Content Marketing and SEO

Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting. The post 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) appeared first on Search Engine Journal. View the full article

Tune into the SEO for Paws live stream conference. Engage with industry experts and support a charity supporting pets affected by the war in Kyiv. The post SEO For Paws Free Live Stream Conference Returns For 2025 appeared first on Search Engine Journal. View the full article

Study reveals top AI models for text, image, and video generation, highlighting adoption trends and emerging industry leaders. The post AI Model Showdown: Top Choices For Text, Image, & Video Generation appeared first on Search Engine Journal. View the full article

Panel of 6 search marketers share why Google's Q4 2024 results may reflect shifts in user behavior and underlying instability The post Why Google’s 4th Quarter Results Raise Questions for SEO & PPC appeared first on Search Engine Journal. View the full article

YouTube SEO study finds common factors shared by top-ranked videos. Here's what you need to know. The post YouTube SEO Study: Factors That Correlate With Top Rankings appeared first on Search Engine Journal. View the full article

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. The post Google Updates Structured Data Requirements For Return Policies appeared first on Search Engine Journal. View the full article

Research data compares Google AIO volatility with organic search and suggests a fresh perspective for SEO The post Data Shows Google AI Overviews Changing Faster Than Organic Search appeared first on Search Engine Journal. View the full article

Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads. The post Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation appeared first on Search Engine Journal. View the full article

Don't let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal. View the full article

Researchers find AI writing tools like ChatGPT and Claude create specific patterns. These patterns can help you spot and edit AI content. The post AI Writing Fingerprints: How To Spot (& Fix) AI-Generated Content appeared first on Search Engine Journal. View the full article

YouTube's Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements. The post YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes appeared first on Search Engine Journal. View the full article

Google’s AI Mode competes with Deep Search, shifting how users find information. See how this impacts search traffic, SEO, and the future of online research. The post Deep SEO: The Potential Impact Of AI Mode And Deep Search Models appeared first on Search Engine Journal. View the full article

Capture the attention of potential guests and drive direct bookings with a strong SEO strategy for your vacation rental business. The post Boost Your Vacation Rental Bookings with SEO appeared first on Search Engine Journal. View the full article

Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content. The post The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success appeared first on Search Engine Journal. View the full article

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. The post Google Begins Rolling Out March Core Algorithm Update appeared first on Search Engine Journal. View the full article

Struggling with Google not indexing your pages? Learn how to address crawling issues and build stand-alone pages for better visibility. The post Ask An SEO: Why Is Google Not Indexing My Pages? appeared first on Search Engine Journal. View the full article

Looking for fresh content ideas? Explore these 14 uncommon types of digital content to spice up your marketing campaigns. The post 14 Digital Content Types You’re Probably Not Using Enough appeared first on Search Engine Journal. View the full article

BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. The post Do Reviews Still Matter? Study Looks At Changing Consumer Behavior appeared first on Search Engine Journal. View the full article

Google publishes new Robots.txt documentation that provide SEOs and publishers with a refresher on how to control search crawler behavior The post Google Publishes New Robots.txt Explainer appeared first on Search Engine Journal. View the full article

Want to hire the best digital marketer for your team? Find out the key interview questions to ask and find the right candidate this year. The post 15 Interview Questions To Ask Your Next Digital Marketer Candidates appeared first on Search Engine Journal. View the full article

Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings. The post Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) appeared first on Search Engine Journal. View the full article

Google's John Mueller confirmed at Search Central Live NYC that they launch nearly 5,000 updates every year The post Google Says They Launch Thousands Of Updates Every Year appeared first on Search Engine Journal. View the full article

SEO is a long-term investment. Align it with business objectives, prove its impact, and secure funding with a data-driven, strategic approach to budgeting. The post How To Justify And Make A Business Case For SEO Budgets appeared first on Search Engine Journal. View the full article

Jono Alderson proposes a radical rethink of content strategy to compete against AI and win in Google Search The post Top SEO Shares How To Win In The Era Of Google AI appeared first on Search Engine Journal. View the full article

Is your content working as hard as it should? Learn how to amplify your reach with a multi-channel strategy that delivers results. The post The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach appeared first on Search Engine Journal. View the full article