Content Marketing and SEO

The data shows Black Friday winners earned attention early, aligned with consumer research, and turned humor into measurable performance. The post The Brands & Campaigns That Won Black Friday 2024 appeared first on Search Engine Journal. View the full article

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. The post Google Uses AI To Group Queries In Search Console Data appeared first on Search Engine Journal. View the full article

OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. The post OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk appeared first on Search Engine Journal. View the full article

YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. The post YouTube Introduces ‘Ask Studio’ AI For Channel Analytics appeared first on Search Engine Journal. View the full article

Google's John Mueller said case sensitivity matters and SEOs shouldn't just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal. View the full article

Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages? appeared first on Search Engine Journal. View the full article

The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior. The post AI Is Breaking The Economics Of Content appeared first on Search Engine Journal. View the full article

Microsoft and OpenAI signed a deal extending Microsoft's rights to OpenAI models through 2032, confirming a 27% stake worth $135B The post Microsoft Locks In OpenAI Partnership Through 2032 appeared first on Search Engine Journal. View the full article

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying. The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal. View the full article

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal. View the full article

Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. The post How to Turn Every Campaign Into Lasting SEO Authority [Webinar] appeared first on Search Engine Journal. View the full article

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal. View the full article

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine Journal. View the full article

Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes. The post Why The Build Process Of Custom GPTs Matters More Than The Technology Itself appeared first on Search Engine Journal. View the full article

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded campaign assets for small businesses. The post Google Labs & DeepMind Launch Pomelli AI Marketing Tool appeared first on Search Engine Journal. View the full article

Google Chrome will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption. The post Chrome To Warn Users Before Loading HTTP Sites Starting Next Year appeared first on Search Engine Journal. View the full article

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. The post Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage appeared first on Search Engine Journal. View the full article

Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. The post Measuring Visibility When Rankings Disappear [Webinar] appeared first on Search Engine Journal. View the full article

Anthropic's research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first on Search Engine Journal. View the full article

When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits appeared first on Search Engine Journal. View the full article

With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first on Search Engine Journal. View the full article

OpenAI's made ChatGPT Go available in 98 countries, including 8 in Europe and 5 in Latin America. The post Discounted ChatGPT Go Is Now Available In 98 Countries appeared first on Search Engine Journal. View the full article

Professionals can find fresh opportunities for meaningful networking across these eight alternative platforms to LinkedIn. The post 8 LinkedIn Alternatives For Professional Networking appeared first on Search Engine Journal. View the full article

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal. View the full article

Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal. View the full article