Content Marketing and SEO

New third-party data shows local publishers lost national reach after Google's Discover core update. The post Google Discover Core Update Data: Local Publishers Lost Reach appeared first on Search Engine Journal. View the full article

Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches. The post Starting Or Steering The Wave appeared first on Search Engine Journal. View the full article

In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation. The post AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse appeared first on Search Engine Journal. View the full article

The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC. The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal. View the full article

Google's Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented. The post Google Says They Deploy Hundreds Of Undocumented Crawlers appeared first on Search Engine Journal. View the full article

Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid. The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal. View the full article

An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries. The post ChatGPT’s Default & Premium Models Search The Web Differently appeared first on Search Engine Journal. View the full article

Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S. The post Google Maps Launches AI Conversational Search With Ask Maps appeared first on Search Engine Journal. View the full article

The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design. The post The Shortcut Behind Some AI Optimization Tools appeared first on Search Engine Journal. View the full article

Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages. The post How AI Automation Turns Static Travel Pages Into Living Content & Experiences appeared first on Search Engine Journal. View the full article

Google announced that Search Console's brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal. View the full article

Gutenberg 22.7 adds features that lay the groundwork for a role as an AI publishing platform and improve the editing experience. The post WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing appeared first on Search Engine Journal. View the full article

WordPress issues second security release 6.9.4 to address vulnerabilities that version 6.9.2 apparently failed to patch. The post WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address appeared first on Search Engine Journal. View the full article

Five takeaways from Liz Reid on AI agents, the future of Google Search, and why originality now matters more than ever. The post 5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview appeared first on Search Engine Journal. View the full article

Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world. The post How To Prove PR Business Value With UTM Parameters & GA4 appeared first on Search Engine Journal. View the full article

Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly. The post How To Build A ‘Feed-Only’ Performance Max Campaign appeared first on Search Engine Journal. View the full article

WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3. The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal. View the full article

Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods. The post Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now appeared first on Search Engine Journal. View the full article

A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. The post B2B Buyers Trust Peers Over AI Chatbots, Report Finds appeared first on Search Engine Journal. View the full article

A federal judge granted Amazon a preliminary injunction barring Perplexity's Comet AI agent from accessing Amazon accounts and ordering data destroyed. The post Amazon Wins Preliminary Injunction Against Perplexity’s Comet appeared first on Search Engine Journal. View the full article

Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of sustainable revenue. The post A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth appeared first on Search Engine Journal. View the full article

Ranking No. 1 in Google means less when product grids dominate the SERP. Here’s how ecommerce visibility actually works now. The post Organic Rankings Vs. Product Grids: The New Ecommerce Divide appeared first on Search Engine Journal. View the full article

See why optimizing category pages and building authority beats spinning unique descriptions for large, similar product catalogs. The post How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO appeared first on Search Engine Journal. View the full article

How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing: “What’s our AI strategy?” Your instinct might be to move fast, reallocate budget, start optimizing for generative search, and get ahead of the curve. But before you rewrite your entire roadmap, there’s a critical question worth asking: should you? Generative search is changing discovery, but traditional SEO is still driving measurable revenue for many businesses. And, shifting resources away from proven strategies without a clear framework can dilute performance rather than drive growth. Instead of […] The post Before Y…

Official WordPress AI Experiments plugin enables users to get advance access to AI features right now. The post WordPress Releases Updated AI Experiments Plugin appeared first on Search Engine Journal. View the full article