Content Marketing and SEO

Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal. View the full article

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. The post Google Performance Max Adds Waze Ads And Channel Reporting appeared first on Search Engine Journal. View the full article

Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking. The post Google Finance Gets AI Deep Search & Prediction Market Data appeared first on Search Engine Journal. View the full article

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal. View the full article

Google's Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed With Spam appeared first on Search Engine Journal. View the full article

Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now? appeared first on Search Engine Journal. View the full article

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal. View the full article

Learn how to improve your website's visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility appeared first on Search Engine Journal. View the full article

Automattic sent a trademark complaint letter to WordPress developer Kevin Geary over the name Automatic.css. The post Automattic Disputes Use Of Word “Automatic” For WordPress Product appeared first on Search Engine Journal. View the full article

Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal. View the full article

Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. The post Why Strategic Review Is The Missing Layer In Many SEO Campaigns appeared first on Search Engine Journal. View the full article

The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling. The post ‘Where Love Lives’: The John Lewis Winning Formula Returns appeared first on Search Engine Journal. View the full article

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal. View the full article

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. The post Google AI Overviews Appear On 21% Of Searches: New Data appeared first on Search Engine Journal. View the full article

AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy. The post How To Cultivate Brand Mentions For Higher AI Search Rankings appeared first on Search Engine Journal. View the full article

A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared first on Search Engine Journal. View the full article

Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider. The post Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? appeared first on Search Engine Journal. View the full article

The creator of a wildly successful website shares their secrets to how it all happened. The post Secrets Of A Wildly Successful Website appeared first on Search Engine Journal. View the full article

OpenAI released GPT-5.1 Instant and Thinking models with improved instruction following and adaptive reasoning. The post OpenAI Releases GPT-5.1 With Improved Instruction Following appeared first on Search Engine Journal. View the full article

WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes. The post Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching appeared first on Search Engine Journal. View the full article

Two ways to significantly boost the success of brand mention and link building campaigns The post Overcoming Skepticism In Brand Mention And Link Building Campaigns appeared first on Search Engine Journal. View the full article

Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control. The post Ask A PPC: How To Protect A Budget From Competitor-Branded Terms appeared first on Search Engine Journal. View the full article

How to build high quality links with very little effort. You might as well try them. The post Lazy Link Building Building Strategies That Work appeared first on Search Engine Journal. View the full article

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December. The post Google Launches Ads Advisor & Analytics Advisor Globally appeared first on Search Engine Journal. View the full article

BrightEdge predicts that AI Overviews will play an important role for shopping in November through December. The post Data Shows How AI Overviews Is Ranking Shopping Keywords appeared first on Search Engine Journal. View the full article