Content Marketing and SEO

Trust and proven expertise are quickly becoming the signals AI systems rely on when choosing which brands to surface. The post The Role Of Brand Authority And E-E-A-T In The AI Search Era appeared first on Search Engine Journal. View the full article

Black Friday 2024 broke records in U.S. online sales and bold brand campaigns, offering critical lessons for shaping mobile-first strategies this year. The post Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics appeared first on Search Engine Journal. View the full article

Squarespace announced new AI-powered tools for SEO, AI-search visibility, and identifying growth opportunities The post Squarespace Rolls Out New AI Tools For SEO And Design appeared first on Search Engine Journal. View the full article

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. The post Google Ads Adds Deeper Performance Max Reporting appeared first on Search Engine Journal. View the full article

OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video. The post OpenAI Launches Sora iOS App Alongside Sora 2 Video Model appeared first on Search Engine Journal. View the full article

Backlinks still matter in AI search, but quality, diversity, and even follow links now shift visibility more than raw volume. The post How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) appeared first on Search Engine Journal. View the full article

Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximize Your AI Visibility Before Your Competitors Do [Webinar] appeared first on Search Engine Journal. View the full article

WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, putting six claims against them back into play. The post WP Engine Vs Automattic & Mullenweg Is Back In Play appeared first on Search Engine Journal. View the full article

Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared first on Search Engine Journal. View the full article

Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call. The post 2026: When AI Assistants Become The First Layer appeared first on Search Engine Journal. View the full article

Google's Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged. The post Google Lighthouse 13 Launches With Insight-Based Audits appeared first on Search Engine Journal. View the full article

Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy. The post 28 Expert-Level Prompt Examples & Templates For SEO appeared first on Search Engine Journal. View the full article

Raptive lowered its entry requirement to 25,000 monthly pageviews from 100,000, retired its Rise program, and expanded referral bonuses. The post Raptive Drops Traffic Requirement By 75% To 25,000 Views appeared first on Search Engine Journal. View the full article

Google's John Mueller said case sensitivity matters and SEOs shouldn't just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal. View the full article

Anthropic's research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first on Search Engine Journal. View the full article

Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility. The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal. View the full article

Ahrefs' Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal. View the full article

A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal. View the full article

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data In Search appeared first on Search Engine Journal. View the full article

Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal. View the full article

Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. The post Adobe To Acquire Semrush In $1.9 Billion Cash Deal appeared first on Search Engine Journal. View the full article

Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem. The post Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3) appeared first on Search Engine Journal. View the full article

Understand the transition from traditional SEO to GEO concepts within SEO and how it transforms digital marketing with AI integration for better SERP visibility. The post From SEO To GEO: How Can Marketers Adapt To The New Era Of Search Visibility? appeared first on Search Engine Journal. View the full article

The most recognizable AI fingerprint isn’t facts or punctuation but a relentless cadence that manipulates style over substance. The post And The Truth? This Writing Style Screams AI appeared first on Search Engine Journal. View the full article

SISTRIX reports ChatGPT is using the web less often for anonymous users, dropping from above 15% to below 2.5% in two weeks. The post SISTRIX Reports Sharp Drop In ChatGPT Web Searches appeared first on Search Engine Journal. View the full article