Blog, YouTube & Content Monetization

Every year, the $463 billion global footwear industry make 20 billion pairs of shoes for just 8 billion humans. Since virtually none of them are recyclable, they will end up clogging up landfills around the world. For decades now, the fashion industry has been on a mission to make products recyclable. But shoes have been a much harder puzzle to crack than clothing. While garments are made from just a handful of materials, shoes are far more complex objects. A sneaker can be made of 50 different materials from foam insoles to leather exteriors to cotton laces, all glued together with adhesives. A handful of brands have prototyped one-off recyclable shoes, like Adidas’s …

The newest plaza in Valencia, Spain, has everything one might expect from a public space in a temperate seaside Spanish city. Its five acres contain green space, a playground, ball courts, and walking paths, and the plaza connects to a new market hall, with restaurants and bars serving a wide range of local specialties. Next to all this—and the real reason for any of it existing at all—is Roig Arena, the new multipurpose stadium built for the men’s and women’s professional basketball teams of the Valencia Basket Club. The basketball arena is hardly the second thought here, but it’s much more a piece of this broader civic space than the typical pro sports facility. Espec…

Affordable housing has gone in search of collaborations. Across the country, developers and cities have found a solution in pairing housing with unexpected projects to save money and build more vibrant communities. A wave of libraries, fire stations, and even Costco stores have been built below or adjacent to much-needed, lower-cost apartments. Now a new development in the Southern California city of San Juan Capistrano is sharing a lot with City Hall. Salida del Sol, a $31 million, 49-unit supportive housing development by Jamboree Housing Corp., opened this past July on a 2.2-acre site downtown. At a time when federal support for homeless services is waveri…

One of the many ways Americans practice gratitude in the month of November is by honoring those who have served in the U.S. military. This federal holiday is always observed on November 11—even if that falls on a weekday, as is the case this year. Many federal services take the day off to give workers time to observe Veterans Day. It can get a bit confusing to know how this impacts what’s open and closed. The ongoing federal government shutdown adds another layer of uncertainty. Before we clear all that up, let’s take a look at the history of the day. A brief history of Veterans Day World War I was supposed to be the war that ended all wars. On November 11,…

When you think of leaders you admire, you likely imagine them as authentic, at least in the sense of seeming genuine, real, and trustworthy. Science confirms this is usually the case. For example, data tells us that trustworthy leaders stand out for their “no thrills” patterns of behavior: They are, in other words, predictable, reliable, and unlikely to shock their employees or followers with erratic or excitable behavior that freaks them out. Furthermore, the best meta-analysis (quantitative review of hundreds of independent top studies) on personality and leadership tells us that one of the most consistent predictors of whether someone emerges as a leader, and is in …

A few months ago, I was lying in bed, lightly clutching my phone, when Instagram Reels presented me with a brief video that promised an impossible soap opera: There were animated cats—with feline faces but unmistakable human bodies—living seemingly human lives, including in a human-seeming house and also, for some totally unclear reason, at a seemingly human construction site. There was drama: A female cat appeared to have been knocked up. There was also, somehow, a related love triangle involving two far more muscle-y male cats vying for her affection. None of the cats actually spoke. Yet somehow the plot proceeded, with one cat winning the heroine’s heart. It was well…

There are a lot of words marketers can’t seem to quit. “Unique.” “Authentic.” “Real.” But these are threadbare clichés, which have all but become nullified due to the erosion of their meaning, a dilution fueled by the desire for brands to be generally, yet specifically, for everyone. But “everyone” is not a target audience. It’s a comfortable void. What brands really need right now isn’t another lap around the buzzword block. It’s courage. Courage to lean into the one trait that could cut through in a world of algorithms, sameness, and mediocrity. Marketers need to be weirder. If you want a sociological anecdote of how weird wins, look no further than online dating. Dati…

When it comes to inquiring about—ahem—certain products, shoppers prefer the inhuman touch. That is what we found in a study of consumer habits when it comes to products that traditionally have come with a degree of embarrassment—think acne cream, diarrhea medication, adult sex toys, or personal lubricant. While brands may assume consumers hate chatbots, our series of studies involving more than 6,000 participants found a clear pattern: When it comes to purchases that make people feel embarrassed, consumers prefer chatbots over human service reps. In one experiment, we asked participants to imagine shopping for medications for diarrhea and hay fever. They were …

Twenty years ago, getting promoted to manager was a major milestone. Today it’s a punishment. That’s according to recent research from LinkedIn. In a survey of more than 10,000 LinkedIn users, nearly 7 in 10 said they would leave their job if they had a bad manager. But only 30% said they want to become a people manager within the next few years. So, why the change? Why doesn’t anyone want to be the boss anymore? We could sum up the answer in seven words: Nobody showed them how to lead effectively. The data backs this up. Global consulting firm West Monroe surveyed 500 managers and found that 66% of those received eight hours or less of manager training. O…

In September, my mom died after a short battle with colon cancer. She was 83 and lived a full life in which she had a fulfilling career in education, traveled the world visiting 100-plus countries, and was married to my father for more than 60 years. It’s hard to lose a parent, and my workplace (like many) allowed me time off to be with family for the days before and after the funeral. But no matter how generous the policy at your workplace is, you’re going to have to come back to work before you’re done grieving. Grief happens following any significant event that creates a tear in the fabric of your life story. The death of a loved one is an obvious source of grief, but…

My wife and I visited Singapore last week for the first time in a couple of years, and I was reminded how impressed I am with the country. It illustrates a great strategy point, the subject of this Playing to Win/Practitioner Insights (PTW/PI) piece, which borrows from Billy Preston, whose Billboard No. 1 hit song in October 1974, Nothing From Nothing, contained the immortal line: “Nothing from nothing leaves nothing.” This piece is a play on the line entitled Something From Nothing Leaves Something: How Strategy Choice Can Make Something out of Very Little. And as always, you can find all the previous PTW/PI here. Impressive Singapore The minute you land at Changi—one …

Below, co-authors Ruth DeFoster and Natashia Swalve share five key insights from their new book, The Fear Knot: How Science, History, and Culture Shape Our Fears – and How to Get Unstuck. Ruth is a journalism professor and media scholar who teaches at the University of Minnesota, where she is also the Director of the Undergraduate Studies for the Hubbard School of Journalism and Mass Communication. Natashia is a neuroscience professor at Grand Valley State University in Michigan, where she teaches psychology and psychopharmacology. What’s the big idea? The Fear Knot explores our misguided human fears, from premature burials to GMOs, while explaining the real dangers out…

For the first time in history, five generations are sharing the workplace. But grouping different generations under one roof doesn’t have to cause friction. Sometimes it means unlikely friendships blossom. “Me & someone’s dad 8 hours a day,” TikTok creator @witchofwallstreet posted last week. In the video, the young financial planner and her older colleague are lip-synching to a remix of Nicki Minaj’s “Beez in the Trap” (featuring 2 Chainz) and 4 Non Blondes’ 1993 hit “What’s Up?” The video currently has over 13 million views. This lip-synch trend featuring these songs has been circulating online in recent weeks, but has now been taken up by coworkers to sh…

Every encounter with another person is an opportunity to shape that relationship. The first words out of your mouth are key in establishing the goodwill we all crave. Unfortunately, too often our opening lines damage that rapport. I once had a client who was at a conference and saw a board member she wanted to get to know. She walked up to him and blurted out, “You look tired, have you been traveling?” He replied, “Why yes, I’ve just flown in from China.” She could see he was miffed by her negative comment. She admitted “I don’t know why I said that.” It was a poor start to a relationship she hoped to develop. Below is a list of openers to avoid and suggestions fo…

With a new season of mass layoffs upon us, it seems corporate America has found a new scapegoat. When Amazon recently disclosed that upcoming layoffs would impact 14,000 corporate jobs, the tech giant said the cuts would help make Amazon leaner. “This generation of AI is the most transformative technology we’ve seen since the internet, and it’s enabling companies to innovate much faster than ever before,” HR leader Beth Galetti said in a memo. (Amazon CEO Andy Jassy has since clarified that the layoffs are driven by culture, not AI or the bottom line.) Other tech companies like Microsoft have trimmed headcount this year to the tune of over 15,000 layoffs, all the wh…

It’s not the coolest phrase in the world to utter, but here goes: I love Windows. Maybe you do too. Maybe you don’t, but you’re forced to use it for work. Whatever the case, for all its positives, Microsoft Windows also bundles in a handful of tools that are either bafflingly archaic or simply underpowered for the demands of the modern user. The good news? The best things in life are often free, and it’s never been easier to swap out some of Windows’ default bloat for great free replacements. Here are five that are worth the download. Trade File Explorer for Files The native File Explorer has received a facelift and tabs, sure, but it still feels sluggish a…

American agriculture is facing a crisis. The average U.S. farmer is nearly 60, and according to American Farmland Trust research, we are losing farmland at a rate of more than 2,000 acres per day. Yet, consumer demand for organic and regenerative food continues to climb, creating an urgent need. This is not just an agricultural issue. It is an economic and cultural challenge with profound implications for our food security, our environment, and our communities. If we step back, the problem reveals an opportunity: Farming must be reimagined as a viable, purposeful career for people who may never have considered it before. Tomorrow’s farmers may not grow up on farms at …

Billionaire Warren Buffett warned shareholders Monday that many companies will fare better than his Berkshire Hathaway in the decades ahead because of its massive size, though others might say the company’s prospects will dim because “Father Time” is catching up with the 95-year-old icon who plans to step down as CEO in January. Buffett reflected on life and his health in a new letter to shareholders where he announced $1.3 billion in new charitable gifts to the four family foundations run by his children that—along with the Gates Foundation—have been helping steadily give away his fortune since 2006. Berkshire is known for consistently outperforming the stock mar…

Recently, New York Times opinion columnist Ross Douthat moderated a debate on the Interesting Times podcast between Helen Andrews and Leah Libresco Sargeant, two conservative critics of modern feminism. The podcast received major blowback, starting with (but not ending with) the fact that the original headline of the conversation was “Did Women Ruin the Workplace?” Quickly, after the predictable backlash hit, the headline was changed to “Did Liberal Feminism Ruin the Workplace?” But the diversion didn’t help the conversation’s case all that much. While the headline was softened to perhaps dress up the discussion as an urgent political issue, mostly, it felt like intelle…

Sonder Holdings said on Monday it will wind down its operations and file for bankruptcy one day after Marriott International abruptly announced that it had terminated its licensing agreement with the San Francisco operator of thousands of rental properties. The one-two punch of news has caused chaos for employees and guests alike. Shares of Sonder have plummeted more than 64% as of mid-day trading on Monday. In a statement Monday, Sonder said it expects to file for Chapter 7 bankruptcy and liquid its U.S. business, in addition to initiating insolvency proceedings in the international countries where it operates. “We are devastated to reach a point where a liqu…

Tesla is getting into the rental car market. Drivers can now rent a Tesla in two Southern California locations—San Diego and Costa Mesa—for three to seven days, starting at $60 daily, according to Electrek. Tesla will be renting, not leasing its EVs, and plans to continue rolling out additional U.S. locations starting this month. Fast Company has reached out to Tesla for comment. The news comes as the electric vehicle (EV) maker looks for new ways to head off further declines in U.S. sales following the expiration of its federal tax credits, and comes amid continued backlash against the company for CEO Elon Musk’s role in the U.S. government, coupled with gro…

Think. Create. Change. These three verbs are the driving force behind the World Changing Ideas Summit, a first-of-its-kind event created in partnership with Fast Company and Johns Hopkins University (JHU). This November 19 at the Johns Hopkins University Bloomberg Center in Washington, D.C., the World Changing Ideas Summit will convene academics and senior business leaders for a day of immersive, thought-provoking experiences designed to advance America’s innovation ecosystem. From dynamic panels to interactive innovation showcases to hands-on breakout sessions, the World Changing Ideas Summit aims to go beyond dialogue and inspire action. “The World Changing Ideas Su…