Tools for Marketing and Content Creation

I don’t need to harp on how amazing Instagram can be for your business. Of its 2 billion monthly active users ( 🤯), 44% purchase products on the platform weekly. That’s a lot of potential for brand awareness and revenue. The problem is that using Instagram for business can be a tad overwhelming — especially if you’re starting today. With its plenty of (very useful and interesting) features and rapid updates, you have to juggle many moving parts to be successful on this social media platform. That’s why you need this comprehensive guide on how to use Instagram for business. We’ll cover: How to set up your Instagram business account (skip if you’ve got one already)How to op…

“How often should I post on social media?” is a question that has plagued marketers and creators since the invention of social media marketing. So, what’s the right number? In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms. Jump to a section: At a glance: How often you should post on every social media platform How often should you post on Facebook? How often should you post on Instagram? How often should you post on TikTok? How often should you post on X (formerly Twitter)? How often should you post on Linked…

Buffer is a social media productivity tool for creators, small businesses, freelancers, and agencies. A place to schedule posts, manage comments, and track performance across Instagram, LinkedIn, Threads, Bluesky, Facebook, X, TikTok, YouTube, Mastodon, and Google Business Profiles without getting sucked into the feed. Most social media tools are built for brands with big budgets and dedicated teams. We build for everyone else: the creator just starting out, the small business owner doing everything themselves, the freelancer building a personal brand between client work, and the agency managing multiple clients without the enterprise price tag. In 2025, we shipped a lot.…

Since Elon Musk took over Twitter, or X as it’s now called, a number of alternative platforms have emerged to capture users who have been leaving. Some focus on tight-knit communities, while others aim to match or exceed Twitter’s original reach. One popular option is Bluesky. It’s a decentralized social network built on the AT Protocol. The platform has seen steady growth and frequent updates since launch, making it an intriguing choice for people seeking alternatives to X. Because it’s open source, developers can propose changes and potentially shape the platform’s future. 💡Schedule your Bluesky posts! With Buffer's Bluesky integration, you can cross-post to other platf…

🚀Bluesky scheduling is here! With Buffer's Bluesky integration, you can cross-post to other platforms, analyze your content performance, store all your ideas in a single hub, and so much more – even with a custom server. Buffer for Bluesky is available on all plans, including free →Bluesky is a decentralized social media platform that’s part of a wave of new social media platforms that aim to give users more control of their content and audiences. It’s rapidly gaining fame thanks to its in-depth user customization and control and if you’ve recently joined, welcome! Having spent over 6 months testing it out — and even longer as a user, I can say that Bluesky stands out as …

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” Since 2017, she's been using Twitter to build a brand rooted in authenticity and her personal story. Through Twitter, she tripled her mailing list, got new partnerships, generated organic leads, and contributed to the conversat…

I keep catching myself doing this thing lately: staring at an Instagram ad, listening to a podcast intro, scrolling past a post — and wondering, 'Wait, is this AI?' Turns out, I'm not alone. A survey by Getty Images states that 76% of people agree: ‘It’s getting to the point where I can’t tell if an image is real’. And it’s this simple sentiment of wondering whether something is real or not that raises an important question for us marketers and creators: How can we shift the narrative of doubt and start focusing on building trust instead? I’ve been reflecting on this for a while now, asking myself what really makes me trust something online and I keep coming back to the s…