ResidentialBusiness

Nearly two years after catastrophic wildfires destroyed more than 2,000 houses and apartment buildings in Lahaina, Hawaii, only 10 homes have been rebuilt. Hundreds of others are under construction, but the process of rebuilding is painfully slow. One temporary neighborhood is an exception: called Ka La‘i Ola, it’s filled with modular, factory-built houses and is now home to more than 600 people. Hundreds of additional modular homes on the site will soon be ready for occupancy. And it might be a model for other communities that are trying to recover from disasters—though it also raises questions about the cost of building temporary housing. “The timeline was unlike anything that we’ve ever experienced,” says Kimo Carvalho, executive director of HomeAid Hawaiʻi, the nonprofit leading the development of the project in partnership with the state of Hawaii. The team secured land in February 2024 and broke ground at the beginning of May. One hundred days later, the first families started moving in. Vetting 130 modular housing companies Before the fires in Maui, the nonprofit was focused on building housing for the most vulnerable Hawaii residents. (HomeAid Hawaiʻi is the local chapter of a national group created by the building industry to help tackle the affordable housing crisis.) In August 2023, after the wildfires, the nonprofit started working with the state on the disaster response. Immediately after the fires, the state was inundated with calls from modular housing companies; it realized that factory-built modular housing would likely be an important tool in the recovery. So while the nonprofit scoured the area for a place to build temporary housing, the group simultaneously started vetting more than 130 companies that make modular homes. “Everyone said, ‘I can absolutely get you 400 homes within three months,’” Carvalho says. “And as a realist, I was able to break that down and ask about the specifics that got us to a true understanding of their timelines, production schedules, transportation, what the work would be looking like on site, and basically coming up with a real budget.” They realized that a single company wouldn’t be able to supply the 450 homes that they wanted for the project. So the team made a short list of finalists, visiting their factories in person to do due diligence, and ultimately choosing five providers. Finding a site to build At the same time, they were racing to find land. The 57-acre site they ultimately chose had challenges, including the fact that it was covered in volcanic rock. Preparing the land for construction meant an expensive process of using dynamite to blast through enough rock to install sewer, water, and electrical lines. The land sits on a slope, and engineering the right foundations for the locations was another challenge to solve. The site also has a complex history. The land originally belonged to Hawaiian royalty; it was ceded to the U.S. government when the monarchy was overthrown in 1893. When Hawaii became a state in 1959, the parcel was part of a larger collection of land that went to the state government, with the intent that it would be used to help native Hawaiians. Now, the state plans to use the site for emergency housing only for five years, as it makes plans to build permanent housing there for Hawaii residents. It’s not yet clear what will happen to the modular homes when the five years are up. But the land was relatively close to some employment, a critical factor for fire survivors who were struggling with transportation. So the team moved forward. While the lease for the land was being finalized, the modular providers were getting ready to begin shipping units as soon as possible. An accelerated timeline Permitting happened quickly, as the government used its emergency declaration to speed up the process. “We brought the stakeholders together in one room, so it wasn’t five different agencies looking at a permit set that would otherwise take eight months,” says Carvalho. “We got our grading permit in two weeks. I think the project has demonstrated not only what modular manufacturing can do, but also what government can do to truly just get housing built.” Construction also happened quickly. Most of the work on the modular homes happened in factories, with construction crews handling other steps like putting in foundations, steps, and decks. “I don’t think we would have been able to meet our timeline had modular not been an option,” he says. The first families moved into the homes in August 2024, a year after the fire. The homes, which range in size from studios to small three-bedroom houses, are limited to survivors who weren’t eligible for help from the Federal Emergency Management Agency (FEMA), which has also built some modular housing in Lahaina. The majority of residents are renters. Others are homeowners with specific challenges. For example, one couple didn’t qualify for FEMA aid because they had insurance coverage, but their insurance settlement doesn’t actually cover the cost of rebuilding their home. Rent at Ka Laʻi Ola is free until August, and then they’ll pay below market rate, helping them save up to cover the cost of rebuilding. A lifelife for residents For the residents who’ve been able to move in, the site has been a lifeline. “You see a sigh of relief when they receive keys, and know that they don’t have to jump around from hotel to hotel for the next four years,” says Cesar Martinez, the director at Ka La‘i Ola. Martinez and his family also lost their own rental home in the fire. Like others, they didn’t get any official warning the day of the catastrophe. Gale-force winds had taken out power and cell service. Martinez and his girlfriend and children fled when smoke filled the air and they started hearing explosions in the neighborhood. Cesar MartinezPatricia Nebrida They were able to safely escape by driving up a dirt road into the hills and spending the night at a hotel where Martinez and his girlfriend had worked in the past. But when they returned a couple of days later, everything was gone. “We drove to the property where we lived and confirmed with our own eyes that nothing was there,” he says. The house they’d rented had burned down. The place where Martinez worked was gone. His children’s school, which had been scheduled to start a new school year the day after the fire happened, was also gone. Like thousands of other Lahaina residents, they stayed temporarily in hotels. But the shortage of housing, and the extreme cost of the little housing that was left, meant that they considered leaving Hawaii. When they were able to move to Ka La‘i Ola, they knew that they would have a place to live until 2029, and that was incredibly important for their mental health. “There’s a lot of uncertainty,” he says. “A lot of people who didn’t have much, now have even less.” Meeting their new neighbors also helped. The modular homes are arranged in pods of 14 or 16 units. “We placed units strategically in ways where there would be intentional community connections,” says Carvalho. The community also has access to financial literacy classes, mental health counseling, a mobile food bank, and a mobile vet clinic that offers free care for pets. The site itself, with a view of the ocean, is peaceful. The name means “The Place of Peaceful Recovery” in Hawaiian. A steep cost It’s undeniable that the development happened quickly—and for that reason, aspects of the approach could be useful for other areas. Changing permitting rules was key, and so was the use of modular homes. Carvalho has been meeting with groups from California that are currently working on plans to rebuild areas that burned in January around Los Angeles. He has offered, he says, to share HomeAid’s analysis of all of the modular housing companies. But the homes come at a steep cost: The project costs $185 million, or more than $400,000 per home. (The nonprofit says that’s still $52 million less than the state would have spent with typical construction; the project saved $14 million because of donated materials and labor. The Hawai‘i Community Foundation also contributed $40 million from funds collected from global donors.) Most of the cost went to building underlying infrastructure, from sewer and water connections to grading the land, since it was an undeveloped area; the base cost of each home was only around $122,000. The same infrastructure can later be used to support permanent housing for Hawaii residents, and the modular housing itself can likely be used much longer than the current five-year plan. Still, critics argue that costs were higher than necessary because the developer didn’t get bids from multiple contractors in order to speed up construction. Critics are also concerned that HomeAid hasn’t been transparent about specific costs; the nonprofit acknowledges that it’s behind in providing receipts. And while the project has undeniably helped its residents, 12,000 people were displaced by the fires; one development can’t help everyone. The cost is also a reminder that as climate change makes disasters more common, communities also need to invest more in prevention—repeatedly rebuilding is financially unsustainable. In L.A., for example, the fires this year were 35% more likely because of climate change. The same extreme conditions will happen again, and neighborhoods need to be better designed with that in mind. At a national level, the The President administration recently shut down a program that helped communities become more resilient in order to limit damage in disasters. But some cities are still trying to do more. In Berkeley, California, for example, homeowners in neighborhoods that are at the highest risk from fire will now be required to clear “defensible space” around their homes so fires can’t spread as easily. View the full article

In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. From record-breaking viewership and unprecedented media attention to historic endorsement deals and social media buzz, this draft marked a new era for female athletes and the business of sports. View the full article

Donald The President’s trade war adds to challenges facing Japanese carmaker View the full article

Metropolitan Police say 21-year-old was arrested on suspicion of arson in the early hours of TuesdayView the full article

Figures are likely to reinforce Bank of England’s cautious approach to rate cutsView the full article

Alternative legal options explored to circumvent Hungarian vetoView the full article

US president’s proposed pharma price cuts and tax increases for the rich echo policies of progressive Democrats View the full article

It’s not destroying jobs but it is catching up with the lower rungs of graduate rolesView the full article

Farage & Co could make a big splash at the pool partyView the full article

Heavily indebted UK utility is attempting to strengthen its financesView the full article

Madrid says ‘everything remains on the table’ as it seeks to identify the cause of massive April 28 outage View the full article

Demand for battery-run cars strong in first quarter but analysts warn trend may not continueView the full article

Pinterest has announced a global rollout of new transparency tools aimed at helping users identify and manage generative AI (Gen AI) content across its platform. After months of testing, the company is officially introducing “AI modified” labels on image Pins that may have been generated or altered using AI technologies. “As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see,” said Matt Madrigal, Chief Technology Officer. “Gen AI content on Pinterest should enhance users’ ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.” AI Labeling on Pins The new feature introduces visible “AI modified” labels on the bottom left corner of Pins that are detected as generated or altered with AI. These labels appear in close-up view when users click on an image Pin. Pinterest developed classifiers that analyze both metadata and visual cues to detect Gen AI content—even in the absence of explicit markers. As Pinterest continues refining these classifiers, the company expects the labels to become increasingly accurate. To address potential errors, Pinterest has implemented an appeals process that allows creators and users to dispute labels they believe were applied incorrectly. Enhanced User Control Over AI Content Pinterest is also testing new controls that will allow users to filter the Gen AI content they encounter. A “see fewer” option will soon be available for Gen AI Pins in specific categories, such as beauty and art. This option can be accessed via the three-dot overflow menu on the bottom right corner of a Pin. When selected, it will signal Pinterest’s systems to reduce recommendations of similar Gen AI content. This feature is part of Pinterest’s broader effort to improve content discovery and user satisfaction by offering more tailored and transparent browsing experiences. Future Developments in AI at Pinterest According to the announcement, Pinterest plans to expand these transparency and control tools into additional content areas over time. The company emphasizes that, when thoughtfully implemented, Gen AI can enhance creativity and help users act on their inspiration. Pinterest encourages users to visit its Help Center for more details about how the platform uses AI and the company’s ongoing work in this space. Image: Pinterest This article, "Pinterest Launches Global Rollout of Gen AI Labels for Greater Transparency" was first published on Small Business Trends View the full article

Pinterest has announced a global rollout of new transparency tools aimed at helping users identify and manage generative AI (Gen AI) content across its platform. After months of testing, the company is officially introducing “AI modified” labels on image Pins that may have been generated or altered using AI technologies. “As people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see,” said Matt Madrigal, Chief Technology Officer. “Gen AI content on Pinterest should enhance users’ ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.” AI Labeling on Pins The new feature introduces visible “AI modified” labels on the bottom left corner of Pins that are detected as generated or altered with AI. These labels appear in close-up view when users click on an image Pin. Pinterest developed classifiers that analyze both metadata and visual cues to detect Gen AI content—even in the absence of explicit markers. As Pinterest continues refining these classifiers, the company expects the labels to become increasingly accurate. To address potential errors, Pinterest has implemented an appeals process that allows creators and users to dispute labels they believe were applied incorrectly. Enhanced User Control Over AI Content Pinterest is also testing new controls that will allow users to filter the Gen AI content they encounter. A “see fewer” option will soon be available for Gen AI Pins in specific categories, such as beauty and art. This option can be accessed via the three-dot overflow menu on the bottom right corner of a Pin. When selected, it will signal Pinterest’s systems to reduce recommendations of similar Gen AI content. This feature is part of Pinterest’s broader effort to improve content discovery and user satisfaction by offering more tailored and transparent browsing experiences. Future Developments in AI at Pinterest According to the announcement, Pinterest plans to expand these transparency and control tools into additional content areas over time. The company emphasizes that, when thoughtfully implemented, Gen AI can enhance creativity and help users act on their inspiration. Pinterest encourages users to visit its Help Center for more details about how the platform uses AI and the company’s ongoing work in this space. Image: Pinterest This article, "Pinterest Launches Global Rollout of Gen AI Labels for Greater Transparency" was first published on Small Business Trends View the full article

Access to capital remains one of the biggest hurdles for small businesses—but the right grant can make all the difference. From covering startup costs to helping you expand operations, grant funding offers a rare chance to grow without adding debt. Each week, we bring you the newest small business grant programs from trusted sources. Whether the funding comes from government agencies, private organizations, or community initiatives, our Roundup highlights opportunities you can actually use. Here are the latest small business grants worth checking out: New Grant Program Offers Brown County (Ill.) Businesses Up to $5,000 for Innovations and Improvements Existing for-profit businesses in Brown County, Illinois, now have the opportunity to apply for grants of up to $5,000 to support forward-thinking innovations and improvements. The grant cycle runs from May 1, 2025, to May 1, 2026, with funding available on a first-come, first-served basis until resources are depleted. Grant funds will be awarded as applications are received and reviewed for project qualifications. New Grant Program Launched to Boost Northeast Dairy Workforce Development The Northeast Dairy Business Innovation Center (NE-DBIC) has announced the launch of the Catalyzing Regional Dairy Workforce Grant program, aimed at expanding workforce development programming across the Northeast dairy sector. Applications for this grant opportunity will be open from April 24 through June 5, 2025. The program offers funding to support the development, expansion, and operation of existing dairy workforce programs. The Latest Small Business Grants Available to Entrepreneurs in the US Staying on top of new funding opportunities is key to growing and sustaining your small business. Grants can help you cover costs, fuel innovation, or simply provide some breathing room—without the pressure of repayment. Each week, we search for the most current small business grant programs available, so you don’t have to. Whether you’re just getting started or looking to scale, these grants could be the opportunity you’ve been waiting for. Minnesota Department of Agriculture Opens Applications for AGRI Value-Added and MPEM Grant Programs The Minnesota Department of Agriculture (MDA) has announced that applications are now open for the Agricultural Growth, Research, and Innovation (AGRI) Value-Added Grant Program. The initiative aims to boost the state’s agricultural and renewable energy sectors by supporting value-added businesses with targeted equipment investments. CommunityRewards Launches Grant and Mentorship Program for Miami Women-Owned Businesses CommunityRewards, powered by Points4Purpose, Inc., has announced the launch of a new Business Grant and Mentorship Program aimed at supporting women-owned businesses in the Miami area. Applications are now open through May 23, 2025, with the initiative set to award 12 local business owners a package valued at a total of $20,000. The program offers recipients AI-powered loyalty rewards software solutions along with mentorship opportunities. This article, "Fresh Grant Opportunities for Small Businesses – See What’s New This Week" was first published on Small Business Trends View the full article

Access to capital remains one of the biggest hurdles for small businesses—but the right grant can make all the difference. From covering startup costs to helping you expand operations, grant funding offers a rare chance to grow without adding debt. Each week, we bring you the newest small business grant programs from trusted sources. Whether the funding comes from government agencies, private organizations, or community initiatives, our Roundup highlights opportunities you can actually use. Here are the latest small business grants worth checking out: New Grant Program Offers Brown County (Ill.) Businesses Up to $5,000 for Innovations and Improvements Existing for-profit businesses in Brown County, Illinois, now have the opportunity to apply for grants of up to $5,000 to support forward-thinking innovations and improvements. The grant cycle runs from May 1, 2025, to May 1, 2026, with funding available on a first-come, first-served basis until resources are depleted. Grant funds will be awarded as applications are received and reviewed for project qualifications. New Grant Program Launched to Boost Northeast Dairy Workforce Development The Northeast Dairy Business Innovation Center (NE-DBIC) has announced the launch of the Catalyzing Regional Dairy Workforce Grant program, aimed at expanding workforce development programming across the Northeast dairy sector. Applications for this grant opportunity will be open from April 24 through June 5, 2025. The program offers funding to support the development, expansion, and operation of existing dairy workforce programs. The Latest Small Business Grants Available to Entrepreneurs in the US Staying on top of new funding opportunities is key to growing and sustaining your small business. Grants can help you cover costs, fuel innovation, or simply provide some breathing room—without the pressure of repayment. Each week, we search for the most current small business grant programs available, so you don’t have to. Whether you’re just getting started or looking to scale, these grants could be the opportunity you’ve been waiting for. Minnesota Department of Agriculture Opens Applications for AGRI Value-Added and MPEM Grant Programs The Minnesota Department of Agriculture (MDA) has announced that applications are now open for the Agricultural Growth, Research, and Innovation (AGRI) Value-Added Grant Program. The initiative aims to boost the state’s agricultural and renewable energy sectors by supporting value-added businesses with targeted equipment investments. CommunityRewards Launches Grant and Mentorship Program for Miami Women-Owned Businesses CommunityRewards, powered by Points4Purpose, Inc., has announced the launch of a new Business Grant and Mentorship Program aimed at supporting women-owned businesses in the Miami area. Applications are now open through May 23, 2025, with the initiative set to award 12 local business owners a package valued at a total of $20,000. The program offers recipients AI-powered loyalty rewards software solutions along with mentorship opportunities. This article, "Fresh Grant Opportunities for Small Businesses – See What’s New This Week" was first published on Small Business Trends View the full article

Key Takeaways Importance of Name: A strong cleaning business name establishes brand identity, attracts clients, and differentiates you in a competitive market.Memorable and Catchy: Aim for a name that is easy to remember, catchy, and possibly utilizes wordplay for lasting impression.Descriptive and Relevant: Choose names that provide clear insight into your services, enhancing both client understanding and SEO visibility.Keyword Integration: Incorporate relevant industry keywords to improve online searchability and clarity about your cleaning services.Target Audience Consideration: Tailor your cleaning business name to resonate with your ideal customers’ preferences and values for better customer acquisition.Creativity Matters: Use unique, trendy names to optimize branding and ensure your business stands out in the marketplace. Choosing the right name for your cleaning business is more than just a creative exercise; it’s a crucial step that can set the tone for your brand. A catchy and memorable name not only attracts potential clients but also communicates your services effectively. With the cleaning industry booming, standing out in a crowded market is essential. You want a name that resonates with your target audience and reflects your values. Whether you prefer something fun and quirky or professional and straightforward, the right name can make all the difference. In this guide, we’ll explore tips and ideas to help you brainstorm the perfect name for your cleaning venture, ensuring it captures attention and leaves a lasting impression. Importance Of A Good Cleaning Business Name A strong cleaning business name is essential for establishing your brand identity. It attracts potential clients and communicates the services you’ll provide. In a competitive industry, a unique name differentiates your startup from others, making it easier for you to gain visibility in the market. A memorable name aids in your marketing efforts and enhances brand recognition. When creating your business plan, consider how the name reflects your target audience’s values. Whether your approach is fun and quirky or professional and straightforward, clarity is crucial in conveying your business model. Customizing your business name not only helps in customer acquisition but also aids in your sales strategy. It builds trust and sets the tone for customer service, while aligning with your overall growth strategy. Moreover, ensure your name can be easily indexed for SEO, enhancing your online presence through digital marketing efforts. As an entrepreneur, you might also think about the legal structure of your business. Names that are easy to trademark protect your intellectual property and prevent legal issues down the line. Additionally, a good name simplifies the process of business registration and licensing. Overall, investing time in selecting an effective cleaning business name is a strategic move that contributes to your startup’s success. It serves as the foundational element of your brand, guiding your marketing, client relations, and long-term growth ambitions. Characteristics Of Effective Cleaning Business Names Choosing an effective name for your cleaning business involves key characteristics that attract clients and convey the brand’s identity. Memorable And Catchy A memorable name remains at the forefront of potential customers’ minds. Opt for something catchy and easy to pronounce. Consider utilizing puns, wordplay, or alliteration, as these techniques can create a lasting impression. Names like “Dust Busters,” “Swept Away,” and “Suds & Sparkles” illustrate how creative word choices can be inviting. Rhyming names, such as “Clean Scene” or “Tidy Tide,” also enhance memorability. Descriptive And Relevant Choosing a descriptive name offers clarity about your services. Select names that provide insight into what your business specializes in. For instance, “Sparkling Cleaners,” “Crystal Clear Cleaning,” or “Spotless Services” outline the core focus of your offerings. Highlighting specific services can strengthen your market positioning and resonate with your target audience. A relevant name not only aids in customer acquisition but also boosts your brand’s online visibility and SEO efforts. Tips For Choosing Cleaning Business Names Choosing the right name for your cleaning business plays a critical role in establishing your brand identity. Here are some key tips to help you select an effective name that resonates with your target audience. Incorporate Keywords Using relevant industry terms helps communicate the nature of your services. Incorporating keywords like “cleaning,” “organizing,” “maintenance,” and “sanitizing” creates clarity. When potential clients search for services, these keywords improve your visibility online. Think about niche terms too. If your specialty is eco-friendly cleaning, names such as “Green Glide” can differentiate your brand in a crowded market. Consider Your Target Audience Understanding your target audience influences your cleaning business name significantly. Research your ideal customers’ preferences and values, as well as local market trends. Use language that resonates with them. For example, if your audience values professionalism, opt for names like “Professional Clean Co.” Alternatively, if they appreciate a more casual vibe, names like “Tidy Up Team” might be more appealing. Tailoring your choice to their preferences enhances customer acquisition efforts from the outset. Creative Ideas For Cleaning Business Names Selecting an appropriate name for your cleaning business can significantly influence your branding and marketing efforts. Here are some creative ideas tailored for your small business: Unique and Catchy Names Clean Sweepers Evokes a feeling of thorough cleanliness. Spotless Cleaning Clearly conveys a promise of flawless results. Sparkling Clean Suggests vibrant, refreshing spaces after each clean. Dust Busters Informal and playful, appeals to a broad audience. The Cleaning Crew Indicates teamwork and reliability. Tidy Touch Reflects a service that pays attention to detail. Pristine Clean Communicates high standards in cleaning services. Clean and Green Emphasizes eco-friendly practices, appealing to environmentally conscious customers. Eco Clean Reinforces a commitment to sustainability. Green Clean Co. Establishes brand identity in the green cleaning sector. Trendy and Modern Names Spark & Shine Defines a contemporary approach to cleaning, enhancing market appeal. Pristine Crew Suggests professionalism and excellence in service delivery. The Fresh Touch Implies revitalization and enhancement of spaces. EcoGlow Cleaning Highlights green services that promote a healthy environment. PureVibe Cleaners Reflects a modern, upbeat brand image. Luxe Clean Co. Conveys a high-end, premium service offering. Choosing the right name can optimize your branding and enhance customer acquisition. Use these examples as inspiration for your cleaning business and ensure your name resonates with your target audience while reflecting your services and values. Conclusion Choosing the right name for your cleaning business is more than just a creative exercise. It’s a strategic decision that sets the tone for your brand and influences how potential clients perceive your services. A well-thought-out name can enhance your marketing efforts build trust and improve your online visibility. Take the time to brainstorm names that resonate with your target audience and reflect your business values. Remember to keep it memorable and relevant. This investment in your brand identity will pay off as you attract clients and establish a strong presence in the competitive cleaning industry. Your name is the first impression potential customers will have—make it count. Frequently Asked Questions Why is choosing the right name for a cleaning business important? Choosing the right name is crucial as it establishes your brand identity and helps attract clients. A memorable and appealing name effectively communicates your services and sets you apart in a competitive market. What are the key characteristics of an effective cleaning business name? An effective name should be memorable, catchy, and descriptive. Using puns, alliteration, or relevant industry keywords can enhance brand recognition and clarity about your offerings, aiding customer acquisition. How can I brainstorm names for my cleaning business? To brainstorm names, consider your target audience’s preferences, use relevant keywords, and think about catchy phrases. Explore wordplay, alliteration, or even humorous options to create a lasting impression. Should I consider SEO when naming my cleaning business? Yes, incorporating industry-related keywords in your business name can greatly improve your online visibility. It simplifies business registration and enhances your chances of being indexed by search engines. Can you give examples of creative cleaning business names? Sure! Some creative names include “Dust Busters,” “Suds & Sparkles,” “Eco Clean,” and “Sparkling Cleaners.” These names reflect services while being catchy and engaging for potential customers. How does a strong business name affect customer acquisition? A strong business name helps build trust with potential clients and provides clarity about your services. When customers easily remember your name, they are more likely to reach out and choose your business. What should I avoid when naming my cleaning business? Avoid names that are too complex, hard to spell, or close to existing brands. Ensure your name is unique and does not infringe on trademarks to avoid legal issues. Image Via Envato This article, "Catchy and Creative Cleaning Business Names to Stand Out in the Industry" was first published on Small Business Trends View the full article

Key Takeaways Importance of Name: A strong cleaning business name establishes brand identity, attracts clients, and differentiates you in a competitive market.Memorable and Catchy: Aim for a name that is easy to remember, catchy, and possibly utilizes wordplay for lasting impression.Descriptive and Relevant: Choose names that provide clear insight into your services, enhancing both client understanding and SEO visibility.Keyword Integration: Incorporate relevant industry keywords to improve online searchability and clarity about your cleaning services.Target Audience Consideration: Tailor your cleaning business name to resonate with your ideal customers’ preferences and values for better customer acquisition.Creativity Matters: Use unique, trendy names to optimize branding and ensure your business stands out in the marketplace. Choosing the right name for your cleaning business is more than just a creative exercise; it’s a crucial step that can set the tone for your brand. A catchy and memorable name not only attracts potential clients but also communicates your services effectively. With the cleaning industry booming, standing out in a crowded market is essential. You want a name that resonates with your target audience and reflects your values. Whether you prefer something fun and quirky or professional and straightforward, the right name can make all the difference. In this guide, we’ll explore tips and ideas to help you brainstorm the perfect name for your cleaning venture, ensuring it captures attention and leaves a lasting impression. Importance Of A Good Cleaning Business Name A strong cleaning business name is essential for establishing your brand identity. It attracts potential clients and communicates the services you’ll provide. In a competitive industry, a unique name differentiates your startup from others, making it easier for you to gain visibility in the market. A memorable name aids in your marketing efforts and enhances brand recognition. When creating your business plan, consider how the name reflects your target audience’s values. Whether your approach is fun and quirky or professional and straightforward, clarity is crucial in conveying your business model. Customizing your business name not only helps in customer acquisition but also aids in your sales strategy. It builds trust and sets the tone for customer service, while aligning with your overall growth strategy. Moreover, ensure your name can be easily indexed for SEO, enhancing your online presence through digital marketing efforts. As an entrepreneur, you might also think about the legal structure of your business. Names that are easy to trademark protect your intellectual property and prevent legal issues down the line. Additionally, a good name simplifies the process of business registration and licensing. Overall, investing time in selecting an effective cleaning business name is a strategic move that contributes to your startup’s success. It serves as the foundational element of your brand, guiding your marketing, client relations, and long-term growth ambitions. Characteristics Of Effective Cleaning Business Names Choosing an effective name for your cleaning business involves key characteristics that attract clients and convey the brand’s identity. Memorable And Catchy A memorable name remains at the forefront of potential customers’ minds. Opt for something catchy and easy to pronounce. Consider utilizing puns, wordplay, or alliteration, as these techniques can create a lasting impression. Names like “Dust Busters,” “Swept Away,” and “Suds & Sparkles” illustrate how creative word choices can be inviting. Rhyming names, such as “Clean Scene” or “Tidy Tide,” also enhance memorability. Descriptive And Relevant Choosing a descriptive name offers clarity about your services. Select names that provide insight into what your business specializes in. For instance, “Sparkling Cleaners,” “Crystal Clear Cleaning,” or “Spotless Services” outline the core focus of your offerings. Highlighting specific services can strengthen your market positioning and resonate with your target audience. A relevant name not only aids in customer acquisition but also boosts your brand’s online visibility and SEO efforts. Tips For Choosing Cleaning Business Names Choosing the right name for your cleaning business plays a critical role in establishing your brand identity. Here are some key tips to help you select an effective name that resonates with your target audience. Incorporate Keywords Using relevant industry terms helps communicate the nature of your services. Incorporating keywords like “cleaning,” “organizing,” “maintenance,” and “sanitizing” creates clarity. When potential clients search for services, these keywords improve your visibility online. Think about niche terms too. If your specialty is eco-friendly cleaning, names such as “Green Glide” can differentiate your brand in a crowded market. Consider Your Target Audience Understanding your target audience influences your cleaning business name significantly. Research your ideal customers’ preferences and values, as well as local market trends. Use language that resonates with them. For example, if your audience values professionalism, opt for names like “Professional Clean Co.” Alternatively, if they appreciate a more casual vibe, names like “Tidy Up Team” might be more appealing. Tailoring your choice to their preferences enhances customer acquisition efforts from the outset. Creative Ideas For Cleaning Business Names Selecting an appropriate name for your cleaning business can significantly influence your branding and marketing efforts. Here are some creative ideas tailored for your small business: Unique and Catchy Names Clean Sweepers Evokes a feeling of thorough cleanliness. Spotless Cleaning Clearly conveys a promise of flawless results. Sparkling Clean Suggests vibrant, refreshing spaces after each clean. Dust Busters Informal and playful, appeals to a broad audience. The Cleaning Crew Indicates teamwork and reliability. Tidy Touch Reflects a service that pays attention to detail. Pristine Clean Communicates high standards in cleaning services. Clean and Green Emphasizes eco-friendly practices, appealing to environmentally conscious customers. Eco Clean Reinforces a commitment to sustainability. Green Clean Co. Establishes brand identity in the green cleaning sector. Trendy and Modern Names Spark & Shine Defines a contemporary approach to cleaning, enhancing market appeal. Pristine Crew Suggests professionalism and excellence in service delivery. The Fresh Touch Implies revitalization and enhancement of spaces. EcoGlow Cleaning Highlights green services that promote a healthy environment. PureVibe Cleaners Reflects a modern, upbeat brand image. Luxe Clean Co. Conveys a high-end, premium service offering. Choosing the right name can optimize your branding and enhance customer acquisition. Use these examples as inspiration for your cleaning business and ensure your name resonates with your target audience while reflecting your services and values. Conclusion Choosing the right name for your cleaning business is more than just a creative exercise. It’s a strategic decision that sets the tone for your brand and influences how potential clients perceive your services. A well-thought-out name can enhance your marketing efforts build trust and improve your online visibility. Take the time to brainstorm names that resonate with your target audience and reflect your business values. Remember to keep it memorable and relevant. This investment in your brand identity will pay off as you attract clients and establish a strong presence in the competitive cleaning industry. Your name is the first impression potential customers will have—make it count. Frequently Asked Questions Why is choosing the right name for a cleaning business important? Choosing the right name is crucial as it establishes your brand identity and helps attract clients. A memorable and appealing name effectively communicates your services and sets you apart in a competitive market. What are the key characteristics of an effective cleaning business name? An effective name should be memorable, catchy, and descriptive. Using puns, alliteration, or relevant industry keywords can enhance brand recognition and clarity about your offerings, aiding customer acquisition. How can I brainstorm names for my cleaning business? To brainstorm names, consider your target audience’s preferences, use relevant keywords, and think about catchy phrases. Explore wordplay, alliteration, or even humorous options to create a lasting impression. Should I consider SEO when naming my cleaning business? Yes, incorporating industry-related keywords in your business name can greatly improve your online visibility. It simplifies business registration and enhances your chances of being indexed by search engines. Can you give examples of creative cleaning business names? Sure! Some creative names include “Dust Busters,” “Suds & Sparkles,” “Eco Clean,” and “Sparkling Cleaners.” These names reflect services while being catchy and engaging for potential customers. How does a strong business name affect customer acquisition? A strong business name helps build trust with potential clients and provides clarity about your services. When customers easily remember your name, they are more likely to reach out and choose your business. What should I avoid when naming my cleaning business? Avoid names that are too complex, hard to spell, or close to existing brands. Ensure your name is unique and does not infringe on trademarks to avoid legal issues. Image Via Envato This article, "Catchy and Creative Cleaning Business Names to Stand Out in the Industry" was first published on Small Business Trends View the full article

After teasing the device in January at Unpacked 2025, Samsung is ready to make the Galaxy S25 Edge official. The company revealed latest device in the S25 series during a special Monday night event. While there are many similarities between the Edge and the other S25 devices, what makes this particular model stand out from the rest is how slim it is: The S25 Edge is just 5.8mm thick, 1.4mm thinner than the standard S25, and Samsung's thinnest phone yet. Everything Samsung revealed about the S25 EdgeJust like the rest of the S25 phones, the new Galaxy S25 Edge is powered by the Qualcomm Snapdragon 8 Elite for Galaxy chip. That SoC (system on a chip) brings a number of improvements to the entire S25. According to Qualcomm, that includes a 45% boost in performance, and a 44% better power efficiency when compared to the S24's Snapdragon 8 Gen 3 for Galaxy. The chip also includes a new Adreno GPU which Qualcomm says adds a 40% performance boost over the previous generation. There's also 12GB of RAM and either 256GB or 512GB of internal storage. The S25 Edge features a 6.6-inch Dynamic AMOLED 2X display, with a QHD+ screen resolution of 3120 x 1440 that supports an adaptive refresh rate. That means the display can refresh anywhere from one to 120Hz, depending on the situation. For biometrics, the phone has an ultrasonic in-display fingerprint sensor along with face recognition. On the camera side, the Galaxy S25 Edge has a dual camera setup with a 200 MP wide lens and 12 MP ultra-wide and front lenses. The periscope lens offers 10x optical zoom. This is one of Samsung's strengths, since most smartphone makers resort to digital zoom, or, essentially, cropping the image rather than offer a dedicated zoom. Samsung is focusing a lot on how thin this phone is, but there's a trade-off for that form factor: The S25 Edge has a 3,900 mAh battery, which is the smallest battery of all the Galaxy S25 phones. But there's still support for 25W wired charging and up to 15W wireless charging. Just like the rest of the S25 series, you'll get access to all the latest Galaxy AI features. That includes the Now Brief, which uses AI to show you prevalent info throughout the day; Note assist, which will transcribe your notes, Live translate, and much more via Galaxy AI's integration with Google Gemini. The Samsung Galaxy S25 Edge will be available in Titanium Black and Titanium Silver. View the full article

Soccer, football, futebol, voetbal. Whichever moniker the world’s favorite game’s 3.5 billion fans use to describe this mega sport, this beautiful game is going through a cultural evolution creating more impact beyond the game than ever before. When I joined Manchester City FC in 2009, soccer clubs and the broader sport were just starting to open their eyes beyond the traditional rules of category marketing for the game and its impact was felt in soccer only. At Manchester City FC, we saw an opportunity to do something different. Very quickly we went on a journey from being a “soccer club that sold entertainment” to strategically pivoting to be an “entertainment brand that sold soccer,” winning the Premiership, becoming a global football brand, and kick-starting a journey for all clubs to evolve beyond the game. Looking back now, this sounds like an obvious nuance. But the unlock reframed everything we did through this entertainment lens. From the match day experience to community involvement to purpose-led endeavors to new market expansion—thinking of ourselves as an entertainment property with a soccer capability created a new way to connect to fans, creating meaningful impact on and beyond the field of play. More than a game Cut to today. This thinking is now deep within the game at every level, and with the record breaking three consecutive promotions by Ryan Reynolds, Wrexham FC—the Hollywood epitome of an entertainment story that sells soccer—we see a trend of clubs, players, and brands gaining as much money and influence from their off-field “controllable” entertainment revenue as from traditional on-field football activities. As we near the one year mark until the World Cup lands in the U.S., Canada, and Mexico (June 2026), it feels like soccer is entering its next stage of evolution in how it resonates and creates impact globally. We are seeing that soccer is much more than the game that it represents on the field. The game, its players, and its global influence are transcending into culture and creating a deeper societal impact than ever before. From driving their local and global economies, to leading the fashion and music industry, to creating new rules for the celebrity economy, to partnering with brands to create real consumer connections, and even to shaping politics and broader society, we are on a journey to a World Cup where soccer will be more than just a game. The best example of the game’s growing large-scale economic impact is with the Messi effect raising the value of Inter Miami to over $1.2 billion and helping the club become the most followed U.S. sports team, while bringing economic prosperity and sky-rocketing real estate to the area. We also see this economic impact spreading around the world with the rise of “destination football.” The purchase of and growing relevance of football clubs in tourism geographies impact and make revenue from their destinations like Como 1907 and Venezia FC. Football and impact Venezia FC is a helpful segway into understanding how football is leading fashion and music as it counts the musician Drake as an investor and it was recently crowned the coolest brand in football. We also see more players stepping off the field into the recording studio creating music, led by Alex Iwobi, or players stepping out of the changing room onto the catwalk, leading fashion with the deep cultural influence of the “footballer fit.” The front row of most fashion weeks looks like a players’ bench at a top tier game, culminating in brand Labrum London debuting its collecting at the Arsenal FC stadium. This fashion and music resonance is creating a new mindset for Gen Z fandom to express themselves in new ways, paving a way for a new generation shaping a fresh version of soccer as channeled by the likes of Adama and Awa in partnership with Nike and soccer culture platform Versus. The game’s power stretches beyond the players to the brands, creating meaningful impact in the purposes they challenge together and creating real resonance for consumers with brands via the game. UK telco brand EE created an amazing example of this at the last Women’s Euro, challenging the UK Parliament and bringing fans and players together to change a safety bill against online hate. So did cosmetic brand e.l.f. with its recent U.S. National Women’s Soccer League partnership to empower more women in sport helping raise a new generation of future industry leaders. We also see the cultural impact and power of the game with the immense value of the player celebrity platform wielding more power and influence than the traditional sporting brands they used to rely on for a broadcast voice. The most startling example is comparing player and sporting brands’ social reach. Nike-sponsored Ronaldo has 652 million Instagram followers, double sponsor Nike’s 301 million. And the most followed female footballer, Alisha Lehman, playing for Italian team Juventus, has 17 million Instagram followers, 17 times more than traditional soccer brand Umbro. This is leading clubs and brands to rethink how they partner with players—and beyond to fans—to create content. A great example is Juventus FC’s creator lab, capitalizing on this impact. Football shapes culture and society We also see the rising power of the game as it truly stretches into shaping culture and society as these platforms and influence are used way beyond the beautiful game itself. Football can shape the political spectrum, judging from Marcus Rashford’s social activism that during COVID-19, extended free school meals for vulnerable children in the UK. His actions forced the government to reverse its decision, impacting millions of lives. His efforts earned him an Order of the British Empire MBE award. It extends to a greater impact on politics, with a move from former football players becoming politicians, ranging from George Weah moving from World Player of the Year to Liberian president, to the more recent Georgian ex-Manchester City player Mikheil Kavelashvili becoming a prominent political leader in his home country. It’s this power of the fandom, the players, the clubs, the brands, and the category itself coming together to harness an evolving and growing cultural impact that makes this coming World Cup a moment where the game and its impact will extend beyond the game itself. Maybe it will even breathe new life into the famous Liverpool manager quote from Bill Shankly, who said that “Some people think football is a matter of life of death. I can assure them it’s much more serious than that.” Chris Kay is the international president of 72andSunny. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer journey. We operated inside complex martech platforms, developed and owned by big tech companies, designed to automate and optimize a massive online ecosystem of messaging and signals. Managing these systems required deep expertise and continual training. Entire agency teams were dedicated to client accounts, structured by campaign and channel. Being “data-driven” was tablestakes. We continually optimized ad copy, inventory sources, channel mix, tactics, spend rates—you name it. We endlessly reviewed ad exposure reports and conversion models, aiming to give clients a clear view of campaign performance. Yet, year after year, many media plans looked remarkably similar, and many of the dashboards and reports we built went largely unused. It wasn’t for lack of effort or interest—it was because the sheer volume of information (and competing priorities) made it difficult to extract clear, actionable insights. Clients didn’t need more information; they needed more direction. Here’s the truth: Most dashboards are dense, nuanced, and missing the context or causality needed to drive strategic change. Clients aren’t looking for more charts. They’re looking for clear answers. Our brains are wired for clarity, not clutter A recent Caltech study found that while our sensory systems can intake up to 1 billion bits of information per second, our conscious minds can process only about 10 to 60 bits per second. This staggering gap highlights the brain’s limited capacity to consciously manage the flood of incoming data. Our sensory systems—optimized for speed and pattern recognition—operate largely automatically and unconsciously. In contrast, higher-order cognitive functions like decision making and reasoning, managed by the prefrontal cortex, are slow, effortful, and resource-intensive. Dashboards often overload our fast, automatic brain systems without effectively supporting the slower, more deliberate systems we rely on to make meaningful decisions. The real competitive edge: Turning data into insight Over the past few years, I’ve combined my background in architectural design, marketing, and cloud technology to create solutions that bring new visibility into built environments. Brands today are seeking tools to power and measure their in-person spaces and many existing platforms fall short. They often fail to integrate critical variables like behavioral patterns, emotional sentiment, geography, time of day, affect heuristics, and even weather. By weaving deeper, real-time context into physical spaces, brands can create more responsive, more personalized, and ultimately more valuable experiences. We’re entering a new phase where platforms must go beyond tracking—they must deliver strategic, insight-rich functionality. They must act like trusted confidants: capable of processing vast amounts of data behind the scenes and surfacing simple, powerful next steps. In this new era, decision making should feel more intuitive and more informed at the same time. Welcome to the age of answers The online dashboard era is ending. We’re entering what I call “the age of answers”—where the next generation of tools, especially in the real world, will surface context, causality, and clear actions. These tools will make us feel smarter, faster—unlocking new forms of value, new competitive edges, and a better relationship with the flood of data surrounding us. James Chester is cofounder and CEO of WVN. View the full article

Airline had been grappling with a rising number of disrupted flights since the end of the pandemicView the full article

Retail sales increase at an annual rate of 7 per cent in April despite uncertainty over US tariffs View the full article

If you’ve ever felt like your pet knows exactly when to pull you away from the stress of your computer screen, you aren’t alone. A landmark study surveying over 30,000 pet owners in 20 different countries found that 78% of dog or cat owners report that their pets remind them to take breaks during work or tasks, with 50% of the participants saying this happens daily. The study, which was conducted by YouGov on behalf of Mars, is the largest international survey of its kind in the world. The findings resonated deeply with David Reilly, global VP at Mars. “If my dog’s at daycare, I don’t take a break at lunch time,” he says. “But if my dog’s not at daycare, somehow miraculously, I find the space to create up an hour to take my dog on a walk.” Knowing that his relationship with his own pet had such an impact on his mental health, Reilly was excited by the data. “I think 46% of people globally report their mental well-being is their number-one health priority and 56% of the population of the world has a pet. So if we can help unlock this idea that the pet could be your well-being superhero . . . then there’s a real opportunity there,” he says. To do this, the Mars team needed to seek further expertise. “We have a deep knowledge of pets and we actually have a deep knowledge of the bond between people and pets. But we aren’t experts in human mental health,” says Reilly. The solution was to collaborate with consumer mental health company Calm. Together, Mars and Calm collaborated on a collection of content meant to help pet lovers think about their bond with their pets as ways to improve their own well-being. Its launch marks the first pet-inspired collection featured on Calm. The content on Calm will include: A series of sleep stories inspired by the emotional connection between people and their pets. A series of guided meditations meant to help listeners reflect on the ways pets support their mental wellness. A series of breathing exercises. On Mars’s pet advice platform Kinship, Mars and Calm are launching the interactive quiz My Pet Guru, which helps pet owners learn which of six “wellbeing superpowers” their pet has based on questions about their personalities and behaviors. “Together, we’re helping more people—and their pets—experience the proven benefits of the human-animal bond through real stories, science-backed tools, and supportive content,” says Greg Justice, chief content officer at Calm. “Once the insights are rich . . . it doesn’t need to be overly clinical” says Reilly. The researchers, pet experts, and content creators, “worked together to find the sweet spot of ensuring that the content was true to what we’d heard, but also really accessible and also engaging for pet owners or other people who love pets.” Mars and Calm are also seeking touching stories from pet owners to inform the wave of pet stories from Calm. “What I’m looking forward to, honestly, is hearing the stories that people share. Pets genuinely make a really incredible impact on people’s lives,” says Reilly. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The world is at an inflection point unlike any before. AI isn’t just a tool—it’s a tidal wave, rewriting the rules of power, wealth, and survival. The corporate dream is in flux. The systems we were taught to trust—college degrees, career ladders, the safe path to success—are morphing in real time. AI is detonating industries, stripping white collar jobs down to algorithms, while the value of human labor is being rewritten before our eyes. The workers we once ignored—the welders, the electricians, the builders—are skyrocketing in demand. This is not a prediction. It’s happening now. The AI arms race: The new Manhattan Project AI is both an unprecedented tool of creation and a force of destruction, reshaping economies, governments, and labor forces at breakneck speed. According to Peng Xiao, CEO of G42, “AI is the defining technology of our era—an essential utility that will reshape economies and societies, much like electricity did in the past.” AI is recalibrating industries at an unimaginable pace. Meanwhile, the jobs AI can’t touch—construction workers, electricians, welders, mechanics—are becoming more valuable than ever. The AI wrecking ball: Skip Wharton? In 2019, an MBA from an elite school was the equivalent of winning the professional lottery. Today? AI-powered algorithms run finance, operations, and consulting—faster, cheaper, and without a 401(k). Companies like OpenAI, DeepMind, and Anthropic have unleashed AI models that make traditional knowledge workers obsolete. Banks are automating the work of employees. At the Cisco AI Summit in Palo Alto this year, Goldman Sachs CEO David Solomon noted that AI could draft 95% of an S1 document for IPO filing. A recent report states that 23% of 2024 Harvard Business School grads were still unemployed 3 months after graduation. Over 4 million members of Gen Z in the U.S. are currently not employed nor matriculated in school, joining the “NEET” movement instead: not in education, employment, or training—and prioritizing self-actualized careers outside of traditional degrees. Meanwhile, something unexpected is happening on the other side of the labor market… The jobs AI can’t kill (yet) AI can’t repair a busted water main, install solar panels, or build a skyscraper. Industry-defining laborers don’t disappear—they evolve. In the 19th century, steam engine workers shaped economies. In the 20th century, oil refinery workers fueled the modern world. In the 21st century, AI maintenance workers, robotics technicians, and skilled tradespeople will be the ones keeping automation in check. Skilled labor jobs—once dismissed as “fallback careers”—are now in high demand. The average salary for an electrician in major U.S. cities now outpaces some college-degree salaries. An achievable salary for an elevator technician or power plant operator? Over $100,000. In an age where AI strips knowledge jobs down to data points, the ability to physically build and repair may become the new currency of success. Geopolitics, immigration, and the 2025 labor crisis There’s another wrench in the system—immigration crackdowns and labor shortages. The U.S. has escalated mass deportations of undocumented immigrants. The fallout? Potentially, abandoned construction sites, rotting crops, and shuttered restaurants. The solution? More automation. Chick-fil-A introduced lemon-squeezing robots, cutting 10,000 hours of labor. But here’s the twist: Robots break down. Robots need maintenance. AI can’t currently fix AI. The labor shortage is fueling demand for highly paid, hands-on workers who keep machines—and society—running. AI: The new arms race The world is racing to control AI, much like the atomic race of the last century. But this war isn’t fought with bombs—it’s fought with data, computing power, and intelligent automation. Nations, tech giants, and corporate behemoths are pouring trillions into agentic AI—a new breed of AI that autonomously executes tasks. Yet even with AI agents taking over workflows, humans will still be essential. AI still needs oversight. AI still needs repair. AI still needs direction. Jensen Huang, CEO of NVIDIA, says it best: “No AI can replace 100% of a job, but many can replace 80% of what we do. We are literally at the beginning of a new Industrial Revolution.” Social media and the collapse of the corporate dream Some Gen Z and Millennials are rejecting corporate jobs. Social media has reshaped the perception of work. Why grind in a cubicle when you can make a living flipping houses on YouTube? Why get an MBA when you can have a lucrative career teaching people how to weld on TikTok? Why work a 9-to-5 when Kylie Jenner built a billion-dollar empire from Instagram? At the same time, these generations are about to inherit an unprecedented $100 trillion from baby boomers—the wealthiest generation in history. But this isn’t just a transfer of capital; it’s a transfer of knowledge, control, and priorities. The new elite aren’t climbing the corporate ladder—they’re building their own empires. As MrBeast puts it: “The creator economy is only going to get bigger.” The new workforce hierarchy: Who wins and who loses? AI isn’t eliminating labor—it’s creating a new elite class of skilled workers required to manage and maintain automation. While AI wipes out jobs, the long-term trajectory is clear: New industries will emerge. Humans will train AI-powered agents and tools. AI maintenance, robotics, and automation oversight will become critical fields. History proves that every disruptive technology creates new opportunities. Wages for some technical jobs are soaring past white collar salaries. The real winners of the AI revolution won’t be consultants in boardrooms—they’ll be the workers keeping the machines running. Elon Musk once said: “AI will make jobs kind of pointless.” Correction: AI might make your degree pointless. The future belongs to those who can do what AI can’t. Scott Cullather is chairman and chief growth officer of INVNT. View the full article