Content Marketing and SEO

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations appeared first on Search Engine Journal. View the full article

YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week. The post YouTube Launches First Annual Recap Feature For All Users appeared first on Search Engine Journal. View the full article

Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. The post Google Maps Lets Users Post Reviews With Nicknames appeared first on Search Engine Journal. View the full article

Modern performance tracking requires KPIs that reflect margin, lifetime value, and pipeline contribution instead of inflated platform numbers. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal. View the full article

Most “AI hallucinations” trace back to broken data hygiene. This guide shows how to clean, test, and own your data before it derails ROI. The post Why Your AI Agent Keeps ‘Hallucinating’ (Hint: It’s Your Data, Not The AI) appeared first on Search Engine Journal. View the full article

Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. The post Google Warns Noindex Can Block JavaScript From Running appeared first on Search Engine Journal. View the full article

Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025. The post Google Reveals The Top Searches Of 2025 appeared first on Search Engine Journal. View the full article

An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend. The post Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One) appeared first on Search Engine Journal. View the full article

OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook. The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal. View the full article

Real-time Santa tracking returns for 2025, with Google and NORAD offering interactive maps, games, and global arrival updates. The post Track Santa On Christmas Eve 2025 (Via NORAD & Google) appeared first on Search Engine Journal. View the full article

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces. The post December Core Update: More Brands Win “Best Of” Queries appeared first on Search Engine Journal. View the full article

Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026. The post The State of AEO & GEO in 2026 [Webinar] appeared first on Search Engine Journal. View the full article

Turn fragmented SERPs and AI summaries into an advantage by building a brand structure that search engines and users can trust. The post How Search Engines Tailor Results To Individual Users & How Brands Should Manage It appeared first on Search Engine Journal. View the full article

PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal. View the full article

YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for full monetization. The post YouTube Expands Monetization For Some Controversial Issues appeared first on Search Engine Journal. View the full article

Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal. View the full article

Brands can uncover product-level DPA performance by merging Meta API data with GA4 insights to verify algorithm decisions and guide more efficient ecommerce campaigns. The post Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data appeared first on Search Engine Journal. View the full article

Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent. The post Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO appeared first on Search Engine Journal. View the full article

Google says the August 2025 spam update has finished rolling out worldwide. The post Google Confirms August Spam Update Is Complete appeared first on Search Engine Journal. View the full article

Google's John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal. View the full article

ChatGPT’s rise to mass adoption signals structural shifts in discovery, efficiency, and decision-making that C-suite must treat as business fundamentals. The post How People Use ChatGPT & What It Means For The C-Suite appeared first on Search Engine Journal. View the full article

As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation. The post Measuring When AI Assistants And Search Engines Disagree appeared first on Search Engine Journal. View the full article

AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy. The post How To Cultivate Brand Mentions For Higher AI Search Rankings appeared first on Search Engine Journal. View the full article

Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement. The post Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers appeared first on Search Engine Journal. View the full article

AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About Risk appeared first on Search Engine Journal. View the full article