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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,320 topics in this forum
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Harmful bleaching of the world’s coral has grown to include 84% of the ocean’s reefs in the most intense event of its kind in recorded history, the International Coral Reef Initiative announced Wednesday. It’s the fourth global bleaching event since 1998, and has now surpassed bleaching from 2014-17 that hit some two-thirds of reefs, said the ICRI, a mix of more than 100 governments, non-governmental organizations and others. And it’s not clear when the current crisis, which began in 2023 and is blamed on warming oceans, will end. “We may never see the heat stress that causes bleaching dropping below the threshold that triggers a global event,” said Mark Eakin, executiv…
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European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc’s digital competition rules. The European Commission imposed a 500 million euro ($571 million) fine on Apple for preventing app makers from pointing users to cheaper options outside its App Store. The commission, which is the EU’s executive arm, also fined Meta Platforms 200 million euros because it forced Facebook and Instagram users to choose between seeing ads or paying to avoid them. The punishments were smaller than the blockbuster multibillion-euro fines that the commission has previously slapped on Big Tech companies in antit…
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As the founder of World Central Kitchen, renowned chef and humanitarian José Andrés has truly mastered the art of leading through crisis. Andrés shares insights from his new book, Change the Recipe—a candid collection of personal stories that doubles as a playbook for navigating uncertainty, breaking rules, and leading with heart. José also explores how AI is poised to reshape the food industry and more. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navi…
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Fans of Big Lots who were devastated when the embattled retailer filed for bankruptcy last year will be happy to learn that more than 200 locations are expected to reopen by summer. The discount chain, which had initially been expected to close every store, struck a deal in December with Variety Wholesalers, parent company of Roses and other bargain shopping chains, which agreed to take over hundreds of leases and operate the stores under the Big Lots brand. Here’s what you need to know: When are the Big Lots store reopening? The stores are having their soft openings in four “waves,” with the first wave of nine stores having already opened earlier this month, a…
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Artificial intelligence has rapidly started finding its place in the workplace, but this year will be remembered as the moment when companies pushed past simply experimenting with AI and started building around it, Microsoft said in a blog post accompanying its annual Work Trend Index report. As part of this shift, Microsoft is dubbing 2025 the year of the “Frontier Firm.” “Like the digital native companies of a generation ago, they understand the power of pairing irreplaceable human insight with AI and agents to unlock outsized value,” Jared Spataro, CMO of AI at Work at Microsoft, said in the post. These so-called Frontier Firms will be built around “on-dem…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. The 2025 spring selling season isn’t shaping up the way publicly traded homebuilders had hoped. KB Home, a giant homebuilder, told investors on March 24th that the traditionally strong spring buying window was off to a weaker-than-anticipated start. Just days earlier, Lennar, the nation’s second-largest builder, had offered a similar readout on its March 21 earnings call. Now, D.R. Horton—the largest homebuilder in the U.S. and No. 120 on the Fortune 500—is adding its voice to the chorus. “This year’s spring selling season started slower than exp…
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Microsoft released its annual Work Trend Index report on Tuesday, which argued that 2025 is the year that companies stop simply experimenting with AI and start building it into key missions. As part of its release, Microsoft put together a glossary that it says is comprised of “new terms to know for a new world of work.” Here’s the list: Agent: An AI-powered system that can reason, plan, and act to complete tasks or entire workflows autonomously, with human oversight at key moments. Agent boss: A human manager of one or more agents. Capacity gap: The deficit between business demands and the maximum capacity of humans alone to meet them. Digital lab…
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The World Economic Forum, which runs an annual gathering of elites in Davos, Switzerland, says its board has given its unanimous support for an independent investigation into allegations of misconduct by founder Klaus Schwab. The statement from the Geneva-based think tank and event organizer late on Tuesday came after a report published in the Wall Street Journal cited a whistleblower letter alleging financial and ethical misconduct by Schwab, 87, and his wife Hilde. The newspaper reported that the allegations were sent in an anonymous letter to the board last week and included claims that the Schwab family mixed their personal affairs with Forum resources. In a statem…
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Struggling pharmacy chain Rite Aid may be preparing to file for a second bankruptcy and sell itself in pieces, according to a new report. The plans would come just a year after Rite Aid emerged from its prior bankruptcy proceedings. Here’s what you need to know. What’s happened? A report from Bloomberg yesterday said that the pharmacy chain Rite Aid was preparing to file for a second bankruptcy. Rite Aid previously filed for Chapter 11 bankruptcy in 2023, from which it emerged last year in 2024. But now Bloomberg’s report suggests that Rite Aid’s reorganization in that bankruptcy wasn’t enough to help the retailer put its struggles behind it. Rite Aid is re…
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Welcome to Pressing Questions, Fast Company’s mini-advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: What should I do about a coworker who dresses inappropriately at work? A: My first instinct is to advise you to keep it to yourself. Commenting on someone’s appearance is fraught and how someone dresses or styles their hair, etc. very often falls into the category of none of your business. But, there are nuances and circumstances where something is actually inappropriate. Before you say anything, run though these checks: Does your workplace have an official dr…
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This month’s legal dustup between NFL quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. over trademark rights to the number 8 may have amounted to little more than a tempest in a teapot, but it has drawn attention to a rarely considered topic in branding and marketing: the use of numbers in brand names and logos. Why might a seemingly arbitrary number like 8—or 27 or 63, for that matter—be worth fighting over? And are some numbers worth more than others? Obviously, numbers are at an important disadvantage compared to letters when it comes to their use as trademarks. While an initial letter can stand for any word that it begins with, numbers are much more con…
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There is no bad seat at Cercle Odyssey. In fact, there are no seats. Within the rectangular structure, screens project an art film inspired by Homer’s Odyssey, made especially for the concert. In the center of the space, world-famous electronic musicians—from Moby to Black Coffee—perform for a crowd of 5,000 fans. As the world’s first 360-degree immersive concert installation, it’s a FOMO-inducing Instagram story waiting to happen. Thing is, phones aren’t allowed inside (they’re secured in pouches at check-in). Instead, there’s no choice other than to be present. Cercle Odyssey is the latest project from Cercle, a French company known for producing livestream DJ sets …
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When Elon Musk’s foundation sponsored the $100 million XPrize for Carbon Removal—a four-year-long competition to find credible ways to eventually remove a billion tons of CO2—Musk might have expected that a shiny new gadget would win. But the winner of the $50 million grand prize is low tech: spreading rock dust on small, low-income farms in India, Zambia, and Tanzania. The winning startup, called Mati Carbon, is one of a small group of companies using “enhanced rock weathering” to capture CO2 from the air. “We’re trying to speed up something that happens naturally,” says Jake Jordan, the startup’s chief science officer. When it rains, rocks slowly break down in a proces…
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You might have a go-to hot sauce already. But for the past year or so, Sichuan condiments brand Fly by Jing has been repositioning to capture mainstream heat seekers, and its subtle packaging update, rolling out now, is the DTC darling’s latest move to optimize for its new distribution channel of choice: mass retail. To call the visual changes a “rebrand” would be a stretch, but the subtle updates point to how the company is pivoting its messaging for analog sales. It’s packaging uses pared-down graphics and copy, with more negative space and a strict focus on must-have details that allow first-time buyers to quickly make a purchase decision just by looking at the produc…
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The elephant enclosure at your local zoo is an interesting place to be. But until 20 years ago, it was somewhere you’d encounter in person—with reverence and intimacy. A video uploaded by YouTube cofounder Jawed Karim 20 years ago today changed that. Karim wanted to test out the capabilities of a new website he and his colleagues had developed—what they called YouTube—and needed content to share with the world. It was designed to be filler: That much is evident in the halting presentation of the 19-second video. But beyond its role as a historical footnote—the video that gave birth to YouTube, the cultural phenomenon that has reshaped our consumption habits and …
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For most social media companies, getting users to doomscroll as much as possible is the name of the game. But Pinterest is now encouraging its young users to put their phones away during class. The mood board app is currently demoing a new pop-up for users aged 13 to 17 in the U.S. and Canada that will prompt them to stop scrolling and close the app during class, according to a report from The Verge. “Focus is a beautiful thing,” a screenshot of the prompt reads. “Stay in the moment by putting Pinterest down and pausing notifs until the school bell rings.” The pop-up is set to appear between 8 a.m. and 3 p.m. on school days, and Pinterest plans to roll out the test t…
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Crocs have taken a lot of forms over the years. From collaborating with Balenciaga to send 10 inch platform clogs down the runway to collaborating with Taco Bell to make a sold-out Mellow Slide together, Crocs is no stranger to whimsy. Now, Cros is partnering with the happy-go-lucky Finnish design house Marimekko to produce a line of shoes that feature the brand’s signature prints. “Marimekko and Crocs both have a very similar brand philosophy to bring joy, positive energy and playfulness to the world,” says Rebekka Bay, Marimekko’s Creative Director. “Our lifelong mission at Marimekko is to bring joy and color to people’s everyday lives, and collaborations with glob…
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It takes a lot of chutzpah to walk up to television personality and Skinnygirl founder Bethenny Frankel, put a pair of sunglasses in her hands, and tell her, “These are for an oblong face.” But that bold act paid off for Kari Dowiak, founder of sunglass brand Memorí Eyewear, which specializes in sunglasses for petite and narrow faces. The result? Frankel posted a 47-second TikTok video recounting the exchange and showing off the sunnies, calling them “cute” and high quality. The video went viral, racking up more than 1.3 million views as of mid-April, and skyrocketing the company’s sales. Of course, it wasn’t all happenstance. Dowiak had signed up for a networking eve…
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For years, Google made it incredibly easy to look up someone’s address, phone number, age, and other personal info. All you had to do was type in a person’s name and where they live, and you’d get all kinds of details from sites like Whitepages and Spokeo, which pull together that info from public and private sources. Creepy as this is, doing anything about it has always been a slog, and most people never bothered. While some companies charge hundreds of dollars per year to remove this data on your behalf, that’s not really necessary. If you have an hour or so to spare, you can hide your personal information from casual snoopers on Google, and even on the people s…
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