Content Marketing and SEO

Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal. View the full article

ChatGPT's enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition. The post ChatGPT Expands Memory Capabilities, Remembers Past Chats appeared first on Search Engine Journal. View the full article

Google AI search news: no special optimizations needed for AI features, but structured data still matters. The post Google Confirms: Structured Data Still Essential In AI Search Era appeared first on Search Engine Journal. View the full article

Wix's new AI assistant enables users to improve SEO, streamline how they work, and use tools more intuitively to grow their business. The post Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity appeared first on Search Engine Journal. View the full article

HubSpot unveils AI agents, new Workspaces, and key upgrades to Marketing Hub Enterprise in its Spring 2025 release, focused on speed and scale. The post HubSpot Announces 200+ Features At Spring Spotlight 2025 appeared first on Search Engine Journal. View the full article

Managing reviews for dozens or hundreds of locations? Here’s how to protect your brand and keep customers from bouncing before they walk in. The post Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles appeared first on Search Engine Journal. View the full article

AI won’t replace CMOs, but those who use it effectively will lead the future. Learn the key strategies shaping marketing’s next era. The post To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model appeared first on Search Engine Journal. View the full article

Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files Patent On History-Based Search appeared first on Search Engine Journal. View the full article

Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively. The post Using Local Business Partnerships And Collaborations To Build Authority And Visibility appeared first on Search Engine Journal. View the full article

AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes. The post AI Costs Drop 280x In 18 Months: What This Means For Marketers appeared first on Search Engine Journal. View the full article

Google Discover is coming to desktop search. Learn why it's becoming a top traffic source and how to optimize your content before the rollout. The post Google Confirms Discover Coming To Desktop Search appeared first on Search Engine Journal. View the full article

This post outlines five strategies that second-hand retailers can adopt to drive success using PPC. The post Ecommerce PPC Challenges & Strategies For Second-Hand Retailers appeared first on Search Engine Journal. View the full article

Search marketing and brand strategy don't typically get deeply integrated. Yet, there's a lot to gain for both elevating brands and performance in partnership. The post Why Search Marketing & Branding Need Each Other appeared first on Search Engine Journal. View the full article

Progress Planner extends Yoast SEO with actionable guidance to further improve website performance The post WordPress Plugin Extends Yoast SEO appeared first on Search Engine Journal. View the full article

Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings. The post Google Merchant Center Updates: Changes For Online Sellers appeared first on Search Engine Journal. View the full article

Google Search Console's new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search Engine Journal. View the full article

WordPress contributor cutbacks are slowing progress on new features and improvements users would otherwise see throughout the year The post WordPress Contributor Cutbacks Cause Core Development To Stall appeared first on Search Engine Journal. View the full article

AI tools can get you started, but they can’t finish strong. Here's how to shape AI-generated drafts into meaningful, effective content. The post Humans Are Better At Writing Than AI In These Tasks appeared first on Search Engine Journal. View the full article

Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition. The post How To Plan PPC Campaigns For SaaS Marketing & Think Strategically appeared first on Search Engine Journal. View the full article

Google's John Mueller affirmed that using the disavow tool is not a normal part of site maintenance The post Google Says Disavow Tool Not Part Of Normal Site Maintenance appeared first on Search Engine Journal. View the full article

Shopify CEO’s memo mandating AI for virtually everything marks a pivotal moment in how AI is used by workers and entrepreneurs The post Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace appeared first on Search Engine Journal. View the full article

Google Chrome DevTools now offers CPU throttling calibration to better simulate real-world mobile performance. The post Google Chrome Adds New Tools For Better Mobile Testing appeared first on Search Engine Journal. View the full article

Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people. The post Google Adds Image Search To AI Mode, Expands To More Users appeared first on Search Engine Journal. View the full article

Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses. The post Google Maps Gets An Upgrade To Combat Fake Reviews appeared first on Search Engine Journal. View the full article

Google Ads or Meta Ads: Where should your budget go? Compare costs, intent, and performance to make the smartest choice for your business goals. The post Budget Allocation: When To Choose Google Ads Vs. Meta Ads appeared first on Search Engine Journal. View the full article