Content Marketing and SEO

Shopify's Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal. View the full article

This week's Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success. The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal. View the full article

A survey of 4,000+ CEOs from 95 countries finds 56% haven't seen revenue or cost benefits from AI. The post 56% Of CEOs Report No Revenue Gains From AI: PwC Survey appeared first on Search Engine Journal. View the full article

Five things that any business can do to increase authoritativeness and earn more links The post Five Things To Do That Will Increase Authoritativeness And Earn Links appeared first on Search Engine Journal. View the full article

A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself. The post When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments appeared first on Search Engine Journal. View the full article

Navigate the complexities of information retrieval and find out how to get into model training data for AI success. The post Information Retrieval Part 2: How To Get Into Model Training Data appeared first on Search Engine Journal. View the full article

Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform. The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal. View the full article

SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt. The post AI Recommendations Change With Nearly Every Query: Sparktoro appeared first on Search Engine Journal. View the full article

WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress. The post WordPress Announces AI Agent Skill For Speeding Up Development appeared first on Search Engine Journal. View the full article

Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries. The post 45 Best Subreddits For Marketing & SEO Professionals appeared first on Search Engine Journal. View the full article

Google's new documentation shows how to get traffic from their Top Stories search feature. The post Google Shows How To Get More Traffic From Top Stories Feature appeared first on Search Engine Journal. View the full article

A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance. The post Controversial Proposal To Label Sections Of AI Generated Content appeared first on Search Engine Journal. View the full article

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal. View the full article

YouTube's CEO Neal Mohan shares the platform's 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI. The post YouTube CEO Reveals Your Video Marketing Strategy For 2026 appeared first on Search Engine Journal. View the full article

LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. The post LinkedIn Shares What Works For AI Search Visibility appeared first on Search Engine Journal. View the full article

WordPress published AI guidelines with five principles designed to encourage responsible use of AI. The post WordPress Publishes AI Guidelines To Combat AI Slop appeared first on Search Engine Journal. View the full article

SEO roadmaps age poorly. Search evolves faster than planning cycles, technical debt accumulates quietly, and AI shortens the distance between approval and obsolescence. The post Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) appeared first on Search Engine Journal. View the full article

New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance. The post GSC Data Is 75% Incomplete appeared first on Search Engine Journal. View the full article

Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details. The post Google Updates Googlebot File Size Limit Docs appeared first on Search Engine Journal. View the full article

Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't. The post Google’s Crawl Team Filed Bugs Against WordPress Plugins appeared first on Search Engine Journal. View the full article

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools, this article is for you. AI on its own can write and suggest ideas, but without reliable data to anchor those suggestions, it can miss the mark. On the other hand, traditional SEO dashboards are powerful – yet slow and siloed. The emerging sweet spot? Connecting AI to real, live SEO data so you can ask natural language questions and get deep answers fast. Ahrefs Uses Its Own MCP Server […] The post Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It) appeared first on Search Engine Journal. …

Top PPC specialists create outsized impact by combining paid media expertise with business strategy, profit modeling, and cross-channel insight. The post The PPC Skills That Won’t Be Replaced By Automation appeared first on Search Engine Journal. View the full article

Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post What 1,000 Businesses Reveal About Growth in 2026 [Webinar] appeared first on Search Engine Journal. View the full article

Google's John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank. The post Google Shows How To Check Passage Indexing appeared first on Search Engine Journal. View the full article

This week's PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections. The post Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse appeared first on Search Engine Journal. View the full article