Content Marketing and SEO

AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes. The post AI Costs Drop 280x In 18 Months: What This Means For Marketers appeared first on Search Engine Journal. View the full article

Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively. The post Using Local Business Partnerships And Collaborations To Build Authority And Visibility appeared first on Search Engine Journal. View the full article

Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files Patent On History-Based Search appeared first on Search Engine Journal. View the full article

AI won’t replace CMOs, but those who use it effectively will lead the future. Learn the key strategies shaping marketing’s next era. The post To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model appeared first on Search Engine Journal. View the full article

Google AI Overviews reaches 1.5 billion monthly users with Alphabet's Q1 earnings showing 10% search revenue growth. The post Google’s AI Overviews Reach 1.5 Billion Monthly Users appeared first on Search Engine Journal. View the full article

Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic. The post Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO appeared first on Search Engine Journal. View the full article

Google updated the Googlebot-News documentation to remove wrong information The post Google Clarifies Googlebot-News Crawler Documentation appeared first on Search Engine Journal. View the full article

XML sitemap date manipulation won't improve SEO, says Google's John Mueller. Learn why this common tactic wastes resources and what to do instead. The post Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO appeared first on Search Engine Journal. View the full article

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality. The post Google Now Allows Top Ads To Appear At Bottom Of Search Results appeared first on Search Engine Journal. View the full article

Reddit moderators accuse AI researchers of psychological manipulation and ethical breaches in AI persuasiveness study The post Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Victims appeared first on Search Engine Journal. View the full article

ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon. The post ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations appeared first on Search Engine Journal. View the full article

Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs. The post Navigating The Complexities Of International PPC Working With Agencies appeared first on Search Engine Journal. View the full article

LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity. The post How LLMs Interpret Content: How To Structure Information For AI Search appeared first on Search Engine Journal. View the full article

Google's updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal The post Google Updates Gemini/Vertex AI User Agent Documentation appeared first on Search Engine Journal. View the full article

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal. View the full article

PPC pricing isn’t one-size-fits-all. Compare models and costs to ensure you’re getting the best return on investment. The post Ask A PPC: How Much Should PPC Management Cost? appeared first on Search Engine Journal. View the full article

Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal. View the full article

Microsoft's new AI terms reveal how 'Frontier Firms' will transform work. Learn what they mean for marketers and if you'll soon be an 'agent boss.' The post 7 AI Terms Microsoft Wants You to Know In 2025 appeared first on Search Engine Journal. View the full article

New hires thrive when onboarding is done well. Explore proven agency strategies for fostering engagement, productivity, and loyalty from day one. The post How To Onboard Digital Marketing Talent According To Agency Leaders appeared first on Search Engine Journal. View the full article

Wix announced an adaptive website personalization feature that enables users to personalize website content for visitors The post Wix Announces Adaptive Content For Driving Higher Sales & Engagement appeared first on Search Engine Journal. View the full article

Join us for a powerful strategy session designed to help you stay visible, profitable, and one step ahead in 2025. The post The CMO’s Guide To Winning In AI Search With Ahrefs [Webinar] appeared first on Search Engine Journal. View the full article

Google quietly announced it will be ending support for a COVID-era structured data type The post Google Quietly Ends COVID-Era Structured Data Support appeared first on Search Engine Journal. View the full article

Noindex tags hiding in your site can prevent search engines from indexing your pages. Google's Martin Splitt advises where to look for them. The post Google’s Martin Splitt Explains How To Find & Remove Noindex Tags appeared first on Search Engine Journal. View the full article

Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness. The post Data Clean Room: What It Is & Why It Matters In A Cookieless World appeared first on Search Engine Journal. View the full article

Create compliant content without sacrificing clarity or impact. Build scalable systems, align with legal early, and deliver confidently in regulated sectors. The post Developing A Content Strategy In Regulated Industries appeared first on Search Engine Journal. View the full article