Content Marketing and SEO

Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features. The post Perplexity Launches Comet Browser For Free Worldwide appeared first on Search Engine Journal. View the full article

Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search Engine Journal. View the full article

In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal. View the full article

Discover why branding and clear communication matter in today’s fast-moving SEO landscape, plus insightful takeaways from our latest State of SEO report. The post Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO appeared first on Search Engine Journal. View the full article

Strengthen your international presence by aligning hreflang setup with market goals and user expectations. The post Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them? appeared first on Search Engine Journal. View the full article

Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal. View the full article

Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What That Means For Publishers appeared first on Search Engine Journal. View the full article

Backlinks still matter in AI search, but quality, diversity, and even follow links now shift visibility more than raw volume. The post How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) appeared first on Search Engine Journal. View the full article

GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal. View the full article

Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries. The post Google AI Overviews Overlaps Organic Search By 54% appeared first on Search Engine Journal. View the full article

OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video. The post OpenAI Launches Sora iOS App Alongside Sora 2 Video Model appeared first on Search Engine Journal. View the full article

Google's John Mueller answers a question about expired domains and ranking issues. The post Google Explains Expired Domains And Ranking Issues appeared first on Search Engine Journal. View the full article

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. The post Google Ads Adds Deeper Performance Max Reporting appeared first on Search Engine Journal. View the full article

Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English. The post Google AI Mode Gets Visual + Conversational Image Search appeared first on Search Engine Journal. View the full article

Squarespace announced new AI-powered tools for SEO, AI-search visibility, and identifying growth opportunities The post Squarespace Rolls Out New AI Tools For SEO And Design appeared first on Search Engine Journal. View the full article

OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal. View the full article

When brands nurture identity, belonging, and authenticity, they gain brandoms: tribes of passionate advocates fueling both growth and cultural influence. The post From Loyalty To Fandom – How Brandoms Are Redefining Engagement appeared first on Search Engine Journal. View the full article

Hostinger makes WordPress Agentic Web-compatible with one-click Web2Agent. The post Hostinger Makes WordPress Agentic Web-Ready appeared first on Search Engine Journal. View the full article

Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products. The post Brave Introduces Ask Brave, A Unified AI Search Interface appeared first on Search Engine Journal. View the full article

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place. The post Google Launches New Small-Business Resource Hub appeared first on Search Engine Journal. View the full article

Black Friday 2024 broke records in U.S. online sales and bold brand campaigns, offering critical lessons for shaping mobile-first strategies this year. The post Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics appeared first on Search Engine Journal. View the full article

YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control. The post YouTube Answers Creator Questions On Profanity Monetization appeared first on Search Engine Journal. View the full article

Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations. The post Pinterest Launches “Top of Search” Ads In Beta appeared first on Search Engine Journal. View the full article

Reddit isn’t the point. It’s proof that real decision-making happens in conversations, not corporate content, and AI search is amplifying that shift. The post Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail appeared first on Search Engine Journal. View the full article

Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth. The post The Impact Of AI Overviews & How Publishers Need To Adapt appeared first on Search Engine Journal. View the full article