Content Marketing and SEO

Dive into three trends for YouTube that matter most for marketers and discover ways to leverage them for success. The post The Top 3 YouTube Trends To Pay Attention To Right Now appeared first on Search Engine Journal. View the full article

Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting. The post 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) appeared first on Search Engine Journal. View the full article

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. The post Google’s Martin Splitt Warns Against Redirecting 404s To Homepage appeared first on Search Engine Journal. View the full article

Google discontinues the Page Annotations feature, which diverted traffic from websites back to Google's search results. The post Google Discontinues Controversial “Page Annotations” On iOS appeared first on Search Engine Journal. View the full article

Looking for fresh content ideas? Explore these 14 uncommon types of digital content to spice up your marketing campaigns. The post 14 Digital Content Types You’re Probably Not Using Enough appeared first on Search Engine Journal. View the full article

Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared first on Search Engine Journal. View the full article

A new study finds Google's expansion of AI Overviews correlates with declining clickthrough rates for informational queries. The post Google CTR Study: AI Overviews Rise As Click Rates Decline appeared first on Search Engine Journal. View the full article

Learn how to make Google ads for low budget work for you, even with limited spending, to achieve your marketing goals. The post Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts? appeared first on Search Engine Journal. View the full article

Improve your local business's visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results appeared first on Search Engine Journal. View the full article

Matt Mullenweg shares three reasons why WordPress will grow stronger in the near future and his thoughts on succession planning The post WordPress’s Next Phase: Mullenweg Shares What’s Ahead appeared first on Search Engine Journal. View the full article

Google updates robots meta tag document with details on managing how content appears in new AI Mode. The post Google Updates Robots Meta Tag Document To Include AI Mode appeared first on Search Engine Journal. View the full article

Avoid SEO penalties from duplicate content. Discover how canonical links can help manage multiple domains without hurting rankings. The post Ask An SEO: How To Handle Duplicate Content Across Multiple Domains appeared first on Search Engine Journal. View the full article

Google enhances search with Gemini 2.0-powered AI Overviews and launches premium "AI Mode" for Google One subscribers. The post Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode appeared first on Search Engine Journal. View the full article

Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights. The post Mapping Digital Marketing KPIs To Business Outcomes appeared first on Search Engine Journal. View the full article

Google has launched AI shopping tools that help customers find real clothing items based on generated images. The post Google’s AI Shopping Tools Transform Ideas Into Real Products appeared first on Search Engine Journal. View the full article

Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search. The post CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy appeared first on Search Engine Journal. View the full article

Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page. The post Google Business Profile Update: QR Codes For Review Pages appeared first on Search Engine Journal. View the full article

A new study examines how AI search tools vary in handling health, legal, and political topics. The post How Google, ChatGPT, & DeepSeek Handle YMYL Searches appeared first on Search Engine Journal. View the full article

Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes. The post CheggMate appeared first on Search Engine Journal. View the full article

Does PPC impact SEO? Find out if dwell time and user engagement from Google Ads influence search rankings—and what actually moves the needle. The post Ask An SEO: Does Dwell Time After Google Ad Clicks Impact Organic Rankings? appeared first on Search Engine Journal. View the full article

Google's John Mueller shares his thoughts on low-effort content that "looks good" The post Google On Low-Effort Content That Looks Good appeared first on Search Engine Journal. View the full article

BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. The post Do Reviews Still Matter? Study Looks At Changing Consumer Behavior appeared first on Search Engine Journal. View the full article

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts. The post Google’s VP of Ads and Commerce Outlines 2025 Priorities appeared first on Search Engine Journal. View the full article

Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes. The post 10 Google Shopping Product Feed Optimization Tips & Tricks appeared first on Search Engine Journal. View the full article

Struggling to reach international customers? A multilingual website can help. Learn how to create one on WordPress and grow your business worldwide. The post How To Create A Multilingual Website On WordPress appeared first on Search Engine Journal. View the full article