ResidentialBusiness

MNTN Inc, the advertising technology company that counts Hollywood actor Ryan Reynolds as its chief creative officer, is expected to make its market debut on Thursday, in a closely watched initial public offering (IPO) that will test investor appetite for the rapidly growing segment of ad-supported streaming television. The Austin-based company priced shares at $16 on Wednesday, the higher end of its expected range, in an offering led by Morgan Stanley, Citigroup, and Evercore ISI. The stock will list on the New York Stock Exchange (NYSE) under the “MNTN” ticker symbol. Based on its IPO share price, MNTN—it’s pronounced Mountain—has an approximate valuation of $1.2 billion. Advertising finds a way The listing comes as streaming platforms are seeing strong growth in their ad-supported tiers, despite the friction that has caused with viewers who now often have to pay a premium to weed ads out. Netflix, the streaming leader and a longtime advertising holdout, recently said its ad-supported tier has 94 million active users and boasts more younger viewers than any traditional TV network. Amazon, meanwhile, announced a suite of new features for advertisers earlier this month at its Prime Video Upfront presentation. According to market research firm Antenna, 46% of streaming subscriptions are now for ad-supported tiers on services that offer them, representing growth of almost 33%. During that same period, subscriptions on ad-free tiers declined 0.1%. MNTN sees a big opportunity here, pinning its hopes on a “self-serve” platform it calls Performance TV, or PTV, which offers ad targeting and measurement capabilities to small- and medium-size businesses. In filings to the Securities and Exchange Commission (SEC), MNTN says it had more than 2,225 PTV customers in 2024, compared to only 142 in 2019. PTV drove $205.3 million in revenue last year, the company says, an increase of 35.5% from the year before. “The relationship between consumers and content was completely transformed with the introduction of streaming television,” CEO Mark Douglas said in the company’s prospectus. “Cable guides and DVR’s are almost hard to remember how. However, the relationship between TV advertisers and the streaming networks has remained largely unchanged. We launched MNTN Performance TV to bridge that gap, bringing small and medium-sized businesses into the streaming TV ecosystem at scale.” MNTN reported total revenue of $225.6 million last year, with a net loss of $32.9 million, narrowed from a net loss of $53.3 million in 2023. Stock listings heat up again after tariff-related caution Some companies had reportedly postponed their IPO plans this year in the wake of uncertainty over tariffs and President The President’s erratic trade policies, but that hesitation may be easing, according to PitchBook, citing a high-profile listing earlier this month from digital broker eToro. Hinge Health, a digital health startup, is also expected to make its market debut on Thursday. Meanwhile, Klarna, Discord, Chime, and others are all said to be planning IPOs this year. View the full article

Update Thursday, 2:13 p.m.: MNTN Inc, the advertising technology company that counts Hollywood actor Ryan Reynolds as its chief creative officer, made its market debut on Thursday, in a closely watched initial public offering (IPO) that is testing investor appetite for the rapidly growing segment of ad-supported streaming television. Shares in the Austin-based company were up more than 14% in midday trading to over $24, after opening at $21. On Wednesday, the stock was priced at $16 a share, the higher end of the company’s expected range, in an offering led by Morgan Stanley, Citigroup, and Evercore ISI. The stock listed on the New York Stock Exchange (NYSE) under the “MNTN” ticker symbol. Based on its IPO share price, MNTN—it’s pronounced Mountain—had an approximate valuation of $1.2 billion before its debut. Advertising finds a way The listing comes as streaming platforms are seeing strong growth in their ad-supported tiers, despite the friction that has caused with viewers who now often have to pay a premium to weed ads out. Netflix, the streaming leader and a longtime advertising holdout, recently said its ad-supported tier has 94 million active users and boasts more younger viewers than any traditional TV network. Amazon, meanwhile, announced a suite of new features for advertisers earlier this month at its Prime Video Upfront presentation. According to market research firm Antenna, 46% of streaming subscriptions are now for ad-supported tiers on services that offer them, representing year-over-year growth of almost 33%. During that same period, subscriptions on ad-free tiers declined 0.1%. MNTN sees a big opportunity here, pinning its hopes on a “self-serve” platform it calls Performance TV, or PTV, which offers ad targeting and measurement capabilities to small- and medium-size businesses. In filings to the Securities and Exchange Commission (SEC), MNTN says it had more than 2,225 PTV customers in 2024, compared to only 142 in 2019. PTV drove $205.3 million in revenue last year, the company says, an increase of 35.5% from the year before. “The relationship between consumers and content was completely transformed with the introduction of streaming television,” CEO Mark Douglas said in the company’s prospectus. “Cable guides and DVR’s are almost hard to remember how. However, the relationship between TV advertisers and the streaming networks has remained largely unchanged. We launched MNTN Performance TV to bridge that gap, bringing small and medium-sized businesses into the streaming TV ecosystem at scale.” MNTN reported total revenue of $225.6 million last year, with a net loss of $32.9 million, narrowed from a net loss of $53.3 million in 2023. Stock listings heat up again after tariff-related caution Some companies had reportedly postponed their IPO plans this year in the wake of uncertainty over tariffs and President The President’s erratic trade policies, but that hesitation may be easing, according to PitchBook, citing a high-profile listing earlier this month from digital broker eToro. Hinge Health, a digital health startup, is also expected to make its market debut on Thursday. Meanwhile, Klarna, Discord, Chime, and others are all said to be planning IPOs this year. This story is developing and was updated to include MNTN’s stock price after its market debut. View the full article

Moving is famously one of the most stressful things you can do. Not only is it a ton of work and a major financial expense, but you're dealing with the weight of leaving behind one home and starting fresh in another. It's a burden on your calendar, your wallet, and your emotions. Whether you are relocating for a new job, moving in with a partner (or moving away from one after a breakup), or just need a change of scenery, you should take the opportunity to appreciate (if not relish) the momentous event—and not be filled with dread, stress, and regret throughout the process. If you're looking to pull off the smoothest, least painful move ever, follow these five essential steps, as outlined by experts in the moving business. 1. Start planning as early as possibleLong before you put a single possession into a cardboard box, you have to plan out your move. And I really mean it—every aspect. This is more involved than you think, so start early and set aside a chunk of time. Shanaiqua D'Sa, a content marketing lead at Attic Self Storage, notes that planning ahead is, "undoubtedly the first and most important step." It should include budgeting, comparing moving companies, considering if you need a storage unit to temporarily house your stuff, acquiring packing materials, and more. Set a budgetBudgeting should be your main focus. This can include: A truck rental or a moving company, insurance, fuel, labor costs, packing supplies, overlapping rent or mortgage payments, a storage unit, utility transfers, cleaning fees, repairs (on the old or new property), and paying food and/or shelter during the move. Costs for all of these will vary depending on your needs, so spend some time sketching out different scenarios. Once you have a budget in mind, increase it by 10% to 15%, according to Rob Rimeris, owner of EverSafe Moving Co. "Build room for the unpredictable," he says. "We see a lot of people plan for truck and labor, but forget about costs that compound." Be realistic, and you'll avoid surprises. Nick Friedman, co-founder of College HUNKS Hauling Junk and Moving, advises, "The more labor you require, the higher your overall cost will be. For local moves, many companies offer flat rates based on time and labor, but it’s important to make sure those quotes match your actual needs. Opting for too many services can lead to overpaying, while too few may leave you scrambling on moving day." Start by figuring out what, if anything, you will handle yourself, and what you'll outsource. Moving companies can help with everything from packing to furniture disassembly, but each likely comes with additional costs. Define what you want before you start calling companies to avoid getting upsold on something you don't really need help with. Find the right moversThat leads me to your next step, which is researching moving companies. Marshall Aikman, owner of Amazing Moves Moving and Storage, advises prioritizing reliability and reputation as highly as price: "Pay attention to how long the company has been in business because solid experience usually means smoother operations." Call a number of places and be upfront about everything from the scope of your move, to any special considerations like unusually heavy furniture, tight hallways, or lots of stairs. Get multiple estimates, and get everything in writing. Ask for detailed cost breakdowns to find out whether gas, stairs, furniture wrapping, furniture disassembly and reassembly, and more will increase your costs. Once you've narrowed down your list of possibilities, ask for proof of licensing and insurance, advises Friedman. If a company won't be straightforward about answering your questions and providing you with paperwork, cross them off your list. Matt Graber, co-owner of Cool Hand Movers, cautions against being "drawn in by lowball pricing," too. Any quote that seems "too good to be true" almost certainly is. Avoid companies with excessive upfront deposits—usually anything over 25% of the total cost—and read a ton of customer reviews before signing any contracts. 2. Declutter before you move (or pack)Multiple pros I spoke to made the same point, and it's worth repeating here: Declutter before your move so you don't waste money moving things you don't need or want to keep. (Here's a more detailed breakdown of how and why to declutter before a move) In general, you should start this process a few weeks in advance of your move. Three or so weeks at least ensures that you have enough time to think about what you really need to keep, and to donate or sell what you don't. If something is broken or rarely used, consider leaving it behind as you move into a new phase of your life. A few weeks will give you time to actually list and sell things to make money for your move, but set a deadline for when you'll donate the remainder—you don't want junk lying around when the movers show up. This could come with additional expenses. D'Sa points out that if you're downsizing significantly, you may have to budget for a small dumpster for everything you need to throw away. Still, it's worth it: All of my experts agreed that decluttering is the single most effective way to save money and psychologically prepare for your move. You'll also get a head start on packing simply by getting a clearer picture of everything you own. 3. Pack like a pro, even if you can't pay for itLike planning and decluttering, packing will start weeks before you move. I realize that's not always possible, but do try to start as soon as you can. Waiting until a few days before—or worse, the day the movers show up—can lead to chaos. Movers can help you pack, but that's typically expensive. Evan Hock, co-founder of MakeMyMove, cautions, "Packing always takes longer than expected, so start early, especially with seasonal items or belongings you don't use daily." While you can likely score some free boxes from local businesses, it's a good idea to just buy them (you can usually find the best prices at big box hardware stores). Rimeris suggests purchasing high-quality tape, "markers you can actually read," and strong boxes, all of which are "worth every penny." Mindy Godding, president of the National Association of Productivity and Organizing Professionals, advises buying all your boxes so they're all similar shapes and sizes and will pack more easily. You can cut down your costs on protective supplies, Godding says, noting packing paper works just as well as bubble wrap or pre-made inserts when it comes to protecting your fragile items. Renting crates can save you some effort, at a costIf you don't want to buy boxes, you can consider renting reusable plastic crates. A number of companies, both local and national, will deliver these crates to you before you move and pick them up when you're done. They're sturdier than cardboard boxes, stackable, uniform, and returnable, so they make packing easy. Uhaul, RentalCrates.com, and Perfect Crates all offer this service, so compare prices for your exact needs. Get creativeGodding suggests placing plastic cups around delicate items like figurines, and clearly labeling any boxes with something breakable inside. Shannon Beller, CEO and co-founder of Wall-Russ, adds that you can use household materials like towels and linens to cushion delicate items as you pack, and Tiam Behdarvandan, founder of Let's Get Moving, suggests packing heavier things, like books, into rolling suitcases, since the wheels make it easier to haul them around. Photos are your friend during this porcess. Take photos of your boxes as you pack so you know what's in each box if you should need something in an emergency. Also take pictures of things like cable configurations behind the TV, so setting everything back up will be easier. Beller and Charles Chica, co-owners of CT Best Movers, recommend keeping your clothes on the hangers and tossing a garbage bag over them. When you get to the new house, cut a hole in the bag, thread the hangers through, slip them on the rod, then cut the bag off. (Here are more tips on how to pack in a way that makes it easier to unpack.) Have a systemPack room by room, and within each room, proceeding in terms of urgency, and designate one box of "essentials" from each. These boxes—which will contain things like toothbrushes, soap, pajamas, and coffee pots, plates and silverware, and anything else you might need in the first days at your new home—should be loaded into the moving van last, unloaded first, and opened on your first night there. Making sure your boxes of must-haves are easily accessible will make settling in a lot easier. (Keep a knife or scissors handy so you can actually open them.) 4. Do what you need to do online before you moveIt's eay to get so wrapped up in the physical process of moving your possessions from one place to another that you can forget about what comes next: Living somewhere new. Especially if you're moving to a new town, you will have to check a bunch of boxes to get your new life up and running. A lot of these things can be handled online, so do your research and accomplish as much as you can before your move. Start by making a list of all the different things to deal with at your current address. You may need to make some repairs to get your security deposit back if you're a renter. Take stock of your bills and memberships: cancel your gym membership and any other local recurring charges, like public transit cards that auto-renew. Set up a mail forwarding so you will get any mail that comes to your old place. Cancel your utilities. Reach out to your doctor, dentist, optometrist, and other providers to find out if they can make referrals for you in your new area and provide copies of all your important records and documents. Forward your prescriptions to a new pharmacy. Now, shift focus to your new location. Set up your utilities and the online accounts you'll need to pay them, switch your driver's license information if necessary, research the deadlines for re-registering your car, and contact your insurer (hopefully your new area will have lower rates). You can even start looking for local doctors, dentists, or any other professionals you'll need to avail yourself of in the short term after you move. 5. Stay on top of things the day ofThe last step is the big one: It's time to move. Even this part still comes down to planning and budgeting. Jordan Sakala of laborhutt.com suggests moving during the week and mid-month, when demand is lower, and making sure you're ready and packed before the movers arrive. If you're not ready when they pull up, you could get charged an hourly fee while they either wait around for you or jump in to help speed things along. Make sure to tell movers about heavy furniture or tight squeezes in advance so they come with all the necessary tools, as if you don't, you may end up waiting around (and being charged for it) while they run to get them—or, worse, be told they can't move those things at all. On moving day, even if you've hired a full-service moving team and outsourced pretty much everything, it's a good idea to stick around and supervise so you can answer any last-minute questions. There are some things movers won't touch, so it will be your responsibility to coordinate their transport. Get a written list of what your company won't deal with in advance, but in general, expect to take care of your own jewelry, delicate valuables, identifying documents, medical papers and medications, hazardous materials, plants, and pets. Before walking out your door for the last time, check the place over, and make sure you know exactly where the "essentials" boxes you packed are. Once they're all accounted for, get on the road to your new home—hopefully feeling excited, instead of frazzled and exhausted. View the full article

For the last 10 years, all of my moves have happened within about a 15-block radius. For personal reasons (a dislike of annoyance and paperwork), I may never leave this neighborhood in Manhattan. Then again, I may not have a choice. You never know when something—a great job opportunity or the sudden desire to experience something new—may come up. If and when you find yourself moving not just locally, but quite a distance, there are some unexpected hurdles you'll need to keep in mind that differentiate this from your standard move. Your budget has to be on pointBudgeting for any kind of move is a key to not going broke during the process, but your expenses for a longer move are going to be more, obviously, and are also going to include quite a few things that you may not immediately think of. Monthly billsIf you're undergoing a more significant move, chances are good that you'll have a rent and utilities overlap, which should be part of your budget planning. In addition to billing overlap, consider any fees you may incur for canceling utility accounts or opening new ones—be sure to check with your new city on how much all of that costs around there. The city you're moving to might have higher taxes, for instance, which may make your monthly bills higher than you expect. You should also think about your other monthly expenses that may change after your move. Your gym membership is a good example. Are you locked into one that is going to be hard to cancel? Many gyms require proof that you're moving out of the region or a certified letter to cancel your membership. On this topic, while it's not quite related to budget, necessarily, check with your doctor, dentist, and other providers about getting referrals, having prescriptions moved to new pharmacies, and if there's anything you should consider related to your healthcare in the new city while you find new providers. Do a quick scan of your checking account to identify any city-specific recurring charges, like public transit passes or bills. Repairs on the new placeRepairs on the old or new home can also add up, especially if you're moving to the new place sight-unseen or if you haven't had a chance to truly assess it. One person I spoke to who moved cross-country, for instance, said the new house they moved to was great—but it had been unoccupied for a while before they moved in, which resulted in spending some time and money cleaning up that they hadn't accounted for. Food and lodgingThe farther you move, the longer you'll spend without a roof over your head and possibly even without a lot of your possessions, as they may still be in transit after you arrive. Don't forget to budget in some money for takeout and even hotel stays, if necessary. Building the budget will take time. Get quotes from a variety of moving companies, figure out your travel situation, add in money for food and bills in the new city, consider whether you need to make any repairs on your old place, and determine what, if anything, it will cost to update your identification and utilities. When you're done ballparking all that, add 10 to 15% onto the number you end up with, advises Rob Rimeris, owner of EverSafe Moving Co. According to him, that "isn't just practical," but "gives people back a sense of agency when plans shift." When you find yourself in a brand-new town, having a sense of agency will keep you feeling sane. How to choose the right moversFinding a good moving company is crucial for any move, but when your stuff is getting hauled across the state—or across the country—it's even more important to do your research. "Find a company that is licensed, insured, has good reviews, and has the proper checks and balances in place," says Charles Chica, co-owner of CT Best Movers. You might be tempted to go with whatever company is the cheapest, but it's important to weight price as just one of many factors. Spend time looking for a company, get your estimates in writing, and provide as much detail as you can about whether you will need help with packing and furniture disassembly and reassembly, as well as what the parking situation is at both the pickup and drop-off locations. Communicate clearly and honestly and make sure all of the communication you receive is backed up in writing. The farther you move, the more complicated this might be, so use an honesty-first approach to avoid any surprise fees or issues. What you might not realize about long-distance movesAlex Girard, whom I interviewed for this story, has lived in four states and recently completed his farthest move. He said that the process for selecting a moving company was trickier than he anticipated, partly because moving works a little differently over long distances. "I didn't realize (though it makes sense) that basically the way it works is local movers on either end partner with some national trucking company to do the actual long-haul, so it was kind of hard to compare services," he says. Another difference is that the movers won't load your stuff up and drive directly to your new place, which requires extra planning on your part. "Since the moving companies are partnering with trucking lines," Girard says, "they don't do a special delivery straight to the new house from the old one. Your stuff sits at a warehouse on both sides for a while until they can be loaded onto the next truck out." To avoid the disastrous situation of having to live in a new home with absolutely nothing for two or three weeks, plan for this in advance. Most places Girard spoke to said the boxes and furniture would arrive within 10 to 20 days, so he shipped his most important necessities to his new house in advance, relying on the postal system to make sure he arrived to a new home that contained the essentials he needed to work and live. That was smart, since it actually took a few weeks for the moving companies to deliver everything else, but it was also "a bit expensive." Regardless of how far you're moving, there are things you'll need to keep with you, as movers may not want to (or may not be able to) move all of your belongings. These types of things include identification documents, medications, perishables, hazardous materials, pets (obviously), and even plants. Knowing in advance you'll need to find a safe way to transport all of these and keep them on you is important to ensuring a smooth move. Read online reviews, but don't obsess over themYou'll certainly spend time reading online reviews as you select your moving company—and that's good, but read them with skepticism, too. Girard says he spent a lot of time researching moving companies and pointed out that he read a lot of nightmare-sounding online reviews, but didn't experience anything as catastrophic as what they described. That's a good thing to keep in mind as you do your own research: In general, remember that online reviews only tell part of the story. Someone is more likely to write one when they're super mad and more likely to forget to write one when they have a totally unremarkable experience. Your best bet is to call as many companies as you can, speak to them directly, and make sure they're insured, knowledgeable, and reasonable. (And if you end up having a positive experience with them, consider writing a review just to help out the next person in this position.) Get on the phoneThis is a tip I learned from my mom and am always happy to share: Call people. You can get more done in a 15-minute phone call than a four-day email thread. Whenever she and I go on a trip, she calls the chamber of commerce in that city to ask a local what, exactly, we should be sure not to miss, which has resulted in us having incredible experiences we would never have found if we'd just relied on TripAdvisor or Reddit. The same applies here. Contact your new local government to get a straightforward answer to what, exactly, you need to do to have a smooth move. You'll need a new driver's license, for instance, and the process for obtaining it should be pretty simple, but that can vary by jurisdiction. Turning on your new utilities, updating your mailing address, learning about any new taxes or regulations—all of this should be explained to you by a knowledgeable local. It's likely they'll direct you to an online portal, yes, but you'll know you're working with the right information, which is half the battle. Ask for help from a localFinally, try to find a local who might be willing to answer some questions or tell you more about the town. When I moved from North Dakota to New York at 18, I was enrolled in a university where there were campus reps whose job it was to teach us about the city, but what I learned from them was nothing compared to what I ultimately learned from befriending kids who were born here. City employees can only get you so far. If you don't know anyone in the new place, post an inquiry on Reddit (most cities have their own subreddits—do some Googling to find the most active ones wherever you're moving). In my experience, people love talking up their hometowns. From hidden gems in the culinary landscape to unexpected expenses (Girard notes that he was unpleasantly surprised by the higher taxes on alcohol in his new town), everyday people will be more likely to tell you about the everyday experiences of living there, which will help you acclimate a lot faster. View the full article

We may earn a commission from links on this page. When you're packing to move, you have a lot to keep in mind. You may want to think of how to minimize costs and how to get rid of all your extra junk, but what about packing in a way that makes unpacking easier? Few things are more annoying than getting to your new home and needing a specific object—where the heck is that screwdriver?—only to find that your past self's haphazard packing job made things difficult on your current self. You want your transition into your new space to be smooth and even enjoyable, to the extent it can be. Here are some tips to make sure not just that the packing process is easy—but the unpacking process, too. Start earlier than you thinkHistorically, when I've moved apartments, I've waited until the week of the big move to start gathering my things. This has never worked out for me. Don't do that. You should actually start three or four weeks in advance. I know that sounds annoying, but you need that time buffer. "Packing always takes longer than expected, so start early," says Evan Hock, co-founder of MakeMyMove. "Especially with seasonal items or belongings you don't use daily." The time isn't just for packing, mind you: packing also includes decluttering, since you don't want to spend money or energy moving items you don't need or want in the new place. Next, and maybe most importantly, you need that time to make adjustments to your plans. If the boxes you're using aren't strong enough, if you didn't budget enough for packing supplies, or if you find that you're having a hard time categorizing everything, you'll be grateful for an extra few days to get it all sorted. Select the right suppliesA number of pros I spoke to recommended buying new boxes instead of trying to save money by using old ones. That will cost you money, but might also save you some headaches, as older boxes can lose their integrity—that, plus having boxes that are all (or mostly) the same size will making packing and moving much easier. If you don't want to buy boxes, consider reusable plastic crates, which also give you the uniformity in addition to even greater stability. A number of companies at the local and national levels will rent these crates out to you. U-Haul, RentalCrates.com, and Perfect Crates all offer this service, but check locally, too, and compare prices for your exact needs. If you're moving nearby, a local company should do the trick. For long-distance moves, consider one of the bigger ones above just to make the return easier, as they drop off and pick up the supplies. Another thing to keep in mind is high-quality tape. Rob Rimeris, owner of EverSafe Moving Co., says sturdy boxes and strong tape are "worth every penny." Charles Chica, co-owner of CT Best Movers, also advises you never "go cheap" with your tape: "You'll regret it when a box or bag breaks open mid-move." Go room by roomYou need to be strategic while you pack. Again, historically, I've failed at this—likely because I waited too long and just ended up running around, shoving things into boxes wherever they'd fit and praying I'd be able to make sense of the mess when I got to my new place. Instead of panicking like that, approach your packing systematically. Go room by room. "Pack one room at a time so that all the items are grouped together when unpacking," says Stephanie Rees, assistant product manager of mailing and moving accessories for Duck Brand. Matt Graber, co-owner of Cool Hand Movers, says the same: "When you go room by room, filling moving boxes or bins, you ensure that the items to be unpacked will most likely be together in the same room on the other side. You don't want to drag boxes around your new home finding places for scattered objects." Doing it this way is also going to help you stay organized in the new place, since it aligns with the rules of the Organizational Triangle: Everything must have a place and be stored with similar items. Grouping together similar categories makes it easier to organize and store them once you move. Separate the essentialsWhile you're packing room by room, you should also be packing in order of urgency. Charles Chica, co-owner of CT Best Movers, says you should have one box of immediate essentials that should include "stuff like meds, chargers, toiletries, documents, and even just a change of clothes" and you should pack it and bring it along with you yourself, even if you hire movers for everything else. You should also have boxes of essentials for every single room in the house—stuff that might not be so important that you'll put it in your take-with-you box, but stuff you know you'll need soon. From your bathrooms, that might include things like spare toothbrushes, soap, and a towel. From the bedrooms, think pajamas, kids' stuffed animals, and a few changes of clothes. The kitchen essentials might be some cookware and a coffee pot. With a box like this for each room, even if you're too tired to unpack on the first (or second or third) night in the new place, you'll have what you need to be comfortable so you don't have to dig through all your other boxes just to find some toothpaste. Shanaiqua D'Sa, content marketing lead at Attic Self Storage, suggests the same thing, but adds an important caveat: "The single most overlooked thing that makes unpacking easier is ensuring you keep a pair of scissors or penknife on hand," she says, so add that to the things you're keeping accessible, not packing away. "So many people move houses, are all set to unpack, and then can't unpick the packaging tape on the boxes and don't have a pair of scissors or knife on hand to do so. It's just one added frustration that you really don't need." While you're separating out the essentials, "Don’t overlook your healthcare needs," says Evan Hock, co-founder of MakeMyMove. "Before making the move, ensure you have access to your medical records and enough prescription medication to last until you find a new primary care provider. This small step can prevent unnecessary stress down the road." Don't over-complicate the small stuffWe all have so much small stuff—batteries, screws, art supplies, etc. Why not keep some of it where it is? If you have a unit with drawers that contain a bunch of stuff, tape the units closed securely and transport them just like that, says Jordan Sakala of laborhutt.com. Other small items can and should be tossed into Ziploc bags, but you have to label them clearly, says Chica, and you should tape those bags where they belong. Bags of screws should be taped to the furniture they're for, for instance, and bags of chargers should be taped to the container or furniture where they're stored. Clothes might seem like "big stuff," but you can actually think of them like "small stuff" here. Gather your hanging clothes together and slip a garbage bag right over them, keeping them on their hangers and all, says Chica. I always cut a little hole in the top of the bag so the hangers can stick out, then hang them on their new rod when I move in and (carefully) cut the bag right off. Some clothes, though, can be used to protect the "small stuff." Multiple pros mentioned to me that scarves, socks, t-shirts, tablecloths, curtains, and more can and should be wrapped around valuables. This saves you money on packing supplies and keeps your goods safe. Rob Rimeris, owner of EverSafe Moving Co., even claims that "t-shirts cushion dishes better than bubble wrap ever did." Label carefullyAs you pack, don't forget to label your boxes. Multiple pros recommend color-coding your labels to align with the room the contents belong in, but how you do that is up to you. Shannon Beller, CEO and co-founder of Wall-Russ, says colored labels can help pro movers place boxes in the right room, but if you don't have colorful labels, even color-coded stickers can work, according to Marshall Aikman, owner of Amazing Moves Moving and Storage. On top of that, get really detailed. "Don't just write 'misc.' because that's a nightmare when you're tired and trying to find your coffee maker on day one," says Tiam Behdarvandan, CEO and Founder of Let's Get Moving. Write the specific object names on the side of the box so you always know exactly what you're dealing with. Label the urgent boxes, first-day boxes, and every other detail that will be relevant when you get there. Pack (and load the truck) thoughtfullyWhether you're filling your own U-haul or have hired pros to take care of this part, think strategically about the order everything gets loaded. If the kitchen of your new home is all the way in the back of house, put the kitchen boxes in last so they're the first to come out and you can easily get them to the back of the house without tripping on other boxes. Ideally, furniture should be in a separate van or truck so it can come out first, since you're not going to want to be shoving a credenza through a pile of cardboard boxes, either. The same goes for the packing of the boxes themselves: Label them clearly and try to pack them in a way that has some kind of logical sense. A box full of kitchen appliances is more important to unpack first because you want the big stuff in place on your counter before you add in the decor. You want to unpack your sheets before your throw pillows so you can get them on the bed in the right order, so you might want those pillows on the bottom of the bedding box and the sheets on the top. Finally, you'll want to jot down on each box what its contents are. Don't just label them by room. Instead, says Tiam Behdarvandan, CEO and founder of Let's Get Moving, write the specific object names on the side of the box so you always know exactly what you're dealing with. Label the urgent boxes, first-day boxes, and every other detail that will be relevant when you get there. Here's a bonus tip from Marshall Aikman, owner of Amazing Moves Moving and Storage: You probably already know that you should be packing as much as you can into your suitcases to avoid over-spending on boxes, but you should think a little more critically about what should be packed in them. Heavy items, like books, are a great option, since the wheels of a suitcase can help save your back. Items that have to travel a long way through the new home are also a good option, again because of the wheels. So, too, are things that come in many sub-categories, like toiletries, as long as the suitcase has interior pockets. One pocket can be for lotion, another can be for facial skincare, and another can be for perfume, and so on. These are suggestions for an ideal scenario, of course. I know full well how much more stressful packing is in reality; sometimes, you just don't have time to think through all of these little things. That's why it's best to start this process weeks in advance, if you can. You want time to make a plan so that the unpacking and moving-in aren't as stressful as the packing and moving-out. Start your time in your new place off right. View the full article

We may earn a commission from links on this page. As you're planning your big move, you'll likely find yourself talking to a number of moving companies to figure out which one has policies, prices, and availability that work best for your needs. Through that process, you might be surprised to learn that there are things movers won't touch, though the exact types of objects they won't move do vary from company to company. This isn't their way of getting one over on you during a vulnerable time, though you might feel like it is. Rather, according to Rob Rimeris, owner of EverSafe Moving Co., "it's about respect and risk." What moving companies generally won't touchRimeris says his company won't move weapons, open liquids, or valuables like personal identification or heirlooms. That aligned with what I heard from a number of other pros, who also mentioned jewelry, cash, paperwork, passports, medication, anything "irreplaceable," anything flammable, cleaning products, fire extinguishers, paint, and fireworks. Some companies won't even transport your plants or perishable food. And, of course, they're not transporting your dog or other pets. Many pros told me that you should contact your moving company with an itemized list of what you want moved in advance. Your company might be fine moving some of these things and they'll let you know. Get that in writing. So what do you do with the stuff they won't move?First, ask moving companies for a written list of what they will not transport, just so you have an idea of what is going to fall under your responsibility and so you can avoid surprise refusals or fees when they get there. ValuablesKeep your valuables on you during the move, especially things like identification documents, prescriptions, and your birth certificate and social security card. It's a good idea to move those things yourself in your personal vehicle from one home to the next. Because these things are so important, consider a portable lockbox (around $30 or so). It's small enough to move around with you but can keep everything organized and untouchable. Hazardous materialsAs for any hazardous materials, don't transport those yourself—for the same reasons the movers don't want to. Kris Kay, director of operations at UNITS Moving and Portable Storage, cautions that you should contact local disposal centers for proper handling of anything like gasoline or propane tanks. Tiam Behdarvandan, CEO and founder of Let's Get Moving, says that even a small leak can cause a dangerous situation. Anything old or half-used can be disposed of at a local hazardous waste facility. If you have full canisters of gas or other hazardous materials and don't want to dispose of them, ask your local disposal center for specific recommendations on transport. PetsIf you're moving locally, Shainaiqua D'Sa, content marketing lead at Attic Self Storage, advises that "children and pets can unintentionally slow down the moving process," so you should arrange for someone to look after them on the day of the move. You should also flag your vet about the move well in advance. Alex Girard, who recently moved across the country, was surprised to find that his cat needed to be given a "certificate of health" before she was able to fly on a commercial airline to their new city, for instance. Your vet may also prescribe medication to calm your animal down if you have to fly or travel a long distance with them. Seek specific advice on all things travel-related from the vet, like how big your carrying case should be, and contact your airline if you're flying to get information on their policies around animal travel. Like your valuables, you need to keep pet supplies on you. From food to poop bags, these will need to travel with you personally—and you should pack more than you think you'll need in case of any hiccups. Pet identification, medications, accessories, and a favorite item that smells like you should also be included. PlantsPlants are tricky. Start by watering them well a few days before the move and then find a box slightly bigger than the pot, stuffing packing materials around it to keep it cushioned inside. (As with valuables and delicate objects, you can use t-shirts, towels, or other soft goods for this.) Then, cover the plant itself with a large plastic bag, like a trash bag. You should move the plant in a sturdy, temperature-controlled environment, like in your personal vehicle. If you have to fly, it'll be a little more complicated. The TSA allows plants in both carry-on and checked luggage, but you need to contact your airline directly to find out about their policies. Perishable foodsA few weeks in advance, obviously, try to eat these if you can. Decluttering is the best way to save time, space, and money ahead of a move. Consider donating to a food kitchen, especially if you're moving a long distance. Otherwise, these, too, need to be boxed up and taken with you, whether in your personal vehicle or on a plane. Depending on how far you have to travel, consider picking up a cooler. Travel-safe versions with carry straps can be as low as $15. The less straightforward objectsThere are some items that movers will move (or could refuse on a case-by-case basis) but they, too, are important to mention in advance. "Like most movers, we do not handle hazardous or prohibited materials like gas canisters, explosives, or chemicals," says Marshall Aikman, owner of Amazing Moves Moving and Storage. "If you need to move something unusual like a piano, a safe, or antiques, make sure to tell us ahead of time because these require special handling and planning." A few different pros I spoke to mentioned things like pianos and aquariums, actually, and while they will generally move them, they do need to know about them in advance. You might have to pay extra fees for certain objects, depending on what they are and which company you're going with, so get that information in advance to avoid budgetary surprises on the day of the move. If possible, try to move those yourself, but keep in mind that a fee might be worth paying if the other option is literally moving a piano on your own. If you don't declare these things in advance, fees won't be your only problem. Without advance knowledge of tricky, heavy objects, movers may not show up with the right tools and materials, meaning they can't move those and there's nothing you or they can do about it. In the best-case scenario, they have to take extra time to go get the right tools, which can cost you hourly fees and precious time. In the worst-case scenario, they can't do that and you're stuck there with some huge thing you also don't have the tools to move. In the event you find yourself in a situation where you have to move a piano, safe, aquarium, or other unwieldy object, you need moving blankets. Matt Graber, co-owner of Cool Hand Movers, says, "If you're doing your own move, don't skip blanket wrapping furniture pieces. It will protect the pieces themselves in transit, but also reduce the chance of nicking walls and doorways with the edges of bulky items." A 12-pack is about $60. Secure them around the object with heavy-duty tape and place sliders under the legs or corners. Even if you are doing the move yourself, it would be beneficial to contact moving companies for quotes on what it would cost for them to simply help you get these bulky items out of your space and into your U-Haul. Again, movers will move heavier items in most cases, but you have to tell them in advance. View the full article

Moving is something that drains you of time, energy, and money, and you probably don't want to do any extra work if you don't have to. But hear me out: You should still use a big move as an opportunity to declutter. Here is your chance to assess every item you own and make decisions about what you really need. Who knows the next time you'll be able to handle every single possession, categorize everything, and make a truly meaningful dent in your clutter? Why you should declutter right before you move First of all, decluttering before a move can actually save you money. "The biggest mistake we see people make time and time again is underestimating how much stuff they have and overestimating how easy it is to move," says Charles Chica, co-owner of CT Best Movers. "It's best to start by decluttering and getting rid of anything you don't use or need. This works wonders, saving time, space, and especially money." Mindy Godding, President of the National Association of Productivity and Organizing Professionals, and Shannon Beller, CEO and co-founder of Wall-Russ, agree, pointing out that if you don't pare down what you own before moving, you'll end up paying for the labor and transportation costs associated with moving stuff you don't need or use. It also makes packing and unpacking easier. Adam Hamilton, CEO of REI Hub, says that the last time he moved, decluttering in the weeks leading up to the big day "really helped" because it got him organized, which made it much simpler to pack. Beyond that, with better organization and less stuff to unpack, the process of settling into the new place was more seamless, too. Start the decluttering earlyA few weeks before your move, start to get into a decluttering mindset. Godding suggests scheduling time to declutter your space before you even start to pack. Evan Hock, co-founder of MakeMyMove, says that packing always takes longer than expected, so the earlier you start with the pre-packing, the easier it's all going to go. He recommends paying special attention to seasonal items and things you don't use daily. Obviously, this is a little tricky, especially if you aren't familiar with decluttering. Here is a list of my favorite decluttering methods—any of these would work well as a template to follow. Some of the techniques do work better as you're boxing things up, though. For instance, the "packing party" is a decluttering method that involves putting everything from a room into boxes, then only pulling out what you immediately need as you need it for 21 days. After those three weeks, you're supposed to get rid of everything you didn't reach for. It could be worth it to pack everything up three weeks before your move, use the packing party guidelines until that time, and then donate everything you didn't touch before re-boxing up what you did use and bringing that to the new place. Many decluttering methods also rely on containers more generally. When decluttering and organizing, there are a few rules to keep in mind: Everything you own must have a place and it must be stored with similar items, ideally in containers. Starting this process a few weeks before the move can actually help you when it's time to relocate, as your stuff will already be categorized and in boxes. Declutter as you packHock says he finds it helpful to keep decluttering even after packing has begun. Your first decluttering sweep should take place a few weeks before you pack and leave, yes, but the job isn't fully done then. Before packing, borrow some ideas from organizing guru Peter Walsh: Envision your new home and what you want every room to look and feel like. Set intentions for each room. Do you want the dining room to feel airy and spacious? Do you want the office to be sleek and minimalistic so you can focus? As you're packing the boxes of items that belong in each room, consider each one and ask yourself if that item contributes to the vibe and function you envision for the space. If it doesn't, get rid of it. If you're struggling to decide what stays and what goes, I put together a list of questions to ask yourself when assessing a tricky possession. These focus on how often you use something, the condition it's in, and whether you could conceivably and economically replace it if you found yourself in a position of actually needing it. "If you haven't used it or worn it in the last year, you likely don't need it," says Chica. What to do with the unwanted itemsAnother advantage of starting this process early is that you give yourself some wiggle room if you want to try to sell things—which can actually give you a little extra cash for moving expenses. Online marketplaces like Poshmark and Mercari are great for offloading housewares, clothing, decor, and even some furniture, but they do have the potential to make you wait a while. I am an active online reseller and I can tell you that it's rare to make a sale immediately after listing something, so if you want to make some money off your goods, list them weeks before your move. For bigger furniture or, in my experience, faster sales, list on Facebook Marketplace to keep your sales local. Whatever doesn't sell should be donated, says Hamilton. Use the day before move-out day as a hard deadline. Many local thrift shops will pick up heavy items, like furniture, if you coordinate with them and you can bring boxes of smaller goods in yourself. You can also post these things on Craigslist's "free" section or "Buy Nothing" groups on Facebook, then set them on a curb with clear instructions in your post for how to find them. In the event you opt to just throw stuff out, make sure you're prepared to deal with the volume and associated costs. Shanaiqua D'sa, content marketing lead at Attic Self Storage, warns you may need to hire a small skip or dumpster if you have a lot to toss out and you can't forget to budget for trash bags and disposal containers. Ultimately, this is going to improve your move, even if it takes a lot of time first. You don't want to spend money moving junk, nor do you want to fill your new home with useless things. Moving is an opportunity to start fresh in a lot of ways, so carving out time to declutter is going to give you a jump start on your new life. View the full article

If you're preparing for a move, you have a lot to think about and most of it revolves, in some way, around your new place: Finding it, buying or leasing it, and moving all your stuff to it in a way that is fast, efficient, and as inexpensive as possible. There's a lot on your plate and I get that, but you also need to spare a thought or two for the spot you're vacating, especially if you rent. Remember that security deposit you put down when you moved in? You want that back—and your landlord doesn't want to give it to you. Here's how to get it back, or at least try. What is the landlord looking for?First, think like a landlord or building manager. After all your stuff is boxed up and you're standing in the ghostly echo chamber that was once your home, take a look around and pay attention for the little issues the landlord might spot when they do their walk-through. Marshall Aikman, owner of Amazing Moves Moving and Storage in Denver, CO, says landlords can hold back deposits over anything from furniture marks on the wall to nail holes to dirty fixtures. After all, cleaning is labor, too, and the management company will need to pay someone to do it, which is what they're going to use the deposit money for. Better to do it yourself. Start with cleaningAikman says the easiest thing to do is clean everything before you leave. The good news is that once all your stuff is boxed up or gone, you'll see pretty clearly what needs to be cleaned and you won't have any obstacles to deal with, like shelving units. The same heavy furniture that once prevented you from doing a thorough cleaning will be gone. Make the most of it. Shannon Beller, CEO and co-founder of Wall-Russ, says that it's pretty common for movers to overlook cleaning appliances, bathrooms, and floors. Remember you're not only mopping and cleaning scuffs off the wall, but should be cleaning the toilet, fridge, sinks, and other appliances and fixtures. It's annoying and will take some time—plus feel almost insulting to clean a space you won't be enjoying anymore—but it can save you money. It might even be worth it to consider a professional cleaning company, says Shanaiqua D'Sa, content marketing lead at Attic Self Storage. Call a few cleaning companies and get written price quotes, then compare the cost to the amount of your security deposit. If the cost of having it cleaned is significantly lower and if you're feeling overwhelmed by all you have to do, outsourcing could be an economical and time-saving option. Address minor damagesBeller says that renters tend to overlook small damages and focus on bigger ones, but those small ones add up. One or two nail holes aren't a huge deal, sure, but if you have them in every single wall, your landlord might start to object. Charles Chica, co-owner of CT Best Movers, agrees that renters often forget to patch those small holes and fix those minor damages. As a general rule, fix even the most minor issues. You don't want to give the building company any reason to withhold even a cent of that deposit. Scuffs, holes, peeling plaster, scratches, loose screws—one trip to the hardware store can help you a lot here. In my experience, fixing up the old place also helps prepare you to get to work in the new one. For me, doing a little manual labor gets me back into the groove of working with my hands so when I arrive at my new home, I feel readier to get my hands dirty there. It's unfortunate but true that every time I've moved, I've left my old place perfect and moved into a spot that is, inexplicably, a little dirty and/or malfunctioning. That's the nature of renting in a big city! The prior renters probably didn't get their security deposit back, which became my problem. Always be prepared for something like that. You can certainly fight with the rental company and demand someone come in and clean it, but after all the stress of moving, I've always found I don't have the energy to kick off my time in a new place by aggravating my new landlord. Be smart during the actual moveAddressing the mess and damage left from your existence in the space is one thing. Avoiding further damage when you leave is another. If you're moving your furniture and boxes out on your own, do not bang them into the wall or allow them to hit door frames. And whatever you do, don't drag. "Dragging furniture out without proper protection can damage door frames or walls. Use blankets, sliders or even flattened cardboard to protect surfaces on your way out," says Jordan Sakala of laborhutt.com. "Little details can save a lot." This was a point touched on by a number of pros I talked to, actually. Aikman and Chica also took care to mention that movers frequently overlook how much damage they can cause by moving larger pieces of furniture, especially. Chia says renters are prone to underestimating how tight corners or staircases are, too. Take some measurements of your furniture as well as the path you're going to take it through before you start. When in doubt, it might be time to call professional movers—but make sure you communicate clearly with them about the importance of not causing any damage. Use a few supplies to make this easier. Painter's tape can be affixed to walls and door frames to protect against scratches, for instance, and it peels of easily when you're finished. Matt Graber, co-owner of Cool Hand Movers in Brooklyn, says you should wrap all your furniture in blankets, which not only protects the walls and doorways as you move it, but protects the furniture itself in transit. Document the space on your way outWhen the cleaning and fixing-up are finished, take a lot of photos and videos. Once again, this tip was highlighted by a few different pros. Aikman, Beller, and D'sa all brought it up, pointing out that in the event the landlord tries to dispute giving you back your deposit, you want evidence that shows that you left the place damage-free and clean. Taking pictures and videos can also help you spot any last-minute issues you need to fix. When I need to clean or declutter, I sometimes take a picture of my space instead of trying to assess it visually. I'm just used to how my rooms look in real life, so seeing them more impersonally through a photo helps me recognize what's out of place, what is taking up too much space, and what needs some attention a little better. While you're taking pictures and videos, look at them like the landlord might and pay attention for anything that looks off. View the full article

We may earn a commission from links on this page. There is a moment during every big move where it hits you: Moving is really freaking expensive. The expenses—from packing supplies and the truck itself to the costs related to cleaning, painting, and utility deposits—will pile up. And I'm not even including the costs of furniture that better fits your new space. Budget—and cushion your budgetI spoke to a number of moving experts—especially people who work at moving companies and have been in the business for years—and most of them emphasized budget before your move—and overestimating what you think you'll spend. Both Shannon Beller, CEO and co-founder of Wall-Russ, and Rob Rimeris, owner of EverSafe Moving Co., say you should add 10 to 15% to your final budget as a cushion. Rimeris says that "isn't just practical," but "gives people back a sense of agency when plans shift." A few often-overlooked expenses that came up included these: tips for your movers (as well as insurance) fuel for the truck or car if you are moving some or all of your possessions, cleaning fees for the place you move into or out of, repairs for your old home, unforeseen extra charges from the movers, and furniture assembly. But wait, there's more: "It may not seem critical at first, but planning for food and takeaway expenses is also important," says Shanaiqua D'sa, content marketing lead at Attic Self Storage. "You're unlikely to cook on moving day or even in the days immediately following, especially if your kitchen isn't fully set up yet or you're simply too tired." Kids and pets, too, "slow down the moving process," she says, so you might want to arrange for someone to look after them. Only move what's necessaryYou're already overwhelmed by how much you have to do and I totally get that, but this is a perfect opportunity to declutter your stuff. In fact, decluttering was cited as a top money-saving tip by many pros: "The biggest mistake we see people make time and time again is underestimating how much stuff they have," says Charles Chica, co-owner of CT Best Moving. "Get rid of anything you do not need because the less stuff you have, the cheaper the move will be," adds Marshall Aikman, owner of Amazing Moves Moving & Storage. Sell what you can and buy what you need (used)Consider selling some of what you're getting rid of, as long as you start with enough lead time before your moving day. D'sa points out that you can generate money for the move by offloading old stuff to buyers. If you have enough time between decluttering and moving, list furniture and clothes on sites like Poshmark and Mercari. If you don't have much time, keep it local and stick with Facebook Marketplace, where buyers can come pick up furniture and other objects directly from you and hand over cash. The last time I moved, I listed furniture on Facebook Marketplace and promised myself that if it didn't sell before I left my old place, I had to take it as a loss and donate it, but as Evan Hock, co-founder of MakeMyMove points out, you can also list it in Buy Nothing groups as a free pickup. Whatever it takes to get it out of your space! If you really have enough lead time, organize a rummage sale. It's not as easy to coordinate if you live in a larger city, although I've certainly seen it done, but I grew up in a rural place where this was the norm. As long as you're doing it on private property, most jurisdictions don't require a permit for a short-term yard sale, but please check. Put up a few signs, post some ads on Craigslist, and haul all your for-sale wares to your garage or front lawn. Be prepared to take lowball offers and haggle a little, but you'll be surprised by how much actually sells. You can (and should) list it all on the aforementioned apps and digital marketplaces, too, then donate whatever is left over before the move. If you're moving to a bigger home, online resale and yard sales are also how I recommend filling it—at least at first. Moving is a massive expense, and it might not be feasible to buy or finance big furniture sets from retail stores at first. On the other hand, occupying a near-empty house is a bummer. Buy used essentials to save money and get your home in order. You can re-list it and sell it if and when you're more settled in and financially prepared for better furniture—or you may even fall in love with your eclectic decor collection and keep it. Go “stooping”There is another, even less-expensive option if you need furniture fast. If you live in a big city, you’re familiar with the classic practice of picking up free furniture from the sides of the street. If you live in New York and spend time on Instagram, you’re also probably familiar with the account that makes doing that even easier. @StoopingNYC has 479,000 followers who dutifully snap pics of discarded furniture throughout the five boroughs and DM it to the account owners, along with location details. The owners, in turn, post the photos and relevant information on the account’s story as well as on the grid, encouraging New Yorkers to have at it. “Stooping is the act of hunting down discarded street freebies that has the added benefit of being both an activity you can do outdoors and one that ultimately enriches the space where you’re most likely spending all of your time: your apartment or house!” the couple behind @StoopingNYC tells me. If, instead, you don’t live in a big city where stooping is regularly practiced, snag some stuff on the cheap by mapping out the weekend’s best local yard sales or head to all the online marketplaces where you’re actively ditching your old stuff to make room for the new (to you) stuff your new place will need. (Craigslist also has a “free” section where people frequently give away items.) One word of caution in either case: Make sure you clean the products well and proceed with caution when picking out anything made with fabric, like couches or armchairs. You know what’s not inexpensive? Exterminators. Save on packing suppliesYour budget will include packing supplies like boxes, bubble wrap, and tape, but you should also remember that what you have available can work well to help you pack. You have to move your blankets, towels, clothing, socks, and scarves already, so wrap them around valuables to save some money and space. Per Rimeris, "T-shirts cushion dishes better than bubble wrap ever did." Think about nesting, too. Chica says, "Suitcases, laundry baskets, and grocery totes are all great for packing general items." Again, you're already taking them with you. Make them help you and save some money on boxes. Many pros also suggested diversifying how you look for boxes. Buying new boxes can be pricy and wasteful, since you're not going to keep them when you're done with all this. Instead, ask local shops if you can have some of their boxes. Grocery and liquor stores, for instance, always have a bunch. Just make sure they're strong and clean. One thing you can't finagle a workaround on: tape. Chica cautions against buying cheap tape, as "you'll regret it when a box or bag breaks open mid-move." Rimeris agrees: "Heavy-duty tape, a marker you can actually read, and clean, strong boxes are worth every penny." That said, he assures me you don't need "pre-made kits or expensive wardrobe boxes," so feel free to ignore expensive moving-supply marketing tactics. Decide whether to hire movers or ask your buddiesMovers are great, especially if you have particularly valuable items, a lot of furniture, or a big journey ahead of you. There are other ways to transport your items, however. Consider enlisting some pals for the big move. Promise pizza and beer or straight-up cash if your friends will help you haul your stuff. They care about you and probably charge less than real movers—but you should also keep in mind that you might also get what you pay for, here. “Honestly, if you can afford movers, get movers,” said Shannon Palus, a Brooklyn-based writer and editor who has moved more than a dozen times in her life and managed her most recent move for less than $60. “It is really, really nice to have people move your things. I think if you are going the U-Haul-and-friends route, hire someone from a service like Task Rabbit to help with the heavier stuff. I think any money you can spend on moving, you should. They say that you’re supposed to spend money on experiences to be happy, right? Spending your day doing something other than lifting boxes is the ultimate good experience.” There are ways to compromise here, though. You can hire movers for the big, expensive stuff and hoof it with your friends for the small, cheap stuff. Palus pointed out, too, that her most recent move cost less than $60 because she used ride-sharing apps to hail cars and only had small items to move. “Be communicative about it, allow [the driver] to decline, and tip really well,” she said. “I also don’t move everything via Lyft; I do some trips on the subway. If you decide to go for movers, get a written estimate from a few different places. These should outline services, fees, and timing, says Beller. You can even request an itemized estimate upfront to avoid surprise fees. Just be sure you're being honest when you share your half of the details. Don't hide that you live in a walk-up, for instance, or own heavy antique furniture. You're only setting yourself up for surprise fees that way. Schedule smartlyYou don't always get to pick when we move, especially if you're moving from rental to rental. That said, if you can, try to schedule your move for off-peak times. Kris Kay, director of operations at UNITS Moving and Portable Storage, says you can usually get lower rates by moving mid-week or mid-month. The summer is the most expensive month for moving because it's the most common time, too, so if you have any wiggle room there, aim for spring or fall. Protect your security depositThere are a few benefits to packing and moving a little on your own before movers show up. Not only do you save money by doing some of your own labor, but you have a chance to scope out your place as you disassemble furniture and box up your stuff. If you're a renter, you'll want to try and get your security deposit back, which means cleaning the inside and outside of appliances, wiping down bathroom fixtures and floors, and, of course, fixing any damage. If the damage is minor, try to do it on your own: Patch small holes from picture frames and wall mounts, remove scuffs from walls and floors, and tighten any loose screws. As Chica says, "A minor fix can end up pitting a pretty decent dent in your security deposit." When you're moving, take care not to cause damage, too. Chica says you should never drag furniture. That's only asking for trouble. When everything is removed from the space, document the condition of the unit with photographs. View the full article

By opting for stealth radicalism and couching change in the rhetoric of the repairman, he sows confusion about his beliefsView the full article

Legislation would slash taxes, reduce social spending and increase federal debtView the full article

As my husband was growing his finance career, the year-end bonus became a pivotal moment: to see how much his hard work translated into cash. And rather than rushing to tell me the news, he and his close peers would gather at a local bar on bonus day to share their numbers. They wanted to know who got paid how much. “You share your bonus number with your colleagues?” I asked in disbelief. “Why would you do that?” “We want to know the range of bonuses given out,” he shared. “This also helps us understand how we can get paid more next time around and do better.” When I started my career, I remember a mentor once telling me, “Don’t talk about religion, sex, or politics at work,” she cautioned. “And don’t ever tell anyone how much you make.” While some of those corporate rules have changed, many of us still remain reluctant to talk about how much we make. According to one study, only 19% of employees have asked coworkers about their salaries. And most, 68%, say they avoid talking about money at work at all. Despite this reluctance to mention finances, many say that they do want to talk about pay at work: 56% say they wish discussing salaries wasn’t taboo. So this begs the question: If we can’t talk about our salaries openly, how can we be motivated to work harder, avoid miscommunications and misunderstandings about salaries, and ultimately close the gender and racial pay gaps? If you want to get better about talking about money, and understanding your earning potential, here’s the case for why you should talk to your coworkers about how much you make: Find out if you are being paid fairly and equitably You may feel you are being paid less than your coworkers, especially compared to recent external hires. You may feel that your company is taking advantage of you, overworking and underpaying you. You may feel that you received the lowest salary increase and got the worst bonus ever this year. And these are all feelings; we need to move from feelings to facts to understand if there’s an issue with our pay or not. According to the1935 National Labor Relations Act, employees have a right to talk to each other about their salaries. While companies may discourage it, it is not illegal for employees to discuss their compensation with each other. If you do decide to talk to your coworkers about your salary, you should be prepared for what you might hear. First, you want to make sure you are discussing the topic of pay with trusted colleagues, or risk having your salary being gossiped about. Second, if you find out you are being paid fairly and equitably versus your peers, you can then put your mind and ease, and go back to making an impact at work. Third, if you find out you are being paid less than peers who are doing the same job as you, be prepared to work through feelings of anger, jealousy, or resentment. While they could be better at negotiating, they also could have experiences you don’t have and may be performing better at their job than you. Be prepared to consider all of that before discussing your pay with others at work. Discover what’s really important to leadership If your coworker is getting paid more than you, and you are both at the same level, this is a moment to also get curious and discover what’s important to leadership. In my husband’s case, finding out what bonuses others were paid had him reflect on two key things: first, his coworker’s performance versus his own performance. He could be self-aware and think about what he could be doing better, and what he could learn from his coworker. Second, he could acknowledge that his coworker’s bonus was about their performance, but also what deals they were placed on. How much they got paid was also about what work was ultimately important and seen as valuable to leadership. As priorities continue to shift for your company in an uncertain market, make sure you are working on business deals, initiatives, and projects important to leadership. You may not have full control over this. If you have the power to pause or stop work that’s no longer relevant, do that, or make the case to your boss on why you shouldn’t be working on that initiative anymore. And if you have the opportunity and bandwidth to raise your hand to work on a project that’s of importance to leadership, go for it. Discovering what leadership thinks is valuable work during this time is also a way to make sure you are positioned to get compensated well. Use the data to advocate for your own pay As I discuss in my book Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace, I was raised not to talk about money. My parents taught me to never ask someone how much they make or to discuss how much you make, or to ask how much something cost or was worth. It wasn’t until well into my adulthood that I discovered how much my father made working as an executive and what my mother made as a teacher. It took me years to break the silence and learn how to talk about money. And the more I started to read about money, to talk about money, to think about money, over time it slowly became easier to talk about my own compensation. Talking to your coworkers about your salary can help give you data points to help advocate for your own pay. That doesn’t mean you should walk into your boss’s office and say, “Well I discovered Mita is making this much, and so I should have my salary increased by $10,000 dollars.” But it does provide another data point into how your compensation is determined, which includes what projects you are working on, what your performance is, the pay range for your current role, your expertise and experiences, what the external market is offering for your role, and more. You can use the information you receive from your coworkers to have a productive conversation with your boss when advocating for your pay. If we want to create fair and equitable workplaces for everyone, we need to get comfortable talking about how much money we each make. The pros of talking about our salaries with our coworkers just might outweigh the cons, so we all can feel comfortable and confident and know our own worth. View the full article

On Thursday, President Donald The President will sit down for an intimate evening at his Northern Virginia golf club with 220 of his favorite people in the world: a group of cryptocurrency speculators who have spent an estimated $148 million on The President’s eponymous memecoin, making the president and his associates millions of dollars in the process. Even by The President’s standards, this dinner will be the culmination of one of the most cartoonish episodes of executive-branch graft in recent memory. Last month, The President announced that at the end of a predetermined period, he would host an “unforgettable Gala DINNER” for the top 220 holders of $The President, allowing winners to discuss the future of the industry with the “Crypto President” himself. The top 25 token holders would also get to attend an “Exclusive Reception” with The President, along with a “Special VIP White House Tour.” (Hours after the contest went live, its website was quietly edited to promise the top 25 finishers only a “Special VIP Tour,” with no location specified. It remains unclear whether that event will indeed take place at the White House, or at a golf resort facility of the president’s choice.) The contest’s organizer, a The President-affiliated LLC called Fight Fight Fight, maintained an online leaderboard of those jockeying for position during the sweepstakes, which ended on May 12. The website also includes helpful information about the dress code (black tie optional) and the plus-one policy (none, because “if you earned a seat at the table, it’s because you earned it”). For The President, the logistical details were far less important than the chance to juice the market for $The President, which had cratered after launching in January but then spiked by more than 50% when he announced the contest. In the two days that followed, the The President Organization and its affiliates, which together control roughly 80% of the token’s supply, took in nearly $1 million in trading fees; by the end of the sweepstakes, that number had jumped to $3 million, according to a Washington Post analysis. In all, the Post estimates that since the coin’s debut four months ago, The President and company have made $312 million from crypto sales and $43 million in fees. As it turns out, one of the perks of being the person in charge of U.S. cryptocurrency policy is the freedom to profit off of cryptocurrency without fear of meaningful consequences. The details of the frenzy to secure a spot on the leaderboard make clear just how for sale the federal government is right now. Making the top 220, according to Wired, required holding or buying more than 4,000 $The President tokens worth about $55,000 altogether; those who made the VIP list held an average of 325,000 tokens worth a collective $4.3 million. Many of the people who made the cut made their purchases on exchanges that suggest they are non-U.S. residents who jumped at the chance to bend the U.S. president’s ear in a semiprivate setting. Sure enough, although the leaderboard identifies winners only by username and alphanumeric crypto wallet address, among the confirmed attendees are Justin Sun, a Chinese crypto speculator who is, in a wild coincidence, trying to settle civil fraud charges with the U.S. Securities & Exchange Commission; an Australian crypto entrepreneur who hopes to pitch The President on adopting an even more industry-friendly regulatory stance; and a to-be-determined representative of MemeCore, a Singapore-based crypto collective that told New York magazine that whomever it sends hopes to ask The President, “Are you a meme, or the result of one?” Fight Fight Fight calculated the value of contestants’ holdings based on both the amount of $The President in a wallet and the length of time they’d held it, thus rewarding early investors for their commitment to padding the president’s bottom line. That said, earlier this month, the journalist Molly White found that of the wallets on the leaderboard at the time, 62% started buying $The President only after he dangled the dinner invitation. Once acquiring a floundering memecoin came with a shot at a sit-down with the literal President of the United States, people who were previously uninterested apparently decided to reevaluate their investment priorities. Since the event is closed to the press, there will be no independent coverage of what The President says to attendees, or what the attendees say to The President, or even who the attendees are. The entire spectacle amounts to an off-the-record jam session between a bunch of people who have already gotten rich off crypto, brainstorming ways to keep getting rich off crypto. For The President, the event is only the latest celebration of his whirlwind romance with crypto, which he spent years disparaging before realizing that embracing it could help fast-track his return to the Bloomberg Billionaires Index. He positioned himself as the pro-crypto candidate on the campaign trail last year, promising to create a national crypto stockpile and appoint industry luminaries to prominent administration roles. In another wild coincidence, around the same time, his adult sons helped launch World Liberty Financial, a crypto project structured to funnel 75% of revenue to the The President family. WLF was basically a hedge against the results of the 2024 election: Even if The President lost, he would at least have a new source of income to pay his legal bills. The fact that The President won that election, of course, has made this alliance even more successful for everyone involved. In the hours before his inauguration, the price of Bitcoin spiked to nearly $110,000, then an all-time high. Demand for World Liberty Financial’s coins exploded, too, especially from foreign investors whom federal law bars from giving directly to presidential campaigns or inaugural funds. (Sun, who will attend Thursday’s dinner, has spent nearly $75 million on WLF tokens, making him its single largest known investor.) More recently, Abu Dhabi announced that it would use a WLF-issued stablecoin, USDI1, for its state-backed investment firm’s $2 billion deal with the crypto exchange Binance—a choice that just so happens to put tens of millions of dollars in the The President family’s pockets. In an interview with the New York Times earlier this year, Eric The President spoke of the family’s pivot to crypto in glowing terms, describing World Liberty Financial as “one of the more successful things we’ve ever done.” The numbers bear this out: In March, Fortune estimated that The President’s crypto holdings were worth $2.9 billion—not bad for an asset he was dismissing as “not money,” “highly volatile,” and “based on thin air” a few years earlier. Pundits often describe The President’s involvement in crypto as “unprecedented,” and in a sense, this is right: Given Washington’s enduring obsessions with political scandals and conflicts of interest, traditionally, sitting presidents have not developed active side hustles in industries they have the power to regulate. But The President has never cared about adhering to norms like this one, because he has always viewed the power of the office he holds primarily in terms of its potential to make him wealthier. He agreed to shake hands with a couple hundred crypto enthusiasts this week for the only reason he has ever done anything: He saw a chance to make money, and no one stopped him from taking it. View the full article

OpenAI CEO has forecast an end to the era of smartphone dominanceView the full article

For the past few years, “hybrid work” has meant splitting time between home and office. And for the most part, people like it—flexibility, fewer commutes, more balance. But there’s a new hybrid model on the rise, and it has nothing to do with geography. As Artificial Intelligence is woven into the fabric of business alongside humans and begins to help support human workloads, the future of hybrid work won’t only be defined by where we work, but by how we work together with our AI counterparts. As Agentic AI enters a more mature phase, organizations are moving beyond experimentation to ask deeper questions: How does AI complement human strengths? What does meaningful collaboration between people and machines realistically look like? How can AI reach its full potential to drive business value? (Hint: it’s not going to do it all by itself.) The future of work isn’t about automating humans out of their jobs (although some jobs will become obsolete); it’s about augmenting people’s skills with technology that helps them be faster, better, and more efficient than they could be on their own. In the not-too-distant future, hybrid roles will be defined as part human, part AI, where technology enhances the judgment, creativity, and efficiency of its human counterpart. What’s the Worst that can Happen? From apocalyptic headlines to late-night TV jokes about being replaced by robots, it can be easy to find signs of AI anxiety. According to an independent market survey conducted for Concentrix of 1,000 US consumers aged 18 and up, 51% of people would characterize themselves as somewhat familiar with autonomous decision-making or agentic AI. There is work to be done to bring everyone up to speed on what AI’s purpose is, and isn’t. When asked about whether Agentic AI will have a positive or negative impact on the future of work, 36% saw the glass half full with a somewhat to mostly positive view that AI will be helpful, but acknowledged that there are risks; 31% of respondents stood in the glass half empty crowd with a somewhat to mostly negative sentiment, saying AI could introduce job losses and ethical issues. Public opinion remains divided, reflecting the uncertainty among workers in the market. Beyond simple efficiencies For now, AI is just starting to prove its worth by helping people with tedious or time-consuming tasks, like helping write important emails, summarizing meetings, and producing (simple) reports. But the reality is that these days won’t last long—companies are already moving on from low-hanging efficiencies toward revenue growth and innovation. Forward-thinking companies are shaking things up by challenging their workforce’s skills and tech-savviness and revamping their internal operations to be AI-centric, actively shifting from Prompt-Engineering to Agentic Engineering (Prompts + Data integration), instead of just slapping in chatbots and calling it a day. Companies that struggle with adoption of AI are often going about it the wrong way. They have been looking for places where AI can automate a task or replace a human, rather than enhance the experience of a journey or workflow. They have been piloting AI projects and arbitrarily cutting humans out of the loop, oftentimes with disastrous effects. AI won’t replace you, but someone using it better, will The biggest mistake companies make when implementing AI? Using it to replace people instead of empowering them. The next evolution is for companies to stop thinking about how to replace human employees with AI, and start thinking about how AI can augment human labor—and vice versa. AI needs humans to thrive, and humans will thrive with AI. If AI can take care of the low-hanging fruit of a person’s workload, the human is then freed to do more contextual, empathetic, and strategic thinking. There is tremendous value in the human experience that improves business outcomes in ways that AI cannot do alone. Understanding of how emotion, context, and humor play into everyday life, is where humans excel. Emotional Intelligence (EQ) may well be the perfect companion to augment AI’s speed and efficiency, and we haven’t begun to discover what we’re capable of when we truly embrace the potential of the hybrid world. Interpretation and integration While some jobs that aren’t as heavily reliant on EQ to be successful may be automated, AI is already creating new opportunities for people who can interpret, manage, and integrate AI-driven technologies. The hybrid jobs of tomorrow are starting to be found in a variety of industries. In healthcare, the AI-Assisted Healthcare Professional will help doctors and nurses use AI to enhance diagnostics, personalize treatment plans, and manage patient data effectively, to lead to better patient outcomes. Designers who have woven AI technologies into the user interfaces have created better user experiences. Creative professionals who have used AI to rapidly create music, marketing content, and movie making are in demand. We’re only seeing the beginning of hybrid jobs—human imagination will define those that come next. Your AI coworker just dropped you a message, don’t leave it unread What will it take for humans to build trust in Agentic AI? Exactly half (50%) of survey respondents said greater human insight and ability to intervene is a good place to start. They want proof of AI’s accuracy and reliability over time (42%). And they desire more regulatory oversight (41%). These findings tell us that people are ready to embrace a more integrated, collaborative approach to AI, but they desire a trusted human counterpart to have peace of mind that AI’s not in charge, it’s part of a hybrid work team. Time to go out and make friends with your AI colleague. View the full article

Brand licensing deals can be an easy way to make a quick buck, but it’s not without risks. A man who splurged for one of President Donald The President’s officially licensed watches learned that lesson the hard way after the timepiece arrived with an unfortunate typo. The $640 limited-edition “Inauguration First Lady” watch the Rhode Island man bought read “Rump” instead of “The President” across its pink face. “We expected that it would have the integrity of the president of the United States,” Tim Petit, who bought the watch for his wife, told the local news station WJAR. He said it made his wife cry. YouTube Perhaps expecting integrity from a product that trades on the name and likeness of the first felon president in U.S. history, a man whose second term in office has become a historic tangle of conflicts of interest, is asking for too much. But it’s also a pitfall that all brands face when they outsource their products. Licensing your brand can increase brand recognition and profits without cost risks, according to the U.S. Chamber of Commerce, but without specific, enforced licensing requirements, you risk losing out on quality control. Not that the The President brand is particularly airtight. The President has long made money from licensing deals, with resulting products such as The President: The Game, The President Water, and The President Steaks. In between terms, The President cashed in on new product releases like The President Sneakers and “God Bless the USA” Bibles, all using LLCs that licensed his name and likeness to manufacture and market The President-themed kitsch to his political supporters. The President Watches aren’t sold directly by The President, his business, or an aligned political entity, but by TheBestWatchesonEarth LLC, a manufacturer with a business address at a nondescript Wyoming building, which is also home to a daycare center. With The President back in office, The President Watches and other licensed storefronts represent something unprecedented: a president personally profiting off of merch sales, a category that until now has been relegated to campaign fundraising. And in a shocking but not surprising twist for the president who’s made domestic manufacturing central to his political agenda, the watches make no claim to be made in the United States (GQ actually sourced them to China). Luckily for the Rhode Island couple with the misspelled watch, the story has a happy ending. Though The President Watches has a strict policy of no refunds or exchanges and states on its website that “images shown are for illustration purposes only and may not be an exact representation of the product,” the company made an exception for the “Rump” watch, though only after the media got involved. Petit said he didn’t hear back from the company until after WJAR reached out for comment, and then he got a call from The President Watches offering to replace the watch and gift him an $800 coupon. Sometimes all it takes is a free press. View the full article

It’s easy to forget how big a splash the first Roku box made when it debuted on May 20, 2008. At launch, the device worked only with Netflix, best known at the time as a mail-order Blockbuster rival that was just ramping up its streaming service. The 10,000 movies and shows you could watch skewed toward the random and musty: Back then, Netflix’s mail-order DVD service offered 10 times as many titles. But the $100 Netflix Player by Roku took a process that had been geeky at best—getting internet video onto a TV—and made it approachable and affordable. In the unassuming gadget, wrote The New York Times’s Saul Hansell, “I think you can see the future of video.” Hansell was right. And though that original box has grown quaint with time, Roku is still riding the streaming wave. The company ended 2024 with 89.8 million streaming households, an increase of 9.8 million year over year. In the first quarter of 2025, it streamed 35.8 billion hours of video, up 5.1 billion year over year—and more than 10 times what it was doing per quarter when it went public in 2017. Behind the scenes, Roku has constructed a diversified business to keep those figures growing and monetize them in new ways. Yes, it still makes streaming boxes, along with streaming sticks and soundbars. However, it also provides North America’s most popular operating system for smart TVs, which it licenses to other manufacturers and uses on its own Roku-branded televisions. It operates the Roku Channel, the most-watched free ad-supported streaming channel, having recently passed Tubi. It’s a powerhouse of streaming ads, giving marketers tools such as Roku Ads Manager and Roku Data Cloud. That Roku found itself in a place to build all this involved an early twist of fate. Founder and CEO Anthony Wood oversaw the first streaming box’s development as a skunkworks project for Netflix. When Netflix decided it didn’t want to sell a device of its own, Roku—which had made internet radios and digital signage controllers, among other products—inherited it. With the introduction of the Roku Channel Store in November 2009, the box began to evolve from a Netflix player into a comprehensive streaming portal. The Channel Store launched with 10 providers, including Pandora and Flickr; the company doesn’t disclose the current number, but it’s in the thousands, including more than 500 free ones. Anthony Wood “It’s amazing how companies underestimate that,” Wood says. “They still do. They don’t really understand what it means. For example, sometimes people will be like, ‘Your UI, your home screen, hasn’t changed that much.’ Like that’s terrible. And I’m like, ‘No, our market share keeps going up!’ So it’s not terrible. People like that.” Anyone who scoffs at Roku’s lack of change for change’s sake might want to consider how successful it’s been in a business that many others, including Google and Amazon, have long coveted. “When you think about the power of an operating system, in the mobile world you think of Apple and Google being the two dominant platforms,” says media and technology analyst Rich Greenfield of LightShed Partners. “In connected TV, the platform that is far and away the largest is Roku.” Hardware is hard Wood’s early realization that devices were most valuable as a springboard to build a platform did not involve any unique insight. Everyone in consumer electronics knows that hardware is hard and services can drive profits. But Roku has been one of the few consumer electronics companies to make it all work—certainly more consistently so than Sonos and GoPro, both of which have been through more than their share of tribulations in recent years. (Fun fact: All three companies were founded in 2002.) Just as Wood anticipated, Roku became a services company. In the first quarter of 2025, it made $881 million in revenue from its platform business, which spans advertising, subscriptions, and software licensing, with a gross profit of 53%. In devices, it had $140 million in revenue but a $19 million loss, for a margin of minus 14%. Overall, the company reported a loss from operations of $58 million and an adjusted EBITDA of $56 million, compared to a $72 million loss and adjusted EBITDA of $41 million for the first quarter of 2024. If you’re watching the Roku Channel—or another streaming service that’s part of the Roku Audience Network—you see ads the company has inserted in streams. (Overall, according to data from Pixalate, 38% of connected-TV programmatic ads in the first quarter of 2025 were delivered to Roku viewers, the highest percentage of any platform; Amazon’s Fire TV was second with 18%.) If you’re watching something else, such as Disney+ or Max, Roku can monetize that, too: Its built-in payments service, Roku Pay, lets it handle billing in return for a fee. Roku’s use of its platform as a giant marketing opportunity for its streaming partners extends to everything from its home screen and screen saver to the dedicated app-specific buttons on its familiar remote control; in March, it raised eyebrows by testing ads that play even before the home screen loads. As I was finishing this article, the platform was thick with messages promoting discounts associated with Streaming Day on May 20—a holiday it invented to celebrate the anniversary of its first box. Anti-Roku sentiment expressed online usually reflects frustration with the quantity of advertising and other promotional elements, though the company recently got blamed for some ads it didn’t place. Wood says that customer satisfaction studies help determine changes to the platform, but in some cases tweaks get the go-ahead even “if there’s a very neutral [reaction] or a slight decrease in satisfaction. Because you’ve got to remember, the revenue ultimately [results] in more content, more free content, more features, and lower cost.” Overall, he adds, “Those revenue streams have really worked for us—distributing streaming services, merchandising them, selling them, billing for them, and free content with ads.” If Roku hadn’t done an intrepid job of navigating a TV hardware ecosystem that’s radically changed since it shipped its early devices, it wouldn’t have a booming ad business. Back then, few people owned smart TVs; the company’s competition consisted of other boxes, most of which were clunkier and costlier than its own. But as streaming took off, most TVs added it as a standard feature. Theoretically, that could have rendered Roku and its add-on boxes redundant. The reality, however, was that the home-brewed software cobbled together by many TV manufacturers was terrible. That opened up an opportunity for Roku, whose interface was already widely praised for its polish and straightforwardness. In 2014, the company introduced Roku TV, a platform designed to be embedded into televisions rather than delivered via a box. It launched on models from China’s TCL and Hisense, respectively the third- and fifth-largest TV brands at the time. Looking back, Wood says that TV makers were skittish about ceding control of the on-screen experience. “When we first started going to TV companies, one of the biggest challenges we had was they all wanted a custom UI, and they didn’t want their UI to look like their competitors,” he remembers. In the end, many were convinced to standardize on Roku, which now ships on TVs from 35 brands, including JVC, Walmart’s Onn house brand, Philips, and Westinghouse. In some cases, they play up the platform’s brand and benefits on their packaging even more than their own. Among the TV manufacturers who still don’t offer Roku models are three of the best-known brands: Samsung, LG, and Sony. Wood contends that’s worse news for them than for Roku. “Samsung still makes their own platform,” he says. “They just don’t have enough scale and monetization, even as large as they are, to do what we do in terms of features. . . . And so we’re just a better product, and consumers care about that.” Then there are the most Roku-centric TVs of all. In 2023, the company introduced its own line of televisions; it went on to sell a million of them in 2024. Are the TV makers who license Roku’s software okay with it competing with their products? “They’d probably prefer we didn’t,” allows Wood, who calls it “just another move to build market share.” Along with catering to customers who want the purest possible Roku experience, doing so lets the company test new features before rolling them out more widely, he explains. It also helps retailers plug holes in their TV lineups when they can’t get all the models they’d like from other brands. At the launch event where I spoke with Wood, Roku unveiled its 2025 line of TVs. But it also introduced two new add-on streaming devices—not boxes but sticks that plug directly into a TV’s HDMI port, a diminutive form factor the company has offered since 2012. It’s still finding ways to improve them: The new models are slimmer than their predecessors, so they don’t block adjacent HDMI ports. They also draw power from the TV, eliminating the need for a cable and charging plug. Given that it’s now tough to buy a TV that doesn’t have streaming features built in, how is it possible that these sticks are still a thing? Even inside Roku, Wood says, many people expected the market for them to trend sharply toward zero. So far, it hasn’t: “Every year we keep selling them—we sell a lot of streaming sticks.” Some customers, he says, use them to upgrade aging smart TVs whose built-in software is no longer getting updates. Others may simply prefer Roku to other streaming interfaces. Roku’s continued focus on streaming shows a fair amount of discipline given that its brand is among the most recognizable in smart home technology. (Google’s Nest, by contrast, has migrated from thermostats to security systems, speakers, screens, Wi-Fi routers, and other products but lost its early buzz along the way.) Not that Roku hasn’t played around the edges: In 2022, I wrote about its foray into cameras and doorbells. Rather than lavishing attention on the project, it started with devices built by Wyze and then provided security and software upgrades, along with integrations with its TV platform. Today, Roku sells millions of products a year based on its Wyze partnership and is still rolling out new models. But the initiative shows no signs of broadening into an all-out effort to conquer every area of household tech. “Our primary business is streaming, but it’s kind of a nice accessory,” Wood says. It’s a channel, too For much of its history, Roku expanded the utility of its devices by supporting new streaming services as they came along. By 2017, its Channel Store had more than 5,000 of them, from the expected name-brand giants to upstarts representing an array of niches. That was the year it launched a service of its own, called—perhaps inevitably—the Roku Channel. That move went on to transform how the company made money by letting it sell ads on its own streams. Today, “It’s a multibillion-dollar business for us,” Wood says. Having its own channel also gave Roku the opportunity to simplify streaming even more by taking responsibility for what Steve Jobs would have called the whole widget—the entire experience from the design of the remote control to the lineup of shows. “In some ways, the Roku Channel is at the center of what they’re doing,” says LightShed’s Greenfield. Calling it a mere “channel” is a bit of a misnomer, though. It’s become a sprawling streaming service unto itself, with on-demand movies and episodes, live channels, and premium for-pay options such as Starz, AMC+, and the service soon to be known once again as HBO Max. The Roku Channel also has a life well beyond Roku’s own platform: You can watch it on the web, using iPhone and Android apps, or even on two of Roku’s archrivals, Google TV and Amazon’s Fire TV. Almost eight years into its existence, the Roku Channel has quietly gobbled up a meaningful percentage of the hours humans spend consuming video content. In April, according to Nielsen’s the Gauge, it accounted for 2.4% of all TV watched by people ages 2 and up (sorry, babies). That might not sound huge, but it’s 2.4% of all TV—broadcast and cable as well as streaming—and is up 71% year over year. And though it’s below YouTube (12%), Netflix (7.9%), Disney’s streaming services (5%), Amazon Prime Video (3.5%), and Paramount’s services (2.3%), it beats Tubi (1.9%), HBO Max and Warner Bros. Discovery’s other services (1.5%), and Peacock (1.4%). Roku itself says that the Roku Channel’s streaming hours are up 84% year over year, and that it’s the platform’s No. 2 service among U.S. watchers in terms of engagement. (The company doesn’t officially disclose which one is No. 1, but according to one source, it’s YouTube.) Contentwise, what Roku is streaming on its service bears a certain resemblance to Netflix in its early, pre-House of Cards days, before it shifted decisively to original content. There are vast quantities of recognizable TV shows and movies. It’s just that they aren’t the latest ones, and sometimes they’re decades-old comfort food. However, there are also more Roku Originals than I realized, including movies and series. These made-for-Roku items haven’t commandeered huge amounts of public attention, but 2022’s excellent fantasy biopic Weird: The Al Yankovic Story and a show Roku picked up after Disney abandoned it, The Spiderwick Chronicles, both won Emmys. And having some exclusives buttresses the platform’s story for marketers. As Wood puts it: “You go and talk to advertisers, you don’t say, ‘Hey, the Roku Channel has a whole bunch of reruns of Bewitched.” (Note: It does—116 episodes’ worth.) Marketers may like seeing Roku invest in original content, but a recent acquisition proves it isn’t overly fixated on prestige. On May 1, the company announced it was spending $185 million to acquire Frndly TV, a streaming service whose 50 channels include rerun purveyors such as Lifetime, the Game Show Network, Hallmark Mysteries, and—my favorite—MeTV Toons. Starting at $7 per month, it’s a logical step up from the free stuff that’s propelled the Roku Channel’s popularity. As a Roku property, it should benefit from the company’s ability to put it front and center on the platform. The power of Roku’s mass-market consumer footprint is so undeniable that even Apple has seen fit to embrace it. Like Roku, it has a streaming box: Apple TV, whose original version shipped even before Roku’s Netflix Player. But in January, the two companies collaborated on an “exclusive fan experience” for the hit Apple TV+ show Severance. Shortly before the second season premiered, the first one streamed for free on the Roku Channel. Anyone whose appetite was whetted for the new episodes didn’t need to buy an Apple TV box to catch them: Apple TV+ has its own Roku app. With Roku already in about half of American homes and its platform running about 40% of TVs and half of streaming devices, it runs the risk of maxing out its ability to scale up further. Wood acknowledges that U.S. growth is slowing, and emphasizes the importance of even more aggressive monetization. For example, the Roku home screen recently added a row with app “recommendations” the company can market to streaming partners. International expansion, he says, is also critical—already, the company has a commanding market share in Mexico. Still, 18 years after Wood began introducing Americans to streaming, he sees the potential to reach even more of them. The strategy—make it simple, make it cheap, and just keep going—abides. “People are still upgrading TVs, and our market share for TVs sold also keeps growing,” he says. “So I think there’s room.” View the full article

In June 2024, a team of divers sank a curious assortment of 24 sculptures off the northern coast of Bali. The sculptures look like works of art—and in many ways they are. But they are also memorial reefs that turn cremated ashes into structures that regenerate marine life. Over the past three years, a British startup called Resting Reef has been working to revamp the death care industry. Instead of keeping ashes inside an urn (which often ends up gathering dust on a shelf) or scattering ashes at sea (a fleeting gesture that leaves no lasting trace), you can have Resting Reef integrate them into an underwater memorial that can double as an artificial reef. Now, the results are in: Nearly a year after being placed on an otherwise barren stretch of seabed in Bali, the artificial reefs have attracted more than 46 new marine species. The site now boasts four times the fish biodiversity of the nearest comparable location thanks, in part, to the turf algae and coralline algae that have grown on the surface of the reefs, providing habitat for many marine organisms. The Bali reef pilot, which was funded by six government grants from the U.K., is the only such reef in the world. (It consists of pets ashes, but reefs made with human ashes are coming next.) The team is also in conversations with sites in Plymouth, U.K., and in Mexico. “Just as we have a cemetery around the corner, in the future we’ll have memorial sites—marine sites—opening around the world,” says Aura Elena Murillo Pérez, who cofounded Resting Reefs with Louise Lenborg Skajem. Nature’s fertilizer For all our beautiful differences when we are alive, all of us are reduced to the same chemical composition when we die. The exact composition of a person’s ashes can vary based on their weight, diet, age, and genetic makeup, but most people’s chemical signature will primarily be made up of calcium phosphate. This calcium phosphate is “one of nature’s main fertilizers,” says Skajem. If you spread someone’s ashes on your lawn, excess minerals will leach into the soil, but when captured as part of the mixture that makes up a Resting Reef, it will help various species attach to the structure and grow on its now bioreceptive surface. The exact ratio of materials is part of the company’s IP, but the team is committed to working with locally available materials. In Bali, the reefs used for the pilot are made from dog and horse ashes mixed with crushed shells and volcanic sand sourced from the island. In the U.K., the company has developed a non-cementitious formula that it says is very low on carbon. Redesigning death The business of death is in dire need of a redesign. The world is running out of space to bury our dead, and cremation releases an average of 500 pounds of carbon dioxide per person into the atmosphere (the equivalent of driving your car more than 500 miles). In response to the growing crisis, a number of startups have emerged over the past decade. These include companies that use biodegradable hemp coffins, shallow graves that grow into trees, and “aquamation,” which uses alkaline hydrolysis to dissolve the body in a more environmentally friendly way. By some estimates, in 2023 the green burial market was valued at $622 million and is projected to surpass $1 billion by the end of 2030. Resting Reef slots right into this ecosystem. The company still relies on remains from cremations or aquamations, but it was founded on the premise that we can honor our dead while giving new life to marine ecosystems around the world. When I first spoke with the founders in the spring of 2022, their focus was on oyster reefs, which are among nature’s greatest carbon sinks but have been lost to overharvesting and pollution. Now the model extends to whichever habitat is most in need of restoration. On the northern coast of Bali, that is corals. The artificial reefs come in two separate designs that can each accommodate various species: One features a ribbed texture that is ideal for benthic species like oysters; the other sports crevices and tunnels that mimic coral reefs and provide shelter for mobile species like juvenile fish. In the future, the team will have a portfolio of designs depending on the ecosystem or the intended aesthetic. And it’s not just about environmental impact. Resting Reef’s business model allows the company to invest in communities by employing local restoration experts (11 locals were involved in Bali) and running classes and workshops to increase marine literacy. “Kids don’t really know about what’s happening underwater, so it’s important that they become aware because we believe that they will become the guardians of the future,” says Murillo Pérez. Going beyond death More than a marine regeneration initiative, Resting Reef bills itself as a sustainable death care service that helps people build a meaningful legacy for themselves or their loved ones. Both Murillo Pérez and Skajem are certified funeral celebrants, which allows them to officiate funeral services and support families through bereavement. The 24 memorials that are currently underwater in Bali are all part of a community memorial for various pets (a spot in a Community Reef begins at $470, while a dedicated reef for your pet will cost you about $3,000). The pet memorial served as a useful pilot, but this summer Resting Reef will expand by launching its first memorial service for humans. The price of a dedicated memorial made with human ashes will begin at $5,200, which is cheaper than the average cost of a basic funeral in the United States. As of 2023, that was $6,280 for cremation and $8,300 for burial. The team will ask you to send the ashes by post, but some countries have a limit to the amount of human ashes you can send by mail. (The Royal Mail in the U.K. caps it at 50 grams.) So Resting Reef is considering other options, like collecting ashes from various funeral homes that could act as partners. For those who want to have a memorial ceremony and see the reef in person, the team offers a bespoke package called Experiential Reef. As part of the service, regardless of the tier, the team will send you a miniature version of your reef that you can keep close to you. You can opt in to have a portion of the ashes incorporated in the miniature sculpture, “because some people have difficulties letting go of the ashes,” says Skajem. And if you don’t, you still have a tangible object to remember your loved one by. Whether the distance turns out to be an issue remains to be seen, but to help people feel more connected, the team also sends regular updates in the form of impact reports—both environmental and social—and footage of the reef as it evolves. As Skajem puts it: “That’s part of the legacy.” View the full article

When Apple removed the headphone jack from the iPhone 7 in 2016, the backlash was immediate and fierce. Tech reviewers called it “user-hostile and stupid.” Customers created petitions. Competitors ran ads mocking the decision. Yet today, wireless earbuds are ubiquitous, and the decision looks prescient rather than foolish. What Apple understood—and what most future-ready leaders eventually learn—is that meaningful innovation requires disappointing people strategically. This isn’t the leadership advice you typically hear. We’re told to inspire, to build consensus, to bring everyone along. But an uncomfortable truth lurks beneath these platitudes: as your impact grows, so does your capacity to disappoint others. And rather than avoiding this reality, the most effective leaders learn to navigate it intentionally. When Success Creates an Expectation Trap Author Rebecca Solnit captures this paradox perfectly. After supporting a friend whose first book had become unexpectedly successful, she explained that “success is full of failures, at least in the eyes of others, who want things from you, more of them wanting more than you can ever deliver, so you live in an atmosphere of pressure, unmet expectation.” This is particularly acute in technology leadership, where decisions must often be made ahead of market readiness. The moment you create something valuable, people develop expectations about what should come next—expectations that frequently conflict with the very innovation that made your work valuable in the first place. Consider Netflix’s pivot from DVD delivery to streaming. When announced in 2011, the company lost 800,000 subscribers and its stock plummeted 77%. Today, that disappointing decision looks like the defining move that secured Netflix’s future. Confidence: Not What We Think It Is The paradox exists for leaders across industries, though. Part of the challenge is that we fundamentally misunderstand confidence. As Nobel laureate Daniel Kahneman explains, “Subjective confidence in a judgment is not a reasoned evaluation of the probability that this judgment is correct. Confidence is a feeling, which reflects the coherence of the information and the cognitive ease of processing it.” In other words, our feeling of confidence often has more to do with how neatly our story fits together than with its actual likelihood of being correct. This creates a dangerous dynamic in leadership, where seemingly “confident” decisions may simply reflect coherent but flawed narratives, especially when those narratives align with what stakeholders want to hear. This dynamic is especially dangerous in leadership, where the pressure to appear confident drives a pattern I’ve observed repeatedly: the rush to create strategies around emerging technologies (“What’s our AI strategy?” “What’s our blockchain strategy?”) rather than having the confidence to maintain core business strategies and incorporate new technologies experimentally. Dr. Tressie McMillan Cottom’s concept of “insecure overachievers” illuminates part of this pattern: leaders who achieve at high levels while seeking external validation often prioritize appearing forward-leaning over being truly purposeful. The result? Decision-makers chasing technologies rather than outcomes, pursuing strategies that sound forward-thinking but may actually disconnect organizations from their core mission and meaningful impact. The Mathematics of Confident Decision-Making In statistics, confidence intervals don’t just tell us whether an effect exists—they reveal how certain we can be about what we know, which directly impacts our confidence to act. Mathematician Jordan Ellenberg illustrates this: a narrow confidence interval (such as between −0.5% and 0.5%) means you have “good evidence the intervention doesn’t do anything,” giving you the confidence to stop the initiative. A wide interval (such as between −20% and 20%) means you have “no idea whether the intervention has an effect,” signaling you need more data before making a decisive call. In other words, this statistical principle offers a powerful parallel for leadership decisions: true confidence comes not from eliminating uncertainty, but from understanding precisely what we know and what we don’t, and responding appropriately. This distinction offers us a powerful framework for leadership—what I call the Strategic Disappointment Matrix: Quadrant 1: High Certainty / Low Disappointment These are the easy wins—decisions where data strongly supports a path that few will object to. Pursue these enthusiastically, but recognize they rarely lead to breakthrough innovation. Quadrant 2: High Certainty / High Disappointment Here lie the necessary disappointments—decisions like sunsetting beloved but unsustainable products or implementing essential security measures that create friction. The evidence clearly shows these moves are necessary, even though they’ll create disappointment. These require courage, but clear communication can minimize backlash. Quadrant 3: Low Certainty / Low Disappointment These are experimental spaces where you can test hypotheses with minimal risk. These low-stakes experiments often yield what I call “bankable foresights”—insights about future priorities that you can invest in confidently even without complete certainty. Use these spaces intentionally to gather data that might eventually inform more consequential decisions in other quadrants. Quadrant 4: Low Certainty / High Disappointment This is where the biggest breakthroughs—and biggest failures—happen. When Airbnb suggested people rent their homes to strangers, or when Amazon invested in AWS, these decisions had uncertain outcomes and disappointed many stakeholders. These require the highest level of judgment and often define a leader’s legacy. Understanding where your decisions fall in this matrix doesn’t eliminate uncertainty, but it helps you respond to it appropriately. Practicing Strategic Disappointment Dr. McMillan Cottom suggests that developing comfort with disappointing others is “a critical life-skill” worth deliberately practicing. She recommends setting “the intention to disappoint at least one person, in some real way, over the next 24 hours,” noting that “the more comfortable you get with the risk of disappointing, the better things go on all fronts.” For leaders, this practice might include: Distinguish types of disappointment. Differentiate between disappointments that challenge people productively versus those that harm needlessly. Create transparent decision frameworks. Develop and communicate clear values hierarchies that show which principles take precedence when trade-offs become necessary. Articulate the “future-ready why.” Practice explaining unpopular decisions in terms of the longer horizon they enable, not just the immediate benefits. Build disappointment resilience. Develop personal practices that help you withstand the discomfort of being misunderstood or criticized for decisions you believe in. Measure meaningful impact. Create metrics that track long-term value creation, not just immediate satisfaction or engagement. Innovative Leadership Through Strategic Disappointment When Microsoft CEO Satya Nadella decided to shift the company’s focus from Windows to cloud computing and AI, many were disappointed. Windows had been Microsoft’s crown jewel for decades. Developers, partners, and even internal teams who had built careers around the operating system felt betrayed by this pivot. But Nadella was practicing strategic disappointment. Rather than trying to please all stakeholders in the short term, he disappointed some intentionally to position Microsoft for long-term relevance. The results speak for themselves. Microsoft’s market cap has increased from roughly $300 billion when Nadella took over to over $3 trillion today, making it one of the world’s most valuable companies. More importantly, this shift has positioned Microsoft as a leader in AI and cloud computing—the very technologies shaping our future. Nadella’s strategic pivot demonstrates a crucial truth for future-ready leaders: disappointing people isn’t a leadership failure. It’s often the necessary price of meaningful innovation. The confidence to disappoint strategically isn’t about being certain you’re right. It’s about having the clarity to recognize when immediate approval conflicts with long-term impact, and the courage to choose impact even when it hurts. In a world moving too fast for perfect certainty, tomorrow’s most valuable leaders won’t be those who pleased everyone today. They’ll be those who had the courage to purposefully disappoint when necessary, navigating uncertainty not by avoiding it, but by embracing it as the necessary terrain of meaningful change. View the full article

In a small village in Senegal, almost no one has electricity, but that’s about to change. Last year, a 40-foot-shipping container rolled into town, unfolded an array of solar panels on its roof, and crews began running wires to connect the whole village to clean power. After final approvals from the local government, the new microgrid will soon switch on. The project had an unusual funding source: ChargePoint, the EV charging company known for its network of a million chargers in the U.S. and Europe, spent six figures helping get it built, working with a technology partner called Africa GreenTec. The EV charging company used money that it earned selling carbon credits from 10,000 EV chargers in Germany. Under the EU’s emissions trading program, it gets certificates for replacing gas or diesel fuel in cars with electricity. But since the electricity used to charge cars isn’t yet 100% clean, the company wanted to use the carbon credit funds to go a step farther. (Germany’s grid reached a record of 62.7% renewable energy in 2024, but still uses some coal and natural gas.) “From the very beginning, we said we are going to set aside a certain amount of money for each kilowatt hour,” says Andreas Blin, director of segments and partnerships at ChargePoint. “And this is going to be invested into a renewable energy product or project, just to make sure that everybody’s clear that we are not about greenwashing—we’re about burning less fossil fuels.” As the team considered where to spend the funds, it decided to partner with Africa GreenTec, a company that makes a mobile system called the Solartainer Amali, designed to quickly deploy solar power and electrify entire communities. The first project was built in Keur Ndiangane, a village with around 1,200 residents on the southern border of Senegal. Most people living there are subsistence farmers, dealing with a harsh climate that swings between floods and droughts. “Before our project, Keur Ndiangane had no access to centralized electricity or public lighting,” says Wolfgang Rams, CEO of Africa GreenTec. “Daily life effectively ended at sunset—shops closed, schools emptied, and the streets were plunged into darkness. Most households relied on candles or kerosene lamps.” Some small businesses, such as mills that process grains, ran on expensive diesel generators. To install the new microgrid, a crew spent a few weeks getting the “Solartainer”— which has 144 solar panels and battery storage—ready to run. (The process is normally even faster, but installation was slower because of extreme heat). At the same time, they spent two months putting up more than 100 poles and nearly 16,000 feet of wiring for the new grid. They also added 55 street lights that each run independently off their own solar panels, helping improve safety for people walking at night. Families can sign up for different plans depending on what time of day they want to use electricity and how much they need. More than 140 people are pre-subscribed so far. (ChargePoint doesn’t own any part of the project and won’t get any financial return from it.) The impact will be significant. In the past, while families might have used candles or kerosene for light at night, they’ll now easily be able to use bright LED lights and charge other small appliances. “Children can study in the evening,” Blin says. “People can work in the evening . . . This extends the daytime that people can use.” It can help enable internet access and refrigeration. Farmers can use the power to pump water on their fields, or run equipment to make new products, such as peanut oil. Healthcare clinics can use lighting and refrigerate medicine. New jobs have been created, as local residents will maintain the new solar microgrid. In other areas where Africa GreenTec has installed solar microgrids in the past, it has seen that electrification trigger economic growth—and then there’s more demand for power. Because of that, the system has been designed to adapt. The village can swap in a larger, more powerful solar microgrid when it’s needed, and the original Solartainer can be packed up and reused. “The previously used Solartainer Amali can be transported to the next village that is not yet electrified and can be used there again at any time,” says Rams. “This unique feature saves production effort and resources and reduces our carbon footprint.” The work is part of a much larger trend: Solar microgrids are quickly spreading across Africa. In Zambia, as one example, the government has installed 45 microgrids in rural communities, with plans for another 200 by next year, and 1,000 over the next few years, with support from nonprofits, the UN, and other funders. In Nigeria, World Bank funding has helped millions of people access electricity from solar microgrids in recent years. Last year, World Bank lending for off-grid solar projects reached $660 million. The World Bank Group has also partnered with the African Development Bank with a goal of connecting 300 million people in sub-Saharan Africa to electricity by 2030. Those larger efforts dwarf what a single company can do. Still, Africa GreenTec says that ChargePoint’s support meant that the village of Keur Ndiangane likely got power faster than it otherwise would have. “Without ChargePoint’s financing, implementing the project would have been extremely difficult,” Rams says. ChargePoint, founded in California in 2007, has been navigating a difficult period, with net losses of $282.9 million in the fiscal year ending in January, and around 250 jobs cut in 2024. It’s also earning less money now from carbon credits, because the value of carbon credits has fallen. Still, its network of EV chargers continues to grow, and the company expects to invest in electrifying another village. “I’d like to see more companies support things like this,” Blin says. View the full article

Researchers funded by the U.S. Navy have used gene-editing technology to make house spiders produce red fluorescent silk. This might seem like a quirky scientific novelty, but the breakthrough is a critical step toward modifying spider silk properties and creating new “supermaterials” for industries ranging from textiles to aerospace. The team at Germany’s University of Bayreuth, led by Professor Thomas Scheibel, successfully applied CRISPR-Cas9—a molecular tool that acts as “genetic scissors” to cut and modify DNA sequences—to spiders for the first time. The study, published in the scientific journal Angewandte Chemie, demonstrates how this technology introduces modifications that enhance the extraordinary properties of spider silk, turning it into a next-generation supermaterial. In a press release, professor Thomas Scheibel, chair of biomaterials at the University of Bayreuth and senior author of the study, said, “Considering the wide range of possible applications, it is surprising that there have been no studies to date using CRISPR-Cas9 in spiders.” His team injected a solution containing CRISPR-Cas9 components into female Parasteatoda tepidariorum, a common house spider species. To facilitate the process, the spiders were anesthetized with carbon dioxide and manually held under a microscope. The solution, which included a gene encoding a red fluorescent protein (called mRFP), was delivered into the eggs within the females’ abdomens before mating with males so the resulting baby spiders could carry the gene modification. What are scientists trying to do? The experiment set two objectives: first, to disable a gene called sine oculis, responsible for the development of all spider eyes, in order to study its function. And then second, to insert the fluorescent protein gene into the MaSp2gene, which produces the silk thread spiders use to move hunt, hike, and chill out. In modified specimens, disabling sine oculis caused total or partial eye loss, confirming its critical role in visual development. According to the study, without this gene spiders fail to form eye structures, though the cornea develops normally. But the breakthrough with far-reaching industrial implications is the silk modification. The injected fluorescent protein gene successfully integrated into the MaSp2 gene, causing fibers produced by the modified spiders to glow red under ultraviolet light. According to Scheibel, they “have demonstrated, for the first time worldwide, that CRISPR-Cas9 can be used to incorporate a desired sequence into spider silk proteins, thereby enabling the functionalisation of these silk fibres.” He says that the ability to apply CRISPR gene-editing to spider silk is very promising for materials science research—for example, it could be used to further increase the already high tensile strength of spider silk.” This accomplishment was no small feat. Spider genomes are complex, and their embryonic development—marked by unique cell migration stages—complicates genetic editing, according to the researchers. In fact, only 7% of egg sacs that were treated with the CRISPR solution contained modified offspring, a low efficiency rate typical for species with large broods (common house spiders carry about 250 spiders per sac). Additionally, the spiders they used are cannibalistic nature, which required them to be reared in isolation (not all spiders are cannibalistic in nature, but many do eat their males after mating and others eat each other). The race for “super silk” It’s a very promising development indeed. Spider silk is one of nature’s strongest materials. Certain types of spider silk are significantly lighter and tougher than Kevlar. Silk is also far more elastic, which means it can stretch and return to its original shape without losing its strength. To top all this, spider silk production by spiders (or other animals, more on this later) does not involve the industrial processes, high energy consumption, and pollution associated with the manufacturing of synthetic materials like Kevlar. This is a major area of interest for biomimicry and sustainable materials. Until now, modifying spider silk’s properties required costly, lab-based post-extraction processing, which is difficult to scale. This study shows that altering silk directly within the organism is feasible, paving the way for custom-designed silks with enhanced properties. While spider silk remains unmatched in natural performance, CRISPR-edited silkworms are emerging as scalable alternatives. Silkworms can be farmed en masse (unlike solitary, cannibalistic spiders), and recent advances show their engineered silk reaches 1.3 GPa tensile strength, comparable to high-tensile steel, which is a steel alloyed with chromium, molybdenum, manganese, nickel, silicon, and vanadium. Companies like Kraig Biocraft Laboratories already use CRISPR to produce spider-silk hybrids in silkworms, targeting industries like textiles and medical sutures. However, spider silk holds unique advantages over those genetically modified silkworms. Its dragline fibers are inherently stronger and 10 times finer. Using the method developed by Scheibel’s team, potential CRISPR-enhanced spiders are likely to gain more superpowers, like getting closer to Kevlar or gaining better electrical conductivity. Where super silk might be used In medicine, spider silk’s biocompatibility makes it ideal for dissolvable surgical sutures that reduce scarring and artificial tendons mimicking natural elasticity. Researchers are also developing 3D-printed scaffolds infused with silk proteins to regenerate bone or cartilage, leveraging silk’s porous structure to support cell growth. For drug delivery, silk microcapsules could release medications at controlled rates, improving treatments for chronic diseases. New applications can integrate silk in sensors for real-time health monitoring in implants or conduct electricity for flexible electronics. The U.S. Navy’s funding of the research makes sense too, given its interest in lightweight body armor. Spider silk can outperform Kevlar, while its elasticity reduces blunt-force trauma. In aerospace, silk composites could replace carbon fiber, cutting aircraft weight by 40% and improving fuel efficiency. NASA already explores silk-based materials for radiation shielding in space habitats, capitalizing on its strength-to-weight ratio. Companies like AMSilk and Spintex engineer spider silk proteins into biodegradable textiles, reducing reliance on synthetic fabrics derived from fossil fuels. Adidas has prototyped ultralight running shoes with silk midsoles, while Airbus tests silk-based cabin panels to lower aircraft emissions. Spintex claims that its energy-efficient spinning process—1,000 times more efficient than plastic production—could revolutionize sustainable fashion, addressing the industry’s 10% global carbon footprint. Right now, Scheibel’s team is already exploring CRISPR edits to add moisture-responsive shrinking or toxin-detecting color changes to silk. Once they achieve whatever new wundersilks they—or the U.S. Navy—have in mind, they will have to come up with a way to mass-produce them. This evokes images of farms full of millions of genetically modified spiders, which sounds as fun as a rave with 10,000 zombies from The Last of Us. But the spider farms may never happen: As the researchers mention, many spiders are cannibals and the success rate of modification is still very low, so this will be a challenge. That is what makes genetically modified silkworms ideal to make spider-like silks, as they have been farmed for silk production since the neolithic, about 6,000 years ago, when Yangshao culture in China realized that silkworms could be raised to harvest cocoons that then got weaved to create silk fabric. The solution may be taking the successful spider DNA modifications they develop and using other animals to produce them, like silkworms or goats (yes, spider-goats are a thing). I’ll leave you at this point. Good luck in your dreams tonight, my arachnophobic friends. View the full article

If you’ve always wanted to donate to Wikipedia but needed an extra nudge to do so, a new capsule collection by the German fashion brand Armedangels could be that reason. To mark Wikipedia’s forthcoming 25th anniversary next year, Armedangels designed a 14-piece collection that turns design features from the Wikipedia user interface and experience into brand elements. Its signature bright cobalt blue, called “hyperlink blue,” is a key color, along with white and yellow core colors. One design, featured on a T-shirt and sweatshirt, uses an iconic 1972 image of Earth called “Blue Marble” that was taken during the Apollo 17 mission and is in the public domain. Armedangels A text excerpt from “The Blue Marble” Wikipedia page is below the image, which is one of the most widely reproduced images in the world and “celebrates the freedom of knowledge,” according to the product description. Wikipedia’s serif “W” logo is featured throughout. The collection is available now via the Armedangels website. The Armedangels x Wikipedia collection includes items that equate knowledge to progress, with shirts promoting freedom, peace, and equality. Ball caps with slogans like “Open Source of Information” and “Yes, I know,” are fan merch for people who love going down multi-tab Wikipedia rabbit holes. The items range in price from about $16 for socks, $48 for hats, $57 for T-shirts, and $114 for sweatshirts. Armedangels The nonprofit Wikimedia Foundation—which also operates tools like Wikimedia Commons and Wikibooks—saw annual revenue of more than $180 million in 2024, more than $170 million of which came from donations (though it says just 2% of Wikipedia readers donate). Some hypebeast apparel might be able to nominally improve that percentage, and it comes as the site itself has become a political lightning rod, facing increasing attacks from some on the right. Armedangels Armedangels says every piece is made from 100% recycled material, and 12% of sales proceeds go to the Wikimedia Foundation. It’s “sustainability meets free knowledge,” as the fashion brand says. “Because when we know better, we do better.” Like the pro-reading, anti-book-ban capsule collection for Penguin Random House by Online Ceramics, Armedangels x Wikipedia lends street-fashion cred to book smarts—and it raises money for valuable education resources at a time when anti-intellectualism is on the rise, and our information ecosystem has become especially polluted. Supporting a free online encyclopedia is one way to fight back. For Wikipedia, its volunteers, readers, and fans, the site is an effective line of defense against misinformation and ignorance. Now they have a limited-edition streetwear line that feels the same way. View the full article

You sit down to tackle your to-do list, full of energy and ambition—but 20 minutes later, you’re bouncing between emails, Slack notifications, and random tabs about vacation deals. Another hour slips away. Sound familiar? In today’s distraction-saturated workplaces, focus has become one of the most valuable—and elusive—skills we can master. The good news is that the focus isn’t just a matter of willpower. It’s a rhythm that can be trained, like learning how to play an instrument. Drawing from decades as a professional musician and a consultant in neuroscience-based productivity strategies, I’ve seen firsthand how much the brain responds to rhythm, structure, and intentional habits. Just like musicians tune their instruments and warm up before a concert, you can “tune” your brain to perform at its peak during the workday. Neuroscience backs this up: When we align our work with our brain’s natural cycles and cognitive strengths, we get more done—with less stress. Here’s how to use music-inspired rituals and brain science to sharpen your focus at work. Sync Your Brain to the Beat with Rhythmic Work Blocks Think of your workday like a symphony: It should rise and fall with a natural rhythm, not be an endless marathon of tasks. Our brains function in ultradian rhythms, alternating between 90- and 120-minute cycles of alertness and fatigue. Pioneering sleep researcher Nathaniel Kleitman discovered these cycles decades ago, and more recent studies, like those published in Progress in Brain Research, confirm that pushing beyond them leads to cognitive exhaustion. Instead of battling fatigue, structure your day into focused sprints followed by intentional breaks. Aim for 45 to 90 minutes of deep work, then take a 10- to 20-minute recovery break. How to do it: Set a timer for 60 minutes of focused work. Step away after the timer goes off—stretch, walk, breathe. Repeat the cycle two or three times for maximum cognitive performance. Just as music isn’t continuous noise without rests, your brain needs pauses to maintain focus. Set a Daily “Tempo” Check Before musicians start playing, they check the tempo and key of the piece. You should do the same with your mental state. Research published in The Journal of Neuroscience shows that emotions significantly influence attention and cognitive flexibility. If you’re tired, anxious, or distracted, deep strategic work may be unrealistic for that moment. Taking a few minutes each morning to assess your energy levels gives you agency over your day rather than letting it control you. How to do it: Quickly rate your current focus and energy from 1 to 10. If you’re below a 5, begin the day with lighter tasks like email cleanup or administrative work to build momentum. Reserve your high-focus work—like strategic planning or deep analysis—for when your tempo feels strong. Self-awareness builds cognitive resilience and keeps you from setting unrealistic expectations that undercut your performance. Use Music (Strategically) to Trigger Flow States Music can either help you focus or completely derail you. It depends on how you use it. Studies from Stanford University show that listening to music engages areas of the brain involved with paying attention and making predictions. However, lyrics and sharp tempo changes can split our attention and decrease deep focus. To enter a productive flow state, choose music that supports sustained concentration: Instrumental tracks Consistent rhythms Ambient sounds or lo-fi beats Some productivity apps, like Brain.fm, use neuroscience-based compositions to optimize focus. For example, lo-fi hip-hop playlists on Spotify are popular because of their steady, nondistracting beats. How to do it: Build a “focus playlist” with 1 to 2 hours of instrumental music. Use it only during work sessions when you want to mentally prime for deep focus. Over time, your brain will associate this music with “work mode” and transition more quickly into flow. Set a “Cue and Play” Ritual Before Deep Work Before performing onstage, musicians don’t just walk out cold. They have rituals: tuning instruments, breathing exercises, and visualization. Creating a consistent prework ritual signals your brain that it’s time for focus. This taps into a principle known as implementation intention, a psychological strategy proven to increase goal attainment by 300%, according to research published in Psychological Science. How to do it: Create a three-step warm-up to do before every deep work session. Stretch for two minutes. Brew a cup of tea or light a candle. Put on your focus playlist. These small, intentional actions trigger the brain’s “ready” state, helping you transition more smoothly into concentration. Rituals transform discipline into automatic behavior—freeing up mental energy for actual work. Break Projects Into Rhythmic Movements Like symphonies with movements—intro, crescendo, finale—big projects need natural segmentation, or a way of breaking things up into smaller categories. The human brain can comfortably hold about 4 to 7 items in working memory at once (as per research published in Cognitive Psychology). Large, ambiguous tasks overwhelm that limit, causing procrastination and fatigue. How to do it: Divide big projects into distinct phases: planning, drafting, editing, review, and delivery. Set milestone markers between each phase so you get a sense of closure as you progress. By thinking in “movements” rather than one massive project, you build momentum and reduce your cognitive overload. Eliminate “Syncopation,” or Unnecessary Disruptions In music, syncopation—unexpected shifts in rhythm—adds excitement. At work, unexpected disruptions usually add chaos. Studies from the University of California, Irvine, found that it takes 23 minutes to refocus fully after a distraction. Every ping, notification, or email breaks your cognitive rhythm and burns valuable attention energy. How to do it: Schedule deep work sprints, where you put devices on Do Not Disturb. Use apps like Freedom, Cold Turkey, or RescueTime to block distracting sites during these periods. Tell your team when you’re in a focused block so that they know not to interrupt unless it is urgent. You can put focus blocks on your work calendar that are visible to everyone, or even better, set your Slack status to “in deep work.” Guard your rhythm the way a conductor guards the tempo of an orchestra. Otherwise, you’re allowing random inputs to conduct your brain for you. Use Silence to Reset Your Brain’s Rhythm In music, silence isn’t absence—it’s intentional space that gives the sound its shape. Similarly, research published in the Proceedings of the National Academy of Sciences suggests that periods of intentional silence promote brain regeneration, particularly in the hippocampus, which is associated with memory and learning. Small doses of quiet can dramatically reset attention and creativity. How to do it: After every major work block, spend 3 to 5 minutes in silence. No music. No podcasts. No screens. Just focus on breathing and mental stillness. This small practice strengthens your brain’s default mode network—the cognitive system responsible for creativity, problem-solving, and insight. In a world addicted to noise, silence can become your competitive advantage. Tune Your Brain Like an Instrument The ability to focus isn’t just a matter of working harder. It’s about working in rhythm with your brain’s natural cycles. By intentionally syncing with your cognitive rhythms—through music-inspired rituals, breaks, warm-ups, and boundaries—you can dramatically improve your ability to enter deep work states, stay there longer, and feel less drained at the end of the day. You don’t need more apps, hacks, or superhuman willpower to focus. You need a better rhythm. Treat your day like a musical performance, and your brain will follow the beat. View the full article

Long-term immigration fell sharply, to below 1mn for first time since 2022View the full article

High Court judge temporarily blocks signing that had been scheduled for Thursday View the full article