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Blog, YouTube & Content Monetization

The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.

  1. This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Not everything creative needs a prompt. The Web is increasingly flooded with AI-generated images and videos, much of it aimed at kids. Sometimes it’s nice to break free of that synthetic media. As a dad of 10 and 12-year-old daughters, I appreciate resources for kids and families that celebrate human imagination, curiosity, and hands-on exploration. I had a fruitful recent conversation about resources for kids with a fellow dad, Kevin Maguire, who writes the great newsletter The New Fatherhood. If you’re a dad looking…

  2. Three different Coca-Cola sodas are being recalled by the U.S. Food and Drug Administration (FDA) as a result of the “potential presence of foreign material (metal) in the product.” Coca-Cola Southwest Beverages LLC ordered the voluntary recall for cans of Coca-Cola Zero Sugar, Coca-Cola, and Sprite on October 3—which the FDA subsequently announced earlier this week on October 20. “We can confirm all recalled product has been removed from the market,” a Coca-Cola Company spokesperson told Fast Company in an emailed statement. “[We] voluntarily recalled a very limited quantity of [the] 12oz cans (12-, 24-, and 35-packs) in the state of Texas. This action was taken …

  3. It’s time to crown the champion of America’s pastime—even if a Canadian team earned its way into the battle. The first pitch of the 2025 World Series will be thrown out tonight: Friday, October 24. The Toronto Blue Jays will try to stop the Los Angeles Dodgers from becoming the first team since the 2000 Yankees to win consecutive championships. The Blue Jays will also try to prevent Shohei Ohtani from making any baseball history. Both feats are a tall order. Let’s take a look back at how the two teams got here and speculate on Ohtani’s potential firsts before we get into how to watch the World Series. The road to the World Series Ironically, the Blue …

  4. You might have a tough time getting your hands on a pumpkin spice latte over the next few days. Starbucks Workers United, the union representing more than 12,000 workers across 650 stores nationwide, is planning to picket and stage rallies outside 60 locations of the coffee chain this weekend. Seventy rallies and pickets will take place from today through November 1, the union said. Today the union will begin voting on a work strike authorization, stemming from demands for new contracts that address better staffing hours, higher pay, and “resolution for hundreds of outstanding unfair labor practice charges,” according to the union. Starbucks has faced a …

  5. This month, Southwest Airlines unveiled a new cabin design that’s already rolling out in new planes across its fleet. It includes slimmer seats, updated amenities, and lots and lots of blue. The new cabin was revealed on October 14, and there are currently six aircrafts in operation with the revamped design. For Southwest, this design is part of what it calls a larger “transformational plan.” So far, that plan has included nixing some of its most iconic brand features—like its “bags fly free” policy and flat cost open seating arrangement—in order to compete in an airline industry that’s increasingly reliant on charging ancillary, “premium” fees to drive up profits. …

  6. Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged food manufacturer began developing the tool last year with IT firm Accenture and expects that it will be capable of making short TV ads that would be ready to air as soon as next year’s holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez’s global senior vice president of consumer experience. The Cadbury chocolate producer has invested more than $40 million in the tool, Halvorson said, adding that savings would grow if the tool is able to make more elaborate videos.…

  7. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Since mortgage rates spiked in 2022, many large homebuilders have tried to make homes more affordable by shrinking them, stripping them down, or pushing buyers farther out. Allan Merrill, CEO of Atlanta-based Beazer Homes—a publicly traded builder with a $710 million market capitalization and the 23rd-largest single-family homebuilder last year—believes that’s the wrong approach. “The way I think about it is, I don’t want to sell you a cheaper home,” Merrill told ResiClub last week. “I want to sell you a home that costs you less every month to live i…

  8. Toy retail brand Toys “R” Us will open new flagship stores and seasonal holiday shops just in time for the holidays. The initiative is in partnership with specialty retailer Go Retail Group, the company said. The locations will feature products from popular brands such as Barbie, Hot Wheels, Nerf, Lego, and Paw Patrol. Some of the new stores have already opened their doors. According to the company, additional stores will open throughout the season. Here’s where you can shop Consumers will be able to do their holiday shopping at the following new Toys “R” Us locations: Flagship stores: Chicago Premium Outlets — Aurora, IL Camarillo Premium …

  9. The stunning indictment that led to the arrest of more than 30 people, including Miami Heat guard Terry Rozier and other NBA figures, on charges of illegal sports betting has drawn new scrutiny of the booming business of professional sports gambling across the U.S. Since widespread legalization, the multibillion-dollar industry has made it easy to place wagers on everything from the outcome of games to that of a single play with just a few taps of a cellphone. It’s just about impossible to go to a basketball, football, baseball or other pro game today — or watch a matchup on TV — without seeing ads for sports betting. Fans can place wagers from their stadium seats, whil…

  10. Kering released its third-quarter 2025 financial results on Thursday, showing it reduced the slump it had seen in the previous quarter. The French luxury goods house, which owns brands like Balenciaga, Gucci, and Yves Saint Laurent, reported 3.42 billion euros ($3.97 billion) in group revenue, down 5% year-over-year (YOY) compared to a 15% drop in quarter-two. It also beat Wall Street’s estimate of a 9.6% decline, according to consensus estimates cited by Reuters. Kering attributed the reduced revenue YOY, in part, to a negative currency effect of 5%. Luxury is in a lull As a whole, luxury brands have struggled in recent years, with blame boomeranging be…

  11. Alaska Airlines said its operations have resumed Friday after it had to ground its planes for hours because of an information technology outage. The airline said in a statement that 229 flights were canceled because of the outage and that more flight disruptions were expected as it worked to “reposition aircraft and crews.” Alaska Airlines said it is working on getting travelers affected by the disruption to their destinations. It asked that passengers check their flight status before heading to the airport. The grounding Thursday affected Alaska Air and Horizon Air flights. Hawaiian Airlines, which was bought by Alaska Air Group last year, said its fl…

  12. I will never forget the day I realized how rare it is to see businesses support parents—or what a huge impact even the tiniest efforts can make. “We’re just going to run into the store for a few quick things!” I called to my two kids with confidence as I unloaded them from the car, skipping the bulky stroller and putting my 1-year-old in the shopping cart seat. But what should have been a simple trip took a turn when we unexpectedly needed to visit the restroom. As any mom knows, this is where things can start to unravel: You can’t take the cart inside, so what are you supposed to do with your not-yet-walking child while you help the bigger one use the toilet? And how…

  13. Yesterday, Target Corporation announced news that no one wants to hear—especially just before the holidays. The Minneapolis-based retail giant informed employees that it is gearing up to eliminate 1,800 corporate roles at the company. Here’s when the layoffs will happen and what it means for the company and its employees. Target to cull its corporate workforce by 8% On Thursday, Target’s chief operating officer, Michael Fiddelke, who is set to become the company’s new CEO in February, reportedly sent a memo to employees at the 440,000-strong company. According to numerous media reports, Fiddelke’s memo didn’t beat around the bush: the company has decided …

  14. One of my Bentley University students put it plainly the other day: “AI taking entry-level jobs is a ‘when,’ not an ‘if.’ But in venture capital, 70% of the decision is reading the founder and team—and that’s something AI can’t do.” That simple breakdown , 70% people, 30% product—flips the usual narrative about finance. For decades, finance was defined by numbers. Analysts lived and died by the spreadsheets. Today, AI can run discounted cash flows, parse a term sheet, and size a market faster than any junior associate. But if you talk to people in venture capital, they’ll tell you the math has never been the most important part. The numbers matter, of course, but the dif…

  15. Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. Apple is legendary for figuring out what people want before they realize they want it. But since 2021, its MacBook Pro hasn’t been like that at all. Instead, this venerable laptop’s recent design has reflected Apple’s willingness to trust its customers’ judgment—even when it’s been at odds with the company’s own instincts. In part, that’s because of a 2016 reimagining of the MacBook Pro that didn’t stick. Atypically, Apple then went on to reverse many of the changes it had made. The fancy function-key replacement known as the Touch Bar went bye-bye. And several mundane-but-useful fe…

  16. Meta is working to make its apps better for boomers. This week the company announced new UX features designed to deter scammers and make Meta’s apps safer for older adults. Scammers today use all kinds of tricks to part people from their money, like soliciting personal information under the guise of fake government benefits, brazenly pretending to be customer service support, and chatting up unwitting people in the comments section of a real business’s social media page to lure them to another page. New features for older users Meta says its new in-app warnings are meant to combat that type of behavior, and will be triggered by suspicious activity. On t…

  17. Those AI tools are being trained on our trade secrets. We’ll lose all of our customers if they find out our teams use AI. Our employees will no longer be able to think critically because of the brain rot caused by overreliance on AI. These are not irrational fears. As AI continues to dominate the headlines, questions about data privacy and security, intellectual property, and work quality are legitimate and important. So, what do we do now? The temptation to just say “No” is strong. It feels straightforward and safe. However, this “safe” route is actually the riskiest of all. An outright ban on AI is a losing strategy that creates more problems than it solves. It fost…

  18. What if the women leaders who were long overlooked are the ones we can’t afford to ignore today. The proverbial career ladder has long been the dominant metaphor for success. For many, it works: a clear, linear climb, one predictable rung at a time. For others, it doesn’t, because the ladder was never built to hold the weight of multiple roles and ambitions. Women, in particular, have mastered a multi-hyphenate model of leadership out of necessity: mother and manager, founder and caregiver, mentor and innovator. What looked “nonlinear” was simply a different kind of training ground, one that creates resilience, adaptability, and perspective. Today’s multi-hyphenates are…

  19. “Welcome to the future!” David Arena, head of global corporate real estate for JPMorganChase, is standing on a sweeping staircase in a soaring travertine-clad lobby addressing a crowd. He’s there to welcome visitors to the ribbon cutting of 270 Park Ave., the banking behemoth’s new global headquarters in Manhattan. Behind him, an American flag hitched to a fluted bronze mast flies vigorously (it’s propelled by an artificial breeze that required a remarkable amount of fine-tuning). Standing next to him are the people who helped design and build the $3 billion, 2.5 million-square-foot supertall: JPMC CEO Jamie Dimon, British architect Norman Foster, developer Rob Speyer…

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