries. That experience became the foundation for Rabbit.” Through his time on Fiverr, Stojicic refined his ability to craft logos that capture the unique essence of a brand, skills that now form the backbone of Rabbit’s design philosophy. Rabbit’s launch represents a significant milestone for Stojicic, who aims to bring a more focused and strategic approach to logo design. The company’s new service offerings include three tailored packages designed to meet the needs of startups, growing businesses, and established brands. “Our goal is simple: to transform ideas into iconic logos that resonate,” Stojicic explained. “Whether sleek and modern or timelessly classic, we strive to create designs that tell the story of each business.” Rabbit’s offerings aim to bridge creativity and precision, ensuring that every client receives a logo that not only reflects their brand identity but also helps them stand out in competitive markets. Stojicic credits his experience on Fiverr for providing the tools and confidence to launch Rabbit. “Fiverr taught me invaluable lessons about business and gave me the confidence to dream bigger,” he said. “It connected me to incredible clients and provided the springboard for Rabbit’s growth.” Image: Rabbit This article, "Rabbit Launches New Logo Design Services" was first published on Small Business Trends View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Handheld gaming consoles are no longer dominated by Nintendo; PC games entered the handheld industry market with competition from Valve and ASUS. Valve’s Steam Deck was the best budget option available until ASUS released the ASUS ROG Ally Z1 in 2023, which is the budget version of the more powerful ASUS ROG Ally Z1 Extreme. During Best Buy's 48-hour Flash Sale, you can actually get the more premium ASUS ROG Ally Extreme for cheaper than the basic Rog Ally. It's currently $449.99 (originally $649.99), currently the lowest price I have seen over the last few months, according to price tracking tools. ASUS ROG Ally 7" Extreme $449.99 at Best Buy $649.99 Save $200.00 Get Deal Get Deal $449.99 at Best Buy $649.99 Save $200.00 SEE -2 MORE The ASUS ROG Ally Z1 is a great option for PC gamers who are used to the Windows system and want to play their games on a portable system. The ASUS ROG Ally Z1 Extreme is cheaper than most budget gaming laptops, although its processing power and graphics are limited. You can see whether the budget or Extreme version or the Z1 is better for you here. Don’t expect to play every AAA smoothly without having some kind of problem. For most big AAA games, you will need a full-sized desktop or gaming laptop to run without hiccups. While you can play some on the ASUS ROG Ally Z1, you will have to accept playing with lower frames per second to make them run (our readers claim to be able to play AAA games at 60FPS without issues). If you’re not familiar with the Windows 11 operating system, this can be tricky to do. The ASUS ROG Ally Z1 brings you 512GB of memory with a micro SD memory card slot if you want to expand it, an AMD Ryzen Z1 processor, 16GB RAM, and a seven-inch touchscreen LED with a maximum video resolution of 1080p. The rechargeable battery will give you about eight and a half hours of battery time. You can read the full PCMag review of the ASUS ROG Ally Z1 here. While the ASUS ROG Ally is not objectively better or worse than the Steam Deck, at its current price, the Ally Z1 can be a better option than the Steam Deck for most people. View the full article