Content Marketing and SEO

Forget gaming AI search. Focus on credibility. Expert-backed insights, strategic collaborations, and consensus-building will keep your content relevant in today's AI-driven search. The post How To Build Consensus Online To Gain Visibility In AI Search appeared first on Search Engine Journal. View the full article

Hallucinations in Google's AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first on Search Engine Journal. View the full article

SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your Business? appeared first on Search Engine Journal. View the full article

Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills. The post LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) appeared first on Search Engine Journal. View the full article

Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal. View the full article

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal. View the full article

Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research. The post Competitor Analysis In Local SEO And How To Gain An Edge appeared first on Search Engine Journal. View the full article

Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition. The post How To Plan PPC Campaigns For SaaS Marketing & Think Strategically appeared first on Search Engine Journal. View the full article

Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO The post SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025 appeared first on Search Engine Journal. View the full article

Google's John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag The post Google Says LLMs.Txt Comparable To Keywords Meta Tag appeared first on Search Engine Journal. View the full article

Google's ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers. The post Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling appeared first on Search Engine Journal. View the full article

PPC pricing isn’t one-size-fits-all. Compare models and costs to ensure you’re getting the best return on investment. The post Ask A PPC: How Much Should PPC Management Cost? appeared first on Search Engine Journal. View the full article

Facing challenges in your job search? Explore strategies to help you secure a digital marketing job despite tough times. The post How To Get A Job In Digital Marketing In 2025 appeared first on Search Engine Journal. View the full article

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results. The post How To Write SEO Reports That Get Attention From Your CMO appeared first on Search Engine Journal. View the full article

TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation. The post TikTok Launches Footnotes: Its Answer To X’s Community Notes appeared first on Search Engine Journal. View the full article

Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now. The post Google’s New Domain Structure: What’s Next For Hreflang? appeared first on Search Engine Journal. View the full article

Struggling with a WordPress plugin conflict? Our guide offers solutions to help you restore your website to normal functionality. The post How Do You Resolve A WordPress Plugin Conflict? appeared first on Search Engine Journal. View the full article

AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns. The post How AI Is Changing The Way We Measure Success In Digital Advertising appeared first on Search Engine Journal. View the full article

Discover quick, high-impact PPC tactics designed to boost ROI without burning out. The post PPC Unlocked: Fast Wins For Smarter Ad Strategies appeared first on Search Engine Journal. View the full article

Discover quick, high-impact PPC tactics designed to boost ROI without burning out. The post PPC Unlocked: Fast Wins For Smarter Ad Strategies appeared first on Search Engine Journal. View the full article

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next] appeared first on Search Engine Journal. View the full article

New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best. The post LinkedIn Study Finds Adding Links Boosts Engagement By 13% appeared first on Search Engine Journal. View the full article

Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue. The post Microsoft Monetize Gets A Major AI Upgrade appeared first on Search Engine Journal. View the full article

New research suggests 90% of B2B buyers click through to cited sources. Here's how this could reshape your approach to content visibility. The post Google AI Overview Study: 90% Of B2B Buyers Click On Citations appeared first on Search Engine Journal. View the full article

Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance. The post Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] appeared first on Search Engine Journal. View the full article