Content Marketing and SEO

Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal. View the full article

Ahrefs' Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal. View the full article

Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal. View the full article

Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal. View the full article

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal. View the full article

Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility. The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal. View the full article

Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal. View the full article

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal. View the full article

Professionals can find fresh opportunities for meaningful networking across these eight alternative platforms to LinkedIn. The post 8 LinkedIn Alternatives For Professional Networking appeared first on Search Engine Journal. View the full article

OpenAI's made ChatGPT Go available in 98 countries, including 8 in Europe and 5 in Latin America. The post Discounted ChatGPT Go Is Now Available In 98 Countries appeared first on Search Engine Journal. View the full article

With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first on Search Engine Journal. View the full article

When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits appeared first on Search Engine Journal. View the full article

Anthropic's research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first on Search Engine Journal. View the full article

Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. The post Measuring Visibility When Rankings Disappear [Webinar] appeared first on Search Engine Journal. View the full article

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. The post Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage appeared first on Search Engine Journal. View the full article

Google Chrome will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption. The post Chrome To Warn Users Before Loading HTTP Sites Starting Next Year appeared first on Search Engine Journal. View the full article

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded campaign assets for small businesses. The post Google Labs & DeepMind Launch Pomelli AI Marketing Tool appeared first on Search Engine Journal. View the full article

Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes. The post Why The Build Process Of Custom GPTs Matters More Than The Technology Itself appeared first on Search Engine Journal. View the full article

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine Journal. View the full article

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal. View the full article

Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. The post How to Turn Every Campaign Into Lasting SEO Authority [Webinar] appeared first on Search Engine Journal. View the full article

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal. View the full article

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying. The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal. View the full article

Microsoft and OpenAI signed a deal extending Microsoft's rights to OpenAI models through 2032, confirming a 27% stake worth $135B The post Microsoft Locks In OpenAI Partnership Through 2032 appeared first on Search Engine Journal. View the full article

The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior. The post AI Is Breaking The Economics Of Content appeared first on Search Engine Journal. View the full article