Blog, YouTube & Content Monetization

My first time plopping down on my therapist’s couch, I tried to breeze through the basics. Yes, upbringing, romance, family, social life—all important. But I entered that softly lit space to vent about the place that eats up a third of my waking life. I was there to talk about the office. The physical location wasn’t the issue; the office snacks were elite. The problem was the people: the supervisor with no respect for work-life balance, the snooty coworker firing off slick emails, the boy’s club that would always look out for its own. Being the only Black employee there wore me out in ways I couldn’t always name. And talking it out with a licensed professional who lo…

It’s 2 p.m. on a Monday, and the Starbucks on 23rd Street and Park Avenue in New York City’s Flatiron neighborhood is packed. Not that it would take much. The small shop—roughly 265 square feet of front-of-house space—is big enough for a short line to form before it would bust through the door and out onto the sidewalk. This location is the company’s very first “espresso bar” format store—a new, small-store design that will serve as the cornerstone of Starbucks’s future expansion plans. It’s also a symbol of a Starbucks in flux. Until recently, the store was for mobile orders and pickup-only; then in September, it reopened after a speedy “uplift” (Starbucks s…

Imagine this: You’re scrolling online late at night and with just a few clicks, you can order gummies that promise to boost your sex drive, a cream claiming to rebalance your hormones, or even prescription drugs from a telehealth site that spent millions on a Super Bowl ad without any disclaimers or mention of side effects. The solutions seem endless, and like most things that sound too good to be true, they often are. After 25 years in biotech and 10 years spent squarely at the nexus of science and women’s health, I’ve seen how hype can often race ahead of science. Evidence-based treatments for women remain chronically underfunded and underdeveloped. It’s no wonder t…

Earlier this year, while the U.S. government was cutting billions in foreign aid, a refugee education program called Yeti Confetti did something remarkable: It took a single grant and scaled from serving 35 to 1,400+ students in Lebanon and NYC. They anticipate doubling that within the next few months. While hundreds of humanitarian organizations suspended programs because of the U.S. foreign assistance freeze, Rocket Learning, an education tech platform in India, is reaching 3 million children across 10 states and territories at $1.50 per child per year, a fraction of comparable traditional early childhood programs. This dichotomy was reflected in two types of co…

Being a manager is never easy. And if you have never supervised others, the feat can be even more daunting. Managers are often spinning several plates: leading by example, setting and exceeding goals for your team, keeping workflow moving, providing support, and keeping employees motivated, engaged, and productive . . . all while adhering to your company’s objectives. If you haven’t done it before, it can be overwhelming. It’s almost like having to activate an entirely new part of your brain. Luckily, experts say creating “boss brain” is within anyone’s reach, regardless of leadership experience . . . or lack thereof. Listen and react to the feedback of your…

Have you ever opened a jar of Crisco and proceeded to slather it all over your body? I have, in the summer of 1992. I was just exiting sixth grade, and my friend was over for an afternoon of suntanning. When I reached for the brown bottle of suntan lotion, my friend stopped me, “Let’s go look for your mom’s Crisco.” “Crisco???” I said. “Yes, it’s how my older sister gets so tan.” Although I was suspicious that vegetable shortening was good for my skin, I silenced my doubts when I pictured her older sister in my mind—she was gorgeous, popular, and bronze. From a young age, we have an immature relationship with authority. Psychologists call this authority bias, whic…

Black Friday isn’t what it once was. Less than 15 years ago, it was fairly common for people to wake up at ridiculously early hours to drive to a store, where they would stand in line, waiting for the doors to open in order to grab the best deals. Those people still exist, but not in the numbers they used to, thanks to the convenience of online shopping (and the early start to holiday deals). But as artificial intelligence becomes more entrenched in people’s habits, it could have an increasingly large role in Black Friday (and Cyber Monday). And 2025 could be something of a test case for the technology. The average consumer is expected to spend $1,595 on holiday g…

There’s a new AI companion in town. Just don’t call it that. Launching today, Stream Ring is a wearable device that lets you capture your thoughts, brainstorm ideas, prepare for an interview, or—if you’re the company CTO’s 7-year-old child—simply learn about dinosaurs. The ring, which comes in silver ($249) and gold ($299), with a black resin contour on the inside, is available to preorder now, with shipping to begin in summer 2026. It only listens when you press and hold on its miniature touchpad, a bit like a walkie-talkie. You wear it on your index finger, raise it to your lips when you want to save that brilliant idea you just had, or find a quick recipe for J…

During an annual condominium meeting, at the end, the leader asked if anyone had any suggestions or questions. I spoke up: “How about we convert a portion of our common storage into a small gym?” My idea was met with uncomfortable silence, and eventually the leader responded hesitantly: “I honestly don’t know how to address that,” before promptly closing the meeting. In that moment, I began doubting myself, wondering, Was my idea really that bad? Was it stupid? Years later, small gyms in condominiums became a popular trend, adding real value to properties. My idea wasn’t rejected because it lacked merit. It was dismissed because the environment wasn’t open to new …

The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally es…

Leaders learn to say things with confidence. You may assume that people will be more prone to listen to you when you speak forcefully and with a sense of belief. Despite your best efforts, though, you’re going to say something incorrect every now and again. You might get out ahead of a story only to find out that things were not as they seemed initially. You might just have your facts wrong. Regardless of why you erred, you still have to be willing to admit that you were wrong. Happily, there is an easy way to do this, though you may find it hard to do at first. You have to admit you were wrong. Yup. That’s right. You just have to come out and say it. There is…

The value of higher education has been on a steady decline for Americans over the past 15 years. According to a September Gallup poll, only 35% of U.S. adults said a college education is “very important,” compared to 75% in 2010. This is what a marketer would call a brand problem. The University of North Carolina is unveiling a refreshed brand identity and reorganizing its marketing structure to meet these 21st-century challenges. The centuries-old university has a storied history as a top-ranked academic institution and a legendary sports brand (thank you Michael Jordan). Chancellor Lee Roberts says that awareness isn’t UNC’s problem. Everyone in North Carolina…

It became clear in the late 2010s that Amherst College’s science center had aged far past its prime. As the concrete building fell into disrepair, school leaders suspected a demolition was in order. Old, poorly insulated, and inadequate for the technical demands of today’s research, it seemed like too steep a challenge to repurpose, says Tom Davies, the school’s Executive Director of Planning, Design, and Construction. Especially after a new science center opened on campus in 2020. “It was a stranded asset with essentially no value,” he says. “But what our consultants were able to show is that it does have quite a bit of value.” In the course of explorin…

You might not have noticed if you’re the type to upgrade your smartphone frequently, but the main cameras that they use have been getting wider and wider in their field of view throughout the years. While phones are now indisputably the most popular cameras in the world, most manufacturers have settled on a type of lens that used to be considered quite exotic and challenging to use in the camera space. The main camera on the iPhone 17 Pro, for example, has the same field of view as a 24mm lens on a full-frame camera, which is the general photographic standard for measuring focal lengths. This is a perspective that few companies would have considered using on a point-a…

Believing that digital transformation is about changing technology is like thinking firefighting is about riding in a fire truck. Firefighting is about putting out fires to save lives and property. Digital transformation is about changing how your organization functions and creates value using data, systems, skills, and processes. That might mean building dashboards that give executives real-time visibility across thousands of staff, training hundreds in new ways of working like Agile or DevOps, or automating back-office processes to free up time for higher-value work. The common thread is that technology becomes a catalyst for organisational change in strategy, peopl…

A few years ago, when I was working at a traditional law firm, the partners gathered with us with barely any excitement. “Rejoice,” they announced, unveiling our new AI assistant that would make legal work faster, easier, and better. An expert was brought in to train us on dashboards and automation. Within months, her enthusiasm had curdled into frustration as lawyers either ignored the expensive tool or, worse, followed its recommendations blindly. That’s when I realized: we weren’t learning to use AI. AI was learning to use us. Many traditional law firms have rushed to adopt AI decision support tools for client selection, case assessment, and strategy developmen…

If you’ve ever taken a sick pet to the vet’s office, you know the pain of seeing your four-footed family member hurting. Then, of course, comes the secondary anguish of figuring how to pay for their veterinary care, which may have you wishing you’d ponied up for pet insurance. While Insurify reports that the average cost of a routine vet visit is about $138 for a cat and $214 for a dog, emergency veterinary care can run the gamut from $300 to $10,000, according to Marketwatch. The insurance industry touts pet insurance as the financial solution to the high cost of veterinary care. Like human health insurance, you pay monthly premiums so that your pet insurance wil…

When you open Microsoft Excel to review quarterly results or check Waze to optimize your route to the office, you’re tapping into technologies born not in corporate boardrooms, but in university labs. Thinking of innovation, our minds often jump to the titans of tech: Jobs, Musk, Altman, Gates, Bezos. But behind everyday tech innovations and healthcare breakthroughs are academic researchers whose work catalyzed billion-dollar industries. The unsung heroes of the lab and lecture hall have laid the groundwork for some of the most transformative technologies of our time. A few make celebrity status as Nobel prize winners, but the glory of most academics is poorly underst…

Meta has prevailed over an existential challenge to its business that could have forced the tech giant to spin off Instagram and WhatsApp after a judge ruled that the company does not hold a monopoly in social networking. U.S. District Judge James Boasberg issued his ruling Tuesday after the historic antitrust trial wrapped up in late May. His decision follows two separate rulings that branded Google an illegal monopoly in both search and online advertising, dealing yet another regulatory blow to the tech industry that for years enjoyed nearly unbridled growth. The Federal Trade Commission “continues to insist that Meta competes with the same old rivals it has for…

AI models have a voracious appetite for data. Keeping up to date with information to present to users is a challenge. And so companies at the vanguard of AI appear to have hit on an answer: crawling the web—constantly. But website owners increasingly don’t want to give AI firms free rein. So they’re regaining control by cracking down on crawlers. To do this, they’re using robots.txt, a file held on many websites that acts as a guide to how web crawlers are allowed—or not—to scrape their content. Originally designed as a signal to search engines as to whether a website wanted its pages to be indexed or not, it has gained increased importance in the AI era as some…

I’ve spent much of my career in fintech, but some of the most inspiring innovations I’ve seen came from a town most people have never heard of. In early 2025, Ipava State Bank, a tiny community institution in western Illinois, embedded a small amount of life protection into every eligible checking and savings account. No app to install, no portals, no extra steps—coverage was calculated from balances and capped per account. Six months in, reported results included $3.45 million in protection delivered, 7% deposit growth, 4.8% higher average balances, and a 25% increase in customers reaching maximum coverage levels—at a time when many peers were losing deposits. Th…

Most of the software that truly moves the world doesn’t demand our attention: It quietly removes friction and gets out of the way. You only notice it when it’s broken. That’s not a bug in the business model; it’s a feature. In fact, “unnoticed but indispensable” is the highest customer-satisfaction score you can get. Consider these categories that already figured this out. The log-in that isn’t a task anymore Password managers, once you build the habit, fade into the background. They fill the box before you even remember there was a box. Single sign-on (SSO) systems go a step further and make logging in to everything feel like one action instead of 17 small, an…

A beloved Christmas tree tradition is returning to Manhattan for the holiday season next week. No, it’s not the towering spruce at Rockefeller Center, which is lit in early December. The comparatively smaller Origami Holiday Tree that’s delighted crowds for decades at the American Museum of Natural History opens to the public on Monday. The colorful, richly decorated 13-foot (4-meter) tree is adorned with thousands of hand-folded paper ornaments created by origami artists from around the world. This year’s tree is inspired by the museum’s new exhibition, “Impact: The End of the Age of Dinosaurs,” which chronicles how an asteroid crash some 66 million years ago res…

At 3:20 a.m. on January 8, Steve Gibson and his wife were jolted awake by a phone call: the Eaton fire was approaching their home in Altadena, California, and they had to evacuate. “We left in about 15 minutes,” Gibson says. “So we only took our passports, our insurance papers, three pairs of underwear, and our little dog, Cantinflas.” They thought that they’d be able to come back within a few hours. But they soon learned that their house—and their entire block—had been destroyed. They spent the next few weeks moving from short-term rental to short-term rental, and finally moved into an apartment, though they knew that insurance would only cover the cost temporar…

Universal Pictures’ two-part Wicked gamble continues to defy gravity at the box office. Just a year after part one brought droves of audiences to movie theaters around the country, even more people bought opening weekend tickets to see the epic conclusion, Wicked: For Good. According to studio estimates on Sunday, Wicked: For Good earned $150 million from North American theaters in its first days in theaters and $226 million globally. Not only is it the biggest opening ever for a Broadway musical adaptation, unseating the record set by the first film’s $112 million launch, it’s also the second biggest debut of the year behind A Minecraft Movie’s $162 million. “The…