Content Marketing and SEO

Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal. View the full article

A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal. View the full article

Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind? appeared first on Search Engine Journal. View the full article

OpenAI's CEO Sam Altman said the potential security risks of personalized AI have been on his mind lately. The post OpenAI’s Sam Altman Says Personalized AI Raises Privacy Concerns appeared first on Search Engine Journal. View the full article

Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal. View the full article

YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit. The post YouTube Debunks 24-48 Hour Upload Delay Recommendation appeared first on Search Engine Journal. View the full article

Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center. The post Google Launches Structured Data For Merchant Shipping Policies appeared first on Search Engine Journal. View the full article

Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To Maximize SEO Results appeared first on Search Engine Journal. View the full article

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December. The post Google Launches Ads Advisor & Analytics Advisor Globally appeared first on Search Engine Journal. View the full article

OpenAI released GPT-5.1 Instant and Thinking models with improved instruction following and adaptive reasoning. The post OpenAI Releases GPT-5.1 With Improved Instruction Following appeared first on Search Engine Journal. View the full article

WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes. The post Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching appeared first on Search Engine Journal. View the full article

Two ways to significantly boost the success of brand mention and link building campaigns The post Overcoming Skepticism In Brand Mention And Link Building Campaigns appeared first on Search Engine Journal. View the full article

The creator of a wildly successful website shares their secrets to how it all happened. The post Secrets Of A Wildly Successful Website appeared first on Search Engine Journal. View the full article

BrightEdge predicts that AI Overviews will play an important role for shopping in November through December. The post Data Shows How AI Overviews Is Ranking Shopping Keywords appeared first on Search Engine Journal. View the full article

Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control. The post Ask A PPC: How To Protect A Budget From Competitor-Branded Terms appeared first on Search Engine Journal. View the full article

How to build high quality links with very little effort. You might as well try them. The post Lazy Link Building Building Strategies That Work appeared first on Search Engine Journal. View the full article

Ahrefs' Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win appeared first on Search Engine Journal. View the full article

The EU's Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here's what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie Consent appeared first on Search Engine Journal. View the full article

Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. The post Google’s Mueller Questions Need For LLM-Only Markdown Pages appeared first on Search Engine Journal. View the full article

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal. View the full article

OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users. The post ChatGPT Adds Shopping Research For Product Discovery appeared first on Search Engine Journal. View the full article

Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance. The post The 2026 AI Search Benchmark Every SEO Leader Needs [Webinar] appeared first on Search Engine Journal. View the full article

AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret. The post How AI’s Geo-Identification Failures Are Rewriting International SEO appeared first on Search Engine Journal. View the full article

An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal. View the full article

AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal. View the full article