Content Marketing and SEO

Progress Planner extends Yoast SEO with actionable guidance to further improve website performance The post WordPress Plugin Extends Yoast SEO appeared first on Search Engine Journal. View the full article

The All-in-One WP Migration and Backup plugin has a high-severity vulnerability that puts over 5 million sites at risk The post WordPress Backup Plugin Vulnerability Affects 5+ Million Websites appeared first on Search Engine Journal. View the full article

A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic. The post Transactional AI Traffic: A Study Of Over 7 Million Sessions appeared first on Search Engine Journal. View the full article

Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising The post Marketing To Machines Is The Future – Research Shows Why appeared first on Search Engine Journal. View the full article

Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal. View the full article

Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries. The post Google Expands AIO Coverage In Select appeared first on Search Engine Journal. View the full article

Google's John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality The post Google Cautions SEOs & Creators About Filler Content appeared first on Search Engine Journal. View the full article

Create compliant content without sacrificing clarity or impact. Build scalable systems, align with legal early, and deliver confidently in regulated sectors. The post Developing A Content Strategy In Regulated Industries appeared first on Search Engine Journal. View the full article

YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches. The post YouTube Tests AI Overviews In Search Results appeared first on Search Engine Journal. View the full article

Improve your local business's visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results appeared first on Search Engine Journal. View the full article

AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns. The post How AI Is Changing The Way We Measure Success In Digital Advertising appeared first on Search Engine Journal. View the full article

Jono Alderson proposes a radical rethink of content strategy to compete against AI and win in Google Search The post Top SEO Shares How To Win In The Era Of Google AI appeared first on Search Engine Journal. View the full article

Join us live and walk away with a clear roadmap for leading your SEO and content strategy in 2025. The post AI Search & SEO: Key Trends and Insights [Webinar] appeared first on Search Engine Journal. View the full article

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising. The post 73% Of Marketers Use Generative AI, Consumer Acceptance Up appeared first on Search Engine Journal. View the full article

Don't let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal. View the full article

A new study finds Google's expansion of AI Overviews correlates with declining clickthrough rates for informational queries. The post Google CTR Study: AI Overviews Rise As Click Rates Decline appeared first on Search Engine Journal. View the full article

Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared first on Search Engine Journal. View the full article

Leaked Slack chats show Matt Mullenweg is considering pushing WordPress releases to late 2027 The post Mullenweg Considers Delaying WordPress Releases Through 2027 appeared first on Search Engine Journal. View the full article

YouTube's new AI-powered hook generator helps creators combat viewer drop-off with three hook types. Learn how this tool can assist video retention and channel growth. The post YouTube Unveils New AI-Powered Hook Generator appeared first on Search Engine Journal. View the full article

Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy. The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal. View the full article

Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO The post Data Shows Google AI Overviews Changing Faster Than Organic Search appeared first on Search Engine Journal. View the full article

Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search. The post CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy appeared first on Search Engine Journal. View the full article

New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best. The post LinkedIn Study Finds Adding Links Boosts Engagement By 13% appeared first on Search Engine Journal. View the full article

OpenAI may seek to acquire Chrome if it's split from Google in the ongoing antitrust proceedings. The post OpenAI Expresses Interest In Buying Chrome Browser appeared first on Search Engine Journal. View the full article

EU reportedly prepares charges against Google for DMA breaches, alleging its search services receive preferential treatment over rivals. The post Google Faces EU Charges Over Alleged DMA Breaches appeared first on Search Engine Journal. View the full article