Content Marketing and SEO

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. The post YouTube Title A/B Testing Rolls Out Globally To Creators appeared first on Search Engine Journal. View the full article

PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year! The post 2026 Marketing Forecast for PPC Leaders [Webinar] appeared first on Search Engine Journal. View the full article

Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. The post Google Maps Lets Users Post Reviews With Nicknames appeared first on Search Engine Journal. View the full article

Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts. The post Google Adds AI-Powered Configuration To Search Console appeared first on Search Engine Journal. View the full article

When GenAI engines rank chunks instead of pages, your long-term visibility depends on how well you balance foundational SEO with new retrieval and trust signals. The post The New Structure Of AI Era SEO appeared first on Search Engine Journal. View the full article

CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels. The post How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1 appeared first on Search Engine Journal. View the full article

The Internet Archive's new WordPress plugin provides an easy way to bring the Archive into the SEO workflow The post 5 Reasons To Use The Internet Archive’s New WordPress Plugin appeared first on Search Engine Journal. View the full article

Google's Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. The post Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists appeared first on Search Engine Journal. View the full article

Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance. The post Google AI Overviews: How To Measure Impressions & Track Visibility appeared first on Search Engine Journal. View the full article

Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans. The post 7 SEO, Marketing, And Tech Predictions For 2026 appeared first on Search Engine Journal. View the full article

Bill Hunt outlines how leading brands close the search equity gap by linking discoverability, governance, and measurable financial impact. The post The Search Equity Gap: Quantifying Lost Organic Market Share (And Winning It Back) appeared first on Search Engine Journal. View the full article

Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability. The post How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit appeared first on Search Engine Journal. View the full article

YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week. The post YouTube Launches First Annual Recap Feature For All Users appeared first on Search Engine Journal. View the full article

OpenAI CEO Sam Altman has declared a "code red" to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google's Gemini gains ground. The post OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition appeared first on Search Engine Journal. View the full article

Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure. The post Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? appeared first on Search Engine Journal. View the full article

A strategic look at marketing measurement, bridging data, storytelling, and influence to turn performance reporting into organizational leverage. The post Signal Vs. Noise: Predicting Future Impact Of Content Marketing appeared first on Search Engine Journal. View the full article

Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. The post Google Connects AI Overviews To AI Mode On Mobile appeared first on Search Engine Journal. View the full article

Google announces delays in Search Console's Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. The post Google Reports Search Console Page Indexing Report Delays appeared first on Search Engine Journal. View the full article

Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal. View the full article

New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared first on Search Engine Journal. View the full article

AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers The post Pragmatic Approach To AI Search Visibility appeared first on Search Engine Journal. View the full article

Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. The post Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over appeared first on Search Engine Journal. View the full article

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations appeared first on Search Engine Journal. View the full article

Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem appeared first on Search Engine Journal. View the full article

Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal. View the full article