Content Marketing and SEO

Google responds to “personalized upselling” criticism tied to its AI Mode checkout, saying upselling means premium options, not higher prices. The post Google: AI Mode Checkout Can’t Raise Prices appeared first on Search Engine Journal. View the full article

The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layouts is changing how users interact with search altogether. For SEO leaders, the challenge is no longer keeping up with updates but understanding which changes actually impact organic traffic. Join Tom Capper, Senior Search Scientist at STAT Search Analytics, for a data-backed look at how Google SERPs are shifting in 2026 and where real organic […] The post What Google SERPs …

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 appeared first on Search Engine Journal. View the full article

LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale. The post How Much Can We Influence AI Responses? appeared first on Search Engine Journal. View the full article

Learn why automation without strategic interpretation creates an insight gap, and how marketing leaders can close it. The post Search Marketing’s Insight Gap: When Automation Replaces Understanding appeared first on Search Engine Journal. View the full article

Google offers advice about chunking content for SEO but is that really the conversation we should be having right now? The post Google Downplays GEO – But Let’s Talk About Garbage AI SERPs appeared first on Search Engine Journal. View the full article

Link building strategies have changed in the age of AI. Find out how to effectively select a link building agency for modern marketing success. The post 2026 Guide To Hiring A Link Building Agency In The AI Search Era appeared first on Search Engine Journal. View the full article

80,000+ WooCommerce Square WordPress plugin installations vulnerable to fraudulent charges flaw The post WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges appeared first on Search Engine Journal. View the full article

Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri. The post Apple Selects Google’s Gemini For New AI-Powered Siri appeared first on Search Engine Journal. View the full article

Google's AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data. The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal. View the full article

PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal. View the full article

Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal. View the full article

WordPress community responds to the use of the official WordPress X account for "childish" trolling. The post WordPress X Account’s ‘Childish’ Trolling Causes Backlash appeared first on Search Engine Journal. View the full article

Adobe Commerce/Magento’s flexibility comes with technical complexity. Here’s how to turn it into a search-optimized, AI-ready growth engine for 2026. The post The Technical Guide To Common Magento (Adobe Commerce) SEO Issues appeared first on Search Engine Journal. View the full article

Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal. View the full article

Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers. The post Google Announces AI Mode Checkout Protocol, Business Agent appeared first on Search Engine Journal. View the full article

Take the guesswork out of your marketing planning with our 2026 marketing calendar. Easily customize and reference key dates to create a successful content strategy. The post Marketing Calendar With Template To Plan Your Content In 2026 appeared first on Search Engine Journal. View the full article

How enterprise brands can stay visible and credible as AI transforms search behavior and measurement in 2026. The post 5 Key Enterprise SEO And AI Trends For 2026 appeared first on Search Engine Journal. View the full article

Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year. The post Paid Media Marketing: 8 Changes Marketers Should Make In 2026 appeared first on Search Engine Journal. View the full article

This week’s SEO Pulse highlights the tensions emerging as search engines tighten quality standards for sites while defending their own AI outputs. The post SEO Pulse: Core Update Favors Niche Expertise, AIO Health Inaccuracies & AI Slop appeared first on Search Engine Journal. View the full article

Reddit simplifies campaign setup with Max Campaigns, Google enhances creator discovery inside Ads, and Microsoft expands audience targeting The post PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates appeared first on Search Engine Journal. View the full article

The next phase of search belongs to companies that treat AI systems as decision engines and redesign their content for retrieval, reliability, and trust. The post 14 Things Executives And SEOs Need To Focus On In 2026 appeared first on Search Engine Journal. View the full article

Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs. The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine Journal. View the full article

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. The post Google Releases December 2025 Core Update appeared first on Search Engine Journal. View the full article

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams. The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine Journal. View the full article