What's on Your Mind?

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Los Angeles is our home and living laboratory. For four decades at RIOS, we’ve pioneered design that confronts complexity, believing that every urban challenge carries profound opportunities for transformation. The recent catastrophic fires aren’t just a crisis, but a critical inflection point for reimagining resilience. Our landscape practice, led by Katherine Harvey, has a…

When the news first broke, I was appalled three times after hearing about the death of UnitedHealthcare CEO Brian Thompson. First, that this man was gunned down in the streets and his killer was at large. Second, when I learned that UnitedHealthcare rejects 33% of its claims, over five times that of competitors like Kaiser Permanente, which has a 6% claims rejection rate. Lastly, what shocked me most was seeing some people in a comedy Facebook group I’m in celebrating his death. One post featured a meme saying, “I hope he dies,” in response to news that he was shot. I get it, late-stage capitalism is brutal and unfeeling. The instinct to not care about those who seem …

Zoom made a name for itself during the pandemic, becoming synonymous with video conference calls. But the company recently changed its name from “Zoom Video Communications Inc.” to simply “Zoom Communications Inc.,” a sign that it’s pushing beyond video. Other Zoom offerings include a Team Chat product comparable to Slack, a collaborative document platform that integrates with Zoom meetings, business phone features, and an AI companion. Zoom CEO Eric Yuan spoke to Fast Company about the company’s offerings and ambitions beyond video, his vision for the future of AI-powered work, and what the return to the office has meant for how people use Zoom. This interview has b…

The wildfires in Los Angeles have destroyed entire neighborhoods, ravaging more than 16,000 homes and structures in Altadena and Pasadena, alone. Asher Bingham, an L.A.-based portrait artist, spends her days taking in the extent of what has been lost. She spends hours at her drawing table, illustrating homes that have been lost and then mailing them to the people who used to live there. One day, she hopes to have an art show that features different neighborhoods, with pictures of homes along with the stories of the people who lived there. [Illustration: Asher Bingham] Two days after the fires began, Bingham took to Instagram, inviting people who had lost their …

OpenAI released a new base model on Thursday called GPT-4.5, which the company said is its best and smartest model for chat yet. It’s not a reasoning model like OpenAI’s o1 and o3 models, but it can be used to train other models to be reasoning models. Notably, GPT-4.5 was trained using 10 times the computing power (scores of GPUs in data centers) than its predecessor, GPT-4o. The result is a model whose outputs feel more natural and human, OpenAI said in its press release, and demonstrate a better general understanding of the world. Its writing and programming skills are better, and it hallucinates less. It also displays a higher level of emotional intelligence abou…

Soccer, football, futebol, voetbal. Whichever moniker the world’s favorite game’s 3.5 billion fans use to describe this mega sport, this beautiful game is going through a cultural evolution creating more impact beyond the game than ever before. When I joined Manchester City FC in 2009, soccer clubs and the broader sport were just starting to open their eyes beyond the traditional rules of category marketing for the game and its impact was felt in soccer only. At Manchester City FC, we saw an opportunity to do something different. Very quickly we went on a journey from being a “soccer club that sold entertainment” to strategically pivoting to be an “entertainment b…

When you think about ChatGPT, what do you see? A box. A prompt. A lot of text. OpenAI’s flagship product is defined by typography—it’s the way users communicate their queries, and the way the model responds in kind. Typography is “the first thing people interact with when meeting AI for the first time,” says OpenAI design director Shannon Jager. [Image: OpenAI]Which is why for its first rebrand ever, OpenAI put typography squarely at the center of its new look. OpenAI’s refreshed brand includes a tweaked “blossom” logo with lines that are thicker and all the same width, a new “point” mark, and a fresh wordmark set in its new typeface OpenAI Sans. [Image: OpenAI]Designed …

Gucci announced on Thursday that its creative director of under two years, Sabato De Sarno, has left the position just two and a half weeks before the next runway show, and that the new collection would be created by the design team. The abrupt announcement of De Sarno’s departure comes as Gucci prepares to open Milan Fashion Week with a combined womenswear and menswear collection on February 25. His replacement will be announced “in due time,” the statement said. Gucci’s new CEO, Stefano Cantino, expressed gratitude for De Sarno’s focus on “Gucci’s craftsmanship and heritage,” while Kering deputy CEO Francesca Bellettini said he had “further strengthened Gucci’s fundam…

Under the rally cry of “Altadena Is Not for Sale,” the people of the multi-racial, middle-class town of Altadena, California, are aiming to take charge of their own recovery and rebuilding from the Los Angeles Eaton fires, which killed 17 people, burned more than 14,000 acres, and destroyed over 9,000 homes and businesses. Three community organizations and the local Native American tribes reflect the various perspectives, and collective unity, on how Altadena might avoid the fate of other communities whose recovery ended up being controlled by big developers. Altadena: Not For Sale, My Tribe Rise, and Altadena Strong are three community organizations who have cohosted…

Anyone well-versed in internet lore will be familiar with the image of a slightly deflated child’s ball pit on a hotel convention room floor. DashCon (originally called Tumblr-Con, although not officially affiliated with Tumblr) was a fan convention held in Schaumburg, Illinois, back in 2014. It was originally intended to bring the Tumblr community together and scheduled to feature vendors and special guests from fandoms like Doctor Who and Sherlock. After a string of disasters, the weekend culminated in the 17-year-old organizer, Nessie O’Neil, going around with a paper bag asking attendees for donations to make up the roughly $17,000 needed to keep the conventi…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. AI is no longer a side project. It now sits at the heart of how companies grow, compete, and make decisions. Yet many leaders still struggle to separate hype from value and wonder how to invest wisely without wasting time or resources. A key challenge lies at the top: a lack of AI literacy among executive teams. Research covering nearly 7,000 executives across 645 firms shows a clear patter…

Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a range of benefits—from wider talent pools that make it easier to find specialized talent to the injection of new perspectives that offer insights into diverse customer bases. While most business leaders agree that developing the right workplace model is crucial to their company’s success, only 24% feel their organization is actually ready to fully embrace a distributed workforce. The list of potential reasons for thi…

There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. Welcome to Fast Company’s new advice column, Posting Playbook. This week, Steffi opines on what you should do when you don’t want to be tagged in the group photo. How should I tell my friend I look …

Many of us want to get promoted at work, but don’t often stop to consider what that means. Moving into the executive ranks often means leading the very people you once worked alongside. And while you might attract attention with stellar performance, it’s not enough to secure your success as a leader. As a CEO and C-Level coach, let me tell you that I, nor any of my most successful clients, would risk elevating a leader to the next level if it would lead to a systemic risk of losing talent or momentum. In those cases, I’d wait to ensure that this high performer is making an effort to work on leadership quality, including their peer relationships. Leadership req…

For years, I thought saying yes was the key to success. Yes, to my parents’ dream of me becoming a doctor. Yes, to the long hours in medical school. Yes, to a career that others admired, even as I felt a growing sense of unease. I loved medicine’s ability to make a difference in people’s lives, but deep down, I had questions: Did I truly want to be a doctor, or was I fulfilling the role others expected of me? Every yes felt like another step away from myself. One pivotal moment came while I was working in a hospital in the Cook Islands. I treated patients with heart failure so advanced that basic mobility was a struggle. What struck me most wasn’t the lack of reso…

Feeling the impact of eggflation? As egg prices have soared, and the avian flu continues to wipe out millions of birds, many egg producers are struggling, but Vital Farms has managed to keep growing. CEO Russell Diez-Canseco shares how the brand’s relationship with farmers and transparency with customers have allowed the company to turn crisis into opportunity. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Ra…

In a 2014 commencement address at her alma mater Dartmouth College, TV writer and producer Shonda Rhimes told students, “Whenever you see me somewhere succeeding in one area of my life, that almost certainly means I am failing in another area of my life. If I am killing it on a Scandal script for work, I am probably missing bath- and storytime at home.” Her comments are true reflections of what work-life balance is, says Janna Koretz, clinical psychologist and founder of Azimuth, a Boston-based provider of therapy services. “When people think about balance, they think about it feeling good and being the right amount of everything,” she says. “I think—especially m…

In recent years, brands have changed their entire marketing approach in order to attract the new breed of so-called eco-conscious consumers. This is unsurprising considering the mountain of research showing the majority of people saying they care about sustainability when it comes to their purchasing decisions. But the notion of an eco-conscious mass consumer who is willing to sacrifice their own personal comfort for the planet is largely a myth. This is because, while people might “say” they support sustainable practices, their actions tell a different story. Our own research reveals that almost six in 10 (57%) American consumers say sustainability shouldn’t come…

Gerardo Valerio had been looking for a bathroom in Los Angeles’ Little Tokyo neighborhood for 20 minutes when he stumbled across a blue and white trailer with “FREE BATHROOM” at the top. At first, he was hesitant to enter the bathroom, which had been installed by the Washington, D.C.-based portable toilet startup Throne. To get in, he had to scan a QR code which pre-loaded a text onto his phone. After sending the text, the door would automatically slide open. “What do I text, ‘I need to pee’?” he jokes. All in all, he says, it was a positive experience: “It was pretty to look at but it definitely has a smell to it. It needs to be maintained a bit more. But overall…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Interim leadership is on the rise in the U.S. Nearly a quarter of new CEOs named in the first two months of 2025 were hired on an interim basis, versus 8% in the same period last year, according to a recent report from Challenger, Gray & Christmas. The surge in interim leadership co…

Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users. The tech giant has reportedly canceled its project to build augmented reality glasses that could be paired with its devices. The project, code-named N107, was supposed to produce glasses that look normal but have added displays and would require connection to a Mac, Bloomberg reported. Yet the company reportedly struggled to produce the right tech at an attractive price point. Apple initially tried to get the glasses to pair with an iPhone, but ran into problems with battery life, Bloomberg reported. But the switch to the Mac, which has a bigger battery a…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: How can I get more sleep? A: I am writing this at 11:12 p.m., so this advice is as much for myself as it is for anyone else. Here’s what we should all be doing differently: First, set a schedule and stick to it. The “stick to it” part is hard. But it’s called the golden rule of sleep for a reason. Set a bedtime, and then plan at least 20-40 minutes back from that time to start your bedtime routine. You might even need an alarm to remind you that it’s tim…

The Army helicopter and regional American Airlines jet that collided over Washington are both workhorse aircraft that operate around the world on a daily basis. There were 60 passengers and four crew members on the jet, a Bombardier CRJ700, officials said. Three service members were on a training flight on the UH-60 Black Hawk helicopter. None are believed to have survived the Wednesday night collision, which caused both aircraft to plunge into the frigid Potomac River. What to know about the aircraft: Sikorsky UH-60 Black Hawk There are about 5,000 Black Hawks in use around the world, according to the aviation site FlightGlobal.com. The twin-engine, four-b…

Human skills fall into three major buckets: physical, intellectual, and emotional. Of these, the last two are critical differentiators of talent across all knowledge economy jobs. When it comes to intellectual skills, such as learning ability, a century of scientific evidence reveals that this trait is the most consistent predictor of job performance and career success across all occupations. Why? Because it predicts how fast and well you can learn, reason, and solve problems, which basically matters in every job. That said, intellectual skills are clearly not enough to do well in your job or career. In fact, most jobs will also require you to understand, influenc…

As the Eaton Fire spread on January 7, curators at the Gamble House—an Arts and Crafts-era residence in Pasadena by the architecture firm Greene and Greene, which Back to the Future fans might recognize as Doc Brown’s mansion—kept refreshing evacuation maps and checking in with each other on a group text: Would the fires reach the house? They expected high winds, based on forecasts the night before, but not the fast-moving wildfires raging in neighboring Altadena. As the evacuation zone inched closer and the house entered the warning zone the morning of January 8, Jennifer Trotoux, director of collections and interpretation at the Gamble House, feared that the structu…