Content Marketing and SEO

Schema markup transforms uncertainty in AI search into a competitive edge built on clarity, context, and trust. The post The Knowns And Unknowns Of Structured Data Attribution appeared first on Search Engine Journal. View the full article

A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports. The post Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO appeared first on Search Engine Journal. View the full article

AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About Risk appeared first on Search Engine Journal. View the full article

An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal. View the full article

Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability. The post How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit appeared first on Search Engine Journal. View the full article

PPC Managers: Get the 2026 marketing forecast and discover how to optimize budgets and channels for effective campaigns before the new year! The post 2026 Marketing Forecast for PPC Leaders [Webinar] appeared first on Search Engine Journal. View the full article

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. The post YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen appeared first on Search Engine Journal. View the full article

Google faces an EU investigation into whether its AI practices and use of publisher content reflect an abuse of dominance. The post Google Hit By EU Probe Into Unfair Use Of Online Content appeared first on Search Engine Journal. View the full article

Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered pages. Keep canonicals consistent before and after rendering. The post Google Updates JavaScript SEO Docs With Canonical Advice appeared first on Search Engine Journal. View the full article

Google offers direct guidance on what matters for ranking in AI-driven search experiences. The post Google Explains How To Rank In AI Search appeared first on Search Engine Journal. View the full article

Google's Danny Sullivan provided advice on how SEOs can address client expectations around AI. The post Google Says What To Tell Clients Who Want SEO For AI appeared first on Search Engine Journal. View the full article

Dan Taylor explains why AI has broken the linear customer journey and what organizations must do to stay influential. The post The User Journey Isn’t Linear Anymore: It’s Always On appeared first on Search Engine Journal. View the full article

Coursera agrees to acquire Udemy in a stock-for-stock transaction. The post Coursera Acquiring Udemy appeared first on Search Engine Journal. View the full article

SEO still matters, but Duane Forrester explains how answer-driven systems change the work, the metrics, and the path to influence. The post Who Benefits When The Line Between SEO And GEO Is Blurred appeared first on Search Engine Journal. View the full article

Google's Danny Sullivan says all of their ranking systems reward content that is made for humans The post Google Says Ranking Systems Reward Content Made For Humans appeared first on Search Engine Journal. View the full article

Sam Altman addresses questions about OpenAI's losses and path to profitability. The post Sam Altman Explains OpenAI’s Bet On Profitability appeared first on Search Engine Journal. View the full article

A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche. The post Do Faces Help YouTube Thumbnails? Here’s What The Data Says appeared first on Search Engine Journal. View the full article

Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements. The post How AI Mode Will Redefine Paid Search Advertising appeared first on Search Engine Journal. View the full article

Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages? appeared first on Search Engine Journal. View the full article

Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center. The post Google Launches Structured Data For Merchant Shipping Policies appeared first on Search Engine Journal. View the full article

WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes. The post Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching appeared first on Search Engine Journal. View the full article

BrightEdge predicts that AI Overviews will play an important role for shopping in November through December. The post Data Shows How AI Overviews Is Ranking Shopping Keywords appeared first on Search Engine Journal. View the full article

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. The post Google Adds AI Shopping Tools Across Search, Gemini appeared first on Search Engine Journal. View the full article

The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures. The post llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet appeared first on Search Engine Journal. View the full article

Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity. The post Google Reminds Websites To Use One Review Target appeared first on Search Engine Journal. View the full article