Content Marketing and SEO

Google's March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week. The post Google’s March Core Update: Early Observations From Initial Rollout appeared first on Search Engine Journal. View the full article

Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies. The post Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? appeared first on Search Engine Journal. View the full article

What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant. The post 10 New YouTube Marketing Strategies With Fresh Examples For 2025 appeared first on Search Engine Journal. View the full article

Google commits to December deadline to improve independent publishers' search visibility after mounting criticism from content creators. The post Google Provides Timeline To Improve Publishers’ Search Visibility appeared first on Search Engine Journal. View the full article

Google’s Danny Sullivan explains the role predictive summaries, fan-out technique and grounding play to produce AI Overviews search results The post Google Search Central Live NYC: Insights On SEO For AI Overviews appeared first on Search Engine Journal. View the full article

Join us on March 27, 2025, for our in-depth webinar, where we'll explore how SEO professionals and B2B companies can effectively navigate changes. The post Q2 SEO & AI Update: How To Track & Optimize AI Search Performance [Webinar] appeared first on Search Engine Journal. View the full article

Google Business Profile suspensions are rising, with appeal times now hitting five weeks. Experts say one thing is clear: Don’t make any changes. The post Google Business Profile Suspensions Rise, But Appeals Are Delayed appeared first on Search Engine Journal. View the full article

Anthropic's AI assistant Claude now searches the web, providing current information with source citations for paid US users. The post Anthropic’s Claude Can Search The Web, Closing Gap With ChatGPT appeared first on Search Engine Journal. View the full article

Learn how successful brands on Instagram engage their audience and drive loyalty and conversions through creative content. The post 12 Of The Most Engaged Brands On Instagram appeared first on Search Engine Journal. View the full article

Google's Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. The post Google Explains Why Indexed Pages May Not Appear In Search appeared first on Search Engine Journal. View the full article

Author pages can significantly impact trust. Find out how to optimize them for better authority and credibility. The post Ask An SEO: What Should Be On Your Author Pages? appeared first on Search Engine Journal. View the full article

Transform your SaaS model with an enterprise SEO strategy that focuses on sustainable growth and consumer engagement. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first on Search Engine Journal. View the full article

New LinkedIn report lists top 15 in-demand skills across all industries. Company makes related courses free for a month. The post LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free appeared first on Search Engine Journal. View the full article

Google faces official charges for allegedly favoring its services in search results and restricting app developers on Google Play. The post EU Charges Google With DMA Violations: What This Means appeared first on Search Engine Journal. View the full article

Join us as we dive into the advanced techniques top brands use to enhance search performance and skyrocket conversions. The post High-Quality Conversions: How To Optimize Your Website & Boost Growth appeared first on Search Engine Journal. View the full article

PPC for luxury fashion requires a strategic approach that considers unique audience behaviors, extended purchase journeys, and data-driven decision-making to maximize performance and long-term growth. The post Measuring PPC Performance In The Luxury Fashion Space appeared first on Search Engine Journal. View the full article

Drive revenue with social commerce. Find out how social media platforms have become an essential channel for marketers to engage and convert customers. The post Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms appeared first on Search Engine Journal. View the full article

Google expands AI overviews to more health-related questions, adds new 'What People Suggest' search feature. The post Google Expands AI Overviews To Thousands More Health Queries appeared first on Search Engine Journal. View the full article

New cybersecurity bot attack defense gives SaaS apps deeper insight into threats and attackers The post New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure appeared first on Search Engine Journal. View the full article

Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. The post Bing Webmaster Tools Adds Data Comparison & UX Improvements appeared first on Search Engine Journal. View the full article

Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website's referral traffic. The post What Content Works Well In LLMs? appeared first on Search Engine Journal. View the full article

Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy. The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal. View the full article

Find out how to optimize Google Ads efficiently with Performance Max and ensure your business thrives in the era of automated advertising. The post The State Of Performance Max: How To Optimize Google Ads In 2025 appeared first on Search Engine Journal. View the full article

Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel appeared first on Search Engine Journal. View the full article

Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence The post Google Researchers Improve RAG With “Sufficient Context” Signal appeared first on Search Engine Journal. View the full article