Content Marketing and SEO

Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers. The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal. View the full article

Kevin Indig reflects on his 2025 predictions, scoring the wins, misses, and lessons from AI’s first year of true deployment. The post Scoring My 2025 Predictions appeared first on Search Engine Journal. View the full article

Establish trust early in the buying journey to secure placement on shortlists. Uncover a trust framework for credibility across technical, peer, and continuous value layers. The post Addressing The B2B Trust Deficit: How To Win Buyers In 2026 appeared first on Search Engine Journal. View the full article

Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility. The post Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) appeared first on Search Engine Journal. View the full article

Google faces an EU investigation into whether its AI practices and use of publisher content reflect an abuse of dominance. The post Google Hit By EU Probe Into Unfair Use Of Online Content appeared first on Search Engine Journal. View the full article

Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success. The post AI Overviews Changed Everything: How To Choose Link Building Services For 2026 appeared first on Search Engine Journal. View the full article

Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. The post Google Confirms Smaller Core Updates Happen Continuously appeared first on Search Engine Journal. View the full article

YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct. The post YouTube AI Enforcement Questioned As Channels Get Restored appeared first on Search Engine Journal. View the full article

An evidence-driven look at how paywalls can stabilize revenue, strengthen owned audiences, and reduce long-term dependence on volatile platform traffic. The post So You Want To Paywall? appeared first on Search Engine Journal. View the full article

A strategic framework for diagnosing organic traffic drops by separating tracking, brand, and SEO issues through smart data segmentation. The post Why Is Organic Traffic Down? Here’s How To Segment The Data appeared first on Search Engine Journal. View the full article

In this Ask an SEO, Adam Riemer examines why digital PR delivers a stronger business case than link-driven tactics built for ranking manipulation. The post Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? appeared first on Search Engine Journal. View the full article

Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them. The post Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 appeared first on Search Engine Journal. View the full article

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal. View the full article

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal. View the full article

Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy. The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal. View the full article

Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal. View the full article

New evidence shows how LLM interfaces convert publisher authority into in-answer influence rather than measurable traffic. The post Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] appeared first on Search Engine Journal. View the full article

Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it. The post Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI appeared first on Search Engine Journal. View the full article

A side-by-side review of ChatGPT, Gemini, and Claude based on real-world testing and the quality of their answers, recommendations, and usability. The post ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? appeared first on Search Engine Journal. View the full article

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. The post YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen appeared first on Search Engine Journal. View the full article

This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal. View the full article

Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal. View the full article

Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices. The post Complete Crawler List For AI User-Agents [Dec 2025] appeared first on Search Engine Journal. View the full article

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: Google Updates Console, Maps & AI Mode Flow appeared first on Search Engine Journal. View the full article

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. The post Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors appeared first on Search Engine Journal. View the full article