Content Marketing and SEO

Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility. The post How To Increase Google Discover Visibility Naturally Using These Ranking Signals appeared first on Search Engine Journal. View the full article

New AI systems are less accurate than older versions, with error rates up to 79%. Learn why this happens and how to protect your brand. The post New AI Models Make More Mistakes, Creating Risk for Marketers appeared first on Search Engine Journal. View the full article

Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance. The post Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors appeared first on Search Engine Journal. View the full article

Join Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way. The post What It Takes To Stay On Top Of Local Search In 2025 [Webinar] appeared first on Search Engine Journal. View the full article

Join us in this session where we’ll explore real consumer behavior and how it shapes your local SEO strategy. The post Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar] appeared first on Search Engine Journal. View the full article

Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains. The post Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase appeared first on Search Engine Journal. View the full article

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine Journal. View the full article

OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal. View the full article

With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on Search Engine Journal. View the full article

Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes. The post Why The Build Process Of Custom GPTs Matters More Than The Technology Itself appeared first on Search Engine Journal. View the full article

Hostinger makes WordPress Agentic Web-compatible with one-click Web2Agent. The post Hostinger Makes WordPress Agentic Web-Ready appeared first on Search Engine Journal. View the full article

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place. The post Google Launches New Small-Business Resource Hub appeared first on Search Engine Journal. View the full article

GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal. View the full article

Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What That Means For Publishers appeared first on Search Engine Journal. View the full article

Websites will survive, but their strategic value is shrinking as agents mediate transactions and control consumer interactions. The post When Agents Replace Websites appeared first on Search Engine Journal. View the full article

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying. The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal. View the full article

Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal. View the full article

This stack is built for small teams and busy owners who want clarity, shortcuts, and strategies that work. The post Get Found Without Paying for Ads appeared first on Search Engine Journal. View the full article

Discover why branding and clear communication matter in today’s fast-moving SEO landscape, plus insightful takeaways from our latest State of SEO report. The post Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO appeared first on Search Engine Journal. View the full article

In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal. View the full article

Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand's online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on Search Engine Journal. View the full article

Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations. The post Pinterest Launches “Top of Search” Ads In Beta appeared first on Search Engine Journal. View the full article

The W3C unveiled a new polysemic logo, one that is purposely designed to be evocative of multiple concepts The post W3C Rolls Out A New Evocative Logo appeared first on Search Engine Journal. View the full article

AI-driven environments demand content that is human-readable yet machine-interpretable, redefining how brands approach design and SEO performance metrics. The post Preparing C-Level For The Agentic Web appeared first on Search Engine Journal. View the full article