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PayPal Surpasses $30 Billion in Global Small Business Lending
PayPal Holdings, Inc. announced Wednesday that it has surpassed $30 billion in global loan originations, providing more than 1.4 million loans and cash advances to over 420,000 business accounts worldwide since 2013. The milestone underscores the company’s ongoing role in addressing the persistent challenge of capital access for small businesses. Small businesses account for more than 43% of the U.S. GDP and nearly 40% of private sector payroll, yet more than three-quarters of them remain concerned about securing the capital needed to sustain or grow their operations. In response to this concern, PayPal continues to expand its suite of financing solutions tailored to the unique needs of small and medium-sized businesses. The company offers PayPal Business Loan and PayPal Working Capital to provide businesses with accessible, streamlined financing options. PayPal Working Capital, launched in 2013, is repaid as a percentage of a business’s PayPal sales and is currently available in the U.S., UK, Germany, France, Australia, and the Netherlands. PayPal Business Loan, introduced in 2017, features fixed repayments and is open to businesses that do not necessarily use PayPal to process payments. “Access to capital is consistently one of the top challenges small businesses face as they look to maintain and scale their businesses,” said Michelle Gill, EVP and GM of SMB and Financial Services at PayPal. “Traditional business loans are not only difficult to secure for small businesses, but the application process can be challenging and prohibitively time consuming. PayPal’s financing solutions have a streamlined online application process with no lengthy paperwork or extensive credit checks, and approved PayPal loans are funded within minutes. We launched PayPal Working Capital and PayPal Business Loan to serve this important need, and to provide a quick and responsible way to inject much needed capital to help fuel small business growth.” PayPal reports that its financing offerings are widely used for purposes such as purchasing inventory, hiring staff, making payroll, and scaling operations. The company noted that its customers renew loans or access PayPal’s financing services more than 90% of the time. Businesses also experience increased PayPal payment volume—36% after adopting PayPal Working Capital and 16% after taking out a PayPal Business Loan. Customer satisfaction scores reinforce the success of the offerings, with Net Promoter Scores of 76 for PayPal Working Capital and 85 for PayPal Business Loan. This article, "PayPal Surpasses $30 Billion in Global Small Business Lending" was first published on Small Business Trends View the full article
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Trump to impose 25% tariff on US auto imports
New levy marks significant escalation in president’s trade warView the full article
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You Can Get a Lifetime License of Windows 11 Home for Under $20 Right Now
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you’ve been holding off on upgrading your system because of the high cost of a new Windows license, this deal on Microsoft Windows 11 Home might be worth your while. StackSocial is offering a Windows 11 Home lifetime access for just $17.97 for a limited time—down from the original $199 price tag, and way cheaper than the $139 it’s listed for at the Microsoft Store. But before you get too excited, there are a few important things to know. This version is meant for PCs that don’t already have a Windows 11 license and meet all of Microsoft’s system requirements (which aren’t exactly forgiving). If your current PC runs Windows 10 but couldn’t get the free upgrade via Windows Update, odds are this version won’t work for you either. It’s also not for those running Pro editions—you can’t use this to downgrade or cross over. Assuming your system checks out, Windows 11 Home does bring in a bunch of upgrades that make everyday use more efficient and, honestly, nicer to look at. The redesigned interface is cleaner and easier to navigate, and features like Snap layouts and virtual desktops help keep your workflow organized. If you constantly juggle browser tabs, documents, and random apps simultaneously, these tools can reduce the chaos. There’s also Microsoft Teams baked right into the taskbar, which is convenient if you use it often, though not necessarily a game-changer if you’re already tied to Zoom or Slack. On the security side, there’s support for TPM 2.0 and biometric logins—great if you want more than just a password standing between your data and a stranger. Gamers and creatives might appreciate the inclusion of DirectX 12 Ultimate support, which pushes better graphics if you’ve got the hardware to match. This is a one-device, one-time activation key, so once you redeem it (which you need to do within 30 days), that’s the machine it lives on. There’s no hopping around between systems later. Additionally, this license is for Windows 11 Home only—not the Pro version—so if you’re already running Windows 10 Pro, this won’t do you any good. And just to be clear, it won’t upgrade or include Microsoft Office. It'll run Office just fine if you already have it, but don’t expect any MSO upgrades to come bundled in. That said, it’s hard to argue with under twenty bucks for a full OS license that usually runs ten times that. View the full article
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There’s no better time to apply for 2025 Brands That Matter
The deadline to claim the Super Early rate for Fast Company’s Brands That Matter is this Friday. Rates go up March 28 at 11:59 p.m. ET. This is the fifth year that Fast Company will be honoring brands that have turned their marketing and branding strategies into cultural moments while still delivering for their core audience. It will also mark the second year that Brands That Matter will recognize CMOs of the Year—the marketers leading their organizations to new heights with ambitious, effective leadership that keeps their brands top of mind for consumers. Brands That Matter includes a main list of General Excellence honorees, as well as dozens of brands in seven categories—plus CMOs of the Year. Read our 2024 list to learn more about the companies that were honored. Brands That Matter is distinct from other Fast Company recognition programs in that it is solely focused on how brands build cultural relevance—whether that’s pop culture, entertainment, tech, or even mission—in a way that aligns with their overall identity and has a measurable business impact. Start your Brands That Matter application here. For more information on applying, see the FAQs. The final deadline to apply is June 6. View the full article
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Stop-gap Spring Statement leaves chancellor with ‘unfinished business’
Forecasts from government’s fiscal watchdog showed how easily the chancellor’s plan could get knocked off balanceView the full article
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These Cheap but Surprisingly Decent Earbuds Are Even Cheaper During Amazon’s Big Spring Sale
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. When you think of the best wireless earbuds, it's easy to think of popular brand names like Bose and Sony, but a newer entry to the market has also made a splash. EarFun has made a name for itself by punching well above its weight class with earbuds and headphones that don’t cost nearly as much as the competition but, as I can personally attest, bring audio quality and features that even some of their pricier rivals lack. But if the value offered by EarFun’s buds wasn’t already good enough, many of its products boast solid discounts as part of Amazon’s Big Spring Sale. EarFun Air Pro 3 $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 I would be happy to recommend the EarFun Air Pro 3 for anyone looking to get budget noise-canceling headphones, even if they were at full price. But with this discount, they're even more of a steal. There's a lot on offer for $50 here, including exceptional audio quality, powerful noise canceling, a long battery life, and wireless charging for the case. Plus, they’re water resistant for workouts and support Bluetooth Multipoint. See more in-depth detail in PCMag’s review. EarFun Air Pro 4 $59.99 at Amazon /images/amazon-prime.svg $95.99 Save $36.00 Get Deal Get Deal $59.99 at Amazon /images/amazon-prime.svg $95.99 Save $36.00 The EarFun Air Pro 4 are an update of the Air Pro 3, and they basically level up those buds in a few key areas. These buds boost the noise canceling performance and also increase the battery life to up to 11 hours on a single charge, even without the extra juice the case provides. They also support a wide range of Bluetooth codecs — such as aptX Lossless and LDAC — to help you enjoy optimal audio quality. And at just $10 more than the Air Pro 3, they’re an easy upgrade choice for those who want the best audio for their money. You can find out all about them in my review for PCMag. EarFun Free Pro 3 $49.99 at Amazon /images/amazon-prime.svg $79.99 Save $30.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $79.99 Save $30.00 The EarFun Free Pro 3 take a slightly different direction. They still offer great sound and noise canceling, with many of the same capabilities as the Air Pro 3. However, they feature a different design. These buds tuck away into the ear more than the stemmed design of the Air Pro 3, which can be useful for sports or tucking under beanies. The smaller design of the buds also allows for an ultra-compact charging case that’s easy to find space for in even a small bag or pocket. EarFun OpenJump $59.99 at Amazon /images/amazon-prime.svg $79.99 Save $20.00 Get Deal Get Deal $59.99 at Amazon /images/amazon-prime.svg $79.99 Save $20.00 EarFun’s OpenJump headphones are an alternative for runners who want to prioritize safety. These earbuds loop around the ear and see the buds hover over the opening of the ear. Since they don’t actually go into or block the ear canal, they let external sounds enter along with whatever you’re listening to. The result is that you can get a pretty good sense of your surroundings while wearing the OpenJump, which can improve your safety while exercising outdoors, where hearing cars and other pedestrians is important. EarFun Wave Pro $55.99 at Amazon /images/amazon-prime.svg $79.99 Save $24.00 Get Deal Get Deal $55.99 at Amazon /images/amazon-prime.svg $79.99 Save $24.00 EarFun even has some over-ear headphones in the Wave Pro. You get a lot of the same high-end features as the company’s buds, such as support for Bluetooth Multipoint, LDAC support for high-resolution audio, and surprisingly good noise-canceling. And the Wave Pro are geared up for long-time listening, with up to 55 hours of battery life with ANC on or 80 hours without ANC. Find out more in PCMag’s review. View the full article
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GAO says agencies followed 'best practices' with Basel III
The Federal Reserve, Federal Deposit Insurance Corp. and Office of the Comptroller of the Currency took a measured approach to developing the international capital standards, according to a Government Accountability Office report. View the full article
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A Lifetime Subscription to Rosetta Stone Is on Sale at a Huge Discount Right Now
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you’ve ever thought about practicing a new language, then put it off because an owl got too passive-aggressive, this Rosetta Stone deal might be more your speed. StackSocial is offering a lifetime subscription to Rosetta Stone for $179.99 right now, down from its usual $399. That’s a pretty deep cut for anyone curious about dipping into Spanish, French, Korean, or even something less commonly studied, like Irish or Farsi. You can access 25 languages in total, though you can only use one at a time. You can switch between them anytime, making it great for folks who want to experiment or refresh old skills. Rosetta Stone’s immersion-based method doesn’t rely heavily on translations—instead, it teaches you by matching words to images and sounds, mimicking how you’d naturally pick up a language. As you go along, it builds up to interactive lessons that use speech-recognition tech to help with pronunciation and speaking skills. Additionally, its mobile and desktop syncing capability means you can start a lesson on your laptop and continue on your phone during your commute. Just note that you’ll need a decent internet connection (at least 768Kbps), a headset with a mic if you want to use the speech recognition tools, and either a Windows 7+ or macOS 10.9+ device to get started. It’s not compatible with older systems, and the sale is only for new users, so returning Rosetta Stone learners won’t be able to cash in. All in all, it’s a solid price if you want to practice a language and want a structure that’s been around for a while. But if you’re just toying with the idea or looking for something more casual, free apps might be enough for you. Still, the fact that this is a one-time payment with lifetime access to 25 languages could be worth it for anyone with long-term travel dreams or multilingual ambitions. View the full article
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The Best Tech Deals Under $50 During Amazon's Big Spring Sale
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Amazon's Big Spring Sale is in full swing, and we've done some work to weed out the best deals available, like our associate tech editor, Michelle Ehrhardt's, favorite tech deals, the best tech deals at 50% off or higher, and other discounted products that resonate with us. While it's not Prime Day, the sale still has deals worth checking out. You can learn more about the sale here. As Lifehacker's deal writer, I used price-tracking tools to vet deals to make sure they're legit and will keep rounding up the best tech deals at 50% off or higher throughout the sale. Here are the best ones I've found so far: 24W Louder Sound, Exceptional XBass, 20H Playtime, IPX7 Waterproof, USB-C, TWS for Party, Outdoor Tribit MaxSound Plus Speaker $48.99 at Amazon /images/amazon-prime.svg $79.99 Save $31.00 Get Deal Get Deal $48.99 at Amazon /images/amazon-prime.svg $79.99 Save $31.00 HD Roku Streaming Device with Standard Remote (no TV controls), Free & Live TV Roku Express $17.99 at Amazon /images/amazon-prime.svg $29.99 Save $12.00 Get Deal Get Deal $17.99 at Amazon /images/amazon-prime.svg $29.99 Save $12.00 Bluetooth Tracker, Keys Finder and Item Locator for Keys, Bags and More. Phone Finder. Tile by Life360 Mate (2024) $31.99 at Amazon /images/amazon-prime.svg $44.99 Save $13.00 Get Deal Get Deal $31.99 at Amazon /images/amazon-prime.svg $44.99 Save $13.00 Slimmest 10000mAh 5V/3A Power Bank, USB C in&out High-Speed Charging Battery Pack. INIU Portable Charger $15.99 at Amazon /images/amazon-prime.svg $24.99 Save $9.00 Get Deal Get Deal $15.99 at Amazon /images/amazon-prime.svg $24.99 Save $9.00 All-in-One Security Camera with 1080p Resolution, Spotlight, Color Night Vision, No Monthly Fees. eufy Security Outdoor Cam E210 $39.99 at Amazon /images/amazon-prime.svg $49.99 Save $10.00 Get Deal Get Deal $39.99 at Amazon /images/amazon-prime.svg $49.99 Save $10.00 Voice Control w/Siri, Alexa & Google Assistant | UL Certified | Timer & Schedule. Kasa Matter Smart Dimmer Switch $21.99 at Amazon /images/amazon-prime.svg $29.99 Save $8.00 Get Deal Get Deal $21.99 at Amazon /images/amazon-prime.svg $29.99 Save $8.00 Color Changing Light Bulb, Work with Alexa and Google Assistant, 16 Million Colors RGBWW. Govee Smart Light Bulbs $23.99 at Amazon $34.99 Save $11.00 Get Deal Get Deal $23.99 at Amazon $34.99 Save $11.00 Ergonomic Ear Hook, Balanced Sound, IPX7 Waterproof, 42H Playtime, Bluetooth 5.3, App Control. AeroFit Open-Ear Headphones $49.99 at Amazon /images/amazon-prime.svg $129.99 Save $80.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $129.99 Save $80.00 uto-Adjustable Active Noise Cancelling Wireless Earbuds, Reduce Noise by Up to 98%, 50H Playtime. Anker Space A40 $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 Qi2 Certified 15W Ultra-Fast MagSafe Wireless Charger for iPhone 15/14/13, 8-in-1 Power Strip. Anker MagGo Magnetic Charging Station $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 SEE 7 MORE Tribit MaxSound Plus Speaker $48.99 (originally $79.99). Tritbit makes quality portable budget speakers, and the MaxSound Plus sits somewhere in the middle in price and size. Amazon Fire 7 tablet $44.99 (originally $59.99). Amazon's most budget tablet gets cheaper. A great option for kids or someone looking for a basic tablet. Roku Express $17.99 (originally $29.99). I love Roku TV, and if you're looking for the cheapest option to get your foot in the door, this is it. It's also 40% off. Tile by Life360 Mate (2024) $31.99 (originally $44.99). Android users can't use AirTags, but Tile is compatible with Android and iOS. These Tile Bluetooth trackers work using the same concept as AirTags, depending on a network of users to tell you where the trackers are. INIU Portable Charger $15.99 (originally $24.99). I've been using the same INUI portable chargers for four years and have dropped it too many times. It's reliable and does its job well. For $16, you could do much worse. Eufy Security Outdoor Cam E210 $39.99 (originally $49.99). I love Eufy cameras because they're subscription-free. The Outdoor Cam E210 is a budget outdoor wired camera, meaning you'll likely need an electrician to install it, but for $40, you're saving a lot of money on materials. Kasa Matter Smart Dimmer Switch (3-pack) 43.99 (originally $74.99). This smart light switch turns your light into a smart light with access to integrated smart home tech. You can also dim the lights, use voice controls, or manage it remotely. Govee Smart Light Bulbs $23.99 (originally $34.99). I've been using Govee smart lights for a couple of months and have really liked their app. If you want a reliable companion app and budget smart lights you can control remotely, look no further. AeroFit Open-Ear Headphones $49.99 (originally $129.99). I've been using these open-ear headphones around the house and occasionally on runs for over a year. They're easy to use, sound great for the price, and come with a companion app that makes the experience better with EQ and other features. Anker Space A40 Earbuds $49.99 (originally $99.99). The A40 have the same companion app as the AeroFit and are a great value for budget ANC earbuds that you can read more about here. Anker MagGo Magnetic Charging Station $49.99 (originally $99.99). I'm a fan of charging stations because they satisfy both my need for organization and practicality. This one from Anker has MagGo for wireless iPhone charging, three outlets, two USB-C ports, two USB-A ports, and a magnetic pad. Eufy Digital Bathroom Scale P2 Pro $37.98 (originally $79.99) with code P2PROUSA at checkout. You can buy digital smart scales that read your body fat percentage from any no-brand company for cheap, but why not get it from a trusted brand also for cheap, after a 50% discount? Shopping for tech? Lifehacker can help you make the right decision. Browse our tech reviews and head-to-head comparisons for everything from laptops and smartwatches to e-bikes and home gyms. Subscribe to our deals newsletter, Add to Cart, for the best sales sent to your inbox, or browse our best-of lists directly on Amazon, including: The Best Over-Ear Headphones The Best Wireless Earbuds The Best Adjustable Dumbbell Sets The Best Projectors View the full article
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British Steel’s Chinese owner rejects UK government subsidy offer
Moves triggers fears over future job losses at company’s flagship Scunthorpe siteView the full article
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FHFA ends Fannie Mae's foreclosed home repair program
The Federal Housing Finance Agency found the practice aimed at selling more real-estate owned homes to occupants had downsides, according to a recent order. View the full article
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This Popular Ring Doorbell Is Nearly Half Off Right Now
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. I feel better about my life since having installed this Ring doorbell. So far, the motion-detecting feature hasn't captured anything more interesting than the occasional neighborhood cat walking by, but I like seeing Mr. Nibbles making his rounds. Plus, I'll know about the early morning FBI raid before they start yelling "come out with your hands up." Amazon Ring Doorbell $99.99 at Amazon /images/amazon-prime.svg Get Deal Get Deal $99.99 at Amazon /images/amazon-prime.svg Seriously though, it's excellent for checking whether packages have been delivered and being able to see who has shown up at your door before you actually open it. If you are frequently visited by salespeople who want to replace your windows or talk about energy costs, it's much easier to say "I'm kind of busy right now, sorry" through an intercom than face-to-face. It's a legitimately good deal too. During the ongoing Amazon Big Spring Sale, the price on this version of Ring's second generation doorbell is the lowest it's ever been—$54.99, almost half off the list price of $99.99. Along with offering head-to-toe video, this Ring Doorbell is easy to install, easy to charge through USB-C, features both live view and two-way talk, and works with Amazon Alexa devices like the Echo Dot and Echo Show, so you can monitor your front stoop hands-free. If you want to be super slick, you can even charge it with a little solar panel, also on sale. Shopping for tech? Lifehacker can help you make the right decision. Browse our tech reviews and head-to-head comparisons for everything from laptops and smartwatches to e-bikes and home gyms. Subscribe to our deals newsletter, Add to Cart, for the best sales sent to your inbox, or browse our best-of lists directly on Amazon, including: The Best Over-Ear Headphones The Best Wireless Earbuds The Best Adjustable Dumbbell Sets The Best Projectors View the full article
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How these March Madness coaches are keeping fashion in the game
Notre Dame’s Niele Ivey is doing it the way she learned how to coach, pacing the sideline in stylish attire in a time when most coaches favor far more casual attire. “When I first got into coaching, I learned under a Hall of Fame coach,” Ivey said. “Being coached under Coach (Muffet) McGraw, her whole staff dressed up. Coaching with her we dressed up. That’s kind of the fabric of Notre Dame, and what I’m used to style-wise.” As the NCAA Tournament heats up, the styles of Ivey, LSU’s Kim Mulkey, Alabama’s Nate Oats and South Carolina’s Dawn Staley stand out in a sea of coaches in team polo shirts and quarter-zip pullovers. There are a handful of coaches on the men’s side who evoke memories of a time when John Wooden, John Thompson and Denny Crum roamed the sidelines immaculately dressed. Oats, who routinely reminds fans of former Crimson Tide coach Wimp Sanderson with his colorful tailored sports coats, will stand out on the men’s side in the Sweet 16. Fans saw two other throwbacks — Texas A&M’s Buzz Williams and Rick Pitino of St. John’s — before the Aggies and the Red Storm were eliminated in the second round last weekend. “I don’t fish, I don’t golf, I don’t hunt, I don’t do all the things that you’re supposed to do as a hobby,” Williams recently said when asked about his dapper attire. “That’s just always been my hobby.” Most coaches moved to casual sideline attire during the COVID-19 pandemic and many simply never went back to dressing up for games. Count Auburn coach Bruce Pearl among those who have completely abandoned sideline suits after wearing them for years. Some think that not dressing up on the sideline is disrespectful to the game. But for Pearl it’s simply a matter of comfort. “Think about what a suit is,” he said. “You put on a 100% cotton shirt and you button it all the way at the top, OK? And then what you do is you put a tie on and then you bring it all the way up and then you choke yourself with it, then you throw a coat on it. And then you go out there and you coach and you just sweat through it.” Ivey and Pitino just believe in ‘dressing up’ Like Williams, Pitino always dresses up for games and has been doing it throughout a career that’s spanned decades. His duds have inspired others to follow in his footsteps, notably former assistants UCLA coach Mick Cronin and Kevin Willard, the Maryland coach. And though the 72-year-old Pitino loves his suits and will never change his sideline attire, he won’t stand for anybody who criticizes the casual coaching look. “It’s my preference to just dress up rather than dress down,” Pitino said. “My son ( newly named Xavier coach Richard Pitino ), who is the closest person to me in coaching, he wears a quarter-zip and he looks great. He’s more comfortable doing that, and I’ve just been doing it for so many years — 50 years — that I believe in dressing up.” The elder Pitino made headlines for his attire when he suited up in an all-white Armani ensemble for St. John’s whiteout at Madison Square Garden on Feb. 16. His players raved about the suit after the 79-73 win and Jimmy Fallon wore an identical one alongside Pitino during a skit that opened “The Tonight Show” earlier this month. Pitino said his stark white suits are one small way he connects with fans. “The white suits started at Kentucky, and I did it just to join in with the fans, join in with the student body, just as a fun thing,” he said. “They’re all different suits, different outfits throughout the years and I’m just having fun with everybody. It’s a fun thing. Everybody laughs about it. Everybody has fun.” Ivey noted that fashion has taken on a life of its own the last couple of years. “You get a chance to really showcase your personality,” the coach of the Irish said. “For me, I like to look nice. I feel the way you look, you play good, feel good, and also just bringing power and elegance to the sideline.” Houston’s Sampson was once chided for wearing sweatpants Kelvin Sampson, the 69-year-old Houston coach, wore suits on the sideline for decades before the pandemic. Though he’d be in a full suit at tipoff, he’d famously rip off his tie before the first TV timeout in almost every game while coaching at Oklahoma and Indiana. Though casual wear is the norm for college coaches these days, Sampson admits he might have taken it a bit too far. He said that Arizona coach Tommy Lloyd, a quarter-zip-wearer himself, once chided him for wearing sweatpants on the sideline. “I really hadn’t noticed that I was wearing sweatpants,” Sampson said. “So, I went to more of … I guess athletic slacks, whatever they call it golf pants, whatever. So, people get on me for the way I look on the sidelines sometimes, but I don’t really care.” On the women’s side some of the male coaches have adopted a more casual look since the pandemic. But the style of many of the female coaches has become part of the game narrative, led by Ivey, Staley and Mulkey. Staley has become a style icon in the last few years as her team has won two of the last three national titles. The former standout player was photographed on the front row at the Gucci show sitting alongside NFL star Stefon Diggs at Milan Fashion Week last year. “I dress for comfort. Anything I wear I’m comfortable, like I could probably have on the entire day,” Staley said. “So it’s more geared to comfort. I’m so glad I don’t have to wear heels anymore.” Staley doesn’t know what people will see her don next. “I will try on an outfit. If it’s really nice, I might save it for a later round,” she said. “Sometimes I haven’t been able to wear them because we don’t advance. But I have quite a few just ideas. I can’t wait until the season is over because I can clean my closet. It’s not in a good position right now.” Mulkey’s outfits becoming must-see TV Many fans can’t wait to see what bold, unpredictable outfit Mulkey will be wearing when she walks out of the LSU locker room. That includes Michigan coach Kim Barnes Arico, who has found herself in the fan fashion zone when coaching against Mulkey. “We’ve had to play against each other a lot. I always wonder when we’re playing against her, ‘What’s the wear going to be?’ I know it’s something that people think about,” Barnes Arico said. “But for me, I try to do it a little bit for our players. Even in the locker room just now, C’mon, coach, put the hat on. They want to get a selfie. It’s fun. I think it’s good to have some fun with it. “But I’m not Kim Mulkey. I’m the other Kim,” Barnes Arico said with a laugh. Ivey is also one of one, and she takes pride in continuing the Notre Dame fashion tradition. “I feel very confident in the choices that I choose as far as clothing, fashion,” Ivey said. “It’s fun, but also I feel powerful. It’s just something that has been a fabric of myself being a part of this program for a long time.” ___ This story has been corrected throughout to show Alabama’s coach is named Nate Oats. —Kristie Rieken, AP sports writer AP Writers Pete Iacobelli and Curt Rallo contributed to this report. View the full article
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The Best Deals on Fitness Equipment in Amazon’s Big Spring Sale
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Amazon's Big Spring Sale is a good excuse to pick up some fitness equipment. Read on for the best deals I've seen so far, including on NordicTrack treadmills, folding WalkingPads, and even the infamous Assault Bike. Plus, Peloton's original and upgraded bikes are available at a great price, and Powerblocks are on a rare sale. The best deals on exercise bikesPeloton’s original Bike is on sale for $1,195, or $250 off the regular price. This is a great price, as our own Meredith Dietz points out here. (Check that link for a breakdown of what the Bike really costs to own, and what else you get with your subscription.) Peloton’s Bike+, with a swiveling screen, auto-resistance, and nicer tech inside the screen, is $2,145, or $350 off. Read more about the differences between the Bike and Bike+ here. For a budget option, this YOSUDA spin bike, normally $249, is now $199. The Assault AirBike Elite, your old nemesis from Crossfit class, is $799, down from $1,400—a steal at nearly half off. ASSAULTFITNESS Assault AirBike Elite, Grey $799.00 at Amazon /images/amazon-prime.svg $1,499.00 Save $700.00 Get Deal Get Deal $799.00 at Amazon /images/amazon-prime.svg $1,499.00 Save $700.00 The best deals on adjustable dumbbellsAdjustable dumbbells are a great way to fit a wide variety of hand weights into a small home gym. The nicer brands tend to be expensive, and it’s a rare find to encounter them on a good sale—as far as I can tell, Powerblocks haven’t been on sale at all since Black Friday. (I’ve written before about best adjustable dumbbell sets, if you’d like to check out the pros and cons of different brands.) Powerblock Elite EXP sets are on sale, with the 1-50 pound Stage 1 going for $299 (down from $359). The Stage 2 expansion set that brings them up to 70 pounds is on sale too, for $143 (down from $199). Powerblock’s Sport 24 dumbbells, a lighter set that goes from 3 to 24 pounds, are $169 today, down from $199. The Powerblock Pro 100, a single dumbbell that goes up to 100 pounds, is $464 today, down from a regular price of $549. CAP Barbell’s 55-pound adjustable dumbbells are $239 for a pair today, down from $299 regular price. Powerblock Elite EXP Dumbbell Pair $299.98 at Amazon Get Deal Get Deal $299.98 at Amazon The best deals on treadmills and walking padsNordicTrack’s T series 6.5S treadmill is $669 today, down from $799. The NordicTrack T series 10 treadmill, a beefier model that supports speeds up to 12 mph, is $999, down from $1,299. WalkingPad’s Z1 folding walking pad is $279 today, instead of the normal $399. It’s meant for walking (hence the name) and supports speeds up to 4 mph. WalkingPad’s R2 folding treadmill can handle walking and jogging, with a top speed of 7.5 mph. It still folds in half for storage, and also has a handrail. It’s $699 today, normally $899. WALKINGPAD R2 Treadmill Running and Walking Folding Treadmill Manual Automatic Modes Foldable Walking Pad Non-Slip Smart LCD Display Fitness Equipment 0.5-7.5MPH (Black) $699.00 at Amazon $899.00 Save $200.00 Get Deal Get Deal $699.00 at Amazon $899.00 Save $200.00 The best deals on home gym basics and weightsCAP barbell weight plates, sized to fit a standard 2” Olympic barbell, are about $1/pound today, which is a great price for basic weights. We’re talking $45.99 for a single 45-pound plate, $26.99 for a 25-pounder, and $40.99 for a set of four 10-pound plates. If you like vinyl-coated kettlebells, some weights are available at a good price today—like this 35-pound bell for $35.69, normally $54.06. A set of four Vergali fabric booty bands (light, medium, strong, and “heroic”) is $18.99, down from a regular price of $29.99. Booty bands aren’t key to building a booty (sorry, influencers), but they can be great for warmups and accessory work. This TRX suspension trainer kit is $139, down from $179. You can use a suspension trainer in the gym or in a variety of out-of-the-way places (staircases, doorframes) to do tons of great exercises. This bomb-style landmine attachment offers a simple way to use a barbell in a landmine setup by just sticking the end of the bar in the corner of a wall or the corner of a squat rack. It’s not a hinged attachment, just a protector for the end of the bar that keeps it from ripping up your flooring. You could cut open a tennis ball, but this is a bit neater, and probably more durable. It’s $28.70 today, down from $35.88. View the full article
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The UK chancellor’s fiscal holding operation
The government needs to make bold choices ahead of the autumn BudgetView the full article
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These 4 simple changes can make your home feel more joyful
For some people, home evokes feelings of joy and comfort. However, according to Ikea’s new Life at Home Report, one in three people struggle to find the joy in their living spaces. The latest report explores why this is—and how, in a world of uncertainty and constant change, small, simple adjustments can help bring more joy into everyday life. Insights gathered from more than 38,000 people across 39 countries show that, while many find it difficult to experience consistent enjoyment in their spaces, joy is often found in life’s smaller moments—through self-expression, cozy comforts, and playful touches. [Image: Ikea] The report highlights four key ingredients for joy at home: feeling good, having fun, building vibes, and making connections. The findings suggest that creating a joyful space doesn’t require drastic changes. Often, it’s the small things—such as expressing personal style through décor, prioritizing well-being, or simply having fun—that can make a difference. “It’s not about a total home makeover. It’s about making small, meaningful changes that can really lift your everyday life,” says Maria Jonsson, Global Insight Leader for the Ikea Life At Home Report. [Image: Ikea] Get organized The report found that one in three people say a tidy space boosts their overall well-being. When a space is clean and organized, a person’s mind tends to feel clearer, Jonsson explains. It’s not about perfection but creating a space that supports everyday well-being. Sleep was highlighted as the number-one activity for nurturing both physical and mental well-being at home. To improve sleep quality, Jonsson noted that it often comes down to getting the basics right—a comfortable mattress, a cool, quiet room, and minimizing light and noise. Additionally, building a bedtime routine, such as limiting screen time before bed or maintaining a consistent sleep schedule, can enhance sleep hygiene at home. [Image: Ikea] Create a space for fun The report shows that 66% of people with homes that foster play consider their home their favorite place to be. Spaces that promote playfulness and creativity not only feel safer but also contribute to better mental well-being, with 42% of respondents reporting this benefit compared to the 38% global average. “That might mean setting up a small, dedicated space for the things you love—like a craft area, a reading corner, or a spot to do puzzles or play music. It doesn’t have to be big—just purposeful,” Jonsson says. Creating distinct spaces at home for different activities—and involving everyone in the design or decoration process—can help establish mental boundaries for starting new tasks, making the experience more enjoyable. By intentionally designing a home that encourages fun, it becomes easier to prioritize and make time for it, Jonsson emphasized. [Image: Ikea] Create a vibe Feeling a sense of belonging is essential to truly enjoying a home, the report found. Often, it’s the small, personal touches that make a space feel authentic—whether it’s a cherished object, a meaningful habit, or living in alignment with certain values and purpose. Enjoyment at home is experienced by 57% of people who feel a stronger sense of belonging when they can express their identity there. Homeownership is also linked to greater joy, with 55% of homeowners reporting joy compared to 47% of renters. However, according to the report, renter-friendly solutions trending on social media include peel-and-stick wallpaper, stick-on laminate flooring, temporary stained-glass-effect windows, and swapping out light fixtures or using budget-friendly uplights. Also trending in home design are dopamine decor, which involves designing spaces with colors, textures, patterns, and nostalgic elements, and biophilic design, which focuses on incorporating natural materials and elements to foster a calming atmosphere. [Image: Ikea] Foster connections The report found that gathering over food is a cherished activity for many. Those who see eating as a social experience are more likely to feel a sense of belonging and enjoyment at home. “Creating more moments to eat together is a brilliant way to boost belonging and joy,” Jonsson says. “And globally, sitting down to a home-cooked meal ranks as one of the top five sources of joy.” Additionally, people who find joy in laughing with others are more satisfied with their life at home (68% compared to the 61% global average). Designing spaces that foster conversation, connection, and shared experiences can significantly enhance how people feel in their homes. “Personalization doesn’t need to be expensive or complicated—it’s about surrounding yourself with things that tell your story. Whether that’s family photos, art you’ve made, or souvenirs from travels, these details help your home feel like you,” Jonsson says. View the full article
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The Entire Samsung Galaxy S25 Line Is Discounted During Amazon's Big Spring Sale
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. If you've got an Android phone, there's a good chance it's either one of Google's Pixels or Samsung's Galaxies. Luckily, both the entire Pixel 9 lineup and every Samsung Galaxy S25 are discounted for Amazon's Big Spring Sale event. While Pixels are most well known for their exclusive software features and a unique camera bar, Samsung is instead a great choice for anyone prioritizing camera fidelity or raw performance. Samsung Galaxy S25 $699.99 at Amazon /images/amazon-prime.svg $799.99 Save $100.00 Get Deal Get Deal $699.99 at Amazon /images/amazon-prime.svg $799.99 Save $100.00 Samsung Galaxy S25+ $867.00 at Amazon $999.99 Save $132.99 Get Deal Get Deal $867.00 at Amazon $999.99 Save $132.99 Samsung Galaxy S25 Ultra $1,099.99 at Best Buy $1,299.99 Save $200.00 Get Deal Get Deal $1,099.99 at Best Buy $1,299.99 Save $200.00 SEE 0 MORE Starting with the Samsung Galaxy S25, this phone runs on the Snapdragon 8 Elite for Galaxy, a custom version of Qualcomm's reliable mobile chips. It's also got three rear lenses, including a 50MP wide-angle lens, and a 6.2-inch and 120Hz OLED display. Memory is a generous 12GB, while storage options start at 128GB. If 6.2-inches isn't quite big enough for you, there's also the Galaxy S25+, which shares most of the base model's specs, but bumps up the screen size to 6.7-inches and the starting storage to 256GB. As a plus, it's also got a bigger battery (at 4900mAh vs. 4000mAH), which helps make use of its extra size. Finally, there's the Galaxy S25 Ultra. This is where that camera pedigree really shows, with the wide-angle lens now being a whopping 200MP, while the Ultra Wide lens jumps from 12MP to 50MP. It also gets an additional, 50MP telephoto lens. But cameras aside, there's also now a 5000mAH battery, the screen is even bigger at 6.9-inches, and there's a titanium frame, as well as an included stylus. About the only thing that doesn't get a bump here is performance—the chip and memory loadouts are the same, although you can chalk that up less to the Ultra being underpowered and the base model being fairly generous on the internals. Depending on your needs, any of these phones could be a great choice for you, and while Pixel does have its unique Google software, Samsung isn't slacking there, with One UI 7 coming with a number of exclusive media and notifications features. Shopping for tech? Lifehacker can help you make the right decision. Browse our tech reviews and head-to-head comparisons for everything from laptops and smartwatches to e-bikes and home gyms. Subscribe to our deals newsletter, Add to Cart, for the best sales sent to your inbox, or browse our best-of lists directly on Amazon, including: The Best Over-Ear Headphones The Best Wireless Earbuds The Best Adjustable Dumbbell Sets The Best Projectors View the full article
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Should Brits brace for tax rises in October’s Budget?
No tax changes in the Spring Statement, but if the search for growth proves fruitless they’ll soon be back on the agendaView the full article
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FDA warns of possible plastic in recalled Coca-Cola cans
More than 10,000 cans of Original Coca-Cola distributed in two states have been voluntarily recalled. Manufacturer Reyes Coca-Cola Bottling initiated the recall on March 6 after reports of foreign plastic found inside cans. On March 24, the U.S. Food and Drug Administration (FDA) designated the recall as Class II, per the FDA enforcement report. According to the FDA’s recall classification page, a Class II recall means “a violative product may cause temporary or medically reversible adverse health consequences or where the probability of serious adverse health consequences is remote.” The report indicated that 864 12-count packs of the product distributed in Illinois and Wisconsin are included in the recall. The products have a single-can UPC of 0 49000-00634 6 and 12-pack UPC of 0 49000-02890 4. The recall number is F-0664-2025. A spokesperson with Reyes Coca-Cola Bottling confirmed the recall to ABC News. “The cases are being withdrawn because they did not meet our high-quality standards,” the spokesperson said. “We are taking this voluntary action because nothing is more important to us than providing high-quality products to the people who drink our beverages.” The latest recall is definitely not the first recall over foreign plastic or other foreign materials being found inside of a product’s packaging lately. Last month, Trader Joe’s issued a recall of its Frozen Acai Bowls over plastic contamination, and just last week, Nestlé USA recalled a number of Stouffer’s and Lean Cuisine meals over wood-like foreign material in the meals. If it seems like recalls have been happening more frequently lately, there’s truth to that suspicion. A February 2025 report, published by the Public Interest Research Group, a nonprofit consumer protection group, found that last year, there were about 300 food recalls which led to nearly 1,400 illnesses and 19 deaths. “Nearly 1,400 people became ill from food they ate in 2024 – 98% of them from just 13 outbreaks, a stunning fact that shows the consequences of companies producing or selling contaminated food,” the report explained. Stunningly, the number of hospitalizations and deaths in 2024 were about twice that of the previous year. According to that report, the most concerning contaminants were Listeria, Salmonella and E. coli. View the full article
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These Tech Products Are More Than Half Off During Amazon's Big Spring Sale
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Amazon's Big Spring Sale is in full swing, and we've done some work to weed out the duds and highlight the best deals available—it may not be Prime Day, but the sale still has deals worth checking out. As Lifehacker's deals writer, I use price tracking tools to vet deals and will keep rounding up the best tech ones I find throughout the sale. Here are the best deals I've found so far: Ergonomic Ear Hook, Balanced Sound, IPX7 Waterproof, 42H Playtime, Bluetooth 5.3, App Control. AeroFit Open-Ear Headphones $49.99 at Amazon /images/amazon-prime.svg $129.99 Save $80.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $129.99 Save $80.00 Active Noise Cancelling Wireless Earbuds, Reduce Noise by Up to 98%, 50H Playtime, Hi-Res Sound. Anker Space A40 Earbuds $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 IP67 Waterproof and Dustproof with 25 Hour-Battery and Retractable Handle Sony SRS-XG300 X-Series Speaker $144.95 at Amazon /images/amazon-prime.svg $349.99 Save $205.04 Get Deal Get Deal $144.95 at Amazon /images/amazon-prime.svg $349.99 Save $205.04 15W Ultra-Fast MagSafe Wireless Charger for iPhone 15/14/13, 8-in-1 Power Strip with 3 AC and 4 USB. Anker MagGo Magnetic Charging Station $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 Get Deal Get Deal $49.99 at Amazon /images/amazon-prime.svg $99.99 Save $50.00 1800W (Peak 2400W) Solar Generator, Full Charge in 58 Min, 1056wh LiFePO4 Battery for Home Backup. Anker SOLIX C1000 Portable Power Station $449.00 at Amazon $999.00 Save $550.00 Get Deal Get Deal $449.00 at Amazon $999.00 Save $550.00 Solar Security Camera, Wireless Security Camera Outdoor, 2K Resolution, Continuous Power. eufy Security SoloCam S220 $64.99 at Amazon /images/amazon-prime.svg $129.99 Save $65.00 Get Deal Get Deal $64.99 at Amazon /images/amazon-prime.svg $129.99 Save $65.00 Smart Scale for Body Weight with Wi-Fi Bluetooth, 16 Measurements Body Composition Scale with bmi. eufy Digital Bathroom Scale P2 Pro $39.98 at Amazon /images/amazon-prime.svg $79.99 Save $40.01 Get Deal Get Deal $39.98 at Amazon /images/amazon-prime.svg $79.99 Save $40.01 Self-Emptying, 5500 Pa Max Suction, DuoRoller Brush, Hands-Free Cleaning for up to 7 Weeks. Roborock Q5 Pro+ Robot Vacuum and Mop $299.99 at Amazon /images/amazon-prime.svg $699.99 Save $400.00 Get Deal Get Deal $299.99 at Amazon /images/amazon-prime.svg $699.99 Save $400.00 50ft with 30 Triple-LED Lights, Smart RGBWW Christmas Lights, Daily and Holiday, IP67 Waterproof. eufy Permanent Outdoor Lights E22 $99.99 at Amazon /images/amazon-prime.svg $199.99 Save $100.00 Get Deal Get Deal $99.99 at Amazon /images/amazon-prime.svg $199.99 Save $100.00 SEE 6 MORE AeroFit Open-Ear Headphones $49.99 (originally $129.99). I've been using these open-ear headphones around the house and occasionally on runs for over a year. They're easy to use, sound great for the price and being open-ear headphones, and come with a companion app that makes the experience better with EQ and other features. Anker Space A40 Earbuds $49.99 (originally $99.99). The A40 have the same companion app as the AeroFit and are a great value for budget ANC earbuds that you can read more about here. Sony SRS-XG300 X-Series Speaker $142.95 (originally $349.99). The SRS-XG300 is a solid portable speaker with loud and heavy bass, and like any outdoor speaker, it can handle the elements well. Anker MagGo Magnetic Charging Station $49.99 (originally $99.99). I'm a fan of charging stations because they satisfy both my need for organization and practicality. This one from Anker has MagGo for wireless iPhone charging, three outlets, two USB-C ports, two USB-A ports, and a magnetic pad. Anker SOLIX C1000 Portable Power Station $449 (originally $999). It's hard to predict when you'll need a portable power generator—and when you need one, you usually really need one. This model is from a trusted brand and has a solar generator to make it fully off-grid. At 55% off, it's a great deal. Eufy Security SoloCam S220 $64.99 (originally $129.99). I love Eufy cameras because they're subscription-free. The SoloCam S220 also has a solar panel to make it self-sustainable, meaning you can easily install it somewhere with direct sunlight and let it do its thing. Eufy Digital Bathroom Scale P2 Pro $37.98 (originally $79.99) with code P2PROUSA at checkout. You can buy digital smart scales that read your body fat percentage from any no-brand company for cheap, but why not get it from a trusted brand also for cheap, after a 50% discount? Roborock Q5 Pro+ Robot Vacuum and Mop $299.99 (originally $699.99). Roborock has a lot of deals on robot vacuums right now, but if you're looking for a good one with must-have features at a price point under $300, the Q5 Pro+ is it. Eufy Permanent Outdoor Lights E22 $99.99 (originally $199.99). I love outdoor lights and have more than I probably should. These ones from Eufy work on a reliable app and have a wide range of color temperatures (1500K to 9000K). Shopping for tech? Lifehacker can help you make the right decision. Browse our tech reviews and head-to-head comparisons for everything from laptops and smartwatches to e-bikes and home gyms. Subscribe to our deals newsletter, Add to Cart, for the best sales sent to your inbox, or browse our best-of lists directly on Amazon, including: The Best Over-Ear Headphones The Best Wireless Earbuds The Best Adjustable Dumbbell Sets The Best Projectors View the full article
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Top EU official expects Trump tariff of about 20%
Maroš Šefčovič shared assessment after meetings in Washington this weekView the full article
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Lower sues rival over LO poaching dispute
The mortgage lender claims its Georgetown, Texas operations, where Thrive Mortgage was previously headquartered, has been "gutted." View the full article
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Coca-Cola brings back ‘Share a Coke’ for Gen Z
For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the region, it sold 250 million named bottles and cans in a nation of just under 23 million people. The idea was so successful that, over time, Coca-Cola replicated it in 70 different countries. And this April 1, a new version of “Share a Coke” is rolling out globally. The bones of the concept are the same as when it debuted more than a decade ago: In each local market, a range of the most popular regional names has been selected and printed onto Coke bottles and cans. This time, though, the campaign is including an expanded range of names, launching on a broader scale, and adding a few digital touches to attract a younger generation. The company is positioning this relaunch as a campaign with “unprecedented personalization” for Gen Z, but it’s a tough sell in an era when AI has made personalized marketing a much more achievable reality. Instead, it’s more like a nostalgic re-run with a couple modern tweaks—and it might not be enough to impress a new, digitally native generation. [Image: Coca-Cola] Coca-Cola’s plan to recruit young consumers According to the industry research firm IBIS, American consumption of soft drinks has been on a steady decline since 1999. That year, the average American would’ve consumed 49.7 gallons of soda, compared to 42.2 gallons today. But while the category as a whole might be losing steam, Coca-Cola remains profitable: Net revenues were up 3% to $47.1 billion in 2024, and the company’s shares have gone up by about 14% in the past year. For Gen Z, there are a few factors that influence soda consumption. To start, many younger consumers are increasingly interested in wellness, and therefore are choosing “functional beverages” like prebiotic drinks or lower sugar options. But soda isn’t a lost cause, either: As many younger consumers opt to drink less or stay sober entirely, they’re turning to other kinds of drinks at the bar, including plain old soda. Trends like the rise of dirty soda also signal that Gen Z still enjoys a sugary drink here and there. Islam Eldessouky, Coca-Cola’s global vice president of creative strategy and content, says the company’s idea to bring “Share a Coke” back actually came up while discussing new ways to “recruit as many Gen Zers into the franchise as we can” (a mission that the company has already pursued with new flavor launches like Spiced and Orange Cream). “One key data point that came up is that 72% of Gen Zers are really aspiring to make real connections,” Eldessouky says. “While we were contemplating different ideas of bringing this aspect of connection to the brand, somebody said, ‘Share a Coke was built on that.’” Originally, he explains, “Share a Coke” was about creating organic connections, like finding a bottle with a friend’s name on it and sharing it with them. In 2011—an era when “the whole notion of personalization was very basic and very primitive,” he says—discovering a Coke with your name on it felt especially exciting. To reinvent the concept in 2025 for a digitally native generation, though, the Coca-Cola team felt they’d have to do something bigger. [Image: Coca-Cola] A more digital ‘Share a Coke’ There are a few ways that Coca-Cola is seeking to make this new campaign feel more weighty. The scale is literally larger. This campaign is launching globally in 120 different markets over the course of the coming year, starting in North America, Latin America, and Asia South Pacific. The actual number of names used is greater as well, though the specific statistics vary by market. This version of the campaign will also include two new digital elements: “Memory Maker,” which lets users scan a QR code on their bottle to upload photos and videos to something like a Coke-powered group chat, and a new customization platform which lets fans order a Coke bottle online with a custom name or word (though, Eldessouky assures me, the platform won’t allow users to enter anything obscene or inflammatory). In addition, Coca-Cola is partnering with McDonald’s on an exclusive “Share a Coke” meal bundle, which will be available in the fast food chain’s restaurants. Coca-Cola says the goal of the ”Share a Meal,” as the company calls its, is to incentivize friend groups to connect in person rather than online. Part of the strategy of this partnership, Eldessouky says, is to provide Gen Z consumers with an accessible, inexpensive “third place.” “The third place is something that Gen Z is really craving, because it’s a very connected generation digitally, but they desire much more connection in real life than other generations,” Eldessouky says. “We’re trying to give [Gen Z] a lot of opportunities where they can actually go and find these third places to connect.” But the ‘Share a Coke’ concept doesn’t need add-ons As a member of the campaign’s target demographic myself, I think the customization platform is a nice add-on that might allow those whose names are less common to still participate in the campaign. But the other elements fall flat. The “Memory Maker” feature, for one, doesn’t exactly feel like the “unprecedented personalization” Coke hopes it will be. Today, given the advent of targeted marketing and AI tools, personalized campaigns just feel a lot less novel. Coca-Cola itself, for example, used AI in 2024 to make a holiday ad that was customized across 12 different U.S. geographies. Frankly, it’s tough to imagine many young people going through the effort of scanning a QR code in the first place, let alone using it to message friends. And a Coke and McDonald’s collaboration makes intuitive sense—but I’m not totally convinced by the idea that it’ll make McDonald’s a novel “third space” for Gen Zers who aren’t already hanging out there. All in all, the new “Share a Coke” campaign doesn’t look very different from its 2011 iteration, and that’s fine. I just wish Coke had just gone full-on millennial nostalgia with the marketing (see this extremely 2010s ad, for example) rather than making a play at Gen Z that feels tired at best. View the full article
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US tech stocks drop as fresh jolt of volatility hits Wall Street
Chipmaker Nvidia and Elon Musk’s Tesla slide, pushing Nasdaq lower for first time in four daysView the full article
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Brazil’s Bolsonaro to stand trial over alleged coup plot
Hard-right populist denies claims he sought to prevent leftwing rival Lula taking officeView the full article