Content Marketing and SEO

User-behavior insights from GA4 help prioritize the improvements that drive measurable gains instead of surface-level traffic wins. The post How To Track User Journey In GA4 To Make SEO Wins More Visible appeared first on Search Engine Journal. View the full article

Why Google’s focus on AI products is weakening traditional spam enforcement and reshaping risk for legitimate publishers and SEOs. The post Why Google’s Spam Problem Is Getting Worse appeared first on Search Engine Journal. View the full article

Apple's updated Safari browser enables site owners to more accurately track critical Core Web Vitals metrics. The post Apple Safari Update Enables Tracking Two Core Web Vitals Metrics appeared first on Search Engine Journal. View the full article

Five expert strategies for increasing visitors to informational sites and outperforming competitors. The post Five Ways To Boost Traffic To Informational Sites appeared first on Search Engine Journal. View the full article

How you answer skeptical questions matters more than the questions themselves when links are at stake. The post Improve Any Link Building Strategy With One Small Change appeared first on Search Engine Journal. View the full article

Bill Hunt reveals why CEOs must manage their websites like factories for digital value creation, not expenses buried in marketing budgets. The post Questions The CEO Should Be Asking About Their Website (But Rarely Does) appeared first on Search Engine Journal. View the full article

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal. View the full article

Don't build links without first understanding these facts about trust and authority. The post The Facts About Trust Change Everything About Link Building appeared first on Search Engine Journal. View the full article

Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered pages. Keep canonicals consistent before and after rendering. The post Google Updates JavaScript SEO Docs With Canonical Advice appeared first on Search Engine Journal. View the full article

Google launches Gemini 3 Flash and makes it the default in the Gemini app. It’s rolling out as AI Mode’s default model. The post Google Gemini 3 Flash Becomes Default In Gemini App & AI Mode appeared first on Search Engine Journal. View the full article

Google SVP Nick Fox says AI Mode’s personal context features, including opt-in Gmail connections teased at I/O, are still in internal testing. The post Google’s AI Mode Personal Context Features “Still To Come” appeared first on Search Engine Journal. View the full article

Google offers direct guidance on what matters for ranking in AI-driven search experiences. The post Google Explains How To Rank In AI Search appeared first on Search Engine Journal. View the full article

Google's Danny Sullivan provided advice on how SEOs can address client expectations around AI. The post Google Says What To Tell Clients Who Want SEO For AI appeared first on Search Engine Journal. View the full article

Google’s shift to AI Mode reshapes local SEO by elevating entity authority, verified data, and structured facts as the defining drivers of visibility. The post How Will AI Mode Impact Local SEO? appeared first on Search Engine Journal. View the full article

It's time to reset how we think about links and link building for SEO and AI search. The post Let’s Be Honest About The Ranking Power Of Links appeared first on Search Engine Journal. View the full article

Google's Robby Stein explains how AI Mode judges content quality and names five quality signals useful for SEO The post Google’s Robby Stein Names 5 SEO Factors For AI Mode appeared first on Search Engine Journal. View the full article

Dan Taylor explains why AI has broken the linear customer journey and what organizations must do to stay influential. The post The User Journey Isn’t Linear Anymore: It’s Always On appeared first on Search Engine Journal. View the full article

Coursera agrees to acquire Udemy in a stock-for-stock transaction. The post Coursera Acquiring Udemy appeared first on Search Engine Journal. View the full article

Learn about the future of search AI and trust in information in an evolving digital landscape focused on transparency and authenticity. The post The Future Of Content In An AI World: Provenance & Trust In Information appeared first on Search Engine Journal. View the full article

SEO still matters, but Duane Forrester explains how answer-driven systems change the work, the metrics, and the path to influence. The post Who Benefits When The Line Between SEO And GEO Is Blurred appeared first on Search Engine Journal. View the full article

Google's Danny Sullivan says all of their ranking systems reward content that is made for humans The post Google Says Ranking Systems Reward Content Made For Humans appeared first on Search Engine Journal. View the full article

Core Web Vitals measurements reveal a significant difference between open source and proprietary CMS platforms. The post Core Web Vitals Champ: Open Source Versus Proprietary Platforms appeared first on Search Engine Journal. View the full article

Sam Altman addresses questions about OpenAI's losses and path to profitability. The post Sam Altman Explains OpenAI’s Bet On Profitability appeared first on Search Engine Journal. View the full article

Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust. The post Search & Social: How To Engineer Cross-Channel Synergy appeared first on Search Engine Journal. View the full article

Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates. The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal. View the full article