Blog, YouTube & Content Monetization

When corporate crises hit, the public looks to the CEO. From product recalls to workplace discrimination to customer mistreatment scandals, CEOs are often thrust into the spotlight and forced to apologize. But do the exact words they choose really matter? I’m a professor of marketing, and my preliminary research suggests the answer is yes. In fact, they can even move stock prices. A tale of 2 apologies Consider two examples from the not-too-distant past. When Samsung Electronics had to recall 2.5 million smartphones in 2016 due to battery fires, the company ran full-page ads in major American newspapers that said, “We are truly sorry.” Despite the apology, …

You may have seen warnings that Google is telling all of its users to change their Gmail passwords due to a breach. That’s only partly true. Google is telling users to change their passwords, but not because of a breach that exposed them. In fact, Google’s real advice is to stop using your password altogether. Here’s what I mean. The breach traces back to Salesforce, whose systems were compromised by the hacker group known as ShinyHunters (also tracked as UNC6040). Attackers obtained business-related Gmail data, including contact lists, company associations, and email metadata. No actual Gmail account credentials were stolen, but the nature of the stolen data makes ph…

“Get laid off with me.” So read the closed captions of a recent TikTok post. “My boss just put a 15 minute sink on my calendar,” creator @mbraindump said in the now-viral post. “I can’t believe this is really happening. Getting laid off, okay, here we go.” It is a sinking feeling that’s sadly familiar to myriad workers. In just the past week, thousands have fallen victim to mass layoffs at Amazon, Target, Paramount, CBS, and other large companies. After Amazon laid off 14,000 corporate employees last week, or 4% of its white-collar workforce, a number of workers started cropping up on social media to document their experiences. The trend of documenting be…

Ann Hummond knew the office software like the back of her hand. Based in Yorkshire, England, she could untangle any spreadsheet snafu in her sleep. Over the past 23 years, she had worked her way up from a data entry clerk to her finance company’s administrative director, quietly becoming the person everyone relied on when things went sideways. She was, in short, indispensable. And then, one Tuesday morning last year, during a quarterly team meeting attended by directors, colleagues, and a team leader, her boss—who is nearly 10 years her senior—told her publicly, in a roomful of people: “You’re too old to do this job.” “I must have looked like a goldfish…

If one founder is good, then more must be better, right? Not necessarily. New research shows that the benefits of cofounding a startup with strangers can be eclipsed by the risks. Yes, cofounders can bring their own perspectives, along with “access to wider networks, greater capacity, and access to funding,” says Monique Boddington, a management practice associate professor at the University of Cambridge’s Judge Business School, whose research includes early-stage venture formation and startup strategy development. And yet: “An increasing number of individuals have been setting up businesses with no intention of taking on employees,” she explains. That’s beca…

If it’s one thing that can consistently break the internet, it’s pets. Take Pancho the diva: The 1-year-old English cream mini dachshund started his career early in the fame-hungry world of LA, and is now a celebrity with 148,000 followers on Instagram. “We created this personality of this dog that is a diva and a brat who loves the lavish, luxury lifestyle—but his poor little parents can’t afford it,” says his owner, Felix Levine, entrepreneur and host of the popular podcast Unlike Me. He and Serena Kerrigan, founder of the dating game Let’s F**ing Date, are seasoned content creators, so when friends joked about giving their new dog an online persona, the idea st…

Leaders learn to say things with confidence. You may assume that people will be more prone to listen to you when you speak forcefully and with a sense of belief. Despite your best efforts, though, you’re going to say something incorrect every now and again. You might get out ahead of a story only to find out that things were not as they seemed initially. You might just have your facts wrong. Regardless of why you erred, you still have to be willing to admit that you were wrong. Happily, there is an easy way to do this, though you may find it hard to do at first. You have to admit you were wrong. Yup. That’s right. You just have to come out and say it. There is…

We are living in turbulent times and there is no reason to expect that things will become less so in the future. During such moments our emotions become strained and pushed to their limits. Stress increases as emotions are stretched, making it increasingly important that we are able to recognize the effects of it in ourselves as well as others in our environment. Becoming acutely aware of ourselves and others we are interacting with in this type of environment is paramount to building healthy relationships in the workplace and all areas of our lives. In my book, Emotional Intelligence Game Changers, I delve into how to navigate difficult times. Here are four ways…

As the founder, chair, and CEO of the Exceptional Women Alliance, I am fortunate to be surrounded by extraordinary female business leaders. Our purpose is to empower each other through peer mentorship that provides personal and professional fulfillment within this unique sisterhood. This month, I’m pleased to introduce Sammie Dabbs. Sammie is passionate about building and scaling high-performing commercial organizations. As chief commercial officer, she oversees revenue strategy, sales, and marketing alignment—driving growth through a combination of operational rigor and customer-centric innovation. With a proven track record of leading teams, entering new markets, an…

Many organizations are racing to build AI strategies, but too often they focus on adopting the latest tech, rather than creating the environment to support it. The reality is that lasting transformation is fueled by people, which requires companies to take a good look at their culture. At Architech, that’s exactly what we did. By prioritizing and rewarding innovation, we aligned our culture with our AI strategy—and it worked. This year, we are proud to be recognized as one of Fast Company’s Most Innovative Workplaces. We are one of 10 companies globally recognized by Fast Company for excellence in AI, automation, and machine learning. Here’s how we built an award-…

United Airlines, American Airlines, and Delta Air Lines said they will refund tickets for customers who will be flying starting on Friday, November 7, after the Federal Aviation Administration (FAA) announced a 10% reduction in flights at 40 major airports, expected to affect some 3,500 to 4,000 flights daily. The reductions come amid the ongoing federal government shutdown, which has created a shortage of air traffic controllers, some of whom are not being paid. “Any customer traveling during this period is eligible for a refund if they do not wish to fly—even if their flight isn’t impacted,” United Airlines CEO Scott Kirby said in a statement. “That includes non…

United Airlines, American Airlines, and Delta Air Lines said they will refund tickets for customers who will be flying starting on Friday, November 7, after the Federal Aviation Administration (FAA) announced a 10% reduction in flights at 40 major airports, expected to affect some 3,500 to 4,000 flights daily. The reductions come amid the ongoing federal government shutdown, which has created a shortage of air traffic controllers, some of whom are not being paid. “Any customer traveling during this period is eligible for a refund if they do not wish to fly—even if their flight isn’t impacted,” United Airlines CEO Scott Kirby said in a statement. “That includes non…

If sweating it out on a Peloton helps you stay fit, be sure to see if you’re affected by a major new recall from the exercise bike maker. Peloton issued a major recall for some bike models on Thursday, warning that the seat posts of affected models could break and potentially injure their users. The recall is based on three reports of seat post malfunctions. In two of those incidents, Peloton users were injured after falling off the bike. Though the number of incidents is very small, the recall applies to 833,000 units manufactured in Taiwan and sold in the U.S. The recall affects Peloton Original Series Bike+ units with model number PL02 and serial numbers that s…

The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally establis…

The erosion of freedom rarely happens overnight; it’s written into law, one ruling at a time. ACLU’s Chase Strangio lays bare how the U.S. legal system is failing its people under a growing wave of authoritarianism and systemic rollbacks of civil liberties. View the full article

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on a new court filing that sheds more light on the reasons for Sam Altman’s ouster from OpenAI two years ago. I also look at Amazon’s kerfuffle with Perplexity over AI shopping agents, and at another court ruling that using copyrighted data for AI training is fair use. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Today, institutional landlords—those owning more than 1,000 homes—remain a relatively small part of the national single-family housing market. They own less than 1.0% of the total U.S. single-family housing stock and have accounted for only about 0.3% of transactions over the past three years. Yet, two decades ago, they didn’t even really exist. When Blackstone began buying single-family rentals in 2011, there wasn’t a single firm that owned at least 1,000 U.S. single-family homes. By late 2016, Blackstone’s fund, Invitation Homes—which the firm late…

Drilling for minerals deep in the ocean could have immense consequences for the tiny animals at the core of the vast marine food web — and ultimately affect fisheries and the food we find on our plates, according to a new study. Deep-sea mining means drilling the seafloor for “polymetallic nodules” loaded with critical minerals including copper, iron, zinc and more. While not yet commercialized, nations are pursuing deep-sea operations amid rising demand for these minerals in electric vehicles and other parts of the energy transition, as well as for technology and military use. The researchers examined water and waste gathered from a deep-sea mining trial in 2022. What…

Over the last two years, the value of content has collapsed. Thanks to the LLM revolution, the internet is drowning in an avalanche of indistinguishable output: an endless parade of fast-food writing, recycled reports, and SEO-bait fluff optimized for algorithms instead of people. That’s why the only competitive moat left is the human story. For business leaders, this creates an urgent mandate: Storytelling is no longer a marketing tactic. It’s a strategic business imperative—the only reliable engine for changing minds and shifting behaviors. If your brand’s narrative isn’t uniquely human and demonstrably ownable, it will vanish in the churn. Here’s how to find th…

Tech is shifting faster than the models we built our impact on. And that means even thriving nonprofits face a choice: Keep optimizing what works—or rebuild for what’s coming. Back in June, our leadership team made a decision that felt both risky and obvious: Change a strategy that was still working to accommodate an AI future. We’d been writing and speaking for years about the need for the social sector to stop talking and start doing—and we realized it was time to take our own advice. For the last five years, our organization has helped nonprofits worldwide build tech solutions in partnership with leading tech companies. It worked. It made a difference. But by 2…

New York City has elected a democratic socialist as its next mayor. Across the internet, progressive internet users are hopescrolling for the first time in years and proudly declaring: “woke is back.” With his victory, Mayor-elect Zohran Mamdani will become the city’s first Muslim mayor, the first of South Asian heritage, the first born in Africa, and the youngest in more than a century. During his victory speech, Mamdani reaffirmed his support for workers’ rights, immigrants’ rights, and the rights of all vulnerable New Yorkers, including LGBTQ people. “BREAKING: WOKE IS BACK!,” one X user posted. “THERE ARE 25 GENDERS. WE’RE GOING TO TRANS THE ECONOMY. DEI F…