ResidentialBusiness

The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales. Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense. Hosted on Acast. See acast.com/privacy for more information. View the full article

James Watt found the secret of success was building a community of fans for his craft beer. They have provided investment, ideas and even helped find locations for his expanding network of bars.Picture credit: Rosie Hallam Hosted on Acast. See acast.com/privacy for more information. View the full article

Entrepreneur Martin Spiller tells Jonathan Moules that using recruitment professionals doesn't always make sense when you are looking to hire graduates. He found a talented designer for his design start-up by chatting to a barista. Hosted on Acast. See acast.com/privacy for more information. View the full article

Andy Harter funded his technology start-up with an early version of crowd funding. He tells Jonathan Moules how fans of his software provided an excellent source of seed capital and market research Hosted on Acast. See acast.com/privacy for more information. View the full article

Alberto Lopez tells Jonathan Moules how he developed his idea for Alva, a corporate reputation management service, in the British Library. What's really important, he says, is that you do something you know well: "Knowledge of the domain is key." Hosted on Acast. See acast.com/privacy for more information. View the full article

In a new FT business education podcast, you can hear Jonathan Moules in conversation with entrepreneurs on the front line, who tell stories of building a successful brand through tweets, giving birth to a child in the middle of a funding round, and rebuilding a business reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. This ten-part series starts on Monday October 26. Hosted on Acast. See acast.com/privacy for more information. View the full article