Content Marketing and SEO

OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal. View the full article

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal. View the full article

Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency. The post What Our AI Mode User Behavior Study Reveals About The Future Of Search appeared first on Search Engine Journal. View the full article

Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding. The post What Profitable Google Ads Look Like in 2026 [Webinar] appeared first on Search Engine Journal. View the full article

Explore what the latest web almanac reveals about bots and the unexpected trends shaping SEO with host Shelley Walsh and expert guest Chris Green. The post What The Latest Web Almanac Report Reveals About Bots, CMS Influence & llms.txt appeared first on Search Engine Journal. View the full article

Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies. The post What’s Draining Your PPC Budget and How to Stop It [Webinar] appeared first on Search Engine Journal. View the full article

Websites will survive, but their strategic value is shrinking as agents mediate transactions and control consumer interactions. The post When Agents Replace Websites appeared first on Search Engine Journal. View the full article

A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself. The post When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments appeared first on Search Engine Journal. View the full article

Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs. The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine Journal. View the full article

Find out how to accurately analyze and interpret data in Google Analytics 4 by using additional verification methods. The post Where Are The Missing Data Holes In GA4 That Brands Need? appeared first on Search Engine Journal. View the full article

SEO still matters, but Duane Forrester explains how answer-driven systems change the work, the metrics, and the path to influence. The post Who Benefits When The Line Between SEO And GEO Is Blurred appeared first on Search Engine Journal. View the full article

The co-lead of the WordPress AI Team says some sites face a "more complex" future as brand differentiation gets flattened. The post Why Agentic AI May Flatten Brand Differentiators appeared first on Search Engine Journal. View the full article

Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same & How SEO Pros Can Fix It appeared first on Search Engine Journal. View the full article

Understand the significance of customer service in PPC strategies. Discover how it can influence customer loyalty and long-term business growth The post Why Alignment With Customer Service Is Crucial For PPC appeared first on Search Engine Journal. View the full article

Brands are rethinking agency relationships as budgets tighten and in-housing rises. Discover why the traditional model is under pressure and how agencies must adapt. The post Why Are Brands Rethinking Their Approach To Using Agencies? appeared first on Search Engine Journal. View the full article

416+ million users on Reddit weekly. 400+ million on Quora monthly. The question is do you have the right strategy to thrive in them. The post Why Authority In Online Communities Such As Reddit And Quora Matters appeared first on Search Engine Journal. View the full article

PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal. View the full article

Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business. The post Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) appeared first on Search Engine Journal. View the full article

Google's Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. The post Why Do Web Standards Matter? Google Explains SEO Benefits appeared first on Search Engine Journal. View the full article

PPC accounts without scripts rely on luck, manual checks, and late alerts. Here’s why that’s a risk serious advertisers shouldn’t accept. The post Why Every Google Ads Account Needs To Run Scripts appeared first on Search Engine Journal. View the full article

This analysis explains why AI-driven search surfaces out-of-market sources and how organizations can align semantic authority with commercial usability. The post Why Global Search Misalignment Is An Engineering Feature And A Business Bug appeared first on Search Engine Journal. View the full article

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising. The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine Journal. View the full article

An email from Sergey Brin suggests that vibe coding may soon influence search algorithm development, impacting SEO The post Why Google May Adopt Vibe Coding For Search Algorithms appeared first on Search Engine Journal. View the full article

Panel of 6 search marketers share why Google's Q4 2024 results may reflect shifts in user behavior and underlying instability The post Why Google’s 4th Quarter Results Raise Questions for SEO & PPC appeared first on Search Engine Journal. View the full article

Google's Rich Results tool may not be reliable for debugging structured data The post Why Google’s Rich Results Tool Can Be Misleading appeared first on Search Engine Journal. View the full article