Content Marketing and SEO

Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal. View the full article

Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies. The post What’s Draining Your PPC Budget and How to Stop It [Webinar] appeared first on Search Engine Journal. View the full article

Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results. The post Explaining Agentic SEO To The C-Level appeared first on Search Engine Journal. View the full article

An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners. The post CMS Market Share Trends: Top Content Management Systems (May 2025) appeared first on Search Engine Journal. View the full article

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode. The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal. View the full article

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data. The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal. View the full article

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting. The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal. View the full article

As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal. View the full article

Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being Visible appeared first on Search Engine Journal. View the full article

PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal. View the full article

Google's AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO. The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search appeared first on Search Engine Journal. View the full article

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. The post Google Expands AI Features in Search: What You Need to Know appeared first on Search Engine Journal. View the full article

Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy. The post Google Gemini Upgrades: New AI Capabilities Announced At I/O appeared first on Search Engine Journal. View the full article

Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why. The post Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? appeared first on Search Engine Journal. View the full article

IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared first on Search Engine Journal. View the full article

Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal. View the full article

With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy. The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal. View the full article

Google's AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content. The post Does Google’s AI Overviews Violate Its Own Spam Policies? appeared first on Search Engine Journal. View the full article

Amazon’s updated FBA rules reward tight inventory control. This guide breaks down IPI scores, storage fees, and tactics to keep your business running smoothly. The post Amazon Sellers: Inventory Management Tips For 2025 appeared first on Search Engine Journal. View the full article

A WordPress plugin that enables users to scrape other sites and publish their content contains a critical vulnerability The post WordPress Scraper Plugin Compromised By Security Vulnerability appeared first on Search Engine Journal. View the full article

Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters. The post The Intersection Of Video SEO And Social Media: Tactics To Win appeared first on Search Engine Journal. View the full article

Google engineer's testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal. The post Googler’s Deposition Offers View Of Google’s Ranking Systems appeared first on Search Engine Journal. View the full article

Google's Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site's performance. The post HTTP Status Codes Google Cares About (And Those It Ignores) appeared first on Search Engine Journal. View the full article

Tariffs affect product costs and ad performance. This month's Ask A PPC outlines their direct impact on PPC metrics, conversion rates, and bidding strategies. The post Ask A PPC: How Will The Tariffs Impact My PPC Campaigns? appeared first on Search Engine Journal. View the full article

Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal. View the full article