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Artificial intelligence is fundamentally reshaping countless industries; education is no exception. As AI tools rapidly enter classrooms, there are concerns about fair access, effective implementation, and the risk of widening the still persistent digital divide. Who are the players best positioned to guide this transition in a way that truly benefits every student? I recently spoke with Alix Guerrier, CEO of DonorsChoose, an education nonprofit where teachers submit funding requests based on classroom needs. Ninety percent of public schools in America have teachers using DonorsChoose, which tackles funding gaps by focusing on the most granular level: individual teacher requests. Alix, a former math and science teacher, edtech founder, and nonprofit leader, shares why he believes listening to the front lines—the teachers—is the most important strategic bet we can make to ensure AI fulfills its promise for all students. Q: Your background as a public school teacher and startup founder is unique. How has that journey shaped your vision for DonorsChoose and its mission to resource every classroom? Alix Guerrier: I’m a proud product of the New Haven, Connecticut, public school system. I had a front-row seat to the resourcing challenges schools face, which inspired me to become a public school teacher. Despite funding constraints, teachers went above and beyond for their students, and I saw the potential of a grassroots approach that serves individual teachers, which I later brought to my startup. DonorsChoose is unique because we maintain a laser-like focus on the needs of individual teachers and their students, while partnering with school, district, and state leaders. Together, we can learn from the grassroots innovation, then use those insights to shape broader policy and funding decisions, which we have been leaning into as an organization. Q: DonorsChoose has an unrivaled view of teacher needs. What is your data currently telling you about changing trends in classroom requests? Alix: We have access to a wealth of qualitative and quantitative data, because our model requires teachers to submit descriptions of the resources they need and how they plan to use them. Some requests remain the same year over year. For example, books were a primary request at our founding in 2000 and remain an important need today. Instructional technology, however, has been a major category of change. Over the past 25 years, we’ve tracked the shift from older tech to smartboards and Chromebooks. And starting in 2020, we saw a dramatic, sustained change in the amount of instructional technology requested. While AI-specific requests are still a small category, they are rapidly growing. Last school year, we saw around 600 requests for AI learning tools and resources; that number is already 1,000+ this school year. What has been most surprising is the primary AI use case emerging from our data. We expected to see requests centered on student productivity or teacher planning, and those exist. But the majority are focused on addressing diverse student needs. Teachers are using AI to generate real-time translation tools for multilingual language learners, or to rapidly adapt a lesson plan for students with disabilities. We are seeing teachers leverage AI to hyper-personalize learning. Q: How can we ensure that AI funding doesn’t exacerbate existing challenges, like the digital divide? Alix: Resource equity is explicitly woven into DonorsChoose DNA. It’s our goal that every student in every community has access to a great education regardless of a school’s resources. This year, over 80% of funding directed through DonorsChoose went to projects in historically under-resourced schools. Moreover, our work to close the digital resource gap felt by these schools must include AI learning tools. Access to the hardware is only part of the equation. We know that the vast majority of teachers—97%, according to a survey we conducted—don’t feel they have the necessary training to successfully implement AI in the classroom. Educators have a hunger and readiness to incorporate AI learning tools, but there’s a clear gap in preparedness. This points to our biggest strategic bet: The sector-wide conversation about the future of AI in K-12 education must be driven by what teachers know about the actual needs of their kids. Q: If you had a single message for those designing the next wave of AI tools and the policymakers making education funding decisions, what would it be? Alix: Stay forcefully focused on the needs and experiences of students. In education, as in other fields, new technologies are often first adopted by individuals on the ground—the teachers running micro-experiments every day in their classrooms. Their collective wisdom about what works and enables a better learning outcome is an invaluable dataset. If we, as a sector, choose to be guided by those use cases—the ways teachers are actually succeeding, like using AI to personalize learning for a non-native English speaker—we can effectively scale. The technologies that truly support student learning and growth are those that are human-centered, supporting a learner’s exploration and creativity. By staying anchored to the individual learner, we ensure the immense power of AI is directed toward the highest and best use—making a meaningful difference in the life of every child. Q: Looking ahead 10 years, what is the most important role you hope DonorsChoose played in ensuring this AI revolution was accessible, effective, and human-centered? Alix: I hope we will have been the critical platform that elevated the teacher’s voice to the forefront of the AI conversation. We want to be the connective tissue that translates the thousands of successful, human-centered AI experiments happening in classrooms across the country into actionable insights for the entire system. We have an opportunity now to steer the ship. We know more than ever before about how students learn and what they need to thrive, and we have the technology to make dramatic improvements. Our role at DonorsChoose is to use our unique access to the grassroots to keep the entire sector—the companies, the foundations, the policy leaders—focused on the human impact, not just the technical promise. We are equipped to do amazing things, but we just have to decide to do so. And I’m optimistic that we will. Celia Jones is global chief marketing officer of FINN Partners. View the full article

‘Over a million’ additional documents uncovered that will take time to review, according to the DoJView the full article

The U.S. auto safety regulator said on Wednesday it has opened a defect investigation into Tesla Model 3 compact sedans over concerns that emergency door release controls may not be easily accessible or clearly identifiable in an emergency. The Office of Defects Investigation said the probe covers an estimated 179,071 model year 2022 vehicles. The investigation was opened on December 23 after the agency received a defect petition alleging that the vehicles’ mechanical door release is hidden, unlabeled, and not intuitive to locate during emergencies. Tesla did not immediately respond to a request for comment. The company’s vehicles rely primarily on electronic door latches, which open via buttons rather than traditional mechanical handles. While Tesla includes a manual door release for use in emergencies or power failures, experts have long argued that the mechanical releases are not consistently visible, labeled, or intuitive, particularly for rear-seat passengers. Last month, Tesla was sued over a fiery Wisconsin crash that killed all five occupants of a Model S, who were allegedly trapped inside because of a design flaw that prevented them from opening the luxury sedan’s doors. The automaker has also been sued by families of two college students killed in a Cybertruck crash last year in November in a San Francisco suburb, after allegedly being locked in the burning vehicle because of its door handle design. The opening of a defect petition does not mean a recall will be issued, but it marks the first step in a regulatory review process that could lead to further action if safety-related defects are confirmed. The auto regulator, NHTSA, said in September it had opened a preliminary evaluation into about 174,290 Model Y cars over reports of electronic door handles becoming inoperative. —By Akash Sriram, Reuters View the full article

It may be a very Merry Christmas for one lucky Powerball winner. The Christmas Eve Powerball jackpot is accumulating like a snowball tumbling down an epic sledding hill. The total is now so large, it’s a number rarely attainable even for high-stakes gamblers. The prize has continued to grow after five drawings worth at least $1 billion went unclaimed with no ticket matching all six numbers. According to the Powerball website, that makes the current prize of around $1.7 billion the fourth-largest in Powerball history. It’s also the longest the prize has ever gone without a winner. “Much like the holidays, Powerball is a game that brings people together to dream big and hope for a brighter future,” said Matt Strawn, Powerball product group chair and Iowa Lottery CEO. “We hope this growing jackpot inspires excitement and joy and, most importantly, good will to all. A portion of every ticket helps support programs and services that benefit local communities.” The sixth drawing will take place on Christmas Eve at 10:59 p.m. EST. And while it’s rare, a winner could walk away with the grand prize this very evening. It happened once before, on December 24, 2011. Historically, Christmas Day has been a bit merrier for Powerball players, with four winners over the years having claimed the jackpot on December 25—in 1996, 2002, 2010, and 2013. Not quite a billionaire Still, even if a lucky Powerball player’s Christmas wish came true (and what a wish!), that doesn’t mean they’ll have $1.7B in the bank. According to Powerball, after federal taxes, the prize has an estimated cash value of $781.3 million. But that’s before state taxes, which vary widely from state to state, come into play. And some states take a hefty portion. Washington, D.C., for example, the location with the highest tax on lottery prizes, takes over 10% (10.75% to be exact), while the state of Maryland takes 9.5%. Also on the higher end of the spectrum is New York state, with a rate of 8.82%, while New Jersey takes 8%. On the other end of the spectrum, a winner in Arizona would only have to turn over 2.5% of the prize to the state, Indiana and Louisiana take 3%, and North Dakota takes 3.9%. A handful of locations won’t take a dime of the prize, too. If you live in California, South Dakota, Washington State, New Hampshire, Texas, Wyoming, Tennessee, and Puerto Rico, everything is yours to keep after federal taxes, as there are no state taxes on lottery prizes. Therefore, after all the taxes are sliced off the top, the final takeaway could end up being as much as $492,261,980, for locations with no state tax, or as little as $408,272,230 for those with the highest rate (Washington, D.C.). While no one has walked away with the grand prize just yet, there have been plenty of winners who matched five numbers and claimed $1 million prizes. The matches went to nine Powerball players across the country in Florida, Georgia, Illinois, two in New York, Ohio, Pennsylvania, Tennessee and Wisconsin. Likewise, 107 people claimed $50,000 prizes and 28 tickets that won $100,000 prizes. Hardly a Dollar Store stocking stuffer! View the full article

A Customer Experience Management (CXM) platform is an essential tool that helps businesses gather and analyze customer interactions across various channels. By centralizing data, it provides insights that can improve customer satisfaction and loyalty. Implementing a CXM platform not just drives revenue growth but also enhances retention rates and engagement strategies. Comprehending how these platforms work and what features they offer can greatly impact your business’s success. Let’s explore the key aspects of CXM and its transformative potential. Key Takeaways A Customer Experience Management (CXM) platform centralizes customer data, offering a comprehensive view of interactions across all touchpoints. CXM platforms utilize advanced analytics and AI to provide real-time insights, enhancing decision-making and customer engagement strategies. Implementing a CXM platform can lead to increased customer retention and lifetime value by reducing churn and optimizing engagement efforts. Brands using CXM platforms have reported significant growth, with year-over-year increases of 1.7 to 2.1 times compared to competitors. CXM facilitates personalized experiences, improving customer satisfaction and fostering loyalty, ultimately driving revenue growth. Understanding Customer Experience Management (CXM) Platforms Understanding Customer Experience Management (CXM) platforms is vital for businesses aiming to improve their customer interactions. A customer experience management platform centralizes and manages customer data from various sources, offering a complete view of interactions across all touchpoints. These platforms utilize advanced analytics and AI to provide real-time insights into customer preferences, which helps you create personalized and relevant experiences. CXM platforms facilitate omnichannel engagement, ensuring consistent interactions across multiple platforms and devices. This capability is fundamental for meeting modern consumer expectations. Key features often include automated customer feedback collection, thorough customer experience analysis, and tools for A/B testing to optimize engagement and conversion rates. By integrating customer service efforts with marketing and sales teams, effective customer experience management improves operational efficiency, leading to enhanced customer satisfaction and loyalty. These customer experience solutions eventually nurture lasting relationships and drive business success. Key Features of a CXM Platform When you think about a Customer Experience Management (CXM) platform, it’s crucial to recognize the key features that boost customer engagement and personalization. First, customer experience management software centralizes data from various sources, providing a complete view of customer interactions and preferences. This holistic approach deepens your comprehension of customer pathways. Moreover, the cx management platform supports omnichannel data collection, ensuring you receive feedback across multiple platforms, which leads to a consistent experience. Next-generation customer experience management tools offer advanced analytics and reporting dashboards that allow you to monitor campaign performance and customer behavior effectively. In addition, automation capabilities within customer experience management technology streamline interactions, enabling personalized support based on real-time data. With these features, you can tailor your strategies, engage proactively with customers, and ultimately improve their experiences. Benefits of Implementing a CXM Platform Implementing a Customer Experience Management (CXM) platform offers numerous advantages that can considerably improve your organization’s performance. By adopting a CXM platform, you can achieve 1.7 to 2.1 times greater year-over-year growth in key performance metrics, greatly boosting revenue. Effective customer experience management solutions improve customer retention and lifetime value by reducing churn, leading to a more stable customer base. Furthermore, the insights gained from voice of customer (VoC) data allow for data-driven decisions that boost satisfaction and loyalty. Automation of customer interactions through a CXM platform streamlines your internal processes, optimizing engagement strategies and improving operational efficiency. In addition, organizations that embrace CXM platforms cultivate a customer-centric culture, which not merely deepens employee engagement but also raises overall service quality. Essentially, implementing a CXM platform is a strategic move that can profoundly impact your business success. How CXM Platforms Enhance Customer Interactions CXM platforms improve customer interactions by centralizing and managing data from various sources, which provides a thorough view of customer preferences and behaviors. By leveraging advanced analytics and AI, these platforms deliver real-time insights that help you tailor your marketing and support efforts effectively. This capability improves the customer experience management (CEM) process, allowing for personalized service that meets individual needs. Furthermore, the integration of omnichannel capabilities guarantees consistent engagement across multiple platforms and devices, creating a seamless experience for customers throughout their expedition. CXM services additionally facilitate automated responses and follow-ups based on customer feedback, enabling proactive engagement that boosts satisfaction and loyalty. By analyzing interactions and feedback data, your digital customer experience platform can identify areas for improvement, driving operational efficiency and refining internal processes to better meet customer needs. Differences Between CXM and CRM Although both Customer Experience Management (CXM) and Customer Relationship Management (CRM) play crucial roles in how businesses interact with customers, they serve distinct purposes in enhancing customer interactions. CRM focuses on managing customer interactions and sales pipelines. CXM emphasizes enhancing every touchpoint in the customer expedition. CRM systems optimize internal processes, whereas CXM strategies create personalized experiences. CRM typically analyzes customer data for relationship management, whereas CXM uses advanced technologies to improve customer satisfaction. CXM approaches are proactive, adapting strategies based on customer feedback, whereas CRM is often reactive. Understanding the customer experience management definition helps clarify these differences. Companies leveraging Salesforce customer experience management may miss the holistic view that a customer experience management system offers. Choosing the Right CXM Platform for Your Business When selecting the right customer experience management (CXM) platform for your business, it’s vital to contemplate how well it aligns with your specific needs and goals. Look for platforms that centralize and manage customer data from various sources, offering a holistic view of customer preferences and behaviors. The best customer experience management software incorporates advanced analytics and AI capabilities, providing real-time insights that allow you to personalize interactions effectively. Ensure the CXM solution providers you consider facilitate omnichannel engagement, guaranteeing consistent experiences across multiple platforms and devices. Integration with your existing technology ecosystem is likewise fundamental, as seamless data transfer improves your ability to analyze and inform customer experience strategies. In the end, choosing the right cloud customer experience management platform can lead to increased customer retention and loyalty, greatly impacting your business growth and performance metrics. Building an Effective CXM Strategy Building an effective customer experience management strategy requires a thorough comprehension of your customers’ paths, as this allows you to pinpoint critical touchpoints and identify areas that need improvement. Start by mapping the customer expedition to understand their interactions with your brand. Utilize real-time data to create detailed customer personas for personalized engagement, ensuring your interactions resonate with their needs. Consider the following key elements for your CXM strategy: Implement omnichannel experience management for seamless shifts across platforms. Use customer satisfaction surveys to gather actionable feedback regularly. Automate CX processes for improved efficiency and consistency in responses. Analyze feedback data to guide continuous improvements in your services. Leverage CX management services and experience management solutions to boost your overall strategy. Real-World Examples of Successful CXM Implementation To understand how effective customer experience management (CXM) can be, let’s look at some notable brand success stories. Companies like Starbucks and Amazon have implemented key strategies that not just improve customer interactions but additionally drive significant revenue growth. Notable Brand Success Stories Numerous brands have successfully implemented Customer Experience Management (CXM) strategies, showcasing the transformative influence of effective customer engagement. Here are notable examples: Starbucks: Improved personalization through its mobile app, attracting over 24 million active users with 26% of transactions via the app. Amazon: Utilizes sophisticated CXM, achieving an impressive customer satisfaction score of 89% and significant revenue growth. Nike: Invested in CXM technology, resulting in a 13% increase in digital sales by creating personalized shopping experiences. Sephora: Employed augmented reality for virtual try-ons, boosting sales by 20% and achieving a 90% customer retention rate. Zappos: Known for exceptional customer service, leading to over 80% satisfaction and high repeat purchase rates through effective client experience management. Key Implementation Strategies Implementing effective Customer Experience Management (CXM) strategies can greatly improve a company’s ability to connect with its customers and enhance satisfaction levels. For instance, Starbucks utilized its customer experience platform to create personalized rewards through its app, enhancing customer loyalty considerably. Adobe Experience Platform helped a retail brand automate marketing, resulting in a 30% engagement boost. A global airline employed customer experience mapping to reduce complaints by 20%, whereas a financial firm used real-time analytics to lower churn by 25%. Furthermore, a leading e-commerce company saw a 40% increase in repeat purchases after integrating customer experience management services, personalizing shopping experiences effectively. These examples illustrate the impact of strategic CXM implementation on business success. Frequently Asked Questions What Is a Customer Experience Management Platform? A customer experience management platform centralizes customer data, allowing you to manage interactions across various touchpoints. It uses advanced analytics and AI to provide real-time insights into customer preferences, helping you personalize experiences effectively. By facilitating omnichannel engagement, the platform guarantees consistency in customer interactions, enhancing satisfaction and loyalty. Integrating with existing systems, it streamlines operations and offers tools for targeted marketing strategies based on customer behavior, eventually improving your business outcomes. How Does CRM Benefit Businesses? CRM benefits businesses by streamlining customer interactions, improving sales processes, and enhancing customer service. By consolidating customer data, you gain a unified view that aids decision-making and personalized marketing efforts. Implementing a CRM can greatly boost customer retention and loyalty, with studies showing up to a 27% increase in repeat business. Furthermore, CRM analytics help identify sales trends and customer preferences, driving revenue growth and operational efficiency across departments. What Is CXM and How Is It Used? Customer Experience Management (CXM) focuses on enhancing every interaction between your brand and customers. It uses strategies and technologies to capture feedback and analyze customer behavior across various touchpoints. By centralizing customer data, you gain a holistic view of their preferences, allowing for personalized experiences. Implementing CXM helps streamline processes, improve satisfaction, and nurture loyalty, ultimately driving business growth as it addresses customer needs effectively throughout their path with your brand. What Is the Meaning of Customer Experience Management? Customer experience management (CXM) refers to the strategies and processes you use to improve customer satisfaction by optimizing every interaction with your brand. It involves comprehending customer feedback from various touchpoints, which helps you enhance experiences throughout their path, from purchase to post-sale support. Conclusion In summary, implementing a Customer Experience Management platform can markedly improve your business operations. By centralizing customer data and providing real-time insights, a CXM platform helps you boost engagement and retention strategies. This leads to increased customer loyalty and repeat purchases. Comprehending the differences between CXM and CRM is vital in selecting the right platform. By building an effective CXM strategy, you can position your business for sustainable growth in today’s competitive environment. Image via Google Gemini This article, "What Is a Customer Experience Management Platform and How Can It Benefit Your Business?" was first published on Small Business Trends View the full article

A Customer Experience Management (CXM) platform is an essential tool that helps businesses gather and analyze customer interactions across various channels. By centralizing data, it provides insights that can improve customer satisfaction and loyalty. Implementing a CXM platform not just drives revenue growth but also enhances retention rates and engagement strategies. Comprehending how these platforms work and what features they offer can greatly impact your business’s success. Let’s explore the key aspects of CXM and its transformative potential. Key Takeaways A Customer Experience Management (CXM) platform centralizes customer data, offering a comprehensive view of interactions across all touchpoints. CXM platforms utilize advanced analytics and AI to provide real-time insights, enhancing decision-making and customer engagement strategies. Implementing a CXM platform can lead to increased customer retention and lifetime value by reducing churn and optimizing engagement efforts. Brands using CXM platforms have reported significant growth, with year-over-year increases of 1.7 to 2.1 times compared to competitors. CXM facilitates personalized experiences, improving customer satisfaction and fostering loyalty, ultimately driving revenue growth. Understanding Customer Experience Management (CXM) Platforms Understanding Customer Experience Management (CXM) platforms is vital for businesses aiming to improve their customer interactions. A customer experience management platform centralizes and manages customer data from various sources, offering a complete view of interactions across all touchpoints. These platforms utilize advanced analytics and AI to provide real-time insights into customer preferences, which helps you create personalized and relevant experiences. CXM platforms facilitate omnichannel engagement, ensuring consistent interactions across multiple platforms and devices. This capability is fundamental for meeting modern consumer expectations. Key features often include automated customer feedback collection, thorough customer experience analysis, and tools for A/B testing to optimize engagement and conversion rates. By integrating customer service efforts with marketing and sales teams, effective customer experience management improves operational efficiency, leading to enhanced customer satisfaction and loyalty. These customer experience solutions eventually nurture lasting relationships and drive business success. Key Features of a CXM Platform When you think about a Customer Experience Management (CXM) platform, it’s crucial to recognize the key features that boost customer engagement and personalization. First, customer experience management software centralizes data from various sources, providing a complete view of customer interactions and preferences. This holistic approach deepens your comprehension of customer pathways. Moreover, the cx management platform supports omnichannel data collection, ensuring you receive feedback across multiple platforms, which leads to a consistent experience. Next-generation customer experience management tools offer advanced analytics and reporting dashboards that allow you to monitor campaign performance and customer behavior effectively. In addition, automation capabilities within customer experience management technology streamline interactions, enabling personalized support based on real-time data. With these features, you can tailor your strategies, engage proactively with customers, and ultimately improve their experiences. Benefits of Implementing a CXM Platform Implementing a Customer Experience Management (CXM) platform offers numerous advantages that can considerably improve your organization’s performance. By adopting a CXM platform, you can achieve 1.7 to 2.1 times greater year-over-year growth in key performance metrics, greatly boosting revenue. Effective customer experience management solutions improve customer retention and lifetime value by reducing churn, leading to a more stable customer base. Furthermore, the insights gained from voice of customer (VoC) data allow for data-driven decisions that boost satisfaction and loyalty. Automation of customer interactions through a CXM platform streamlines your internal processes, optimizing engagement strategies and improving operational efficiency. In addition, organizations that embrace CXM platforms cultivate a customer-centric culture, which not merely deepens employee engagement but also raises overall service quality. Essentially, implementing a CXM platform is a strategic move that can profoundly impact your business success. How CXM Platforms Enhance Customer Interactions CXM platforms improve customer interactions by centralizing and managing data from various sources, which provides a thorough view of customer preferences and behaviors. By leveraging advanced analytics and AI, these platforms deliver real-time insights that help you tailor your marketing and support efforts effectively. This capability improves the customer experience management (CEM) process, allowing for personalized service that meets individual needs. Furthermore, the integration of omnichannel capabilities guarantees consistent engagement across multiple platforms and devices, creating a seamless experience for customers throughout their expedition. CXM services additionally facilitate automated responses and follow-ups based on customer feedback, enabling proactive engagement that boosts satisfaction and loyalty. By analyzing interactions and feedback data, your digital customer experience platform can identify areas for improvement, driving operational efficiency and refining internal processes to better meet customer needs. Differences Between CXM and CRM Although both Customer Experience Management (CXM) and Customer Relationship Management (CRM) play crucial roles in how businesses interact with customers, they serve distinct purposes in enhancing customer interactions. CRM focuses on managing customer interactions and sales pipelines. CXM emphasizes enhancing every touchpoint in the customer expedition. CRM systems optimize internal processes, whereas CXM strategies create personalized experiences. CRM typically analyzes customer data for relationship management, whereas CXM uses advanced technologies to improve customer satisfaction. CXM approaches are proactive, adapting strategies based on customer feedback, whereas CRM is often reactive. Understanding the customer experience management definition helps clarify these differences. Companies leveraging Salesforce customer experience management may miss the holistic view that a customer experience management system offers. Choosing the Right CXM Platform for Your Business When selecting the right customer experience management (CXM) platform for your business, it’s vital to contemplate how well it aligns with your specific needs and goals. Look for platforms that centralize and manage customer data from various sources, offering a holistic view of customer preferences and behaviors. The best customer experience management software incorporates advanced analytics and AI capabilities, providing real-time insights that allow you to personalize interactions effectively. Ensure the CXM solution providers you consider facilitate omnichannel engagement, guaranteeing consistent experiences across multiple platforms and devices. Integration with your existing technology ecosystem is likewise fundamental, as seamless data transfer improves your ability to analyze and inform customer experience strategies. In the end, choosing the right cloud customer experience management platform can lead to increased customer retention and loyalty, greatly impacting your business growth and performance metrics. Building an Effective CXM Strategy Building an effective customer experience management strategy requires a thorough comprehension of your customers’ paths, as this allows you to pinpoint critical touchpoints and identify areas that need improvement. Start by mapping the customer expedition to understand their interactions with your brand. Utilize real-time data to create detailed customer personas for personalized engagement, ensuring your interactions resonate with their needs. Consider the following key elements for your CXM strategy: Implement omnichannel experience management for seamless shifts across platforms. Use customer satisfaction surveys to gather actionable feedback regularly. Automate CX processes for improved efficiency and consistency in responses. Analyze feedback data to guide continuous improvements in your services. Leverage CX management services and experience management solutions to boost your overall strategy. Real-World Examples of Successful CXM Implementation To understand how effective customer experience management (CXM) can be, let’s look at some notable brand success stories. Companies like Starbucks and Amazon have implemented key strategies that not just improve customer interactions but additionally drive significant revenue growth. Notable Brand Success Stories Numerous brands have successfully implemented Customer Experience Management (CXM) strategies, showcasing the transformative influence of effective customer engagement. Here are notable examples: Starbucks: Improved personalization through its mobile app, attracting over 24 million active users with 26% of transactions via the app. Amazon: Utilizes sophisticated CXM, achieving an impressive customer satisfaction score of 89% and significant revenue growth. Nike: Invested in CXM technology, resulting in a 13% increase in digital sales by creating personalized shopping experiences. Sephora: Employed augmented reality for virtual try-ons, boosting sales by 20% and achieving a 90% customer retention rate. Zappos: Known for exceptional customer service, leading to over 80% satisfaction and high repeat purchase rates through effective client experience management. Key Implementation Strategies Implementing effective Customer Experience Management (CXM) strategies can greatly improve a company’s ability to connect with its customers and enhance satisfaction levels. For instance, Starbucks utilized its customer experience platform to create personalized rewards through its app, enhancing customer loyalty considerably. Adobe Experience Platform helped a retail brand automate marketing, resulting in a 30% engagement boost. A global airline employed customer experience mapping to reduce complaints by 20%, whereas a financial firm used real-time analytics to lower churn by 25%. Furthermore, a leading e-commerce company saw a 40% increase in repeat purchases after integrating customer experience management services, personalizing shopping experiences effectively. These examples illustrate the impact of strategic CXM implementation on business success. Frequently Asked Questions What Is a Customer Experience Management Platform? A customer experience management platform centralizes customer data, allowing you to manage interactions across various touchpoints. It uses advanced analytics and AI to provide real-time insights into customer preferences, helping you personalize experiences effectively. By facilitating omnichannel engagement, the platform guarantees consistency in customer interactions, enhancing satisfaction and loyalty. Integrating with existing systems, it streamlines operations and offers tools for targeted marketing strategies based on customer behavior, eventually improving your business outcomes. How Does CRM Benefit Businesses? CRM benefits businesses by streamlining customer interactions, improving sales processes, and enhancing customer service. By consolidating customer data, you gain a unified view that aids decision-making and personalized marketing efforts. Implementing a CRM can greatly boost customer retention and loyalty, with studies showing up to a 27% increase in repeat business. Furthermore, CRM analytics help identify sales trends and customer preferences, driving revenue growth and operational efficiency across departments. What Is CXM and How Is It Used? Customer Experience Management (CXM) focuses on enhancing every interaction between your brand and customers. It uses strategies and technologies to capture feedback and analyze customer behavior across various touchpoints. By centralizing customer data, you gain a holistic view of their preferences, allowing for personalized experiences. Implementing CXM helps streamline processes, improve satisfaction, and nurture loyalty, ultimately driving business growth as it addresses customer needs effectively throughout their path with your brand. What Is the Meaning of Customer Experience Management? Customer experience management (CXM) refers to the strategies and processes you use to improve customer satisfaction by optimizing every interaction with your brand. It involves comprehending customer feedback from various touchpoints, which helps you enhance experiences throughout their path, from purchase to post-sale support. Conclusion In summary, implementing a Customer Experience Management platform can markedly improve your business operations. By centralizing customer data and providing real-time insights, a CXM platform helps you boost engagement and retention strategies. This leads to increased customer loyalty and repeat purchases. Comprehending the differences between CXM and CRM is vital in selecting the right platform. By building an effective CXM strategy, you can position your business for sustainable growth in today’s competitive environment. Image via Google Gemini This article, "What Is a Customer Experience Management Platform and How Can It Benefit Your Business?" was first published on Small Business Trends View the full article

The S&P 500 hit a record high on Wednesday, with broad gains across sectors supporting the main indexes during a shortened Christmas Eve session. The benchmark S&P 500 touched an intraday record high of 6,921.42 points, surpassing its previous peak in October, as investors continued to bet on more interest rate cuts from the Federal Reserve next year following mixed economic data. The U.S. economy grew at its fastest pace in two years in the third quarter, government data showed on Tuesday, after the release was delayed by a 43-day federal shutdown. Worsening consumer confidence in December and a flat reading on November factory production, however, tempered the outlook. Data on December 24 showed new applications for U.S. jobless benefits unexpectedly fell last week. “Despite ongoing seasonal volatility, initial jobless claims remain in ranges consistent with relatively steady labor market conditions and don’t change our outlook for the labor market or Fed policy,” said Nancy Vanden Houten, lead economist at Oxford Economics. Trading volumes were thin, with U.S. stock markets set to close at 1 p.m. ET (1800 GMT) on Wednesday. The markets will remain shut on Thursday for Christmas. Micron Technology jumped 4% to scale a record high, extending its rally after issuing a strong forecast last week. Bank stocks were also among the top boosts to the S&P 500, with financials rising 0.4% to a new peak. Recent gains in U.S. stocks have spurred hopes of a “Santa Claus rally,” a seasonal phenomenon where the S&P 500 posts gains in the last five trading days of the year and the first two in January, according to Stock Trader’s Almanac. That period began on December 24 and would run through January 5. At 10:36 a.m. ET, the Dow Jones Industrial Average rose 167.50 points, or 0.35%, to 48,610.95. The S&P 500 gained 10.24 points, or 0.15%, to 6,920.24, while the Nasdaq Composite lost 2.48 points, or 0.01%, to 23,558.35. U.S. equities have swung sharply this year as tariff-related headlines, concerns about high valuations in technology and AI companies, and rapidly shifting interest-rate expectations boosted volatility. Wall Street’s “fear gauge” was hovering near its lowest since December 2024. Still, the bull market, which began in October 2022, stayed intact as optimism around AI, rate cuts, and a resilient economy supported sentiment, with all three main indexes set for their third straight yearly gain. In the year ahead, global markets will be closely watch potential successors to Fed Chair Jerome Powell, after President Donald The President said on Tuesday anyone who disagrees with him would “never be the Fed chairman.” Nike climbed 4.7% after Apple CEO Tim Cook, the sportswear giant’s lead independent director, bought about $3 million worth of shares. Intel fell 1.6% following a report that said Nvidia has halted tests to manufacture on Intel’s 18A chipmaking node after initial tests. Dynavax Technologies surged 38.5% after French drugmaker Sanofi said it would buy the U.S. vaccines company for around $2.2 billion. Advancing issues outnumbered decliners by a 1.69-to-1 ratio on the NYSE and by a 1.33-to-1 ratio on the Nasdaq. The S&P 500 posted 11 new 52-week highs and two new lows, while the Nasdaq Composite recorded 43 new highs and 117 new lows. —By Sruthi Shankar and Shashwat Chauhan, Reuters View the full article

CMBS originated between 2017 and 2021 are especially vulnerable. Brighton counsels CMBS lenders to expect clear workout memos. View the full article

The MBA's Market Composite Index, a measure of mortgage loan application volume, dropped 5% on a seasonally-adjusted basis and 6% on an unadjusted basis. View the full article

Fannie Mae sees growth in refinance activity pushing volumes upward, but flattening purchases will temper lender momentum, according to its December report. View the full article

At a time when customer service expectations are at an all-time high, Zendesk recently announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) aimed at transforming contact center operations with advanced AI integration. Small business owners should pay close attention to this partnership, as the initiatives unveiled may have a profound impact on enhancing customer interactions without the need for extensive operational overhaul. By integrating Amazon Connect’s voice capabilities, conversational analytics, and sentiment analysis into the Zendesk Contact Center platform, this collaboration offers small businesses a streamlined solution designed to uplift customer and employee experiences. With this newfound focus on seamless service, small business owners can expect a significant enhancement in efficiency and responsiveness in their customer interactions. The key benefits of this collaboration are manifold. For one, small businesses can look forward to adopting scalable Contact Center as a Service (CCaaS) solutions that will not only modernize their customer service operations but also empower their staff with advanced technological tools. This integration allows teams to manage both voice and digital communication channels effectively, creating a more coherent and productive environment. Adrian McDermott, Zendesk’s Chief Technology Officer, noted, “This collaboration helps Zendesk build the next generation of agent-centric solutions, where AI is seamlessly integrated — not bolted on.” This means that AI won’t just supplement existing systems; it will be a core component of them, simplifying processes and enabling faster resolutions, which are vital for any small business seeking to build customer loyalty. Another compelling aspect is the opportunity for enhanced efficiency through automation. The combination of Amazon’s AI capabilities and Zendesk’s customer service tools aims to ensure that agents can focus more on high-value tasks rather than getting bogged down by routine inquiries. This alignment creates a win-win scenario for businesses, enhancing operational fluidity while fostering a culture centered around customer satisfaction. The recognition of Zendesk as AWS’s Customer Experience Partner of the Year (Technology) – Global also highlights the trust and success that this collaboration aims to build. Pasquale DeMaio, Vice President of Amazon Connect at AWS, remarked that this partnership emphasizes the importance of human-AI collaboration in delivering superior customer experiences. This could be especially relevant for small business owners who often juggle multiple roles; having technology that works efficiently alongside them can lead to improved service delivery and customer satisfaction. However, small business owners may want to consider potential challenges as they explore these advanced tools. Implementing new technologies requires time and training. Staff may need to adapt to new systems and processes, which could briefly disrupt existing workflows. Additionally, smaller businesses may face budget considerations when integrating such sophisticated platforms. While the long-term benefits are clear, careful planning will be essential during the transition phase to maintain service consistency. A tangible example of the benefits of this collaboration is seen in the experience of TELUS Digital. Jamie Timm, SVP of Global Delivery and Operations, described how they transformed customer support for a telecommunications client using Zendesk Contact Center. The result was a five-percentage point increase in First Contact Resolution and a 50% reduction in after-contact work time. These metrics underscore the potential for small businesses to achieve significant gains in efficiency and customer satisfaction through strategic technology partnerships. As Zendesk plans to offer a cohesive solution that marries its Resolution Platform with Amazon Connect in the AWS Marketplace, small business owners will soon have access to tools that unify AI capabilities with user-friendly interfaces, ensuring that they can deliver high-quality service without overextending their resources. This collaboration marks a pivotal moment in customer service innovation, particularly for small businesses eager to adapt to changing expectations. By embracing these AI-driven solutions, small businesses can position themselves to not only respond to customer needs more effectively but also to thrive in an increasingly competitive landscape. For more detailed information, visit the original press release at Zendesk. Image via Google Gemini This article, "Zendesk Teams Up with AWS to Revolutionize AI-Driven Contact Centers" was first published on Small Business Trends View the full article

At a time when customer service expectations are at an all-time high, Zendesk recently announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) aimed at transforming contact center operations with advanced AI integration. Small business owners should pay close attention to this partnership, as the initiatives unveiled may have a profound impact on enhancing customer interactions without the need for extensive operational overhaul. By integrating Amazon Connect’s voice capabilities, conversational analytics, and sentiment analysis into the Zendesk Contact Center platform, this collaboration offers small businesses a streamlined solution designed to uplift customer and employee experiences. With this newfound focus on seamless service, small business owners can expect a significant enhancement in efficiency and responsiveness in their customer interactions. The key benefits of this collaboration are manifold. For one, small businesses can look forward to adopting scalable Contact Center as a Service (CCaaS) solutions that will not only modernize their customer service operations but also empower their staff with advanced technological tools. This integration allows teams to manage both voice and digital communication channels effectively, creating a more coherent and productive environment. Adrian McDermott, Zendesk’s Chief Technology Officer, noted, “This collaboration helps Zendesk build the next generation of agent-centric solutions, where AI is seamlessly integrated — not bolted on.” This means that AI won’t just supplement existing systems; it will be a core component of them, simplifying processes and enabling faster resolutions, which are vital for any small business seeking to build customer loyalty. Another compelling aspect is the opportunity for enhanced efficiency through automation. The combination of Amazon’s AI capabilities and Zendesk’s customer service tools aims to ensure that agents can focus more on high-value tasks rather than getting bogged down by routine inquiries. This alignment creates a win-win scenario for businesses, enhancing operational fluidity while fostering a culture centered around customer satisfaction. The recognition of Zendesk as AWS’s Customer Experience Partner of the Year (Technology) – Global also highlights the trust and success that this collaboration aims to build. Pasquale DeMaio, Vice President of Amazon Connect at AWS, remarked that this partnership emphasizes the importance of human-AI collaboration in delivering superior customer experiences. This could be especially relevant for small business owners who often juggle multiple roles; having technology that works efficiently alongside them can lead to improved service delivery and customer satisfaction. However, small business owners may want to consider potential challenges as they explore these advanced tools. Implementing new technologies requires time and training. Staff may need to adapt to new systems and processes, which could briefly disrupt existing workflows. Additionally, smaller businesses may face budget considerations when integrating such sophisticated platforms. While the long-term benefits are clear, careful planning will be essential during the transition phase to maintain service consistency. A tangible example of the benefits of this collaboration is seen in the experience of TELUS Digital. Jamie Timm, SVP of Global Delivery and Operations, described how they transformed customer support for a telecommunications client using Zendesk Contact Center. The result was a five-percentage point increase in First Contact Resolution and a 50% reduction in after-contact work time. These metrics underscore the potential for small businesses to achieve significant gains in efficiency and customer satisfaction through strategic technology partnerships. As Zendesk plans to offer a cohesive solution that marries its Resolution Platform with Amazon Connect in the AWS Marketplace, small business owners will soon have access to tools that unify AI capabilities with user-friendly interfaces, ensuring that they can deliver high-quality service without overextending their resources. This collaboration marks a pivotal moment in customer service innovation, particularly for small businesses eager to adapt to changing expectations. By embracing these AI-driven solutions, small businesses can position themselves to not only respond to customer needs more effectively but also to thrive in an increasingly competitive landscape. For more detailed information, visit the original press release at Zendesk. Image via Google Gemini This article, "Zendesk Teams Up with AWS to Revolutionize AI-Driven Contact Centers" was first published on Small Business Trends View the full article

The bank regulator is proposing to strengthen national preemption in the wake of conflicting decisions in related court cases. View the full article

If you’re new to video editing, finding the right software can make a significant difference in your experience. Several options stand out, including Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector, each catering to beginners in unique ways. These tools offer user-friendly interfaces, crucial features, and the ability to produce quality content without overwhelming complexity. Comprehending their distinct advantages will help you choose the best fit for your needs and projects. Let’s explore these options further. Key Takeaways Wondershare Filmora: Offers a user-friendly interface and budget-friendly pricing, making it ideal for beginners starting their video editing journey. Apple iMovie: Pre-installed on Macs, it provides straightforward tools for basic editing tasks, perfect for initial projects without any cost. CyberLink PowerDirector: Features a sleek interface with various options suitable for both beginners and advanced users, enhancing the creative process. Adobe Premiere Rush: A quick, single-track editing software that allows for direct uploads to social media, streamlining content creation for new editors. Clipchamp: A browser-based editor with numerous templates and easy-to-use tools, making it perfect for beginners looking to create social media content efficiently. Best Overall Video Editing Software for Beginners When you’re starting out in video editing, choosing the right software can greatly impact your learning experience and the quality of your projects. For YouTube beginners, Wondershare Filmora stands out as the best video editing software because of its budget-friendly approach and user-friendly interface. Its seamless import-to-export process simplifies editing for novices. If you prefer a no-cost option, Apple iMovie is pre-installed on Mac devices, offering straightforward tools for basic tasks, making it perfect for initial video projects. CyberLink PowerDirector likewise deserves a mention, featuring a sleek interface and a variety of options, ideal for both beginners and pros. Consider these choices to guarantee a smooth start on your video editing expedition. Best Video Editing Software for Social Media Marketing In terms of social media marketing, selecting the right video editing software can greatly influence your content’s success. You’ll want tools that offer quick editing capabilities, so you can create engaging videos efficiently, along with social media templates customized for various platforms. Furthermore, cross-platform compatibility guarantees you can work seamlessly across multiple devices, making your video production process even smoother. Quick Editing Tools In the fast-paced world of social media marketing, having the right video editing tools can considerably improve your content creation process. Clipchamp stands out as a browser-based editor, offering numerous templates and user-friendly tools for quick social media content. CyberLink PowerDirector outshines in fast project rendering, featuring motion tracking and screen recording for dynamic videos. Filmora combines professional-level features with a beginner-friendly interface, ideal for engaging posts through its drag-and-drop functionality. Adobe Premiere Rush allows for quick, single-track editing and direct uploads, streamlining your workflow. Finally, CapCut is a free, user-friendly option with robust editing features, making it a great choice for quick social media edits, and it likewise serves as one of the best video editing software for video games. Social Media Templates Video editing software designed for social media marketing often includes a variety of pre-made templates that streamline the content creation process. Programs like Clipchamp and CyberLink PowerDirector offer templates created to fit the particular dimensions and requirements of popular platforms, ensuring your videos are optimized. You can easily customize these templates with your own branding, text, and media, saving time and enhancing consistency across campaigns. Furthermore, software such as Filmora and Adobe Premiere Rush includes features for adding music, changes, and effects particularly suited for engaging content. Cross-Platform Compatibility Cross-platform compatibility plays a crucial role in the efficiency of social media marketing, as it allows you to edit and share content seamlessly across various devices, including Windows, Mac, iOS, and Android. The best editing software for video games often includes these features, making it easier for marketers to adapt their content for different platforms. Browser-based applications like Clipchamp offer easy access on-the-go. Software such as Adobe Premiere Rush and CapCut enables direct uploads to social media, saving time. Real-time collaboration across systems is possible with tools like DaVinci Resolve and CyberLink StrengthDirector, enhancing teamwork. These capabilities guarantee that your marketing efforts stay efficient and effective, regardless of where you’re working from. Best Video Editing Software for Beginners on Mac When you’re starting your video editing expedition on a Mac, choosing the right software can make all the difference. You’ll want to compare top options like Apple iMovie, Adobe Premiere Elements, and Filmora, each offering unique features suited for beginners. Comprehending the key attributes and pricing models of these editors will help you find the best fit for your needs. Top Mac Editors For beginners looking to edit videos on a Mac, iMovie stands out as one of the top choices available. This free software is user-friendly and packed with crucial tools to help you get started with video editing. Here are some key aspects that make iMovie appealing: Seamless integration with iCloud, allowing easy access to your iPhone footage. Advanced features like chroma keying and video stabilization for enhancing your projects. Pre-installed on all Apple devices, ensuring immediate access without additional costs. While iMovie is great for basic editing, it may feel limiting for advanced users needing professional-level tools. Nevertheless, it remains a solid option, even for those looking for good gaming editing software, as it offers a straightforward experience for beginners. Key Features Comparison iMovie is a fantastic entry point for beginners editing videos on a Mac, but there are several other software options available that offer unique features and capabilities. Adobe Premiere Elements is a solid choice for those seeking advanced editing tools, with a one-time purchase model that covers three years. Filmora stands out for its user-friendly interface, providing professional-level features at a budget-friendly subscription rate. Final Cut Pro caters to enthusiasts ready to move up, offering advanced editing capabilities with a modern interface, all for a one-time payment. CapCut, although primarily a mobile app, is likewise accessible on Mac, featuring templates and AI-driven functions, making it a quick solution for social media content. These are the best software for editing video and photos on Mac. Best Free Video Editing Software Options Finding the right video editing software can be crucial for beginners enthusiastic to explore the domain of video creation, especially with the plethora of free options available. Here are some of the best free video editing software options you might consider: Adobe Premiere Rush: Offers a free version for 1080p exports and direct YouTube uploads, though advanced features require a subscription. Clipchamp: A web-based editor that supports multi-track editing and provides numerous free templates for your projects. iMovie: Perfect for Mac users, this software features an intuitive interface and tools like video stabilization and chroma keying. Each of these options caters to different needs, making it easier for you to start your video editing expedition without spending any money. Key Features to Look for in Beginner Video Editing Software When choosing beginner video editing software, comprehension of the key features can greatly improve your editing experience. Look for a program with an intuitive user interface that allows for easy navigation and access to crucial tools. Drag-and-drop functionality is critical, as it enables you to import and arrange clips effortlessly. It’s also advantageous to select software that includes tutorial resources or guided wizards, making it easier to learn basic techniques. A range of templates and preset effects can help you create visually appealing videos with minimal effort. Finally, confirm the software supports multi-format exports and is compatible with various devices, particularly if you’re seeking the best program for YouTube video editing. These features will improve your editing experience considerably. How to Choose the Right Video Editing Software How do you determine which video editing software is right for you? Start by considering your operating system compatibility, as some programs are exclusive to either Windows or Apple devices. Next, evaluate the user interface and ease of use; look for options like Wondershare Filmora that cater to beginners. Furthermore, assess the features offered to guarantee they align with your editing needs. Look for budget-friendly options or free trials. Review the learning resources available. Check for built-in tools that improve functionality. Don’t overlook cheap editing software video, as many affordable options provide robust features. Testing free versions, like ACDSee Luxea, can help you decide before committing to a purchase. Tips for Getting Started With Video Editing Once you’ve selected the right video editing software, the next step is to get started with your projects. Begin with user-friendly programs like iMovie or Corel VideoStudio, which cater to beginners. Before committing, explore free trials of software like Adobe Premiere Rush or Clipchamp to see what fits your editing style. Familiarize yourself with fundamental concepts such as cutting, trimming, and adding transitions. These skills are vital as you progress. Take advantage of online tutorials specific to your chosen software; these resources can clarify features and techniques. Finally, practice regularly by creating short videos or projects, which helps reinforce your skills and lets you experiment with different tools. If you’re interested in gaming, consider a video editor for video games to improve your projects further. Frequently Asked Questions What Do Most Youtubers Use to Edit Their Videos? Most YouTubers use a variety of video editing software based on their needs and experience levels. Adobe Premiere Pro is popular for its professional features, whereas Final Cut Pro attracts Mac users seeking an intuitive interface. Beginners often gravitate in the direction of Filmora and iMovie for their user-friendly designs. Furthermore, CapCut is gaining traction for mobile editing, allowing creators to produce quick, engaging content. Each tool offers unique benefits, catering to different editing styles and preferences. Which Editor Is Best for Beginners? When choosing an editor for beginners, consider options like CyberLink PowerDirector, which offers a user-friendly interface and a free trial. Filmora provides helpful popups and a range of effects. If you’re on a Mac, Apple iMovie is a great free choice with crucial tools. For social media content, Clipchamp’s browser-based platform is ideal. Finally, Adobe Premiere Elements allows you to learn the basics with potential for advanced editing later on. What Is the Easiest Program to Make a Video? The easiest program to make a video often depends on your preferences and device. For Mac users, iMovie’s user-friendly interface and crucial features are excellent. If you prefer a mobile option, CapCut offers simple templates and effects. Filmora’s drag-and-drop functionality makes it intuitive for beginners. Adobe Premiere Rush streamlines the editing process, whereas Clipchamp provides quick edits for social media. Each program caters to different needs, so explore them to find your best fit. How Do I Get Into Video Editing With No Experience? To get into video editing with no experience, start by choosing user-friendly software like iMovie or Clipchamp. Explore free trials of programs such as Adobe Premiere Elements to familiarize yourself with basic tools. Watch online tutorials to grasp fundamental techniques like cutting and adding effects. Begin with simple projects, like editing short clips for social media. Gradually practice and learn the software’s features at your own pace, enhancing your skills over time. Conclusion In summary, selecting the right video editing software can greatly improve your editing experience as a beginner. Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector each offer unique features customized to different needs, whether for general editing, social media, or Mac users. By comprehending key features and evaluating your specific requirements, you can choose software that best aligns with your goals. With the right tools, you’ll find video editing to be an accessible and fulfilling endeavor. Image via Google Gemini This article, "Best Easy Video Editors for Beginners" was first published on Small Business Trends View the full article

If you’re new to video editing, finding the right software can make a significant difference in your experience. Several options stand out, including Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector, each catering to beginners in unique ways. These tools offer user-friendly interfaces, crucial features, and the ability to produce quality content without overwhelming complexity. Comprehending their distinct advantages will help you choose the best fit for your needs and projects. Let’s explore these options further. Key Takeaways Wondershare Filmora: Offers a user-friendly interface and budget-friendly pricing, making it ideal for beginners starting their video editing journey. Apple iMovie: Pre-installed on Macs, it provides straightforward tools for basic editing tasks, perfect for initial projects without any cost. CyberLink PowerDirector: Features a sleek interface with various options suitable for both beginners and advanced users, enhancing the creative process. Adobe Premiere Rush: A quick, single-track editing software that allows for direct uploads to social media, streamlining content creation for new editors. Clipchamp: A browser-based editor with numerous templates and easy-to-use tools, making it perfect for beginners looking to create social media content efficiently. Best Overall Video Editing Software for Beginners When you’re starting out in video editing, choosing the right software can greatly impact your learning experience and the quality of your projects. For YouTube beginners, Wondershare Filmora stands out as the best video editing software because of its budget-friendly approach and user-friendly interface. Its seamless import-to-export process simplifies editing for novices. If you prefer a no-cost option, Apple iMovie is pre-installed on Mac devices, offering straightforward tools for basic tasks, making it perfect for initial video projects. CyberLink PowerDirector likewise deserves a mention, featuring a sleek interface and a variety of options, ideal for both beginners and pros. Consider these choices to guarantee a smooth start on your video editing expedition. Best Video Editing Software for Social Media Marketing In terms of social media marketing, selecting the right video editing software can greatly influence your content’s success. You’ll want tools that offer quick editing capabilities, so you can create engaging videos efficiently, along with social media templates customized for various platforms. Furthermore, cross-platform compatibility guarantees you can work seamlessly across multiple devices, making your video production process even smoother. Quick Editing Tools In the fast-paced world of social media marketing, having the right video editing tools can considerably improve your content creation process. Clipchamp stands out as a browser-based editor, offering numerous templates and user-friendly tools for quick social media content. CyberLink PowerDirector outshines in fast project rendering, featuring motion tracking and screen recording for dynamic videos. Filmora combines professional-level features with a beginner-friendly interface, ideal for engaging posts through its drag-and-drop functionality. Adobe Premiere Rush allows for quick, single-track editing and direct uploads, streamlining your workflow. Finally, CapCut is a free, user-friendly option with robust editing features, making it a great choice for quick social media edits, and it likewise serves as one of the best video editing software for video games. Social Media Templates Video editing software designed for social media marketing often includes a variety of pre-made templates that streamline the content creation process. Programs like Clipchamp and CyberLink PowerDirector offer templates created to fit the particular dimensions and requirements of popular platforms, ensuring your videos are optimized. You can easily customize these templates with your own branding, text, and media, saving time and enhancing consistency across campaigns. Furthermore, software such as Filmora and Adobe Premiere Rush includes features for adding music, changes, and effects particularly suited for engaging content. Cross-Platform Compatibility Cross-platform compatibility plays a crucial role in the efficiency of social media marketing, as it allows you to edit and share content seamlessly across various devices, including Windows, Mac, iOS, and Android. The best editing software for video games often includes these features, making it easier for marketers to adapt their content for different platforms. Browser-based applications like Clipchamp offer easy access on-the-go. Software such as Adobe Premiere Rush and CapCut enables direct uploads to social media, saving time. Real-time collaboration across systems is possible with tools like DaVinci Resolve and CyberLink StrengthDirector, enhancing teamwork. These capabilities guarantee that your marketing efforts stay efficient and effective, regardless of where you’re working from. Best Video Editing Software for Beginners on Mac When you’re starting your video editing expedition on a Mac, choosing the right software can make all the difference. You’ll want to compare top options like Apple iMovie, Adobe Premiere Elements, and Filmora, each offering unique features suited for beginners. Comprehending the key attributes and pricing models of these editors will help you find the best fit for your needs. Top Mac Editors For beginners looking to edit videos on a Mac, iMovie stands out as one of the top choices available. This free software is user-friendly and packed with crucial tools to help you get started with video editing. Here are some key aspects that make iMovie appealing: Seamless integration with iCloud, allowing easy access to your iPhone footage. Advanced features like chroma keying and video stabilization for enhancing your projects. Pre-installed on all Apple devices, ensuring immediate access without additional costs. While iMovie is great for basic editing, it may feel limiting for advanced users needing professional-level tools. Nevertheless, it remains a solid option, even for those looking for good gaming editing software, as it offers a straightforward experience for beginners. Key Features Comparison iMovie is a fantastic entry point for beginners editing videos on a Mac, but there are several other software options available that offer unique features and capabilities. Adobe Premiere Elements is a solid choice for those seeking advanced editing tools, with a one-time purchase model that covers three years. Filmora stands out for its user-friendly interface, providing professional-level features at a budget-friendly subscription rate. Final Cut Pro caters to enthusiasts ready to move up, offering advanced editing capabilities with a modern interface, all for a one-time payment. CapCut, although primarily a mobile app, is likewise accessible on Mac, featuring templates and AI-driven functions, making it a quick solution for social media content. These are the best software for editing video and photos on Mac. Best Free Video Editing Software Options Finding the right video editing software can be crucial for beginners enthusiastic to explore the domain of video creation, especially with the plethora of free options available. Here are some of the best free video editing software options you might consider: Adobe Premiere Rush: Offers a free version for 1080p exports and direct YouTube uploads, though advanced features require a subscription. Clipchamp: A web-based editor that supports multi-track editing and provides numerous free templates for your projects. iMovie: Perfect for Mac users, this software features an intuitive interface and tools like video stabilization and chroma keying. Each of these options caters to different needs, making it easier for you to start your video editing expedition without spending any money. Key Features to Look for in Beginner Video Editing Software When choosing beginner video editing software, comprehension of the key features can greatly improve your editing experience. Look for a program with an intuitive user interface that allows for easy navigation and access to crucial tools. Drag-and-drop functionality is critical, as it enables you to import and arrange clips effortlessly. It’s also advantageous to select software that includes tutorial resources or guided wizards, making it easier to learn basic techniques. A range of templates and preset effects can help you create visually appealing videos with minimal effort. Finally, confirm the software supports multi-format exports and is compatible with various devices, particularly if you’re seeking the best program for YouTube video editing. These features will improve your editing experience considerably. How to Choose the Right Video Editing Software How do you determine which video editing software is right for you? Start by considering your operating system compatibility, as some programs are exclusive to either Windows or Apple devices. Next, evaluate the user interface and ease of use; look for options like Wondershare Filmora that cater to beginners. Furthermore, assess the features offered to guarantee they align with your editing needs. Look for budget-friendly options or free trials. Review the learning resources available. Check for built-in tools that improve functionality. Don’t overlook cheap editing software video, as many affordable options provide robust features. Testing free versions, like ACDSee Luxea, can help you decide before committing to a purchase. Tips for Getting Started With Video Editing Once you’ve selected the right video editing software, the next step is to get started with your projects. Begin with user-friendly programs like iMovie or Corel VideoStudio, which cater to beginners. Before committing, explore free trials of software like Adobe Premiere Rush or Clipchamp to see what fits your editing style. Familiarize yourself with fundamental concepts such as cutting, trimming, and adding transitions. These skills are vital as you progress. Take advantage of online tutorials specific to your chosen software; these resources can clarify features and techniques. Finally, practice regularly by creating short videos or projects, which helps reinforce your skills and lets you experiment with different tools. If you’re interested in gaming, consider a video editor for video games to improve your projects further. Frequently Asked Questions What Do Most Youtubers Use to Edit Their Videos? Most YouTubers use a variety of video editing software based on their needs and experience levels. Adobe Premiere Pro is popular for its professional features, whereas Final Cut Pro attracts Mac users seeking an intuitive interface. Beginners often gravitate in the direction of Filmora and iMovie for their user-friendly designs. Furthermore, CapCut is gaining traction for mobile editing, allowing creators to produce quick, engaging content. Each tool offers unique benefits, catering to different editing styles and preferences. Which Editor Is Best for Beginners? When choosing an editor for beginners, consider options like CyberLink PowerDirector, which offers a user-friendly interface and a free trial. Filmora provides helpful popups and a range of effects. If you’re on a Mac, Apple iMovie is a great free choice with crucial tools. For social media content, Clipchamp’s browser-based platform is ideal. Finally, Adobe Premiere Elements allows you to learn the basics with potential for advanced editing later on. What Is the Easiest Program to Make a Video? The easiest program to make a video often depends on your preferences and device. For Mac users, iMovie’s user-friendly interface and crucial features are excellent. If you prefer a mobile option, CapCut offers simple templates and effects. Filmora’s drag-and-drop functionality makes it intuitive for beginners. Adobe Premiere Rush streamlines the editing process, whereas Clipchamp provides quick edits for social media. Each program caters to different needs, so explore them to find your best fit. How Do I Get Into Video Editing With No Experience? To get into video editing with no experience, start by choosing user-friendly software like iMovie or Clipchamp. Explore free trials of programs such as Adobe Premiere Elements to familiarize yourself with basic tools. Watch online tutorials to grasp fundamental techniques like cutting and adding effects. Begin with simple projects, like editing short clips for social media. Gradually practice and learn the software’s features at your own pace, enhancing your skills over time. Conclusion In summary, selecting the right video editing software can greatly improve your editing experience as a beginner. Wondershare Filmora, Apple iMovie, and CyberLink PowerDirector each offer unique features customized to different needs, whether for general editing, social media, or Mac users. By comprehending key features and evaluating your specific requirements, you can choose software that best aligns with your goals. With the right tools, you’ll find video editing to be an accessible and fulfilling endeavor. Image via Google Gemini This article, "Best Easy Video Editors for Beginners" was first published on Small Business Trends View the full article

The European Union, France, and Germany condemned U.S. visa bans on five Europeans combating online hate and disinformation on Wednesday, after President Donald The President‘s administration took its latest swipe at long-standing allies across the Atlantic. Washington imposed visa bans on Tuesday on five European citizens, including French former EU commissioner Thierry Breton. It accuses them of working to censor freedom of speech or unfairly target U.S. tech giants with burdensome regulation. The bans mark a fresh escalation against Europe, a region Washington argues is fast becoming irrelevant due to its weak defences, inability to tackle immigration, needless red tape, and “censorship” of far-right and nationalist voices to keep them from power. Europeans forces to rethink Transatlantic ties They come just weeks after a U.S. National Security Strategy document warned Europe faced “civilizational erasure” and must course-correct if it is to remain a reliable U.S. ally. That document—and other comments by senior The President officials, including a bombshell February speech by Vice President JD Vance in Munich—have upended postwar assumptions about Europe’s close relationship with its strongest ally, and concentrated minds across European capitals on the urgent need to diversify away from reliance on U.S. technology and defence. In Brussels, Paris, and Berlin, senior officials condemned the U.S. bans and defended Europe’s right to legislate on how foreign companies operate locally. A European Commission spokesperson said it “strongly condemns the U.S. decision”, adding: “Freedom of expression is a fundamental right in Europe and a shared core value with the United States across the democratic world.” The spokesperson said the EU would seek answers from Washington, but said it could “respond swiftly and decisively” against the “unjustified measures”. French President Emmanuel Macron, who has been travelling across France to warn about the dangers that disinformation poses to democracy, said he had spoken with Breton and thanked him for his work. “We will not give up, and we will protect Europe’s independence and the freedom of Europeans,” Macron said on X. DSA angers DC Breton, a former French finance minister and the European commissioner for the internal market from 2019 to 2024, was one of the architects of the EU’s Digital Services Act. A landmark piece of legislation, the DSA aims to make the internet safer by compelling tech giants to do more to tackle illegal content, including hate speech and child sexual abuse material. But the DSA has riled the The President administration, which accuses the EU of placing “undue” restrictions on freedom of expression in its efforts to combat hateful speech, misinformation, and disinformation. It also argues that the DSA unfairly targets U.S. tech giants and U.S. citizens. The President officials were particularly upset earlier this month when Brussels sanctioned Elon Musk’s X platform, fining it 120 million euros for breaching online content rules. Musk and Breton have often sparred online over EU tech regulation, with Musk referring to him as the “tyrant of Europe”. Breton, the most high-profile individual targeted, wrote on X: “Is McCarthy’s witch hunt back?” Germany says bans on activists ‘unacceptable’ The bans also targeted Imran Ahmed, the British CEO of the U.S.-based Center for Countering Digital Hate; Anna-Lena von Hodenberg and Josephine Ballon of the German non-profit HateAid; and Clare Melford, co-founder of the Global Disinformation Index, according to U.S. Under Secretary for Public Diplomacy Sarah Rogers. Germany’s justice ministry said the two German activists had the government’s “support and solidarity” and the visa bans on them were unacceptable, adding that HateAid supported people affected by unlawful digital hate speech. “Anyone who describes this as censorship is misrepresenting our constitutional system,” it said in a statement. “The rules by which we want to live in the digital space in Germany and in Europe are not decided in Washington.” Britain said it was committed to upholding the right to free speech. “While every country has the right to set its own visa rules, we support the laws and institutions which are working to keep the internet free from the most harmful content,” a British government spokesperson said in a statement. A Global Disinformation Index spokesperson called the visa bans “an authoritarian attack on free speech and an egregious act of government censorship.” “The The President Administration is, once again, using the full weight of the federal government to intimidate, censor, and silence voices they disagree with,” they said. “Their actions today are immoral, unlawful, and un-American.” Breton is not the first French person to be sanctioned by the The President administration. In August, Washington sanctioned French judge Nicolas Yann Guillou, who sits on the International Criminal Court, for the tribunal’s targeting of Israeli leaders and a past decision to investigate U.S. officials. —Sudip Kar-Gupta, Gabriel Stargardter, Sarah Marsh, and Sam Tabahriti, Reuters View the full article

The 30-year fixed rate mortgage dropped 3 basis points this week, its lowest level since October and just over its 52-week bottom, Freddie Mac reported. View the full article

Bruce Springsteen said it best: “Santa Claus Is Comin’ to Town.” While the rest of us are wrapping up work, Santa Claus is in the midst of his busiest day of the year, flying across the globe, distributing wrapped-up Christmas gifts to hundreds of million of kids. Want to know where Santa is, and when he’s coming to your town? For “real-time” tracking of Santa and his reindeer, NORAD, the North American Aerospace Defense Command, is providing a live feed all day on Christmas Eve, Wednesday, December 24, which started with Santa’s departure from the North Pole this morning at 6 a.m. ET. Eager kids—and let’s face it, just-as-excited adults—can “see” where Santa is from moment to moment (at the time of this writing: Russia) over at NORAD’s website by clicking on “View Santa’s route on a 2D map” and Santa’s big red hat. At last look, Santa hit some snow over Russia on his way down to the Indian Ocean, and has been delivering a lot of packages: 2,026,550,394 to be exact, at last glance at the gift tracker in the upper right corner. What is Santa’s route? NORAD has been tracking Santa’s route for the past 70 years, which traditionally takes him from the North Pole, down the International Date Line to the Pacific Ocean, through the South Pacific, New Zealand, and Australia. Then, he typically heads west through Asia, Africa, and Europe, before crossing the Atlantic Ocean to Canada, then here to the U.S., before heading south to Mexico, Central America, then South America. However, keep in mind that due to weather, Santa’s route can change. How to track Santa on social media In addition to NORAD’s live map, the Command center is also posting updates on the NORAD Tracks Santa app, Instagram, YouTube, Facebook, and X; and precocious kids everywhere can speak to Santa by calling 1-877-HI-NORAD (1-877-446-6723). View the full article

In many states, you can get kicked out of your home if the local government thinks someone else will generate more tax revenue. The Takings Clause is a part of the Fifth Amendment to the United States Constitution, and it says that if the government wants to take away someone’s private property, they have to do it in a way that’s fair. Most of us grew up hearing adults say that life isn’t fair. And they’re right—it isn’t. Neither is an authority forcing you to give up your property for whatever they think is fair. Courts have said the government can take your property if it’s for something that benefits the public, like building a road or a park. As if that couldn’t go wrong. How did we get here?! In the years leading up to the American Revolution, the British government had a policy of taking land from private citizens and giving it to favored individuals or companies for economic development. This practice, known as eminent domain or expropriation, was a major source of frustration for colonists, who were aghast at the violation of their property rights. The Proclamation of 1763 forbade American colonists from settling west of the Appalachian Mountains, because British officials might move to the colonies and want some land. This policy prevented colonists from using the land for farming or hunting, and was one of the factors that contributed to the war for independence. The overreach by a central authority was fresh in Americans’ minds when the Virginia Declaration of Rights was adopted in 1776. It’s one of this country’s earliest documents to recognize the importance of property rights. The Declaration said “all men are by nature equally free and independent, and have certain inherent rights, of which . . . the enjoyment of life and liberty, with the means of acquiring and possessing property, and pursuing and obtaining happiness and safety.” Property rights are essential to individual liberty and should be protected by the government, but there was always a fanbase for central power. During the debates at the Constitutional Convention in 1787, there was significant discussion about the need to protect private property rights. James Madison argued that without such protections, the government could seize property at will, which would be a threat to individual liberty. Madison proposed a protection of property rights, which eventually became the Fifth Amendment. This was only a decade after Americans experienced the widespread abuse of eminent domain that some of their new leaders were saying “ackshully, taking your property by force is for the greater good.” In the early 19th century, the Supreme Court ruled that private property could only be taken for public use and with just compensation. This principle was reaffirmed in several cases, including Pumpelly v. Green Bay Co. (1872) and Chicago, Burlington & Quincy Railroad Co. v. City of Chicago (1897). Later decisions expanded on this idea, such as the landmark case of Kelo v. City of New London in 2005, which held that the government could take private property for economic development purposes. Kelo v. The Man In 2005, the Supreme Court ruled the government could use its power to take Susette Kelo’s private property for economic development purposes, even though her property was not blighted or in disrepair. The city where she lived wanted Pfizer to have her property along with a bunch of other properties, because Pfizer would generate more tax revenue than a lowly nurse and other working class households. The homeowners in the affected area argued that this was an improper use of eminent domain, but the Supreme Court ruled in favor of the city, claiming the taking was permissible because it was part of a comprehensive redevelopment plan to create jobs and increase tax revenue. Some states were angered enough to pass laws limiting the use of eminent domain. Pfizer didn’t even end up building what they promised, and the land ended up being sold for people not named Susette Kelo to live on Susette Kelo’s old property. Why do I vent about this? Because I want you to wrestle with the idea that eminent domain—taking property by force—is a power move. I want you to feel something between discomfort and rage when you hear about people being forced to let a road widening take over their front yard, or being forced to move out of their home to make way for some corporation. We’ve gotten to a place in modern culture where the press equates “property rights” and “right wing extremist,” sending a not-so-subtle message to readers or viewers that you don’t want to side with those people. But property rights aren’t a right/left or red/blue issue. My most left-wing friend should be a staunch property rights advocate to hold big corporate power at bay. The British Empire was hardly a left-wing operative, taking what they wanted when they wanted in the 1700s. And the City of New London was definitely not pushing a working-class agenda as it kicked out homeowners to make way for Big Pharma in the early 2000s. If you shrug at a government having the power to take stuff just because, then all your other rights and protections are up for grabs. View the full article

A pro-Russian hacking group claimed responsibility for a major cyberattack that halted package deliveries by France’s national postal service just days before Christmas, prosecutors said Wednesday. After the claim by the cybercrime group known as Noname057, French intelligence agency DGSI took over the investigation into the hacking attack, the Paris prosecutor’s office said in a statement to The Associated Press. The group has been accused of other cyberattacks in Europe, including around a NATO summit in the Netherlands and French government sites. It was the target of a big European police operation earlier this year. Central computer systems at French national postal service La Poste were knocked offline Monday in a distributed denial of service, or DDoS, cyberattack that still wasn’t fully resolved by Wednesday morning, the company said. Postal workers couldn’t track package deliveries, and online payments at the company’s banking arm were also disrupted. It was a major blow to La Poste, which delivered 2.6 billion packages last year and employs more than 200,000 people, during the busiest season of the year. France and other European allies of Ukraine allege that Russia is waging a campaign of “hybrid warfare” to sow division in Western societies and undermine their support for Ukraine. The AP has tracked more than 145 incidents including sabotage, assassinations, cyberattacks, disinformation and other hostile acts that are increasingly draining police resources. —Associated Press View the full article

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. The Nintendo Switch 2 with Mario Kart World bundle is in stock at Best Buy after running out of stock very quickly on Amazon. The deal includes the new console with the new Mario Kart for the same price as the standalone console. You can get this one for $449 (down from $499)—the lowest price it has reached yet, according to price-tracking tools. (Note that you can only see the price once you've signed in and it's in your cart, as Nintendo restricts retailers from promoting anything below the "minimum advertised price" of $499.) To top it off, Best Buy is somehow promising to have it delivered to your home by 9 p.m. tonight, Dec. 24—a true Christmas miracle. Not all locations will be available, so make sure you see the "shipping get it by 9 p.m. today" note above "add to cart." You can also pick it up within an hour if time is of the essence. Switch 2 + Mario Kart World Bundle - Nintendo Switch 2 $449.00 at Best Buy $499.00 Save $50.00 Get Deal Get Deal $449.00 at Best Buy $499.00 Save $50.00 This bundle deal is great, and likely the best one you'll see for quite some time, judging by Nintendo's previous deals. To put it into perspective, the OLED edition of the original Nintendo Switch is $400 right now, meaning you can get the new Switch 2 with Mario Kart for $50 more. The new console is also an upgrade in every way, according to Associate Tech Editor Michelle Ehrhardt's Nintendo Switch 2 review. The ergonomics and design have improved, making it much better to hold and look at. The battery life has also improved, now with about 180 minutes of handheld playtime before the juice runs out. A big plus is that the Switch 2 is backwards compatible, meaning you can play your old Switch games on it. Some Switch games have the ability to upgrade to the Switch 2 Edition by buying that game's upgrade pack. This is especially worth it for games like The Legend of Zelda: Tears of the Kingdom, which will look better on the Switch 2. There aren't a lot of Switch 2 games out at the moment, but there are some classic Nintendo games to keep you busy until the library expands, like Donkey Kong Bananza, Kirby Air Riders, and Hyrule Warriors: Age of Imprisonment. View the full article

Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. President Donald The President announced a preliminary agreement for the sale on Sept. 19, 2025, following his negotiation with Chinese leader Xi Jinping. TikTok CEO Shou Zi Chew told employees in a memo obtained by news organizations that the company is working to close the deal by Jan. 22, 2026. Chinese and U.S. authorities will also need to approve the deal. The deal creates a new U.S.-only version of the app, bringing it into compliance with a law signed by President Joe Biden on April 23, 2024, and upheld by the Supreme Court on Jan. 17, 2025. Specifics of the deal remain to be hammered out, but some details are emerging. These include what will happen to the video-sharing app’s core algorithm—and what that means for TikTok’s millions of U.S. users. The Chinese government has indicated it will not permit ByteDance to sell the algorithm, because it is classified as a controlled technology export, per Chinese law. Meanwhile, U.S. tech industry executives and some lawmakers say compliance with the law requires the algorithm to be under American control. The deal as proposed includes licensing the algorithm so that it remains Chinese intellectual property while the U.S. version of the app continues to use the technology. TikTok’s “For You” page algorithm is widely considered the most important part of the app. As one analyst put it: “Buying TikTok without the algorithm would be like buying a Ferrari without the engine.” The algorithm’s value lies in its uncanny capacity to anticipate users’ content preferences. Many users claim it knows them better than they know themselves—a sentiment that has evolved into a curious mix of spiritual belief and conspiracy theorizing, as my colleagues and I have documented. Other scholars have similarly noted that users feel more intimately seen and known by TikTok’s algorithm than those powering other popular platforms. I have studied social media algorithms for nearly a decade, exploring how our relationships with them have evolved as they become increasingly entwined with daily life. As both a social media scholar and TikTok devotee, I want to shed some light on how the algorithm works and how the app is likely to change in the wake of its sale. How the TikTok algorithm works In some ways, the TikTok algorithm does not differ significantly from other social media algorithms. At their core, algorithms are merely a series of steps used to accomplish a specific goal. They perform mathematical computations to optimize output in service of that goal. There are two layers to the TikTok algorithm. First, there is the abstract layer that defines the outcome developers wish to accomplish. An internal document shared with The New York Times specified that TikTok’s algorithm optimizes for four goals: “user value,” “long-term user value,” “creator value” and “platform value.” But how do you turn these goals into math? What does an abstract concept like “user value” even mean? It’s not practical to ask users whether they value their experience every time they visit the site. Instead, TikTok relies on proxy signals that translate abstract outcomes into quantifiable measures—specifically, likes, comments, shares, follows, time spent on a given video, and other user-behavior data. These signals then become part of an equation to predict two key concrete outcomes: “retention,” or the likelihood that a user will return to the site, and “time spent” on the app. The TikTok For You page algorithm relies on machine learning for predicting retention and time spent. Machine learning is a computational process in which an algorithm learns patterns in a dataset, with little or no human guidance, to produce the best equation to predict an outcome. Through learning patterns, the algorithm determines how much individual data signals matter for coming up with a precise prediction. A Wall Street Journal investigation found that the amount of time users spend watching each video plays a large role in how the algorithm chooses videos it suggests to users. Using the equation it has generated to predict retention and time spent, the algorithm assigns a score to each video and ranks possible videos that could be shown to the user by this score. The higher the score for an individual user, the more likely the video will appear in their feed. Of course, content characteristics and other users additionally inform recommendations, and there are other subprocesses folded into the equation. This step is where algorithmic moderation usually comes in. If a video looks like engagement bait or has excessive gore, for example, the content’s score will be penalized. Here are the basics of how TikTok’s algorithm works. What’s likely to change for US users The sale has not been finalized, but the algorithm’s fate is coming into focus. According to reports, the United States-only version of the algorithm will be retrained on only U.S. users’ data. Users won’t need to download a new version of the app for the changed algorithm to work. Even though the algorithm itself is the same as before, it’s fairly certain that TikTok will change. I see two key reasons for change. First, the proposed app’s U.S.-only user population will alter the makeup of the underlying dataset informing algorithmic recommendations on an ongoing basis. As the kinds of content come to reflect American cultural preferences, values and behaviors, the algorithm may be slightly different as it “learns” new patterns. Though users are more likely to stick with the app because they don’t need to download a new version, not all users will choose to, especially if it is seen as under the control of The President’s allies. Under the current deal, Oracle Corp. and the U.S. government would oversee the algorithm’s retraining. This arrangement suggests that the U.S. government may have significant influence over how the app works. The deal would give an 80% share to U.S. investors, including 50% to new investors Oracle, Silver Lake and Andreessen Horowitz. These investors have connections to The President, and an apparent provision of the deal allows the U.S. government to select one board member. These influences raise the possibility of a boycott from left-leaning users and creators similar to earlier boycotts of Target for rolling back DEI measures and Disney after the since-reversed suspension of Jimmy Kimmel. This may result in a user population—and data—reflective of a narrower realm of interests and ideologies. Second, it’s possible that the majority shareowners of the new app will decide to adjust the algorithm, particularly when it comes to content moderation. The new owners may wish to modify TikTok’s Community Guidelines according to their view of acceptable and unacceptable speech. For example, TikTok’s current Community Guidelines prohibit misinformation and work with independent fact-checkers to assess the accuracy of content. While Meta used to follow a similar approach for Instagram and Facebook, in January 2025 Meta announced that it would end its relationships with independent fact-checkers and loosen content restrictions. YouTube has similarly relaxed its content moderation this year. With reports that the U.S. government would oversee retraining the algorithm, there’s a possibility that not only the new investors but also the government itself could influence how content is prioritized and moderated. The bottom line is algorithms are highly sensitive to context. They reflect the interests, values, and worldviews of the people who build them, the preferences and behaviors of people whose data informs their models, and the legal and economic contexts they operate within. This means that while it’s difficult to predict exactly what a U.S.-only TikTok will be like, it’s safe to assume it will not be a perfect mirror image of the current app. This story was updated on Dec. 19, 2025, to include new details about TikTok’s sale. Kelley Cotter is an assistant professor of information sciences and technology at Penn State. This article is republished from The Conversation under a Creative Commons license. Read the original article. View the full article

As 2026 begins, the workplace is rapidly changing due to technological advances, shifting labor dynamics, and evolving employee expectations. Organizations that anticipate and adjust to these changes are more likely to attract top talent, boost productivity, and stay competitive. From embracing artificial intelligence in the workplace to a continued focus on skill-based hiring, the future of work is being shaped by trends that could redefine how we collaborate, learn, and thrive. Here are three top workforce trends to watch in 2026. 1. THE AI-AUGMENTED WORKFORCE The adoption of AI is quickly becoming a critical factor in modernizing the workplace. Companies and employees alike are recognizing AI’s value and are actively weaving it into their daily operations and workflows. Rather than replacing jobs and skills outright, AI is reshaping roles and creating new opportunities to boost efficiency and improve work quality. McKinsey Global Institute reports that AI-driven automation has the potential to generate $2.9 trillion in economic value across the U.S. by 2030. Their research suggests that unlocking this potential value will require more than just automating individual tasks. It involves rethinking entire workflows to enable effective collaboration among workers and AI assistants. By automating routine, repetitive tasks like document preparation and basic research, AI allows employees to focus on more complex tasks and contribute in more strategic, impactful ways. A March survey we conducted with 1,000 HR professionals showed that nearly 70% view AI positively and find it helpful for their work. This benefit is particularly evident when automating initial, high-volume administrative tasks in the recruitment process. The survey suggests that AI adoption is highest during the early stages of the hiring process, especially in job posting (39.7%) and résumé screening (39.5%), with larger companies more likely to use these tools due to a higher volume of applications. Usage drops for more subjective tasks like hiring decision (14%) and shortlisting (13%), showing a continued preference to leave key judgments and final decisions to humans. 2. SKILLS-FIRST HIRING AND UPSKILLING With many industries continuing to struggle with labor shortages, more employers are reevaluating their hiring practices. To fill this gap, many companies are moving toward skills-based hiring. The transition to skills-based and skills-first hiring is more than just a passing trend; it’s a strategic response to evolving labor market dynamics. A National Association of Colleges and Employers (NACE) found that 65% of employers surveyed reported adopting skills-based hiring practices for entry-level hires. Additionally, 90% of employers who use skills-based hiring report applying it during the interview stage, while almost three-quarters include it in the initial filtering process. This emphasis on a candidate’s skills highlights a common misunderstanding between skills-based and skills-first hiring methods. Skills-first hiring primarily evaluates candidates based on skills, though other factors might still influence the decision. In skills-based hiring, a person’s abilities are important but not necessarily more important than other factors like education or experience. By embracing continuous learning, individuals can effectively bridge existing skill gaps and proactively position themselves for the jobs of tomorrow. Our March survey of 1,000 unemployed individuals found that among respondents actively seeking jobs, 59.3% of those who considered upskilling reported receiving a job interview compared to 48.7% who did not, a 21.8% difference. Upskilling not only boosts their short-term marketability but also strengthens long-term resilience in a constantly changing workforce, ultimately leading to a more confident and successful return to employment. 3. A STAGNANT LABOR MARKET FOR NEW GRADUATES The U.S. labor market is currently experiencing a stagnant phase, often described by economists as “low-fire, low-hire.” This means companies are not laying off employees, but they are also not hiring new staff quickly. While this stability benefits current workers, it creates a significant obstacle for the newest generation of workers, especially recent graduates. This is particularly true for those not pursuing in-demand fields, such as the healthcare industry. NACE’s 2026 job outlook reports that 45% of employers view the overall job market for 2026 class of graduates as “fair.” The last time the majority of employers (52%) described the job market this way was in 2021, when hiring expectations were similarly stagnant. This signals a return to when the market was still recovering from the pandemic, and companies were more cautious and hiring out of necessity. Despite this bleak outlook for young job seekers, students are still optimistic. ZipRecruiter research shows that students overwhelmingly expect a quick transition from campus to career, with 82% expecting to land their first professional job within three months of graduating. While 77% do manage to find employment quickly, 5% are still searching for their first job. While the present job market offers stability for current employees, it creates challenges for new graduates trying to succeed. Moving from college to a professional career is now more like a marathon than a sprint, requiring young job seekers to focus on building skills in high-demand fields and refining their job search tactics to navigate an increasingly selective employment environment. FINAL THOUGHTS The 2026 workplace will be influenced by emerging technologies, changing expectations, and evolving hiring practices. Although economic uncertainties and slower recruitment may pose challenges, they highlight the importance of innovation and adaptability in business strategies. Organizations that invest early in AI and focus on skill-based hiring are better positioned to attract and retain top talent, foster innovation, and boost productivity and growth. Recognizing these trends is essential for successfully navigating the rapidly changing labor market and maintaining competitiveness. Paul Toomey is president and founder of Geographic Solutions. View the full article

I didn’t set out to found a tech company, much less a brand that would redefine the standard for outdoor cellular cameras. Tactacam started with a simple passion for capturing and sharing outdoor moments, and that same passion drives us today. Throughout the years, I’ve found that success, growth, and customer loyalty come down to staying true to who you are. The brands that thrive lead with purpose and values, using them as guiding principles to earn trust, influence decisions, and create lasting loyalty, even during change. When brands drift from their core, they risk disrupting the very foundation of trust they’ve built. We’ve seen the consequences of brand drift play out in recent headlines with failed rebrands and campaigns that alienate core customers. But when the foundation is strong and missteps happen, 67% of consumers are more likely to stay loyal to brands they already trust, according to Edelman’s Trust Barometer. Staying rooted in our purpose to enhance outdoor pursuits has shaped how we innovate, serve our customers, and define our culture. Here are four lessons I’ve learned about keeping purpose at my core, and why it gives brands a winning edge. 1. LEAD WITH VALUES THAT MEAN SOMETHING Meaningful values are more than just a slogan on a breakroom poster. Core values are field-tested standards that define how you innovate, care for your customers, and how your people show up. What began as a humble garage operation, evolved into a new way to experience and share outdoor memories. This foundation of passion, getting our hands dirty, and ambition continues to define our mission. At the core is a deep appreciation for the outdoors, and a commitment to innovation and improving the way outdoor moments are captured. These values underpin how we continue to serve our community. Our approach was simple: We started by identifying our values and making them simple enough for everyone to repeat. Then, we committed to embodying those values at every level of the organization, ensuring they guided every interaction and decision, even the difficult ones. 2. STAY CONNECTED TO YOUR CUSTOMERS A strong customer satisfaction score is an important benchmark, but it doesn’t tell the full story. The most meaningful interactions happen behind the scenes in genuine customer interactions. According to Zendesk, 60% of consumers have made purchases based solely on the service they expect to receive. We’ve learned that authentic customer relationships are built from real conversations without scripts or chatbots. When your support team speaks with thousands of customers a day, they have a unique opportunity to not only help them solve challenges, but also celebrate their successes, and hear insights on what customers want to see next. Investing in these human relationships creates immeasurable value that automation simply can’t. Listening to customers isn’t just the role of customer service. Making time to listen is the responsibility of everyone in an organization. Spend time with your customers and listen to their stories and their feedback firsthand. Some of the most powerful innovations will come directly from customer stories. 3. TURN CUSTOMER INSIGHTS INTO INNOVATION Innovation starts with insights from your core customers and understanding: How can we solve a problem? How can we improve the experience? And what will it take to deliver the best possible product? When our customers asked if we could build a more advanced cellular trail camera solution, we accepted the challenge. We listened and engaged them every step of the way, from incorporating their most requested features, to involving them in the testing process to ensure it performed in real world conditions. They said, “what if,” and we delivered. The result was not only a great product but a solution that exceeded their expectations. The takeaway is to allow customer insights to lead you down the path of innovation. When they ask, listen and find a way to deliver. It will almost always pay off in a big way. 4. CREATE A CULTURE BUILT ON HUMAN CONNECTION AI is changing how we interact. Going all in on human connection is more important than ever. As organizations grow, culture becomes about creating real, human connections and rallying people around a shared purpose. The most valuable lesson we’ve learned in building our culture is that impactful traditions come from creating authentic connections to employees’ passions. At our core, it’s about spending time outdoors. Programs like TactaTreks, which takes top-performing team members on epic outdoor adventures with leadership throughout the year, aren’t just fun. They also bring employees together around shared values. Even offering extra PTO days for time exploring the outdoors reinforces that we prioritize what our people value most. Culture is truly a lived experience that connects your people to your purpose. It’s built around the moments that create community and inspire teams to do their best work. Purpose and values are the foundation to lasting loyalty. By consistently leading with your core, staying connected to your customers, and creating human connections with your community, you don’t just win, you build a brand with staying power. Jeff Peel is CEO and cofounder of Tactacam. View the full article

If you’re looking to create engaging MP4 videos, you’ll find a variety of clip makers available to suit your needs. From professional-grade tools like Adobe Premiere Pro and DaVinci Resolve to more user-friendly options like Movavi and Clipchamp, there’s something for everyone. Each tool offers unique features that streamline the editing process, whether you’re a novice or an experienced editor. Let’s explore these top seven options to see which one can enhance your video creation experience. Key Takeaways Riverside offers a free video trimmer and real-time collaboration, making it ideal for effortless MP4 clip creation across various devices. Adobe Premiere Pro provides advanced editing features and high-resolution support, perfect for professional-quality MP4 clip making. PowerDirector’s user-friendly drag-and-drop interface simplifies the creation of MP4 clips while offering extensive effects and AI tools. DaVinci Resolve includes powerful color correction and collaborative tools, suitable for both advanced users and effortless MP4 video editing. Movavi delivers a versatile editing solution with a user-friendly interface and fast rendering speeds, perfect for creating MP4 clips efficiently. Riverside: A Comprehensive Tool for Video Creation Riverside stands out as a thorough tool for video creation, catering to a wide range of users from beginners to those with more experience. With its free video trimmer, you can quickly edit your clips without any cost, making it an attractive option for those on a budget. The platform’s compatibility with Windows, macOS, iOS, and Android allows you to create and edit videos seamlessly across multiple devices. Designed for both beginners and intermediates, Riverside provides high-resolution video recording and text-based editing features. You’ll likewise find dynamic captions and audio improvement tools that raise your videos, ensuring they’re engaging and polished. Plus, real-time collaboration helps teams work together on projects efficiently, regardless of their location. Adobe Premiere Pro: Professional Editing at Your Fingertips Adobe Premiere Pro offers advanced editing features that make it the go-to choice for professional video creators. You can work seamlessly across both Windows and macOS platforms, ensuring flexibility in your editing process. With subscription pricing starting at $22.99 per month, it provides regular updates and new tools to improve your workflow without breaking the bank. Advanced Editing Features In relation to professional video editing, few tools match the capabilities of Premiere Pro, as it seamlessly combines advanced editing features to improve your editing experience. This software supports high-resolution formats like 4K and 8K, ensuring your final products are detailed and polished. With tools such as multicam editing and AI tagging, you can streamline your workflow considerably. The collaboration feature allows multiple editors to work on a project simultaneously, enhancing efficiency. Furthermore, Premiere Pro’s intuitive interface caters to both beginners and seasoned professionals, offering customizable workspace options that suit individual editing styles. Regular updates guarantee that you have access to the latest tools, making it a top choice among video cutters for PC users seeking state-of-the-art capabilities. Multi-Platform Compatibility For video editors seeking versatility, multi-platform compatibility is a crucial feature, and Premiere Pro thrives in this area. It runs seamlessly on both Windows and macOS, catering to a broad user base. You’ll appreciate its support for multi-format editing, allowing you to work with various video formats, including MP4, within the same project. This flexibility is key for cut to cut video editing, enabling you to switch formats effortlessly. Collaboration becomes easier with real-time editing and feedback features, which improve teamwork regardless of your location. Additionally, Premiere Pro integrates well with other Adobe Creative Cloud applications, providing a thorough toolkit. Regular updates guarantee you have access to the latest tools, keeping your editing skills sharp and current. Subscription Pricing Options Video editing enthusiasts will find that Adobe Premiere Pro not just shines in multi-platform compatibility but also offers flexible subscription pricing options that cater to various needs and budgets. The subscription starts at $22.99 per month for an annual plan, granting you access to professional editing tools, including features to learn how to trim mp4 video effectively. You can moreover choose the extensive Creative Cloud plan at $59.99 per month, which includes all Adobe apps. Adobe offers a free trial for new users, letting you explore its capabilities before committing. Furthermore, students and educators can often enjoy discounts, making this robust software more accessible for those in educational settings. Consider these options to find the best fit for your video editing expedition. PowerDirector: User-Friendly and Feature-Rich Many users find PowerDirector to be a versatile editing software, as it combines a user-friendly interface with a rich set of features that cater to both novices and seasoned editors. This video trimmer app allows for seamless video editing through drag-and-drop functionality, making it easy to navigate. With extensive effects and AI tools, you can create high-quality videos quickly, supporting 4K and 360-degree editing for diverse projects. Furthermore, PowerDirector includes built-in screen recording capabilities, enhancing your workflow for tutorial and gaming content. The subscription model starts at $54.99 per year, offering a cost-effective solution for potent editing tools without the intricacies typically associated with professional software, ensuring a smooth experience for every user. DaVinci Resolve: Advanced Editing and Color Correction When you use DaVinci Resolve, you access potent tools for advanced editing and color correction that can enhance your video projects. Its user interface is designed to help you navigate seamlessly through various features, from precise color grading to asymmetrical editing options. With support for high-resolution editing and a free version available, it’s a solid choice for anyone looking to create professional-quality videos. Key Features Overview DaVinci Resolve stands out in the domain of video editing due to its advanced features that cater to both editing and color correction. It offers industry-leading color correction tools, allowing you to achieve professional-quality visuals with precise grading and improvement. You can edit high-resolution videos up to 4K and 60fps, ensuring smooth playback and compatibility with modern formats. The software additionally shines in audio post-production, enabling you to mix and edit soundtracks seamlessly alongside your video content. If you work in a team, you’ll appreciate its collaborative workflow, which lets multiple users trim video and edit projects simultaneously with real-time updates. Plus, the generous free version includes many advanced features, making it accessible to everyone. User Interface Experience With its robust suite of editing and color correction tools, the user interface of DaVinci Resolve is designed to facilitate both novice and experienced editors. You’ll find seamless navigation between editing, color correction, and audio post-production workflows, making it a solid choice as a free video clipper. The unique trackless timeline allows you to position clips freely, enhancing creativity without the constraints of traditional structures. Advanced color correction tools, such as extensive grading panels and HDR support, provide precise control over your edits. Moreover, the Fusion page offers advanced visual effects and motion graphics integration, whereas real-time editing features support collaboration, enabling multiple users to work on different project aspects efficiently. Imovie: Simplified Editing for Apple Users iMovie is a potent tool for Apple users looking to simplify their video editing experience. This free software, exclusive to macOS and iOS, features a user-friendly drag-and-drop interface that makes video creation seamless. With support for 4K editing, you can craft high-quality projects using advanced features like chroma-keying and picture-in-picture. If you’re new to editing, the Magic Movies mode automates tasks, allowing you to quickly produce polished videos without extensive skills. Various genre-based templates and storyboards help you structure your projects effectively. Plus, iMovie enables easy project switching across your Apple devices, ensuring consistent editing as you’re on the go. Movavi: Versatile Video Editing With Intuitive Features For those seeking a versatile video editing solution, Movavi stands out as a robust tool that caters to both beginners and experienced users. Its user-friendly interface makes it easy to navigate, and it includes powerful features that improve creativity. If you’re wondering how can I cut a video, Movavi simplifies the process with built-in tools and fast rendering speeds. Here are some key features you’ll appreciate: A variety of pre-set intro sequences and animated titles for professional branding. Support for multiple file formats, ensuring flexibility in projects. Color adjustment tools and chroma key effects for easy background removal. Budget-friendly pricing, making it accessible without a steep learning curve. Clipchamp: Online Editing Made Easy As you explore online video editing options, Clipchamp emerges as a convenient choice that allows you to create and edit videos directly from your browser, eliminating the need for any software installation. This mp4 clip maker provides a variety of templates particularly designed for social media content, enabling quick and engaging video production. With AI-powered features like speech-to-text auto-captioning, you can generate captions effortlessly, enhancing accessibility. Clipchamp supports multiple export options, allowing you to save your projects in formats compatible with platforms like TikTok, Instagram, and YouTube. Its user-friendly interface caters to both beginners and experienced editors, offering intuitive tools for both basic and advanced editing tasks, ensuring an efficient video creation experience. Frequently Asked Questions What Is the Easiest Video Maker to Use? When considering the easiest video maker to use, look for platforms with intuitive interfaces and drag-and-drop features. Tools like Canva and Clipchamp offer pre-designed templates and stock media, which simplify video creation. Moreover, basic editing functions such as trimming and adding music are available in programs like InShot and iMovie. Some makers even include AI capabilities for automatic captioning, streamlining the process and making it accessible for users at any skill level. What Is the Best MP4 Video Editor? The best MP4 video editor for you depends on your needs. If you want advanced features, Adobe Premiere Pro or DaVinci Resolve are excellent choices, offering multicam support and AI tools. For easier use, CyberLink PowerDirector balances strong features with a user-friendly interface. If you’re a Mac user, iMovie provides a simple platform for basic editing. Beginners might prefer Movavi for its clear interface, whereas Clipchamp allows quick edits online from any device. How to Create an MP4 Video for Free? To create an MP4 video for free, start by using online platforms like Canva or Clipchamp, which provide templates and editing tools without any cost. You can additionally explore AI tools like Lumen5 to transform text into videos with voiceovers. Improve your project with royalty-free music from InShot or Veed. Finally, edit and export your video easily using user-friendly apps like iMovie, then share it directly on social media. What Do Most Youtubers Use to Make Videos? Most YouTubers use a variety of YouTube video editing software to create their content. Adobe Premiere Pro is popular for its professional features, whereas Final Cut Pro attracts Mac users for its seamless integration. For those on a budget, DaVinci Resolve offers advanced tools for free, and beginners often turn to iMovie for its simplicity. Online platforms like Canva and Clipchamp likewise provide user-friendly options, allowing creators to produce engaging videos easily without extensive editing skills. Conclusion In summary, selecting the right MP4 clip maker can greatly improve your video creation process. Tools like Adobe Premiere Pro and DaVinci Resolve offer advanced features for professionals, whereas user-friendly options such as Movavi and Clipchamp cater to beginners. Riverside facilitates collaboration, and iMovie streamlines editing for Apple users. PowerDirector’s drag-and-drop interface and AI tools make it accessible and efficient. By comprehending these options, you can choose the best software to meet your video editing needs. Image via Google Gemini This article, "7 Best MP4 Clip Makers for Effortless Video Creation" was first published on Small Business Trends View the full article