Blog, YouTube & Content Monetization

In B2B marketing, content syndication has long been a staple for reaching decision makers, filling the sales pipeline, and accelerating leads. But in an increasingly fragmented digital landscape, relying solely on a single channel strategy could mean missing out on other high-impact channels. Today’s buyers are consuming content in new and varying ways—they’re tuning in to podcasts during commutes, streaming their favorite shows via connected TV, and gaining business news from social media platforms. To engage prospects effectively, marketers need to test and expand their digital toolkit with a diversified channel mix that can be anchored in tried and true syndication but…

AI integration remains a top priority across enterprises worldwide, yet success remains elusive despite widespread enthusiasm and significant investment. An October 2024 study by Boston Consulting Group found that only 26% of companies have derived measurable business value from their AI initiatives. As a result, CEOs face mounting pressure to deliver tangible ROI, shifting focus from experimentation to real-world outcomes. Modern AI development increasingly relies on open-source foundations, enabling rapid iteration and innovation. Many transformative breakthroughs have emerged from community-driven development—primarily in Python, the dominant language in data scien…

It’s a tale as old as the modern workplace: In the 1960s, women entered the workforce en masse, ready to compete with their male counterparts for promotions, pay, and opportunity—only to find the system wasn’t built for them. Today, women comprise almost half of the U.S. labor force. The playing field looks different now, but the fight for equal access hasn’t gone away. It just moved into subtler territory. Companies make quiet calculations about who’s worth “investing in,” says Corinne Low, gender economist and associate business professor at the University of Pennsylvania’s Wharton School of Business. Women often face career penalties in anticipation of m…

There’s one big thing about Rodrigo Corral that does not initially make sense: The book cover maestro does not have a signature style. Consider his chameleonic cover hits. The Fault in Our Stars. The Brief Wondrous Life of Oscar Wao. Survivor, Lullaby and the rest of Chuck Palahniuk’s catalog. Rachel Cusk’s books. James Frey’s controversial A Million Little Pieces, the cover that helped launch Corral into ubiquity. Recent collaborative output like Intermezzo and Mojave Ghost. The books don’t have obvious visual connective tissue between them—but somehow, as creative director of Farrar, Straus and Giroux and his eponymous studio, Corral has spent the past three decade…

A humanoid robotics startup co-founded by prominent artificial-intelligence futurist Ray Kurzweil said on Tuesday that venture capital firm Gauntlet Ventures will back its $100 million Series B funding round. The company, Beyond Imagination, will be valued at $500 million, and venture capital firm Gauntlet Ventures will be the round’s sole investor. Kurzweil is known for popularizing the term “the singularity,” when he predicted two decades ago that by 2045, artificial intelligence would surpass human intelligence and embark on a path of accelerating self-enhancement. These ideas, which once seemed like science fiction, are now viewed as mainstream by many technol…

Workers at an Amazon warehouse in North Carolina rejected a proposal to unionize, becoming the latest group of the company’s employees to side against union representation. About three-quarters of employees at an Amazon fulfillment center in Garner, a town located near Raleigh, voted against joining a grassroots labor organization called Carolina Amazonians United for Solidarity and Empowerment, the National Labor Relations Board announced Saturday. The federal labor agency said 2,447 workers cast ballots against union representation while 829 voted in favor of joining the independent union, which is made up of former and current Amazon workers. The NLRB had said …

Most of us want to remain in our existing homes as we grow older. The practice of “aging in place” aligns with preferences for familiar places and routines and preserves our sense of independence. These preferences, though, raise questions about what support seniors want and need in their current homes. Japan has advanced the use of robotics specifically for this purpose, with mixed results. Despite these early results, the continued development of robotics and artificial intelligence to assist those aging in place seems obvious. What’s less obvious is how seniors foresee AI and robots living alongside them and what specifically they envision these things doing. To …

A little less than eight months ago, Crusoe and Redwood Materials launched a new kind of project: a modular data center powered by solar panels and repurposed EV batteries. Now they have data showing it works—and they’re scaling up. Over the months that the solar microgrid has been in use, it’s run 99.2% of the time, outperforming the companies’ targets. And unlike other data centers that rely on fossil fuels, this one uses only clean power. It’s very different from the standard way to build a data center. “The normal approach would be to get in line with a utility, wait for any number of years, and hopefully one day get an approval and join the grid,” says Cully …

Japanese automaker Honda reported a 7% decline in profit for the nine months that ended in December on Thursday as it terminated talks on integrating its business with Nissan. Tokyo-based Honda Motor Co. said its motorcycles business was strong, but its auto sales suffered in China and Japan, while demand stayed solid in the U.S. Honda’s April-December 2024 profit totaled 805 billion yen ($5 billion), down from 869.6 billion yen the same period in 2023. Nine-month sales gained nearly 9% to 16.3 trillion yen ($106 billion). Honda and Japanese rival Nissan Motor Corp., along with the smaller Mitsubishi Motors Corp., said in December that they were in talks to set up a j…

What if there were a battery that could release energy while trapping carbon dioxide? This isn’t science fiction; it’s the promise of lithium-carbon dioxide (Li-CO₂) batteries, which are currently a hot research topic. Li-CO₂ batteries could be a two-in-one solution to the current problems of storing renewable energy and taking carbon emissions out of the air. They absorb carbon dioxide and convert it into a white powder called lithium carbonate while discharging energy. These batteries could have profound implications for cutting emissions from vehicles and industry—and might even enable long-duration missions on Mars, where the atmosphere is 95% CO₂. To make…

Things are tough right now, with complexity and uncertainty in the world driving stress and worry. You’re probably trying to stay positive and muscle through. But there’s an important difference between keeping appropriately optimistic and acting with toxic positivity. If you’re faced with toxic positivity in yourself or others, it’s probably based on good intentions that have run amok. But it can actually create a negative spiral that can make things worse. Staying positive during trying times According to a survey from MyPerfectResume, people are reporting record levels of exhaustion, anxiety, and stress with 88% who said they were burned out. In addition, 32…

Flashes, a photo-sharing app that’s linked to X-alternative Bluesky, launched in beta this week before disappearing from the test store due to what its developer said was technical difficulties. Flashes developer Sebastian Vogelsang said in a Bluesky post that Apple’s engineering team is working on a fix. Apple didn’t immediately respond to Fast Company‘s request for comment. Flashes, which was revealed last month, supports photo posts of up to four images and videos up to one minute long. Items posted on Flashes will also appear on Bluesky. Comments from Bluesky users on the posts will appear back on Flashes. Flashes could be attractive to users who want to …

In the past week, law enforcement agencies including the Federal Bureau of Investigation (FBI) and the Cybersecurity and Infrastructure Security Agency (CISA) have issued a warning about the ongoing threat of Medusa ransomware. Here’s what you need to know about the threat and how you can protect yourself. What is Medusa ransomware? Ransomware is a type of software that is designed to compromise your information, allowing hackers to steal it. Once these bad actors have your data, they then contact you (or the software contacts you on their behalf), and they inform you that unless you pay a ransom, your data will either be deleted, sold to the highest bidder, or rel…

While home sales and remodeling rates remain low, Thumbtack—which connects homeowners with professionals to do work on their houses—says business is booming. In fiscal 2024, Thumbtack saw revenue of $400 million, up 27% from the previous year, with billions of dollars going to the roughly 300,000 small businesses that book work through the platform. Cofounder and CEO Marco Zappacosta attributes the company’s success to more than 15 years of work helping users find the right, trustworthy professional—even if they’re not entirely sure what they need to fix a problem in their home—bolstered by recent advances in artificial intelligence. “You’ve got to remember this i…

In June 2024, a team of divers sank a curious assortment of 24 sculptures off the northern coast of Bali. The sculptures look like works of art—and in many ways they are. But they are also memorial reefs that turn cremated ashes into structures that regenerate marine life. Over the past three years, a British startup called Resting Reef has been working to revamp the death care industry. Instead of keeping ashes inside an urn (which often ends up gathering dust on a shelf) or scattering ashes at sea (a fleeting gesture that leaves no lasting trace), you can have Resting Reef integrate them into an underwater memorial that can double as an artificial reef. Now, the…

Chinese aerospace giant Comac has unveiled its plans for the C949, a supersonic aircraft designed to fly 50% farther than the Concorde and produce sonic booms quieter than a hairdryer. Scheduled to debut in 2049—coinciding with the centenary of the People’s Republic of China—the aircraft positions China to challenge US supersonic projects like NASA’s X-59 and Boom Supersonic’s Overture in a race to redefine global air travel. “The most important thing here is that this shows supersonic is a race—and China’s interested,” says Blake Scholl, CEO and founder of Boom Supersonic. “Advanced airplanes symbolize technological superiority, and it’s no accident that China wants …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. What do David Beckham, Shaquille O’Neal, and Serena Williams have in common—aside from their standout sports careers? They’ve all built thriving businesses. Sure, having capital and global name recognition helps. But reducing their business success to just fame only tells half the story. The other half is that top athletes spend years honing discipline, resilience, and the ability to think s…

The nonstop cavalcade of announcements in the AI world has created a kind of reality distortion field. There is so much buzz, and even more money, circulating in the industry that it feels almost sacrilegious to doubt that AI will make good on its promises to change the world. Deep research can do 1% of all knowledge work! Soon the internet will be designed for agents! Infinite Ghibli! And then you remember AI screws things up. All. The. Time. Hallucinations—when a large language model essentially spits out information created out of whole cloth—have been an issue for generative AI since its inception. And they are doggedly persistent: Despite advances in model si…

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual revenue topping $1 billion; Amazon bid $1.7 billion to add it to the e-commerce giant’s home technology business. But that deal fell through, and now the Bedford, Massachusetts-based company has reported plunging revenue and steep losses, and recently warned investors of “substantial doubt” about its “ability to continue as a going concern.” With its share price down drastically, it’s now worth about $100 billion. How did the creator of the iconic round robot vacuum—which h…

Ren Barrus was just an intern at Cotopaxi, an outdoor gear and apparel company, when he noticed piles of used backpacks and jackets sitting in boxes at the warehouse. The company was only 3 years old—still a startup—but already, customers were eagerly using its 61-year warranty. One broken zipper and the brand would send a completely new backpack, no questions asked. It wasn’t that consumers were gaming the system; they just expected durability. Two years later, by then a team lead, Barrus launched a guerrilla repair program: When customers sent in their broken gear, he’d drive it to his mom’s house in Utah where she would fix it up on her sewing machine, and ship it…

Super Bowl Sunday always mints a lot more winners and losers than just those who play in the game. It’s the biggest day in sports betting annually, with the American Gaming Association estimating a record $1.39 billion in the big game last month. For casual sports bettors, a Super Bowl wager might be enough gambling to last the entire year. For many others, though, it was just a warm-up for the 67 games of March Madness, the NCAA Division I Men’s Basketball Tournament, which kicks off this week. Sports betting has been a huge growth industry in the U.S. since it was legalized nearly seven years ago. With the help of online gambling companies such as DraftKings, legal …

How do you feel about your work? Do its daily demands leave you burned out and drained of energy? Do you find yourself reducing how much effort you make to engage in some “quiet” or “soft” quitting? Or maybe you dream of taking a more decisive step and joining the “great resignation.” The prevalence—and popularity—of these responses suggest that there has been quite a change in many people’s attitudes to the way they earn a living. Some think that this change stems from a post-COVID evaluation of work-life balance. Others say it’s an individual form of industrial action. However, these explanations keep the spotlight firmly on workers rather than the work itse…

Just a couple of years ago, pundits were warning of streaming’s demise. From Netflix to Spotify, these companies were burning through cash. How could they keep operating? Now, almost all of the streamers have made it to positive profits. Netflix is the envy of the entertainment industry, while its underlings like Disney+ and Max have also turned around their losses. Last Tuesday, Spotify shares jumped 13% after the company announced its first full year of profitability. There are still stragglers, but on the whole, streaming has formed itself into a successful business model. There’s a lesson here: For emerging tech, there’s value in patience. It took streaming …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Over the past decade, the rising cost of insulin epitomized the broader systemic issue of higher healthcare out-of-pocket costs that prevented many Americans from accessing essential care. People with diabetes, who rely on insulin to maintain their health, were routinely priced out of accessing their medications—forced to choose between filling their prescriptions or paying othe…

Many schools and colleges are underperforming when it comes to sex education. Going beyond the classroom condoms-and-bananas approach, a group of students have taken it upon themselves to deliver sex ed, TikTok-style. The TikTok account @sexedforguys, which has more than 117,000 followers, started as a school project by four students at Colby College, a private liberal arts school in Maine. Launched in 2022, the account features skits tackling consent, toxic masculinity, and homophobia—essential lessons in a time when manosphere content is flooding For You Pages and Gen Z boys and men are more likely than baby boomers to believe that feminism has done more harm than …