Blog, YouTube & Content Monetization

After 23 years as part of advertising and marketing services holding company IPG, creative agency R/GA bought back its independence through a new partnership between R/GA’s global management and private equity firm Truelink Capital. It marks the official announcement of a move reported by AdAge earlier this month, and after leaks about a potential sale emerged last summer. The management team leading the agency back to private business is headed by R/GA’s global CEO, Robin Forbes, and chair and global chief creative officer Tiffany Rolfe. Truelink Capital is also an investor in marketing tech companies Flipp and Ansira, as well as experiential marketing firm GES. Fin…

Walt Disney’s new headquarters in New York is like a city contained within a single block. By the end of this summer, around 5,000 people will work from within the stately 1.2-million-square-foot skyscraper, and the company ambitiously designed it to create a sense of flexibility and appeal for every single one of them. [Photo: Dave Burk/Disney] That’s a tall order, because the entertainment corporation’s portfolio is more diverse than ever. Today Disney’s work includes studio films and theme parks, but also broadcast news, radio, podcasts, streaming, digital media, and magazines. The media roster, largely based in New York, includes ABC News, ESPN, Hulu, and talk…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. When Wendy Cai-Lee launched Piermont Bank in 2019, she says she didn’t set out to build a board of directors led—and dominated—by women. “I was so focused on finding the best board to help me,” she says. Initially, her board consisted of seven directors, five of whom are women, includi…

YouTube celebrated its 20th birthday last month. Currently, users watch more than a billion hours of content on the Google-owned video platform every day. And increasingly, that content is streamed on TVs rather than smartphones. YouTube CEO Neal Mohan recently announced that YouTube’s TV viewership surpassed smartphone viewership in the United States for the first time. To understand why, we turned to Kurt Wilms, a senior director of product management who oversees the company’s living room strategy. In a recent interview on Fast Company’s Most Innovative Companies podcast, he talked about how content creators can optimize for the big screen and why so many people watch …

Gallup recently released new data on employee engagement, and the results are dismal. Just 3 out of every 10 employees are actively engaged—which is the lowest percentage in a decade. But despite decades of effort and investment in tackling disengagement, this persistent issue endures. If you conduct an Amazon search for books on employee engagement, you’ll get thousands of results. There are also dozens of apps and “platforms” that promise to “unleash human potential” and “help people transform,” not to mention countless, self-described “coaches” offering services related to “re-engaging” the workforce. We’ve seen the rise and fall of “perks culture,” added opp…

In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work stress affects their home lives. In my coaching work with hundreds of professionals annually, I’ve witnessed firsthand how impossible it is to separate stress from career trajectories; they are intertwined, each influencing and shaping the other. Stress can derail even the most carefully planned career paths, yet we often treat career decisions as purely rational, despite the fact that our psychological state profoundly inf…

Sharing personal hardships like divorce, health issues, and family emergencies can make workplace conversations emotionally difficult and professionally complex. But given that our working lives are not getting shorter anytime soon, it’s not a question of if individuals will need to have these conversations, but when. And navigating these conversations professionally while managing emotions and privacy requires careful thought and preparation. Here are some strategies to help you handle sensitive discussions with confidence while maintaining personal boundaries. 1. Determine the purpose of sharing your news Getting clear on your reasons for sharing will help yo…

Matt Sia is a big fan of eggs. With his daughter, he’ll make slow scrambles bathed in pricey European butter. And as executive creative director at the design and branding firm Pearlfisher, he brought that same love to an egg carton he designed for the now retired brand Consider Pastures. The regenerative farming producers created eggs with rich burnt sienna shells, and Sia designed a complementary blue package that celebrated their natural hue. To reach this reveal, the carton unfolded in a dramatic, multi-tiered story much like an Apple product, with messages like “care” and “cultivate” highlighted in gold foil. These premium eggs sold for $5. But today, as another …

Under the rally cry of “Altadena Is Not for Sale,” the people of the multi-racial, middle-class town of Altadena, California, are aiming to take charge of their own recovery and rebuilding from the Los Angeles Eaton fires, which killed 17 people, burned more than 14,000 acres, and destroyed over 9,000 homes and businesses. Three community organizations and the local Native American tribes reflect the various perspectives, and collective unity, on how Altadena might avoid the fate of other communities whose recovery ended up being controlled by big developers. Altadena: Not For Sale, My Tribe Rise, and Altadena Strong are three community organizations who have cohosted…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Typing isn’t always the best way to get your thoughts down. Sometimes talking through an idea leads to better clarity. New AI tools can reliably transform those spoken thoughts into clean, organized text. I’ve spent months experimenting with voice AI tools—first on my phone, and now on my laptop. They’ve been helping me pull ideas from my brain onto paper. The tools below have become crucial to my workflow. Why voice AI beats traditional transcription Traditional transcription simply converts speech to text. Mod…

In the business world, advertisers are the stunt performers. Our fragmented media and pop cultural landscape has forced brands to really push stunts into the weird and wonderful. Whether it’s Snoop threatening to give up smoking, Ben Affleck working a Dunkin’ drive-thru, or a devil baby terrorizing the streets of New York. Meanwhile in Hollywood, the stunt performers are the ones who actually pull off the death-defying action that can make us gasp. They’re a breath of IRL fresh air in a world blanketed by visual-effects technology. Now, for the biggest night in entertainment, these two worlds converge for a pretty epic stunt by both worlds’ definition. Disney Adverti…

Despite a traumatic beginning of the year from the devastating Eaton and Palisades fires, Los Angeles is ready to celebrate one of its largest exports: movies. Hollywood’s biggest bash, the 97th Academy Awards presented by the Academy of Motion Picture Arts and Sciences, will air tonight, March 2, at 4 p.m. PT / 7 p.m. ET. The action is taking place at the Dolby Theatre at Ovation Hollywood. Let’s get up to speed so you can watch like an A-lister: How the L.A. fires impacted the 2025 Oscars The fires delayed the Oscar nominations announcement twice and extended the nominations voting period. And though the actual awards ceremony date was not affected, the annua…

Sometimes, authenticity can be a film’s most special effect. It took months for Best Actress front-runner Mikey Madison to learn how to pole dance like the titular exotic dancer in Anora and for her fellow nominee Timothée Chalamet to passably play guitar as Bob Dylan in A Complete Unknown. The naturalism of both performances helped keep audiences under the spell cast by their surrounding films. So, it should probably come as no surprise that a backlash has emerged in response to several of this year’s Oscar-nominated films using AI, paradoxically, to achieve “authenticity.” The reaction began on January 11, when editor Dávid Jancsó revealed in an interview that h…

Gen Z workers have been branded as demanding, unmotivated, and even entitled—a word that was used not too long ago to describe millennials. In an Intelligent.com survey last fall, 60% of employers said they had fired Gen Z workers not long after hiring them, and one in six managers said they were hesitant to hire recent college graduates. It’s no surprise that Gen Z continues to be misunderstood, or that older employees might rely on lazy tropes as they try to make sense of a new generation. While it’s true that Gen Z employees may have higher expectations for the workplace, that isn’t necessarily a bad thing—in fact, it may just be a necessary corrective in the face …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking before the U.S. Senate this month, Federal Reserve Chair Jerome Powell said that a decade or more down the road, homeowners in some parts of the country won’t be able to find home insurance. “Both banks and insurance companies are pulling out of coastal areas or areas where there are a lot of fires. So what that is going to mean is that if you fast-forward 10 or 15 years, there are going to be regions of the country where you can’t get a mortgage,” Powell told Congress. “There won’t be [mortgage] ATMs, there won’t be banks [lending mortgages…

The Oscars don’t have a Best Poster category. (Or even a Best Title Sequence category, which they did sort of have for the very first Academy Awards in 1929 before—for shame—dropping it in 1930.) So this year, as in the past, we asked some of our favorite poster designers which Best Picture nominee should win Best Poster. Like book cover designers, key art creators are tasked with the unwieldy ask of distilling an entire universe of story into a single visual. It’s another standard of excellence in cinema—and we’d argue that there’s indeed correlation between great posters and great films. Consider: In our (admittedly wildly unscientific!) 2023 best poster poll, all …

Forget SpongeBob SquarePants, Sesame Street, and the sourdough starter craze: a depressed German loaf of bread named Bernd das Brot is celebrating his 25th anniversary as the reluctant star of a children’s television program that accidentally became equally popular with adults. A cult classic in Germany, Bernd das Brot (Bernd the Bread) is a puppet renowned for his deep, gloomy voice, his perpetual pessimism and his signature expression, “Mist!” (Think “crap!” in English.) Played and voiced by puppeteer Jörg Teichgraeber, Bernd is a television presenter who wants nothing to do with TV and can’t wait to go home to stare at the wallpaper. This year, his friends—…

The tops of dried, bent cornstalks crunch underfoot. Jill Holtz’s gaze is fixed on the ground ahead. She wanders into the nearby woods and weaves between twisted branches. Then, Holtz spots something and starts to riffle through the withered twigs. To the untrained eye, it’s easy to overlook. But for Holtz, it’s instantaneous recognition. Scraggly, white lines give the appearance of shattered glass, but a name can still be made out at the top. It is a sonogram strip—crinkled, abused by the elements, but intact. In early February, Holtz combed through parts of a flattened cornfield in Swannanoa, North Carolina—a rural area razed by fierce floodwaters from Hurri…

An accepted fact of childhood: Monopoly is a slow game that requires consecutive snow days to successfully finish. And, by god, no matter what you do, do not end up as the banker, the most tedious and thankless of jobs. [Photo: Hasbro] Though they wouldn’t put it in those terms, the folks at Hasbro likely know that’s how a lot of players feel. So today the company is announcing a new set that bridges the gap between Monopoly Junior and the classic version for ages 8 and older—speeding things up by ditching the banker and paper currency entirely in favor of an app. “Kids don’t carry cash these days . . . [but] they probably do have a mobile device,” says Brian …

A typical RV has to plug in at a campground to run the power inside. But Airstream’s newest Basecamp 20Xe trailer is designed to power itself in remote locations: If you want to spend a week in the wilderness, you can theoretically use an induction stove, keep your laptop charged, turn on the air-conditioning, and have hot water for the shower—even if you’re nowhere near any utilities. [Photo: Airstream] “Over the past several years, we’ve seen a growing demand from our customers for what we call energy independence,” says Bob Wheeler, Airstream president and CEO. “The flexibility to not have to go to a campground with established power and energy supplies, to give…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Since the pandemic housing boom fizzled out, the number of unsold completed U.S. new single-family homes has been rising. Here’s a look at the recent historical numbers for January: January 2018: 63,000 January 2019: 76,000 January 2020: 76,000 January 2021: 40,000 January 2022: 32,000 January 2023: 68,000 January 2024: 83,000 January 2025: 115,000 The January figure (115,000 unsold completed new homes) that recently published is the highest level since July 2009 (126,000). Let’s take a closer look at the data to bett…