Link Building Strategies

Google seems to be testing the ability to schedule your Google Posts within Google Business Profiles. At the bottom of the add Google Posts overlay, Google is testing a new option named "Schedule this post" that lets you toggle it on and schedule when you want the post to go live.View the full article

Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps. Supposedly, this is now a known bug and is being actively worked on by the Google team.View the full article

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value," Google wrote.View the full article

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing...View the full article

Google's John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search. John replied that all the modern CMS platforms are fine and there are no big differences, SEO-wise, between any of them.View the full article

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.View the full article

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.View the full article

Google has expanded access to the Google Business Profiles' what's happening feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. When it launched in May it was only available for single-location restaurants.View the full article

Google added a very useful feature to the Google Search Console Insights report named query groups. It does what it is named, it groups similar queries together as one, so you can see how your site is performing for that specific topic, instead of individual queries.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console has a new query grouping report...View the full article

There may be an undocumented Google user agent named GeminiiOS. GeminiiOS is apparently used when a user clicks on a source link from the Gemini app on their iPhone.View the full article

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.View the full article

A judge has ruled, giving Google a blow in its ad tech monopoly legal battle. This ruling should help the plaintiffs suing Google not get hung up in court as long as some expected, plus Google can't relitgate the core facts in that antitrust case.View the full article

Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings.View the full article

We all knew it was coming and now Google is roll out early access to Gemini for Home voice assistant in the U.S. You can either say "Hey Google" to your speaker or display to request specific help or answers, or talk naturally with Gemini Live by saying "Hey Google, let's chat."View the full article

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.View the full article

Microsoft is testing placing site favicons at the top of the Bing search results page that when clicked on, anchor you down to the specific search result on the page. This is a test, it does not always show up, but I was able to replicate this in one of my browsers.View the full article

There are reports that Google is showing more free product listings from Google Merchant Center in the Google AI Overview responses. I am told there are two variations of this AI Overview response: one where the favicon and price appear as an overlay, and another where the free listings look more like a map pack.View the full article

Google's John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google's announcement about more structured data support and search features going away.View the full article

A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these extortion attempts. But I am glad to report that some local SEOs are saying this form is working and those extortion reviews are being removed by Google.View the full article

Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is not killing off schema...View the full article

Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The "Guide me" button that triggers an AI chat feature was spotted in the policy disapprovals screen.View the full article

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side.View the full article