Local SEO

The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management. What’s the marketing automation industry market size? What are the adoption rates of marketing automation, and what benefits does it bring to businesses? Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. Here’s what you’ll find on this page: Marketing Automation Industry Revenue Leading Players in the Marketing Automation Software Industry Marketing Automation Budget Changes Top Channels Where Marketing Automation is Used Top Benefits …

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t show up anywhere in your traffic data. Share of voice (SoV) captures what traffic metrics can’t. It measures your brand’s visibility against competitors across channels where buyers actually research and make decisions. While SoV spans social, PR, and paid media, search is where most brands should start. It’s the channel where buyers with the strongest purchase intent show up, and it’s the easiest to measure competitivel…

A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product databases, cross-references reviews, checks real-time inventory, compares shipping policies, and initiates a checkout — all without a human touching a single page. These are all things the user would have done themselves, but now in a fraction of the time, with as much effort as it took to write the initial prompt. Okay, we might not be quite at the stage where everyone is letting AI agents make all their purchases for them. But it’s no longer an unrealistic…

AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates your brand, makes a decision, and leaves no trace in your analytics. That’s agentic search. And it’s already emerging. ChatGPT’s deep research, Gemini’s agentic mode, and Perplexity’s research features are early expressions of it. Shopping within ChatGPT and booking tables without ever visiting a website are where it’s heading. AI systems are already running multi-step evaluations with less human direction at each step. The brands that show up in those evaluations are…

With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are becoming murkier, which makes it harder to know what to prioritize. Everyone is telling you to use AI, or you’re out of business tomorrow. You constantly need to adapt. And many times, without the data to show whether you’re making the right calls. The good news is, you don’t need more tactics or fancier tools. You need structure. Below, you’ll find a step-by-step framework you can use to build your marketing strategy for 2026. It doesn’t matter wh…

Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link from your Google Business Profile (GBP) Get cited in AI answers Serve as a landing page for ads Convert visitors into leads One page, five jobs. Most location pages do none of this. They just sit there. Technically live, technically indexed, technically doing nothing. I’ve built location pages for HVAC companies, electricians, painters, funeral homes, and more across dozens of markets. …