Content Marketing and SEO

You can't add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales And Search Visibility appeared first on Search Engine Journal. View the full article

A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal. View the full article

Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal. View the full article

Dan Taylor reframes SEO success around qualified demand, market influence, and measurable contribution to revenue. The post Repositioning What SEO Success Looks Like appeared first on Search Engine Journal. View the full article

2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026. The post Review Of 2025: Highlights & Lowlights For SEO (& WordPress) appeared first on Search Engine Journal. View the full article

A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search Engine Journal. View the full article

New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top. The post Review Signals Gain Influence In Top Google Local Rankings appeared first on Search Engine Journal. View the full article

Sam Altman addresses questions about OpenAI's losses and path to profitability. The post Sam Altman Explains OpenAI’s Bet On Profitability appeared first on Search Engine Journal. View the full article

Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and "screwed up" writing quality. He says future GPT-5.x versions will address the gap. The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine Journal. View the full article

Learn how to scale your SEO services to new markets and drive recurring revenue without sacrificing time or sanity. The post Scaling Up: How To Expand Your SEO Services To New Markets appeared first on Search Engine Journal. View the full article

Kevin Indig reflects on his 2025 predictions, scoring the wins, misses, and lessons from AI’s first year of true deployment. The post Scoring My 2025 Predictions appeared first on Search Engine Journal. View the full article

Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust. The post Search & Social: How To Engineer Cross-Channel Synergy appeared first on Search Engine Journal. View the full article

Search Atlas announced an ambitious slate of features that make it easier than ever to manage every aspect of SEO The post Search Atlas Announces New Features For Agencies appeared first on Search Engine Journal. View the full article

Search Engine Journal needs a Senior Digital Marketing Project Manager who can keep big ideas flowing, deadlines on track, and team in sync. The post Search Engine Journal Is Hiring! appeared first on Search Engine Journal. View the full article

Learn why automation without strategic interpretation creates an insight gap, and how marketing leaders can close it. The post Search Marketing’s Insight Gap: When Automation Replaces Understanding appeared first on Search Engine Journal. View the full article

Learn how to connect SEO rankings to real business results by aligning metrics with revenue goals, optimizing conversions, and turning search visitors into customers. The post Search That Sells: Connecting The Dots Between Rankings And Results appeared first on Search Engine Journal. View the full article

The creator of a wildly successful website shares their secrets to how it all happened. The post Secrets Of A Wildly Successful Website appeared first on Search Engine Journal. View the full article

AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About Risk appeared first on Search Engine Journal. View the full article

Adobe's purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty. The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on Search Engine Journal. View the full article

Tune into the SEO for Paws live stream conference. Engage with industry experts and support a charity supporting pets affected by the war in Kyiv. The post SEO For Paws Free Live Stream Conference Returns For 2025 appeared first on Search Engine Journal. View the full article

SEO meets compassion: Join SEO for Paws on Sept. 25, 2025 to learn from industry leaders and raise funds for animal shelters in Ukraine. The post SEO For Paws Live Stream Conference: Free Tickets Out Now appeared first on Search Engine Journal. View the full article

Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces. The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal. View the full article

When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on Search Engine Journal. View the full article

Build a disciplined yet agile SEO process with daily, monthly, quarterly, and annual planning that drives lasting performance. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal. View the full article

Build a disciplined yet agile SEO process with daily, monthly, quarterly, and annual planning that drives lasting performance. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal. View the full article